Issuu on Google+


TABLE OF CONTENT


DESIGN VERTIGO The Client: Vintage and Vintage inspired apparel, home decor and design boutique. My role: Art director, designer and post production Photography: Danny Green Problem: Design Vertigo offers unique boutique products but offers no outlet for consumers to purchase products online. This poses a problem because there is a strong demand for Design Vertigo products for consumers who are unable to visit the location. Solution: Create a branded online store “The Wilde Room� (named after the owners last name) to feature different collections each season in a classic look-book format.


Design Vertigo Home Page


Wilde Room Page


DESIGN VERTIGO WILDE ROOM COLLECTIONS Each collection is shown through a digital 2 page Spread look book, that allows the visitor to hoover over labeled items, view their names and prices and then links them to a purchase page.


Lola Collection Spread


Betty Collection Spread


Roal Collection Spread


ART DIRECTION THROUGH PHOTO EFFECTS Once the model is hired, the clothes are worn and the photographer has snapped the photo, the brand and concept story is still far from being complete. Through post photo-editing we can turn a beautiful photo into something truley moving.


Photo Effects


DESIGN VERTIGO OUT OF HOME POSTERS These posters are utalizing the time tested appeal of classic pin-up girls only this time with a modern twist. Placed throughout twin cities shopping and dining areas these posters serve to notify Design Vertigo’s audience that they too can “Wilde” whichever way suits them best.


O.O.H. Posters


FLEA MARKET MUSIC The client: An online, “all things ukulele” store. The owners Jim and Lizz Beoloff’s love for the ukulele is only surpased by their love to share this instuemnt with the world. My role: Sole creative and media selection Problem: Ukuleles have the reputation for being a geeky less-serious instrument. Solution: Change the aspiring and professional indie musicians perception of the ukulele, by showcasing the 100’s of varying Flea Market Music ukulele designs, styles and sounds that can be incorporated into their indie music, through design inspired by indie album art.


Campaign Manifesto

The Ukulele The guitars geeky little sister Often left in the shadows and underestimated Sterotyped by Hawaiian sunsets, unrecognized for what she really could be She is strumming her rebel against the monotony of auto-tuned mainstream Creating an unmatched sound of depth, versatility and seduction The ukulele is all grown up now And we say it’s about time her strum fills the sound waves of the streets with you.

Flea Market Music


NEW LOGO DESIGN AND TAGLINE Before

The iconic ukulele is clearly utilized in this previous logo however, this style of ukulele is not sold at Flea Market Music. Infact their key visual differentaition amongst their competition is the sexy, sleek and unique forms their ukuleles take. Naturally the logo re-design uses this shape to craddle the company name and deliver their key message. After


BRINGING THE CONCEPT TO LIFE THROUGH A MICROSITE When faced with the challenge, how do we let the audience know they can find their distinct ukulele sound at Flea Market Music? I discovered that the solution would exist through a personalized quiz and ukulele generator. The following microsite serves to ask visitors 3 questions about what kind of sound they are adding to their music while promting them to listen to samples and choose what suits them best. Once answered and submitted, the site generates the ideal Flea Market Music ukulele for the emotion, reaction and genre they are trying to instil into their music. I like to call it “their music’s ukulele soul mate.”


Microsite Home Page

ABOUT

CONTACT

UKE FEED

PURCHASE

uke match

Which Flea Market ukulele personality does your music need? Click on choices to listen to samples and find what sounds move you. Answer the questions and prepare to meet your uke soul mate, awooga!

What genre are you adding to your indie?

Reggae Folk Bluegrass Alternative Rock Hip Hop Electronic

What emotion are you trying to add?

Love Anger Joy Whimsy Sensuality Peace

SIGN IN


Microsite Uke Match Page

ABOUT

CONTACT

the current

UKE FEED

PURCHASE

uke match

Hot. Dog! Your ukulele soul mate is the sensual, saucy vixen of the Flea Market ukulele collection, liable to cause heart ache and heart break the...

Hibiscus 17’ tenor Fluke This tenor gives your music more volume and a deeper, sultry bass tone. This way you can woo your audience or have the perfect instrument to turn to when you lover breaks your heart and you need to get your emotional on. This ukulele comes strung with Aquila strings so you can rest assured this perddy little thing will be playing for a long time. full view puchase: $199

new match

SIGN IN


FLEA MARKET MUSIC GURILLA PLACEMENT Speacilaly designed indie-inspired ukuleles will be produced and placed in indie venues throughout 5 DMA’s, Minneapolis, Chicago, Portland, San Fransisco and Brooklyn. These specailly made ukuleles will boost the logo of the venue on their back and serve as gifts from Flea Market Music to the venues, for those that play the music they love. By placeing the ukuleles in these venues they will become a house instruement available for musicians playing the venue to use, as well as the staff and visitors, creating an undenable curisosity and buzz around the Flea Market ukulele.


Gueril a

market music caution This Flea Market uke is liable to go from shake your groove thang electronic funk, to kick your boots off folk at your command. In other words you may have just have found the instrument your music’s been craving all along. But use with caution, because that's just two of its endless personalities. Just don't expect angry death metal out of it, it is a ukulele after all. On second thought you never know. Find your perfect ukulele personality at www.FleaMarketMusic.com.


FLEA MARKET MUSIC ìConcertî Posters These Posters although not actually drawing any to an actual concert are designed to simulate the beautifully messy style of indie-music concert posters. With bright pops of color and copy boosting some pretty huge musical names and comparisons they will be sure to catch a musicians attention from a ways away, while introducing them to a few of Flea Market’s most popluar ukulele personalitites.


FLEA MARKET MUSIC WALLSCAPE This wallscape located right down from Willies American Guitar center will be sure to catch not only muscians attention but musicians who could be on their way to purchase an instruments attention. Once they see these bursting meledies flowing down the street from this Flea Market uke it will be hard for them to look at the guitar the same way.


Wallscape


FLEA MARKET MUSIC ìGET YOUR UKE ONî RADIO SEGMENT 89.3 The Current, is known for their support of indie music and for allowing companies sponsorship to support segments of their music. Mary Lucia a indie music fanatic is particularly attracted to indie music that incorporates the ukulele so naturally this seemed like the perfect indie music marriage. On the next page you will also see how this sponsorship is incorporated on both websites to solidify and spread this collaboration with those who arent able to listen to the radio in Minnesota.

“Get Your Uke On” OPENING (Mary Lucia, Host) MUSIC FADE OUT:

Spoon “Writen In Reverse”

LUCIA:Ah that was my favorite! That was Spoon, with Written In reverse. We at the current are stoked to introduce you to a new 1 hour segment of our program that we have lovingly named...Get Your Uke On. It explores the many ways the modern day ukulele has enhanced some of our favorite artists music. and showcases its may personalities. This segment will take us through a tasting plate of the ukuleles ersatility every Thursday from 4:30 to 5:30pm. It is brought to us by Flea Market Music, who encourages you to find your ukulele sounds by being matched with your ukulele soul mate at FleaMarketMusic. com. Believe me, i know its hard for me not to groove when this little instrument gets plucking so don't be afraid to boogie down or rock out, either way enjoy while you get your uke on. MUSIC FADE IN: Eddie Vedder “Ukulele Songs”


ABOUT

CONTACT

the current

UKE FEED

PURCHASE

Current’s get your uke on!

One hour a week on 89.3 The Current is not enough to settle our ukulele cravings. So get your fix here where you can listen to all the killer ukulele tunes you hear on the Current every week whenever you want. You can even purchase your favorite featured music. Now you can get your uke on always!

Eddie vedder: ukulele songs Longing to Belong 4:03

purchase

She & Him: Volume 1 Why Do You Let Me Stay Here? 3:42

purchase

Sophie Madeleine: love.life.ukulele If I Had You 2:45

SIGN IN


LOOSE LEAF APPAREL The Client: Loose Leaf Aparel is an online Tshirt company that hand crafts their deisgns in an artisianl fashion for fellow designers and artists. Campaign Team: Michael Fangman & Krissa Jane Nelson Problem: Loose Leaf Apparel’s design minded audience lacks recognition of this new brand, as well as a real artisan story connection. Solution: Create a documentary that will introduce Loose Leaf to it’s young creative audience by telling their artisinal story through the stories 3 other young artists.


THE MAKING OF CRAFT FIEND My partner Micheal knew in order to truley resonate with this hard to reach audience of young creatives we had to really grab their attention in a big way. We set out to actually produce a mini documentary that would tell the deep rooted artisinal story of both Loose Leaf as a brand and their creative twin cities community. First we had to find some amazing artists willing to particiapte and we we came to fins is that amazing is a grave understatement. Musicain Heatherlyn, abstract artsits Robert Combs and web designer and founder of Grandpa George Douglas Brull were interviewed and provided an intimate look inside the minds of these Craft Fiend artisits. With the help of videographer Tony Watters, Micheal and I filmed, interviewed and editied the documentary from start to finish. Although still in the editing process the teaser alone indicates the insights and pure love that exists between artist and craft and certainly reminds us why we love what we do to such extents.


the story Craft Fiend, exposes the truths and insights into the percpective of the young Twin Citeies creative. As Loose Leaf takes you through their humble artisianl journey interesteing connections are made between the brand and the community that supports them. The interesting and cheeky short film reminds us as artists what is to love and fiend over our crafts.

Areas of Placement

• readit • Looksielovitz blog • The Minneapolis Egotist • Off center • Minneapolis Street Art Observer • MFR (Minneapolis Fucking Rocks Blog) • Stumble upon • Dig • Perfect Porridge • The Current Music Blog


THE MAKING OF CRAFT FIEND My partner Micheal knew in order to truley resonate with this hard to reach audience of young creatives we had to really grab their attention in a big way. We set out to actually produce a mini documentary that would tell the deep rooted artisinal story of both Loose Leaf as a brand and their creative twin cities community. First we had to find some amazing artists willing to particiapte and we we came to fins is that amazing is a grave understatement. Musicain Heatherlyn, abstract artsits Robert Combs and web designer and founder of Grandpa George Douglas Brull were interviewed and provided an intimate look inside the minds of these Craft Fiend artisits. With the help of videographer Tony Watters, Micheal and I filmed, interviewed and editied the documentary from start to finish. Although still in the editing process the teaser alone indicates the insights and pure love that exists between artist and craft and certainly reminds us why we love what we do to such extents.


Movie Poster


Movie Poster


Movie Poster


Gueril a


Barefoot Bubbly Problem: Barefoot drinkers reserve sparkling wine as a beverage to accompany special occasions only. Solution: In order to change the “occasion stigma� that surrounds sparkling wine and to get the consumers to drink champagne on a more often basis we will show them that everyday embodies an excuse to celebrate with the bubbly.


at 7:30 a.m. you made the 7:30 a.m. bus at 5:30 p.m. you toast to this accomplishment

celebrate the small stuff with barefoot bubbly at www.barefoot.com

Print Triplet


Print Triplet


Print Triplet


Point of Purchase


Web Banner


North St.Paul Branding My role: Art Director Problem: The city of North St.Paul has encountered trouble drawing attention to their downtown shopping area and creating a real branded look. Solution: In order to let drivers, walkers and bikers know that they are in the North St.Paul shopping district and historic area, we will create Informational banners that will welcome visitors and help to brand the city with a certain look. Design inspired by North St.Paul history and landscape.


Brandiong Banner

North St.Paul Downtown


Event Banner


Double Banner


KRISSA JANE NELSON I have a passion for all things delicious in life and indulge in it all! My family, advertising and design, the arts, cooking, music and travel are the things that make me say, “I love my life!� Telling stories through art direction and copywrting is what draws us to brands and While studying advertising at The Art Institutes International of Minnesota, I began to realize I have a true passion for telling brand stories through art direction and copywriting. I believe laughter is the best medicine and a good work ethic will get you further than any other


Krissa Portfolio