DESIGN VERTIGO The client: Vintage and vintage inspired apparel, home decor and design boutique. My role: Art director, designer and post production Photography: Danny Green Problem: Design Vertigo offers unique boutique products but offers no outlet for consumers to purchase products online. This poses a problem because there is a strong demand for Design Vertigo products for consumers who are unable to visit the location. Solution: Create a branded online store â€œThe Wilde Roomâ€? (named after the owners last name) featuring hand picked collections for each season in a classic look-book format.
The four description words I was given by Design Vertigo owner Amanda Wilde before designing this website were, “vintage, whimsical, earthy and quirky.” Channeling these concepts I created a web design that I think captures the creative appeal the store exudes.
web WILDE ROOM
DESIGN VERTIGO WILDE ROOM cOllectiOns Once clicking on one of the displayed collections from the Wilde Room page youâ€™re linked to the collection spreads. Each collection is displayed through a digital two page look book that allows the visitor to hover over labeled items, view the names and prices. Upon clicking they are linked to a purchase page. Each collection is distinct from one another with different color pallets, products and styles.
rich, stunning and timeless.
soft, sexy and glamorous.
bright, quirky and fabulous.
ART DIRECTION THROUGH PHOTO EFFECTS Through post photo-editing I can turn a beautiful photo into a beautiful story. Looking through these before and afters, you can see how the editing elements can change the tone, the emotion and even the time period the photo evokes. These elements begin to code a visual story for the audience creating an even stronger brand experience.