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barefOOT BUBBLY CELEBRATE THE SMALL STUFF


barefOOT BUBBLY One idea 2 COncepts For this campaign I will be showing the ability to offer clients multiple art direction solutions with one singular message. Client: Wine and bubbly producer known for their affordable prices, laid back attitudes and delicious bubbly. My role: Sole Creative Problem: Barefoot drinkers reserve sparkling wine for special occasions only. Solution: In order to change the “occasion stigma� that surrounds sparkling wine and to get the to drink the bubbly on a more often basis, we will show them that everyday embodies an excuse to celebrate with Barefoot. Bubbly.


at 7:30 a.m. you made the 7:30 a.m. bus at 5:30 p.m. you toast to this accomplishment

celebrate the small stuff with barefoot bubbly at www.barefoot.com

Vs

YOU CHOOSE.


barefOOT BUBBLY

COncept 1 For this concept (depicted through this set of print triplets) I am showing the message translated through art direction inspired by classic french champagne advertisements. The imagery, stylization and art work reflect classic, simplistic design with a vintage flare that will resonate with this art savvy audience.


at 7:30 a.m. you made the 7:30 a.m. bus at 5:30 p.m. you toast to this accomplishment

celebrate the small stuff with barefoot bubbly at www.barefoot.com


barefOOT BUBBLY

COncept 2 For the next series of print triplets I have keept the same idea and message only this time completley changed the style and tone through the art direction. In this series I used a combination of photography and over the top effects as well as a more humorous tone to tell the story.


Barefoot Bubbly  

Barefoot Bubbly