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Mason Cable Network Style Guide Fall 2009

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GRAPHIC DESIGNER • ILLUSTRATOR kris.outsidethelab.com


Table of Contents Communicating the MCN Brand

1-2

The Patriot Green

3-4

The Patriot Gold

5-6

Mason Cable Network Logo

7-8

Usage

9-10

Color Palette

11-12

Typeface

13-14

Patriot Feather

15-16


Communicating the Mason Cable Network Brand Mason Cable Network is a student broadcast station for GMU students on Channel 89. The Mason Cable Network core message and attributes are carried through all mediums of communication in use of color, typography, and other various MCN Brand elements.

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2


CMYK 90C. 30M. 95Y. 30K.

3


The Patriot Green The Patriot Green is a fresh and clean color that reflects the George Mason University Patriot colors of the Mason Cable Network Brand. The Patriot Green is easy to reproduce and should be maintained across all mediums of communication.

4


CMYK 0C. 27M. 99Y. 0K.

7


The Patriot Gold The Patriot Gold is a fresh and clean color that reflects the George Mason University Patriot colors of the Mason Cable Network Brand. The Patriot Gold is easy to reproduce and should be maintained across all mediums of communication.

8


Mason Cable Network Logo

5

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The Mason Cable Network logo is a two color type treatment The logo will be used on a white background to bring out the best quality and clarity.

6


Using the Mason Cable Network Logo

The color version of the logo ideally is used on a white background for the best quality and clarity. For alternate purposes please use the one color black and white version of the logo.

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Color Palette Primary Color Palette CMYK 90C. 30M. 95Y. 30K.

CMYK 0C. 27M. 99Y. 0K.

The Primary Palette indicates the Mason Cable Network Brand Colors. When designing for the main brand, 11

these colors can be combined with the Secondary Colors.


Secondary Color Palette CMYK 0C. 0M. 0Y. 100K.

12


Typefaces Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 19


The Patriot Feather

The Patriot Feather is most commonly used as a part of the primary element. The restrictions lie within the size of the Mason Cable Network logo.

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Please follow compound usage “TM� placement exactly as shown on the Mason Cable Network logo. Mason Cable Network

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Mason Cable Network Style Guide  

MCN Style Guide

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