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ENG Through the brand Kreative Klan, our company wants to become a real and virtual meeting place where everyone feels free to express their own ideas, personality and talents; a place where everybody can fully express the creativity needed to build their own universe.

ITA L'azienda, attraverso il suo brand Kreative Klan, si propone di divenire luogo d'incontro reale e virtuale in cui chiunque si senta e sia libero di dar voce alle proprie idee, personalita', talenti; in cui chiunque possa esprimere la propria creativita' per costruire il proprio universo.

The Kreative Klan brand interprets the numerous musical passions and styles of the Great Urban and Street Community. Kreative Klan musical products are the result of a careful analysis of the current record trends for 4 different genres: Electro/Dub Step, Black/Hip-Hop, Alt/Punk/HC and Heavy/Rock.

Il brand Kreative Klan interpreta le numerose passioni musicali e di stile della grande Community Urban e Street. I prodotti musicali Kreative Klan sono il frutto di un'attenta ricerca delle tendenze discografiche in 4 distinti generi musicali: Electro/Dub Step, Black/Hip-Hop, Alt/Punk/HC e Heavy/Rock.

The underground music scene is a crossroad for creativity contents that can affect the action sport culture and leisure. Kreative Klan is striving to always be involved and well recognized over the territories with a series of events and communication strategies that are focused on connecting with all young urban movements.

Le scene musicali underground sono un contenitore di creativita' in grado di contaminare il mondo dell'extreme sport e del tempo libero. Kreative Klan si prefigge di essere costantemente presente e visibile sul terriitorio, con una politica di eventi e una comunicazione mirata a suggerire la simbiosi con tutti i movimenti Urban giovanili.

Kreative Klan team is made of graphics, designers, musicians, photographers, journalists and filmmakers who share the same stylistic and musical background. Thanks to the "in-house" Press Office, the Kreative Klan brand is able to promote its two fundamental concepts, MusiK and Musik Apparel, through a constant and viral campaign: on magazines, web magazines, social networks, music TV, radio, etc...

Kreative Klan lavora a stretto contatto con grafici, designer, musicisti, fotografi, registi e giornalisti, attivi nelle stesse scene stilistiche e musicali. La promozione del brand Kreative Klan, grazie ad un Ufficio Stampa "inhouse", avviene senza scindere mai le due anime dell'azienda, MuisK e Musik Apparel, e attraverso una presenza virale su magazine, webmagazine, social network, music Tv, radio ecc...

However, our greatest promotion comes from those who hang out or live in the musical world. The musicians and their fans are all potential promoters of the Kreative Klan brand.

La nostra promozione, pero', parte innanzitutto da coloro che frequentano e vivono l'ambiente musicale. Musicisti e fan sono tutti potenziali promotori e clienti Kreative Klan.

Our Marketing strategy is focused on every single store that distributes Kreative Klan product, organizing events and producing media contents that captivate and radically entice younger community on the retail territory. We organize: Gathering Demos, Scouting Sessions, Showcases within the very same shop, supporting each event with a specific target communication.

Con l'obiettivo di creare traffico nei Punti Vendita che distribuiscono il prodotto Kreative Klan, supportiamo il nostro brand con l'organizzazione di eventi in grado di coinvolgere e raggiungere capillarmente il pubblico giovanile del territorio. Organizziamo: gathering demo; listening session e showcase, supportando ogni singolo evento con una comunicazione specifica e mirata.


Kreative Klan

Spring Summer 2013 Catalogue Summary: STRABELT

pg. 04

MUSIK PRO

pg. 06

MAN

pg. 08

WOMAN

pg. 16

LOYALTY PROGRAM & MUSIK

pg. 24

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