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It’s not sport; it’s not hobby, nor it is recreational, It’s lifestyle.” September 11th, 2012 Never forget your history. The Virtue bike brand offers a full line of lifestyle bikes as well as an arsenal of parts and accessories to service your bike store’s repair shop needs. The need for Virtue products birthed out of our own shop in San Diego - “Ye Ol Bike Shop” It was in our repair shop that we noticed the trend of converting old road bikes to fixed gears and single speeds so we took the initiative to create a product line that would offer the best deals for parts nation wide. From hubs to head sets, brakes to bars, single speeds, to six speeds - we hope to service all your bike shop’s local needs. Trust us to partner with you. Serve the bike shop // Serve the customer.

ive t u c e x e ief operations chowner

Sincerely, master mechanic William, Josh, Roberto, Joseph, & Willy

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ejoe design

02 INSIDE COVER  

It was in our repair shop that we noticed the trend of converting old road bikes to fixed gears and single speeds so we took the initiative...

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