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Indwe Risk Services renews Senior golf sponsorship Indwe Risk Services have signed a three-year extension to their sponsorship agreement of the SA Golf Association’s senior amateur golf. The short term insurance broker have been a partner to the senior amateur golf circuit for nearly a decade as the title sponsor of their two flagship events, the Indwe Risk Services South African Senior InterProvincial and Indwe Risk Services Senior Amateur Open Championship. Indwe's executive director of marketing, Joe Szemerei, explains that the partnership dates back to 2005. “The initial agreement was with Prestasi Brokers in 2005, and we continued our association with senior amateur golf after the company merged with Thebe Risk Services and re-launched as Indwe Risk Services. “We have enjoyed a successful partnership with the seniors for nearly a decade and we are extremely proud to continue sponsoring their two national championships,” says Szemerei. "The benefit of the continued sponsorship is the association value for the company. There is a considerable upside for us as established sponsors, in that we can continue to build a brand that has already been established over the last six years. As the partnership expands and grows, the seniors become more associated with our brand with each event that we host and sponsor.” January/February 2014
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