Marwick 1/2016 ENG

Page 26

case study

Sustainable good A unique hydroelectric power plant was established near Štětí. Its profits will be used for charity. This project’s several investors want to enhance the value of their money not for their own profit but for a good cause. Text: Zdeněk Mihalco

After the Velvet Revolution, Marek Černocký wanted to start a non-profit project popularising science in the Czech Republic. Occasionally, he would gain some funds but they always dried up very quickly. He kept looking for answers such as: How to assure that sponsors’ donations serve a good cause constantly? How to invest the sponsors’ donations coming in to bring long-term benefit? And how to combine business and charity under one organisation? In 1999, he came up with the idea of filling the space between donors and charitable donations with an investment opportunity into a hydroelectric power plant. He was convinced that he would be able to build a hydroelectric power plant with the full or at least partial help of sponsors. He envisaged not only a functional business and a sustainable energy source but also a sustainable source of money for publicly beneficial purposes.

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