ID: Shaun Clarkson ID (UK)
Sourced Market at St Pancras is the reincarnation of a street market in a station environment. It is a deli, market cafe and bar, selling and serving locally sourced produce from artisan producers. The brief was to create a new brand, with the view to doing a roll out. The challenge was to create a brand that can feel raw and organic, historical and reliable. It only had to have the feel of a street market, reflecting the origins of the brand, but also needed to fit into contemporary retail environments.