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DA: Saatchi & Saatchi Cape Town (South Africa) CD: Anton Crone AD: Creative Group Head: Katherine Botes GD: Samantha O’Donovan CL: Bruce Robertson PH: David Malan

The Quarter The Quarter is a new concept eatery founded by celebrity chef Bruce Robertson. For the name and identity, Saatchi & Saatchi took their lead from the colloquial term for bunny chow* “a ‘kota’, referring to a quarter loaf of bread. The images included showing the application of the identity in the store and on various design collateral, specifically signage, food packaging, business cards and wallpaper.



delisious braning  

branding of

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