Spudbar DA: Truly Deeply (Australia) CD: David Ansett AD: David Ansett DE: Lachlan McDougall, Cassandra Gill CL: Spudbar
Spudbar is a retail franchise offering the best baked potato in the country. Truly Deeply used the wholesome personality of the humble potato to create a strong sense of localism and down-to-earth nature. Building a strong visual style that was wholesome and comfortable was the keys to create a retail experience that can be enjoyed by all. The visuals that were created to form the design suite for all collateral were applied to a range of corporate and marketing materials.