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DA: Asprimera design studio (Greece) CD: Eleonora Xanthopoulou AD: Harry Tzannis GD: Pavlos Xanthopoulos CL: Froyo Ltd.

Froyo Store Froyo is the first frozen yogurt store in Athens, Greece and it is the first time such a product was introduced to Greek audience. The corporate identity design aimed to convey this fresh and healthy product in a modern way. In the 35sqm area, simplicity was the only way to convey the soft, clean and refreshing characteristics of frozen yogurt. The world famous pure Greek yogurt is the first frozen yogurt, so white color is the base element of the store and applied in chairs, shelves, counters, and so on.

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