Page 3

Wo Hing General Store Wo Hing General Store is a contemporary restaurant in Mission district of San Francisco, presenting a unique take on Chinese street-food. The identity references the delicate nature of noodles, a main staple on the restaurant’s menu. In addition to the logo, Manual created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, designers experimented with raw and cooked noodles to create a number of flowing, abstract images. As a departure from the ubiquitous neon sign seen in many Chinese restaurants, Manual designed a lightweight transparent window sign, screen printed with electroluminescent ink.

DA: Manual (USA) CD: Tom Crabtree DE: Tom Crabtree, Dante Iniguez, Eileen Lee CL: Wo Hing General Store

156

157

delisious braning  

branding of

Advertisement