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A Pizzeria in the Mafia Style It’s a new Italian pizzeria located in Moscow. For the development of this project, the designer mixed mafia and cooking theme, simple elements and characters which were applied in the stationery, napkins, menus, packaging, etc. A series of unique and funny characters were used in the packaging to represent different types of pizza. A two-color pattern was used in the facade and stationery. Also the designer used the Italian tricolor: green, white and red to convey a direct message to the consumer.

DA: Dmitry Zhelnov (Russia) GD: Dmitry Zhelnov CL: Slavin&Co



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