L A R G E F O R M AT C A M PA I G N S A N D V I S UA L CO M M U N I C AT I O N
W W W.NORDSIGN.COM
THE BIGGER PICTURE Tomas Pedersen, the founder of Nordsign, talks about business and transforming life values into company values.
NORDSIGN STORY Inside the Printing House
THE PERFECT FIT
W H AT M A K E S U S D I F F E R E N T ? We have become much more than just a printing house.
T H E T R U E E Y E - C ATC H E R S
T H I N K I N G D I S P L AY S Introducing Evo Max Air â&#x20AC;&#x201C; a newly designed machine with efficiency and flexibility.
FROM ADVERTS TO ART
A NEW DIMENSION Is it any wonder shoppers buy based on how they feel?
To paraphrase one visionary inventor, a lot of people do not know what they want until you show it to them. We all know how it works. Eye-catching lightboxes, cost-effective advertising banners and beautiful display campaigns send an easy-to-remember instant message to potential customers. With newest technology in the business, dedicated specialists, transparent operations and short deadlines our machine park specializes in large format printing in several techniques. Combining Danish heritage with Polish production energy, we offer a range of services and our products are delivered on daily basis to clients nationally and across all borders. Welcome to Nordsign.
THE BIGGER PICTURE Tomas Pedersen, the founder of Nordsign, talks about business and transforming life values into company values.
“There is a Danish saying: If you have the skill you also have the duty. I guess I live by it every day”. We are driving through a thick forest leading us to Destylarnia – Tomas’s favourite restaurant located in Mierzęcin Palace, halfway between Poznań and Szczecin. We are surrounded by picturesque lakes, woods and inimitable beauty of nature. Motorway is an easier way to get to our destination, but Tomas chooses to savour the trip by meandering between one charming spot and another. He has been living in Poland for seven
years now, getting acquainted to Polish seasons and the spirit of modernity linked with dramatic history. He doesn’t agree with a lot of Polish principles (take bureaucracy for instance) but is not discouraged – on the contrary – he tries to implement his core ideals into Nordsign – a company he founded in Denmark in 1992 and in 2006 in Poland. “Coming from Denmark, I feel I have a duty to explain the reasons behind Danish achievements. People often wonder why a country with long cold winters and high taxes can be so successful”. “There is one key-word
that reflects so many other standards in Denmark: trust. Trust implements the best possible service and it indicates reliability. This is the added value in Nordsign”. Tomas and his business partners, Michael Overgaard and recent associate Niels Lundorff have managed to turn this spirit into pragmatic, functional practice. „Michael is the steam engine of the company. We work very well together”. Thanks to this cooperation Nordsign produces in high volume every day, serving different markets and delivering great quality on time.
I didnâ&#x20AC;&#x2122;t want a company that would be just another generic manufacturer. I wanted a company that would pack Danish creative energy, consistency and Polish expertise and production potential into one. I wanted a platform that would be devoted to making ideas come to life.
“I believe in technology and innovation” – explains Tomas – “People are too important to do basic jobs - new machines should do those. People should grow and develop within companies. It gives wealth to society and promotes sustainable business. This is why we invest and improve all the time. Mindset is what sets us apart from the competition”. Indeed, Tomas’s mind seems to be occupied all the time. His frequent trips to the countryside and appreciating simple things in life: nature, food and good laugh are allowing him to take a breath and see the bigger picture for his company. By the time we eat our amazing food in Destylarnia, Tomas talks about the future for Nordsign. “My goal is to create opportunities for our customers – to see their ideas become reality. I would like Nordsign to be the true solution provider for large format campaigns, visual communication and marketing displays. I have a vision of realizing clients’ concepts by providing them with best products and unmatchable services. We’re on the right path”.
10 N O R DS I G N
“ I B E L I E V E I N T E C H N O LO G Y A N D I N N OVAT I O N . P E O P L E A R E TO O I M P O R TA N T TO D O B A S I C J O B S – M AC H I N E S S H O U L D D O T H O S E ”.
INSIDE THE PRINTING HOUSE
What brings new customers to Nordsign is not just what’s visible to the naked eye. The highest-class machinery, quick delivery and product quality are met with transparency, dedication and long term relationships with customers. Let’s visit the large format printing house located in Oborniki, near Poznan.
The airy space within the printing house is very well structured. All printing techniques - UV printing, latex printing and sublimation have their own dedicated space. Durst, Monti Antonio and many other machines create row after
row of finely planned space. There is also the grand Zund, foil cutting stations and heat presses. It is all complemented by the finishing department where the works are continued and clients requirements followed up.
MICHAŁ KARPIŃSKI, PRODUCTION DIRECTOR Nordsign leads the way when it comes to delivery time and always on-time logistic processes. This is thanks to technological innovations and analytical approach - I am a Lean Manufacturing and Six Sigma specialist and enthusiast. The key is also to hire skilled people at suitable positions, who share long-term Nordsign’s philosophy. The team is the heart and steam engine of the company. With high-tech machine park, good communication and precise common goals, we constantly learn, develop and grow together.
Then there is the team: long-term employees that have been with the company since its beginnings in Poland in 2006 and new talented professionals in IT, for instance. As Michał Karpiński who has been Production Director since 2018 - points out “Even with the best plans and solutions, you cannot get far without a team of dedicated people”. The attitude is clearly visible: the employees are all welcoming, dedicated and work hard for the common goal of
becoming the company of choice for many international brands and agents. The portfolio of clients is indeed impressive: world biggest brands and agencies are among Nordsign’s clients. According to Nordsign, this is due to the mindset: honesty, trust and attention to detail are the biggest values here. Well organized communication and working to 100% of capacity ensures high performance for clients across all markets.
INSIDE THE PRINTING HOUSE Well organized space accommodates highest-class machinery and allows space for testing new solutions
TECHNOLOGICAL I N N OVAT I O N S Development and investment - both in the printing house and people - are a daily topic at Nordsign
14 N O R D S I G N
W H AT I S ON OFFER?
DY E S U B L I M AT I O N PR I N T I N G DIRECT AND TRANSFER PRINT
Light, elegant, durable fabric prints are used by clients in advertisement, marketing and visual merchandise but also in interior decoration, apparel and signage. Nordsign offers a range of printing techniques, print finishings and fabric options.
UV PRINTING Perfect for paper, vinyl and foils, UV printing offers a variety of solutions for producing stickers, labels, signs, frontlits, backlits and other customized products. Delivered tailormade in all shapes and sizes, those products have an unlimited use across the whole of printed visual media market.
L AT E X PR I N T I N G Fully ecological ink printed directly onto a surface – paper, vinyl, foil – and the best quality: this is Latex Printing. Fantastic vivid colours, photographic-like resolution and resilient print can be delivered in any shape.
N O R D S I G N L E A D S T H E WAY W H E N I T C O M E S T O D E L I V E R Y T I M E A N D A LWAY S - O N -T I M E L O G I S T I C P R O C E S S E S T H A N K S T O A N A D VA N C E D PL A N N I N G PR O C E D U R E S A N D T E C H N O LO G I C A L I N N OVAT I O N S .
THE PERFECT FIT
Prolonging the purpose of an advertising campaign may be difficult for many advertising media. Using printed banners allows for a quick and frequent change and sending a new message regularly. A set of frames or profiles with an exchangeable print is cost-effective and highly valued by customers as easy-to-remember instant communication, often seen multiple times. Conventional banner is much cheaper than spending heavily on advertising, yet very effective: whoever sees a message on a display, instantly becomes a potential customer. Take the Banner for Frames for instance â&#x20AC;&#x201C; this simple solution is one of the bestsellers at Nordsign â&#x20AC;&#x201C; printed fabric is finished with rubber band to ensure perfect fit into a frame. Full range of banners with a wide selection of support products are on offer at Nordsign. Time to show your customers what your brand is about.
BANNER FINISHINGS Whether it’s a huge marketing campaign or a small retail display – Nordsign offers multiple mounting and finishing options available to suit any installation needs. Explore our wide selection of banner finishings to match your chosen display. We are happy to advise you on different hardware, finishing and type of media to fit your idea.
F L AG TA P E
BANNER FOR FRAMES
EVO MA X
F L AG TA P E W I T H E Y E L E T S
CUT TO SIZE
W H AT M A K E S US DIFFERENT? We serve many different markets and have the capacity to produce a broad array of commercial print products. Utilizing the horsepower of our IT systems and machines and complementing them with our finishing and logistic facilities, thereâ&#x20AC;&#x2122;s is very little that does not fit within the scope of our capabilities. However, we have become much more than just a printing company; Nordsign is your number one source for everything from soft signage, display solutions, hardware systems and visual campaigns.
W H E T H E R I T â&#x20AC;&#x2122; S A R E TA I L D I S P L AY O R M A R K E T I N G C A M PA I G N , N O R D S I G N O F F E R S M U LT I P L E P R I N T I N G A N D H A R D WA R E S O L U T I O N S .
SMART FRAMES Choose between minimalistic and modern look of our aluminium frames with slim edge; or elegant, enhanced design to give the image the biggest effect. Lightbox with LED lights will create a great impact and a ceiling-mounted Cube will boost the marketing message.
L I G H T F R A M E 15 This elegant frame is 15 mm thick and can reach dimensions of 300 x 2000 cm. It is a single-sided and wall-mounted product with a banner that can be easily changed.
BIG FRAME 28 This product can reach dimensions of 300 x 2000 cm. It is a single-sided and wall-mounted or standing product with a banner that can be easily changed.
DOUBLE FRAME 44 The versatile Double Frame can have maximum dimensions of 300 x 2000 cm. It is a double-sided and ceiling-mounted or standing product with two banners that can be easily changed.
CUBE Great for exhibition spaces to enhance the marketing message or strong images. Ceiling-mounted for the biggest impact.
LIGHT FRAME 20 This elegant frame is 20 mm thick and can reach dimensions of 300 x 2000 cm. It is a single-sided and wall-mounted product with a banner that can be easily changed.
ACOUSTIC 45 This frame features an acoustic, sound-absorbing layer. Combining aesthetic properties with soundproofing effect, the frame comes in maximum size of 120 x 240 cm.
DECO FRAME This elegant looking frame can have maximum dimensions of 220 x 220 cm. It is a single-sided and wall-mounted product with a banner that can be easily changed.
B AC K L I T 10 0 Single- or double-sided lightboxes come with incorporated evenly spread light for the best visual effects. The banner can be changed accordingly.
FOR MORE, VISIT OUR WEBSITE: W W W.NORDSIGN.COM
HANGING BANNERS The hanging banners are perfect for in-store promotions, shopping centres and exhibitions. They can be printed on one or both sides, depending on the usage. One of the most popular and cost effective advertising media, hanging banners are a great option because of their versatility.
SQUARE LOCK Simple solution for frequent banner change. Square Lock is easy to assemble and can feature both single or doublesided clean-cut print on paper or fabric. Up to 325cm.
SQUARE MAGNETIC Ease of use and classic form. Position the print alongside the profile, insert and close it. For prints with Evo Max finishing or Iron Bar. Contains additional grip for the Evo Max magnets are installed in the profile.
EVO PROFILE Minimalistic, ceiling-mounted profile. It features a banner printed on one or both sides, finished with Evo Max or Iron Bar.
KEDER PROFILE Suitable for Kederlist finished banner. Additional features keep the banner evenly stretched for the biggest impact.
W W W.NORDSIGN.COM
BRING YOUR PROJEC T TO SUCCESS CHOOSE AMONG WIDE SELECTION OF PRINTING M AT E R I A L S A N D H A R DWA R E
THE TRUE E Y E - C AT C H E R S
Magnevo stand â&#x20AC;&#x201C; elegant and functional, this stand is perfect for frequent banner change and ease of transportation. Suitable for Evo Max profile. Nothing is as easy as highlighting your message with Magnevo Stand.
Flags and beach flags are real eye-catchers and may be used for indoor and outdoor promotions. Very easy to assembly, they can create a dynamic effect, giving businesses an edge when compared to competitors.
GET NOTICED AND SEND YOUR MESSAGE THROUGH PRINTED BANNERS FR AMED TO YOUR NEEDS.
STICKERS Vinyls and foils are an ideal choice for both indoor and outdoor signage â&#x20AC;&#x201C; spruce up your floor or store front with wall art graphics or temporary window signage using a matte or glossy adhesive stickers.
ROLL UP Perfect for exhibitions, fairs, popup stands - this display combines all benefits of quick assembly and ease of transportation. It is suitable for single sided banner that is mechanically winded down together with the roll up system.
AL ARM COVER Nordsign offers a coverage for shop alarms to attract attention to company logo or marketing message.
FOR MORE P R O D U C T E X A M P L E S , V I S I T: W W W.NORDSIGN.COM
THINKING D I S P L AY S W W W.T H I N K I N G D I S P L AY S .C O M
Introducing Evo Max Air â&#x20AC;&#x201C; a newly designed machine with efficiency and flexibility. Welcome to the development line at ThinkingDisplays.com, Nordsign family concept.
Thinking Displays has patented several magnetic solutions. Together with our line of profiles, ingenious design and customizable options, we offer top to bottom products (quite literally!) and accessories to fit all needs. The increasing demand for flexibility and more reliable equipment pushed our conceptual team to design and produce the brand new Evo Max Air â&#x20AC;&#x201C; a machine invented for finishing banners with double bent Evo Max profile. What we have achieved is a step up from solutions available on the market today. As far as banner finishings go, this is by far the most elegant and versatile solution. Much neater than sewing, much stronger and durable than other finishings, it is also much more flexible.
EVO MA X AIR â&#x20AC;&#x201C; W H AT I S T H E H Y PE? Our pneumatic Evo Max Air is an inexpensive solution for every company wanting to finish their own print (or order with Nordsign or other suppliers) with profiles that can reach length up to 120 cm. The pneumatic Evo Max Air only needs a simple adjustment if bending profiles of different width. Once the material is finished with Evo Max profile, it will securely stay in place â&#x20AC;&#x201C; the hold is strong and reliable, creating no stretches even when pulled.
THE POSIBILITIES ARE ENDLESS: T H E S O L U T I O N S T H AT A R E D E V E L O P E D D A I LY CAN BE THESE ELEGANT EXPOSITORS FITTED WITH EVO MA X BANNER.
FROM ADV E RT S TO ART
Several patented magnetic solutions behind our belt may be impressive but why stop there? The beauty behind new concepts is the constant development by innovation and design. The profiles we offer are elegant, durable and fit many concepts â&#x20AC;&#x201C; from advertising banners to art framing at museums and galleries. The selection is growing, we are testing new solutions daily so for the latest we invite you to visit us at thinkingdisplays.com
N AT U R A L WO O D
BL ACK OIL
W H I T E PA I N T
A NEW DIMENSION W W W. KO S M O N AU T. P L
People are driven by emotions. Is it any wonder shoppers buy based on how they feel?
Nordsignâ&#x20AC;&#x2122;s sister company, Kosmonaut takes up a challenge of fulfilling unusual orders from big brands and retailers. Kosmonaut offers unconventional solutions for marketing displays, furniture, expositors, podiums, art and other products that go hand in hand with Nordsign printing services. Taking care of everything from planning through production and delivery, Kosmonaut manufactures unique ideas and original instore pieces. Innovative technologies and new materials are linked with personal approach to each project.
Lightboxes, stands, wall mounted displays â&#x20AC;&#x201C; it all has an impact on the consumer. The brickand-mortar shop has an enormous influence on strengthening the connection with potential clients. For a retailer, car dealer, gas station it is not necessarily about producing a larger than life campaign. The personal connection is created at the level of the actual shop and whether it corresponds with clientâ&#x20AC;&#x2122;s needs is obvious very quickly. Positive experience very often leads to repetitive purchases and brand loyalty.
DESIGN AND PRODUCTION From a rough sketch through 3D design to the labelled product ready for shipment – this is Kosmonaut. We offer our customers technical drawings, 3D modelling and proposals made within hours. Prototyping and production are managed by our experienced team to send clients packed products complete with labels.
PRODUCTS Kosmonaut’s offer expands with each project but we have a vast experience in building stands, expositors, branding and signage products, wall panels, and art displays. Individual approach to each project and our interest in trend setting products ensure our proficiency in finding the best solutions for brands.
M AT E R I A L S To achieve the distinctive look of our products and set ourselves apart from competition we don’t shy away from less traditional materials: we use wood, concrete, metal, glass, granite, brass, and plywood, among others. We develop the possibilities of those materials every day.
BR ANDING AND SIGNAGE PRODUC TS, E X P O S I TO R S A N D S TA N D S C A N I N F L U E N C E THE PERCEPTION OF A BRAND AMONG CUSTOMERS.
F O R M O R E I N F O R M AT I O N O R I N Q U I R I E S C O N TA C T U S AT: