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Tanakorn Sangiam Design Portfolio

About Me

My name is Tanakorn Sangiam I am currently a junior at the Faculty of Communication Arts, Chulalongkorn University (Bangkok, Thailand), majoring in Broadcasting.

This Book

This e-book is a portfolio for my works on excercises and assignments of the class ‘New Media Production’. Should any of the content in this book matched, or can subjectively be referred to some thing, some person, or some work of others, please accept my apology as I may used some great work as an inspiration or references - in an educational purpose. Most works refered will be credited.

Table of Contents

Exercise Assignment Excercise Assignment Assignment

1 1 2 2 3

page1 page7 page17 page23 page33

Patternisation Simple pattern created from geometric shapes

Exercise 1

1 ex

Exercise 1

Create shapes from geometrical elements and combine into a designed pattern How shapes are made? Cutting, Merging, Intersecting; these shapes are made from simple geometric shapes.

3 triangles and circles.

This banana is made by cropping out circle by circle, oval.



This shape is made by cutting a roundededge rectangle by it’s own shape, then redo this process in newer shapes. This shape

The use of colours. - to represent the fundament of design, CMYK are used because they are primary colours in printing. Almost everything we print is based on CMYK, as how every shapes made here is based on simple geometric shapes - to add more dimension to the pattern and to harmoEarth-tone colours are used.



Engraving Print Pattern Continuous pattern inspired by engraving prints

Assignment 1

1 A

Assignment 1

Printing technology to begin with Halftoning Nowadays, method we use to produce an image in printing system is called ‘halftoning’. The method is to arrange ‘dots’ varying in sizes and positions. These dots are so tiny we can hardly see it


Single colour halftoning.

Four colours halftoning (CMYK)

Engraving Print Pattern

Engraving In the past, to create an image for printing is to craft lines by hand. These lines vary in length, weight, curves etc. When combined, these lines will form into an image.


Assignment 1

Reference Émile Bayard (1837-1891) French artist, illustrator in french impressionism art period. Worked in the mediums of charcoal drawings, paintings, water colors, woodcuts, engravings, and lithographs. Illustrated for magazines, current events, novels.

Les Misérables ‘Cosette’


This iconic engraving illustration of Émile Bayard is an illustration for Victor Hugo’s famous novel ‘Les Misérables’ This illustration was then used widespreadly as an artwork for the stage musical and movie adaptations of the novel.

Engraving Print Pattern

West End Musical Artworks of Les Misérables.


Émile Bayard engraving used on the left. Protrayed by Isabelle Allen on the right. Les Misérables (Musical) © Cameron Mackintosh Les Misérables (2012) © Universal Studios

Assignment 1

Modern day usage of engraving prints. Engraving method is still used on important documents such


Current edition of $100 US dollar bill. (Bureau of Engraving and Printing.)

Engraving Print Pattern

Pattern Design Thai Hadicraft The design of the pattern is inspired by thai handicraft, mainly the work of banana leaves that often forms into a lotus’ petal shape.


repeated pattern: lin meaning: social- consists of several parts intertwined into o

nes, curves, volume. one big society like these lines weaved into one big picture.

Thai Art & Colours

Exercise 2

2 ex

Excercise 2

classic thai art plus theories of colours The Art shape found in thai art.


Only the top and the middle area of the original shape were used.

Thai Art & Colours

The Colour 1. 2. 3. 4. 5. 6.

Harmony Tone Complementary Split-Complementary Harmony 80% & Complementary 20% Monochrome





har compleme

rmony. 80% entary. 20%




Blossoming Night

Applied Thai Art Pattern

Assignment 2

2 A

Assignment 2

Thai Art simplified & modernised Prachamyarm Pattern ‘Prachamyarm Pattern’ ( ) is one of the primary pattern in classical Thai art design. It is based on a diagonal


The shape of ‘Prachamyarm Pattern’ is very symmetrical. It is beautiful yet simple. So, this pattern is very suitable to create a simple and modern pattern design.

Applied Thai-Art Pattern

Reference Kamol Tassananchalee Kamol Tassananchalee is 1997 National Artist of Thailand in Los Angeles, California. Mr. Tassananchalee is praised for his Thai contemporary work. He is also the only Thai and Asian person to be on Gardner's Art Through The Ages

Awards 1998

Companion (Fourth Class) of the Most Admirable


National Artist Award (Visual Art) Chonburi, Thailand

1986 1980

Endowment for the Humanities, U.S.A., The Integrative Art of Modern Thailand Project The Best Top Ten Alumni of Poh-Chang Art College, Bangkok, Thailand Annual Artist Award, The Oakland Museum, Oakland, California, U.S.A.


Assignment 2 Reference Image


Applied Thai-Art Pattern

28 From this work of Mr. Tassananchalee, it can be implied that the colour scheme used in this painting are Harmony and Complementary. The majority area in this painting is in yellow to red shades Small elements in this painting are however in blue to green shades, complementing the majority warm shades used.

much ‘cooler’ appeal.

Assignment 2

Pattern Design Concept The main concept of this pattern is to combine three elements into one artwork. 1. Thai Art 2. Contemporary


The use of colours Mojority area of the pattern is in harmony scheme: in green, blue and purple shades. These colours are intended to make this pattern feels cool and represent the night. Some elements in the pattern is in goldish yellow and orange shades to add some dimension and sharpness to the pattern.

Applied Thai-Art Pattern

Shape Very simple shapes and layout are the foundation of this pat-


Elegant, Refreshn

nig & Cool, Nice


Typographic Design

Thai character typographic design

Assignment 3

3 A

Assignment 3

Timeless as helvetica with a touch of art deco Helvetica


Helvetica is a font created in 1957 by Max Miedinger & Eduard Hoffmann. Originally, this font is called ‘Neue Haas Grotesk’. Helvetica was then purchased by Linotype and minor redesign were made. Today, Helvetica is the most popular sans-serif latin alphabet font and has been a reference to many modern fonts.

HELVETICA, helvetica Example of Helvetica, regular.

HELVETICA, helvetica Example of Helvetica, bold.

HELVETICA, helvetica

Typographic Design

36 New York City Subway uses Helvetica on its signage (Metropolitan Transportation Authority.)

Movable type of Helvetica

Assignment 3

Reference Helvetica Neue Ultra Light variation called ‘Ultra light’ which is a very thin, very sleek modern looking typeface.

Ultra Light The struture of the character are made of lines.

37 Golden Rectangle Golden rectangle is a rectangle that its width and height are

This illustration shows how to draw a golden rectangle Each character in this design were made based on a golden rectangle.

Typographic Design

Art Deco lectic style that combines traditional craft motifs with Machine Age imagery and materials. It features bold geometric shapes


Chrysler Building - an Art New York City

Ceramics by Susie Cooper and Clarice Cliff -

Helvetica Neue Ultra Light features: - modern & minimal - clean, simple character drawable from lines.

Each full-block character were made based on a footprint of a golden rectangle

- geometric shapes - art-deco architectural characteristic

Tanakorn's Design Portfolio  
Tanakorn's Design Portfolio  

A collection of work from my New Media class.