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Koray Ozsoy Industrial Designer November, 2012

Istanbul, Turkey www.korayozsoy.com korayozsoy@gmail.com

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Introduction My portfolio is composed of six selected projects ranging from domestic appliances to medical equipments. It starts with a brief overview of my CV. Then, the flow continues with slides including my current design approach and methodology where various snapshots from processes are presented as well. Please feel free to contact me for further information via korayozsoy@gmail.com.

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Content

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CV

Last 3 years >7

re s e a rch

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Myth

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Hamilton-S1

November, 2012

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p ro d u c t

Robotic vacuum cleaner developed for Philips >9 in t e r fa ce

World’s first fully closed loop ventilation technology for oxygenation and ventilation > 27

Koterbir

p ro d u c t

Electro-surgical pen for making incision and aiding the cohesion > 35

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MSc Thesis on Robotics

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Ally

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ObsITI

Case study: The interaction between Roomba and domestic environment in Italy > 43 p ro d u c t

Food packaging and system design > 55 in t e r fa ce

Website promoting the Observational Immune Tolerance Induction research program by Octapharma AG > 63

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0 CV: Last 3 years wo r k 2010

Today: Koleksiyon Furniture / Istanbul, Turkey - Started as design supervisor, currently working as design group supervisor to guide the team towards new market opportunities. Managing collaborative projects with local and foreign designers to expand the field of business and innovation. Coordinating design-oriented events and projects on local and international platforms. Running the management of digital marketing strategies. e d u ca t i o n

2009

2010: MSc in Industrial Product Design at Istanbul Technical University / Istanbul, Turkey - Thesis: “Human-Service Robot Interaction: An Ethnographic Study on Roomba Vacuum Cleaner in the Domestic Environment in Italy� (2010) wo r k

2009

2010: Design Continuum, Innovation & Design Consultancy / Milan, Italy - Joined the team in 2009 and participated in multidisciplinary projects varying from product, service to interaction design. References: Fabio Di Liberto, Principal Enrico Girotti, Senior Designer wo r k

November, 2012 2008

2009: Koleksiyon Furniture / Istanbul, Turkey

- Worked as design specialist and was in charge of the development of new corporate website as well as managing international media relationship. more on my CV. . .

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1 Myth is a Robotic Vacuum Cleaner (RVC) designed for tech-innovators. It has computer and mobile phone connection providing remote controlling feature. Myth’s GUI is also customizable that allows users to create their own RVC experience. PDA, Delft University of Technology in collaboration with Philips Design Netherlands, January 2008 Research Team: Koray Ozsoy, Bram Grinten, Ernst van der Wal, Guido Kuip Product Design: Koray Ozsoy 9


koray ozsoy, 2008

Our faces are enough to reflect our feelings and reactions most of the time...

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How would an object express itself intuitively?

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Research Phase Group report including market, cultural, product technology analyses and applied ergonomics research

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koray ozsoy, 2008

Moodboard Who are tech-innovators? What do we know about the target group? 13


Could you rearrange these animals in the order of how well you could form a bond with them, and tell us along the way why you choose one animal over another? Animal Cards Set 1

Animal Cards Set 2

Ethnographic Research / Interview The social relationship between people and animals was picked as a pilot interaction model. Target group interviews were conducted to understand which traits and attributes came into play.

Parrot

Goldfish will be probably the last one to connect because it is really small. When you say hi, they don’t react. I can not imagine they will do that. Besides, you can not hold it.

When my cat wants to eat, he only scratches someone’s trouser which is very cute.

You have to teach all animals actually. After a while you can trust them... You need some time.

it is hard to predict what snake is going to do.

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koray ozsoy, 2008

Idea Generation The individual process started with verbal mind mapping. Main insights were listed and discussed to clarify main opportunities 15


Mind mapping continued with sketching. Snapshots from experience/interaction aspects.

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Sketches from technical study...

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Sketching examples Three different alternatives

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Sketching examples Narrowing down

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koray ozsoy, 2008

Visual Aesthetic Mapping The position of new robotic vacuum cleaner was targeted following the study on current robotic vacuum cleaners in the market.

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koray ozsoy, 2008

Interaction Scenario Later stages of the process

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User Test & Feedback Potential users were tested and surveyed about the new device and its user interface. A small LED kit, colored papers and a foam mockup were used for the simulation.

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koray ozsoy, 2008

User Interface Some examples of surveys taken into consideration for final decision making

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koray ozsoy, 2008

Exploded Perspective Overview of components

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koray ozsoy, 2008

Do you really want to go to the next project? Are you sure that you want to stop reviewing this project?

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2 Hamilton approached Design Continuum to design a new GUI for HAMILTON-S1 with INTELLiVENT®-ASV that is the world’s first fully automatic application for intensive care ventilation. The project started in September 2009, and product’s market launch was made in August 2010. It is also nominated as one of three finalists for Swiss Technology Award in 2011. Project Manager / Designer Design Continuum Milan, May 2010 *Only limited number of slides will be shown due to the confidentiality agreement.

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koray ozsoy, 2010

Usability Test & 1st Learnings Hamilton Medical has enlisted Continuum’s support to help listen to initial feed back from lead users of the envisioned product. So, the project team gained early learnings to refine the structure, content and style of the new GUI and its future components.

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koray ozsoy, 2010

(B)

Snapshots from the process (A) Flow diagram (B) Creative workshop: Start screen (C) Final image: Start screen

(A)

(C) 29


koray ozsoy, 2010

(D)

Snapshots from the process (D) Final image: Ventilation screen (E) Engineering: Generation of final components

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koray ozsoy, 2010

INTELLiVENTŽ-ASV World’s first fully closed-loop ventilation solution with a unique Ventilation Cockpit that is designed to guide doctors when making decisions by visualizing complex information in an intuitive way.

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koray ozsoy, 2010

Official Brochure Snapshots from the official brochure of HAMILTON-S1.

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koray ozsoy, 2010

For further information Please visit www.hamilton-medical.com

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3 koter 1.bi r koter1.bir is an electro-surgical pen that doctors use to make an incision and aid the cohesion in the incised area. It was the first time that a Turkish company produced an electro-surgical pen. koter1.bir is conveniently designed for mass production (x1.000.000 in 2006). Freelance Designer / Design Consultant Phonomed R&D Team Istanbul, August 2005

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Consistent

Careful

Fair

Interaction Analysis

Tight

Sterilized 36


koray ozsoy, 2005

complex

Visual Aesthetic Mapping Early phases of the project. It was used during the first design meeting in the R&D team to discuss further.

organic

geometric

New design will be positined in this area

simple

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Quick sketching in side view, open for voting in R&D team

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Mockup Session Quick and dirty mockups to discover the optimum handling variations

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rear button for incision

Koterbir vibrating part

logo hoes here

front button for cohesion

koter 1.bi r Details

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koray ozsoy, 2005

buttons (x2) PP, injection moulding

rubber plastic for a better contact

top shell, ABS, 1.5mm

PCB and buttons

Exploded perspective

zigzag structure for cord’s durability bottom shell, ABS, 1.5mm

My task started with the design of printed circuit board (pcb) and went through buttons and shell design including the inner structure as well where the pcb would be placed.

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4 This research was conducted as the graduation project within the context of Master of Science program at Istanbul Technical University. It focused on Human-Service Robot interaction, particularly the interaction between iRobot Roomba and the domestic environment in Italy. The activities were launched in mid January and continued till the end of May 2010. Design Researcher MSc Thesis Milan-Istanbul, May 2010

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koray ozsoy, 2010

What is Roomba? iRobot Roomba is a “robotic floor vacuum� with high level of mobility that allows it to clean the floor as going along within the domestic environment. The Roomba was introduced in 2002; over 2.5 million units have been sold as of January 2008. Several updates and new models have been released that allow the Roomba to better negotiate obstacles and optimize cleaning.

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koray ozsoy, 2010

NT NME IRO V N E

Research Questions

DA

T AC ILY

IVIT

IES

What is the communication level of the domestic service robot with people?

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How much does the domestic service robot influence daily habits and routines?

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What are the counter-effects between the domestic environment and the domestic service robot?

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Which features and attributes turn an object into a robot?

PE

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What are impacts of the domestic service robot on the traditional tools used for the same task and activity?

O

E PL

ODUCTS PR

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koray ozsoy, 2010

Research Plan

The research starts with literature study and carries on with a series of steps including qualitative surveys and observational interviews with Roomba users in Italy.

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koray ozsoy, 2010

B

Survey Announcement & Data Gathering Scenes from survey phase. The official iRobot forum (A) was used to communicate with Roomba users in Italy and to deliver invitations. Google survey service (B) was also picked as the platform for data collection.

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Survey Data Analysis Collected data was analyzed in four consecutive steps. The outcome provided a base not only to support the conclusion, but also to improve the interview structure and protocol.

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koray ozsoy, 2010

Interview Protocol

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3-pages-long protocol was used to make sure that the conversations covered all fundemental aspects of the targeted information.

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Interview Data Collection Screenshots from interview data collection. Each interview was transcribed together with photos right after each session not to miss any potential opportunity.

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koray ozsoy, 2010

Interview Analysis Snapshots from interview analysis. Data is grouped with respect to research scope and objective.

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koray ozsoy, 2010

Conclusion - Summary In conclusion, the cumulative analysis of both surveys and interviews reveals that Roomba causes drastic changes on cleaning activities, and it creates strong emotional bonding with its owners. On the other hand, Roomba does not bring forth long-term engagements regarding cleaning products and environmental structure. The last part of analysis points out three main topics about the general robot concept in Italian society. Those are the importance of robots’ visible movements, the references communicated with the intelligence of robots and the relationship between generations and robots’ reliability concept.

* Some scenes from analysis

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Ally Cans is a brand new packaging solution for canned foods. With its innovative form, functions and material, funny and instructive graphics, Ally Can increases the quality of canned foods. Istanbul Technical University BSc Design Project 8 February 2006

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koray ozsoy, 2006

A rough scenario Scenes from the early stages...

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koray ozsoy, 2006

Early sketches Handling two cans on one hand... Hmm...

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Ally’s innovative form, supporting different handling variations, creates the two-cans-on-one-hand handling (Model scale: 1/1).

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User Testing Low-fi model made of PVC and forex boards by vacuuming. Stuffed vine leaves are simulated with papers and tapes : )

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Through Ally’s special spoon, that is preserved in PP lids, consumers does not need any cutlery.

Retro graphics on the can.

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koray ozsoy, 2006

Product Life-cycle production of components, filling, distribution, back to recycling...

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6 The ObsITI website is aimed to describe and promote the Observational Immune Tolerance Induction research program. As one of the sponsors of the study, Octapharma AG, a Swiss based company, asked Continuum to help develop this topic specific web site.

Project Manager / Designer Design Continuum Milan, May 2010

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Challenge #1 The client strongly recommended Continuum to pick the ObsITI study brochure as the base concerning the visual language (including colors, page architecture and the overall theme) and the content of the upcoming website. They also defined the target group as healthcare personnel.

Challenge accepted !

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koray ozsoy, 2010

Challenge #2 Although the team offered other content management system alternatives, which are considered to be more user-friendly and easier, the client did not want to change their current one; "typo3“, as they were already familiar with it.

Challenge accepted ! So, the team started to follow a series of steps of “informed� interaction design that contains secondary source research, initial GUI architectures & concept proposals, refinement of the selected direction, document & prototype and deployment of the web site.

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Sitemap Snapshots from the content organization and sitemap. 66


koray ozsoy, 2010

1st Concept Proposals Snapshots of first concept proposals that are mainly fed by study brochure. 67


koray ozsoy, 2010

Overview of 1st Proposals The client picked references from several concepts. This overview also helped our team understand clients real intention. 68


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Concept Refinement Selected direction is further developed for client’s final evaluation. 69


koray ozsoy, 2010

Implementation & Deployment The implementation and deployment of the new website is completed within 3 weeks. The website is live at www.obsiti.com (07/2012).

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Thank you for your time .

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Koray Ozsoy Industrial Designer November, 2012

Istanbul, Turkey www.korayozsoy.com korayozsoy@gmail.com

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Koray Ozsoy Portfolio - November 2012 U-P-I  

My portfolio is composed of six selected projects ranging from domestic appliances to medical equipments. It starts with a brief overview of...