Advertiser Information Based on the information you provided, the best advertising solutions for you are our selfservice options, Facebook Pages and Facebook Ads. Facebook Pages Facebook Pages give brands and businesses an opportunity to create a presence on Facebook for no cost. Brands and businesses can customize their Facebook Page to maximize user interaction and interest. In turn, users can become fans of Pages about things that interest them, and receive news and other updates from the Page. More than four million users become fans of Facebook Pages every day. Create a Page. Facebook Ads Facebook Ads leverage the power and viral nature of Facebook's feed systems by serving relevant stories when users. friends take actions with a Facebook Page or Application. Simply design your ad text and image, choose your targeting, and Facebook will automatically deliver your ads to users in your desired audience throughout the site. To learn more and get started, create a campaign. How much do Pages and Ads cost? Facebook Pages are free to create and maintain. There is no set cost for Facebook Ads. If you'd like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to Step 4 of ad creation without submitting an ad. The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours. Based on this, you can determine how much you wish to spend per click or per thousand impressions. You can multiply that number by the number of clicks/thousand impressions you wish to receive each day to determine your approximate daily budget. There are no additional startup costs or other fees associated with Facebook Ads. How can I target my ads? You can target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college. As you select each targeting criterion, we will display the approximate number of users that your targeting encompasses. If you have further questions about these opportunities, please visit our Help Centers for Facebook Ads and Facebook Pages.