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BRAND PERSONALITY


THE KOHII BRAND Concept A casual but contemporary Tokyo cafe and sandwich bar specialising in high quality coffees and handmade sandwiches. KOHII caters for busy executives, students and families looking for fresh, great tasting and healthy alternatives to the offerings available in Singapore’s malls and eateries. Meals at KOHII bring the care and attention to detail of the Japanese sensibility, while offering value for money food-fare that appeal to western and asian palettes. The fundamental emphasis on high food quality and the warmth and friendliness of Japanese service means that customers who dine-in or take-away leave with a strong brand recall.

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THE KOHII BRAND Personality If the KOHII brand was personified, it would be a cosmopolitan Tokyo professional aged 23-45, with broad exposure to international cities but with deeply Japanese values. He/She would appreciate the company of friends and business associates from Lisbon to London or Shanghai to Singapore. Not foreign to high quality and fine dining, he/she prides themselves in being street smart, pocket-savvy and down-to-earth. Whether dining at a Michelin-star restaurant or the local eatery, they’re preference for value and quality are central.

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THE KOHII BRAND Environment The interior design of the KOHII restaurant is a clean, modern and contemporary feel with subtle undertones of Japan. A semi-serve, QSR in high traffic city hubs, the interiors are clean and hygienic, yet not sterile in look and feel. The decor betrays it’s Japanese ethos of fine quality, and modernity without being inapproachable. Service traits are strongly influenced by the Japanese emphasis on hygiene and is reflected in the staff uniform, service protocols (ie. sanitisers) and food presentation (and packaging)brand recall.

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THE KOHII BRAND Environment View of counter near entrance

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THE KOHII BRAND Environment Front view of counter, with trellis design on ceiling

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THE KOHII BRAND Environment General dining area

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THE KOHII BRAND Environment Side Station with in bult storage and magazine shelves

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THE KOHII BRAND Environment Frontage when corner unit is used.

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THE KOHII BRAND Environment Cozy area with unique chair design and banquette seats on rear wall. Each backing is individually spaced apart.

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THE KOHII BRAND Environment Frontage with full height lightbox signage

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THE KOHII BRAND Environment Axonometric view of Kohii design

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THE KOHII BRAND Environment Layout of Kohii

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Kohii Asia  

Kohii Asia Branding

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