Marian Council 3827 Publicity Handbook
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SPAM EMAIL Email services tend to block multi-recipient messages as spam. Be judicious in copying dozens of people repeatedly (i.e. avoid “Reply All”). For this kind of group communication, The Marketing Committee has commercial email tools that are properly branded and compliant with the federal CAN-SPAM law. COMMUNICATION CHANNELS There are many means of communication. You’ll want to use several, to reach more people:
Broadcast media (radio and television) Websites and social media (Facebook, CitySearch, Patch, MomsLikeMe) Print media (Catholic Spirit, Sun-Current community newspapers, and their websites) Niche publications (parish bulletins and school take-home folders) Outdoor advertising (billboards, sandwich boards, and yard signs) Specialty advertising (posters, bumper stickers, handouts, keychains, golf balls) Sponsored online advertising (Bing or Yahoo Search, clickable website banner ads)
Effective promotional campaigns use many channels. This might sound laborious, but you’re just changing a few words into the correct style for each medium. Here’s how they work: WORD OF MOUTH Audience: Members, friends Cost: None When to Start: 4-6 weeks before your event Personal appeals are a great way to promote your event. But can you tell enough people to fill a room? Yes, tell your friends, but don’t rely solely on this tactic. Use other channels to attract new participants. KOFCBLOOMINGTON.COM Audience: Broad, mainly members Cost: None Begin all promotion here. Our website is our official calendar. Put your event on it. Step-by-step instructions are available from webmaster@kofcbloomington.com
When to Start: ASAP
Bing, Google and Yahoo list our events. The Marketing Committee also uses Facebook, Twitter and LinkedIn to bring
viewers to our website …and to your event! Give a good description and include a photo.
Above: the homepage of our website, kofcbloomington.com Left: Our council calendar is maintained on the website.