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2014 Media Placements The Abbi Agency


Table Of Contents






Reno Gazette Journal






This is Reno



Title KNPB Hosts Discussion, "Congratulations Tesla; Now What?" Eating News & Notes: KNPB Presents Live TV Wine Auction Eating News & Notes: KNPB Presents Live TV Wine Auction A $100K Jag, A Blonde at the Wheel, A Menu to Savor KNPB Honors Bradley Family at Aged to Perfection Gala Oct. 26, 2014 Eating News & Notes


This is Reno

KNPB Awarded Community Service Grant

8/29/2014 7/27/2014 7/22/2014 7/6/2014 7/5/2014



Nevada Business Magazine

7/2/2014 6/27/2014

This is Reno KOLO


This is Reno


RGJ- Online



3/11/2014 3/1/2014 2/27/2014 2/26/2014

Pirates of Reno Galena and Arrowcreek Life RGJ Tahoe Daily Tribune




2/23/2014 2/6/2014

RGJ Elko Daily Free Press



Cargo People on the Move KNPB Wins Awards for Documentaries People on the Move People on the Move KNPB Hires Sara Anderson as Manager of Educational Services Family Series Continues at Artown Artown Lineup Announced for 2014 High School Teacher Earns Recognition as Digital Innovator From April 24: Nonprofit events in Reno/Sparks 30 years: From Big Bird to 'Downtown Abbey' KNPB Treasure Quest Contest Open to Kids Title Games on TV2 KNPB Tomczyk to retire, Harris leads APTS board, and more comings and goings in pubmedia KNPB to Air NIAA High School Basketball Championship Cheryl Olson KNPB PBS Kids Announces Annual Writers Contest

KNPB hosts discussion, “Congratulations Tesla; Now What?� November 20, 2014 RENO, Nev. ( & KRNV) -- There is no doubt about it, Tesla is going to bring big changes to our area. Channel 5 (KNPB) is hosting a town hall meeting about Tesla Thursday night at 8 p.m. The focus will be on economic development and the area's future workforce.

Eating News & Notes: Bartender contest Nov. 16 at Z Bar November 11, 2014 Mt Rose Drinks, a Sparks producer of cocktail mixers and juice products, is presenting Reno's Best Bartender Contest beginning at 5 p.m. Nov. 16 at the Z bar, 1074 S. Virginia St. The theme of the free public event is Polynesian cocktails. Contestants are competing for $450 in cash plus prizes (including cases of Mt Rose mixers). Details: NEVADA GROWN DEBUTS MONTHLY MIXER NevadaGrown, a local nonprofit promoting Nevada agriculture, is debuting its Greets & Eats monthly mixer from 6 to 8 p.m. Nov. 13 in White Orchid Private Dining, Peppermill Resort Spa Casino, 2707 S. Virginia St. The mixers, to be held the second Thursday of every month at different locations, aim to strengthen Northern Nevada's local food system by bringing together community members, advocates, farmers and ranchers, and food professionals. Cost of $10 includes one drink and appetizers. Register/pay: NAPA-SONOMA NOW OPEN IN SOUTH RENO Napa-Sonoma South, sister to the popular Napa-Sonoma Grocery Co. on West Plumb Lane, just opened at 7671 S. Virginia St., in the Longley West Plaza just south of Longley Lane. The new spot serves breakfast, lunch and dinner. Hours are 7 a.m. to midnight Monday through Saturday (kitchen closes 10 p.m.) and 7 a.m. to 10 p.m. Sunday. Phone: 775-440-1214. KNPB PRESENTS LIVE TV WINE AUCTION KNPB Channel 5, the local public broadcasting affiliate, presents its 17th annual live television wine auction beginning at 6 p.m. Nov. 15. The on-air event features more than $30,000 in fine wine, as well as travel packages. Proceeds benefit KNPB programs. Details: 775-682-7797. A FREE TASTING OF THANKSGIVING WINES From 6 to 7:30 p.m. Nov. 18, Fine Vines Cheese and Wines, 6300 Mae Anne Ave., west of Robb Drive, is presenting a free tasting and discussion of wines that pair well with Thanksgiving foods. Details:

14TH ANNUAL 'WINTER WINE & SKI EXPO' From 6 to 9 p.m. Nov. 19, Atlantis Casino Resort Spa, 3800 S. Virginia St., is hosting the 14th annual Winter Wine & Ski Expo, a benefit for Can Do Multiple Sclerosis programs for people living with MS and their supporters. The event features wines, local beers, food from area restaurants, a winter fashion show and silent auction. Tickets: $35 in advance from or 888-551-7007, or $45 at the door. TOURNANT 'SUPPER CLUB' POP-UP DINNER Beginning at 7 p.m. Nov. 20, Tournant is presenting its latest pop-up restaurant, Supper Club, at the Nest, 201 Keystone Ave. The dinner features five courses paired with cocktails, and vintage costume is encouraged. Cost: $75. Reservations:

A $100K Jag, a blonde at the wheel, a menu to savor October 26, 2014 We have often said in This Space that we do not abide among the ranks of automobile enthusiasts. We get no kick from fascia, to paraphrase the old song. But the other evening, when one our favorite blondes (who asked to remain anonymous this week) picked us up in a 2015 Jaguar XKR Coupe — a sleek black villainess toying with the road — well, our conversion to the Cult of the Car was immediate and joyful (if but temporary). This beauty, about $100,000 from Jaguar Land Rover Reno, took us a bit of maneuvering (a sort of drop, then slide to the left) to get into because we are clumsy, but once in, ah — our world brimmed with soft-grain leather and burl walnut and adaptive dynamics and heaps of other cool things we didn't understand but knew were top-drawer. The blonde and I were on our way to Aged to Perfection, the annual KNPB public television benefit that honored the Bradley family this year. She's driving As we purred our way into valet at the Atlantis, the valet boys leaped to open the doors, clearly anxious to take the wheel. Valet boy: "What year is this? Why aren't you driving?" We: "Because she does." (And why not? A man driving a $100,000 sports car? Certain shortcomings are assumed. A beautiful blonde driving it? Hot.) We had a special reason for attending Aged to Perfection beyond the usual social swim: Philanthropist Robin Mercer, who helped organize the event (and who was a table sponsor with husband Ed Morgan), had asked us to help plan the menu, and so we did, including a tasting with the committee. In the end, we all came up with what was one of the best charity dinner menus we've had in some time: curried butternut squash bisque, butter lettuce and shaved pear salad with guava mustard vinaigrette, filet mignon and sea bass with haricots verts, and a beautiful apple tart, its edges folded up with rustic informality, from Atlantis executive pastry chef Kayline Amos.

As folks forked into frills of butter lettuce, KNBP board chair Mendy Elliott recognized local worthies in the room, including folks running for office. Mayoral candidate (and Reno City Councilwoman) Hillary Schieve was omitted from the roll call, but not to worry. Abbi Whitaker of the Abbi Agency, a Schieve supporter and Hillary's table host for the evening, cried out, "Hillary Schieve! You forgot Hillary Schieve! Hillary Schieve is running for mayor!" Thus reminded, Mendy duly recognized Hillary. When you hire Abbi Whitaker, kittens, you get Abbi Whitaker, including, if needed, a literal shout-out. Red steps A week earlier at the Atlantis, we attended the annual Red Shoe Gala that benefits Ronald McDonald House Charities Northern Nevada, one of our area's most worthy nonprofits. The organization offers programs that promote the health and education of children and families, including operating the Ronald McDonald House. The House provides meals and housing to families whose children are undergoing medical treatment. We want to toss some kudos to Rachel Gattuso, RMHC's marketing and communications manager, for getting the word out about the event. And we loved impressionist Scott Record, whose set frequently sailed perilously close to the politically incorrect wind — which made it all the more hilarious. We weren't able to muster a pair of red shoes for the gala (purple, yes, but not red), but we wore red boxers and trusted that this expanse of undercover color would do.

KNPB honors Bradley family at Aged to Perfection Gala Oct. 16, 2014 October 10, 2014 by ThisIsReno

For close to100 years, The Bradley Family has been a landscape in the northern Nevada community. As a founding Chairwoman of KNPB Channel 5, Joan was instrumental in bringing public television to northern Nevada, and remained an avid supporter of KNPB Channel 5 until her death. Both Joan and Bud demonstrated a strong commitment to the local community through support of various organizations such as University of Nevada, Reno, Boy Scouts, the Reno Air Races, Reno Philharmonic Association, Nevada Museum of Art, Desert Research Institute, Nevada Women’s Fund, and Assistance League of RenoSparks, to name a few. Joe and Liz Bradley have carried on the family legacy of community involvement. Joe is a trustee of the E.L. Cord Foundation, has been president of the University of Nevada, Reno Foundation and served two terms as president of the Athletic Association of the University of Nevada, Reno. Liz is a facilitator for the Saint Mary’s “On With Life” breast cancer support group, a founding member of Moms on the Run and currently serves on the board of trustees for The Children’s Cabinet. Past Aged to Perfection honorees include, Senator Bill Raggio, Reno Mayor Bob Cashell, Bruno Benna, Norm Dianda, Joy and Joe Crowley, Jennifer and Phil Satre and Gail and John Sande, III. This years’ Aged to Perfection is hosted by Mark L. Walberg of “Antiques Roadshow.” Cocktails begin at 5:30 p.m. and dinner is served at 7 p.m., followed by a live auction and video tribute presentation of the Bradleys. The gala dinner menu was created with assistance from Johnathan Wright, food and drink editor at the Reno-Gazette Journal. All proceeds help support KNPB Channel 5 programs and educational services utilized throughout northern Nevada and northeastern California. For more information, please visit

Eating News & Notes: Chapel Tavern Oktoberfest Oct. 18 Johnathan L. Wright, RGJ1:51 p.m. PDT October 8, 2014

Beginning at 5 p.m. Oct. 18, Chapel Tavern, 1099 S. Virginia St., is presenting an Oktoberfest celebration featuring beers imported from Germany (including prized Uerige Sticke Altbier), M채rzen Bavarian pale lager brewed locally by Pigeon Head Brewery, grilled housemade sausages with housemade mustards, and schnitzel grilled to order. Tickets: $60 in advance from, $70 at the door. Each ticket includes a ceramic stein commissioned for the event. 'ANTIQUES ROADSHOW' STAR AT BENEFIT Beginning at 5:30 p.m. Oct. 16, Mark L. Wahlberg, the host of public television's "Antiques Roadshow," is hosting Aged to Perfection Gala, a fundraiser for KNPB, the local public broadcasting affiliate. The event, at the Atlantis Casino Resort Spa, 3800 S. Virginia St., honors the Bradley family and features cocktails, dinner and live auction. Cost: $250. Tickets/details: or 775-784-4555.

KNPB awarded community service grant September 23, 2014

KNPB has been awarded a $200,000 American Graduate: Let’s Make It Happen community service grant from The Corporation for Public Broadcasting (CPB) to help northern Nevada and parts of eastern California improve youth outcomes for all students from preschool through college and onto careers. The nation’s graduation rate is at 80 percent, yet significant graduation gaps still exist for students of different races, ethnicities, family incomes, and disabilities, as well as those with limited English proficiency. In Washoe County for instance, graduation rates are 73 percent, with the biggest gaps existing within special education and Native American populations.+ “The vision of the Nevada Department of Education is that all Nevadans are ready for success in the 21st century,” said Nevada State Superintendent of Public Instruction Dale Erquiaga. “I’m thrilled to have a partner like KNPB for the K-12 education system in our state – this station is a great partner. This station provides assistance to children and their families and teachers, so they are prepared when they show up for school each and every day.”+ Kicking off as students in northern Nevada have begun the 2014-2015 school year, KNPB will work with the northern Nevada community over the next two years to increase understanding about the challenges for at-risk youth and work with a network of community partners to help develop and illuminate long term solutions emphasizing the importance of a strong foundation in early education and the need for consistent caring adults. Stations will highlight local leaders who are helping communities increase graduation rates and the everyday heroes in a child’s life who are committed to improving education outcomes as “American Graduate Champions.” The initiative will feature new locally produced content alongside national productions and classroom resources – including PBS NewsHour’s new education desk, American Graduate Day, 180 Days: Hartsville, and the youth-driven spoken word contest RAISE UP!, along with PBS Learning Media and PBS Kids assets. KNPB is part of the national American Graduate initiative in partnership with 33 other public media stations around the country.+ KNPB is honored to be a recipient of the American Graduate: Let’s Make It Happen grant from The Corporation for Public Broadcasting.+ “The high school drop-out issue is statewide in Nevada, aggravated by changing demographics, family structure, societal issues and changes in our state’s economic engines,” said Kurt Mische, president and CEO of KNPB. “KNPB covers a 75,000-square-mile service area that includes our urban center and, within minutes, intensely rural farm, ranch and mining areas. Through our American Graduate work, we

want to learn how this initiative can best serve this extremely diverse region with its many different needs.”+ KNPB looks forward to examining the impact that early education has on decreasing the drop-out rate, the various community and school district drop-out prevention programs, workforce development programs, and post high school education options available to Nevadans during the course of their American Graduate work.+ “Education is at the core of public media’s mission. Through American Graduate stations’ partnerships with over 1000 local organizations, we are proud of public media’s content and on the ground engagement that has raised awareness to achieve 80 percent graduation rates nationally and helped America see the potential in every student,” said Pat Harrison, CPB president and CEO. “By strengthening our focus on solutions, starting with our youngest learners, and highlighting local leaders who are creating sustainable change, together, we can set kids – and our country – on a path for long term success.”

People on the Move: July 6 9:12 p.m. PDT July 5, 2014

Noble Studios' executive team announced the hire of Kristin Larsen as a digital media specialist. From the newsroom to the classroom to the fast-paced environment of an agency, Larsen brings extensive experience overseeing integrated marketing initiatives to the Noble Studios team. As a digital media specialist, she will oversee email marketing, SEO/SEM and paid digital advertising. Previously, Larsen was the marketing manager and web developer for OnStrategy/M3 Planning in Reno. In her position, she managed the company's email marketing, digital advertising campaigns, SEO, analytics and social media strategy. Prior to OnStrategy, Larsen was an instructor for the Reynolds School of Journalism at the University of Nevada, Reno. She taught classes covering multimedia reporting, Web design, Dreamweaver, InDesign, Photoshop and video production. She began her career in Web and breaking news, holding positions with Sparks Tribune, KUNR Public Radio and the Reno Gazette-Journal. • J.A. Solari & Partners announced the addition of Calli McWilliams to its team of tax and accounting professionals. McWilliams joins the group as a senior accountant and is responsible for preparing detailed and accurate financial reports and taxes for individuals, corporations and partnerships. McWilliams is a graduate of Liberty University, where she earned a master's degree in management and accounting. She also has comprehensive work experience in the accounting industry. • The U.S. Small Business Administration has announced the appointment of Robert Holguin as the district director for the state of Nevada to oversee the SBA's programs and services throughout the state and its 17 counties. Holguin is responsible for the management and delivery of SBA financial and business development programs, targeting the small-business community in all northern, southern and rural regions of Nevada — the seventh-largest of the 50 states with an expanse of more than 110,000 square miles. Prior to joining the SBA, Holquin was director of the Business Services Division for Valley Economic Development Corp., with responsibility for developing and delivering programs to assist entrepreneurs in the greater Los Angeles region. Programs included one-on-one consulting, training workshops and access to capital.

• The University of Nevada School of Medicine welcomed Mary Shultz as its new director of the Savitt Medical Library. Shultz comes from the University of Illinois at Chicago (Urbana regional site), where she was regional head librarian and worked extensively with learners, faculty and community partners. She received her master's degree in library and information science from the University of Illinois at Urbana-Champaign in 1997 before first working as a resident librarian at the Library of the Health Sciences' flagship location in Chicago from 1997 to 1999 and then as the assistant health sciences librarian at the Library of the Health Sciences in Urbana from 1999 to 2007. • Saint Mary's Medical Group has expanded its cardiology services and opened a new location in Fallon. Board-certified cardiologist and internal medicine physicianNajam A. Awan, M.D., F.A.H.A., F.A.C.C., will practice at this location. Awan completed medical school at King Edward Medical University in Lahore, Pakistan, and finished his residency training in cardiovascular medicine at Albert Einstein College of Medicine in Bronx, N.Y., and the University of California School of Medicine in Davis, Calif. Prior to joining Saint Mary's, Awan practiced cardiology at Cardiology Consultants of Napa in Napa, Calif. and Solano Cardiology in Fairfield, Calif. • Gary Nelson has been appointed to the position of business service adviser at United Federal Credit Union in Reno. In his new role, Nelson will be responsible for providing financial counseling and product awareness to Credit Union Members. Nelson brings more than 30 years of varied and extensive financial industry experience to UFCU, including service as a commercial loan broker and in commercial lending leadership positions with D.A. Davidson & Co., Northland Securities, the Federal Deposit Insurance Corp. and others. • Kurt Mische, president & CEO of KNPB Public Television in Reno, has been elected chairman of the Executive Council of the Pacific Mountain Network. The election was held as a part of PMN's annual meeting June 27. Other officers elected to two-year terms were Glen Cerny, executive director of broadcasting for KRWG-TV & FM (vice president), Harris Ravine, COO of Rocky Mountain PBS (secretary) and Jack Gibson, general manager of KUAT-TV & FM (treasurer). Mische has been with KNPB since 2009. He serves on the Renown Hospital Community Advisory Board, the Holland Project Advisory Board, the Association of Fundraising Professionals Foundation board and is a member of the Downtown Reno Rotary Club.

• Diane Nicolet, Ph.D., director of the E.L. Cord Child Care Center at Truckee Meadows Community College, has been elected to the board of directors of the National Coalition for Campus Children's Centers. Nicolet has been managing the child care center at TMCC's Dandini Campus since 1996. • KNPB announced the addition of Sara Anderson to its education services team. Anderson joins the PBS member station as educational services manager and is responsible for developing innovative educational projects and partner relationships. As a part of her duties at KNPB, Anderson works to align programming with classroom core standards, fulfill educational partner agreements and develop content based on community needs. Anderson is a graduate of the University of Nevada, Reno, where she earned a bachelor's degree in psychology. She completed the early childhood autism program and worked as an autism tutor before spending four years as an assistant director at Brookfield School.

KNPB Hires Sara Anderson As Manager Of Educational Services JULY 3, 2014 BY ABBI WHITAKER

RENO, Nev. – KNPB announces the addition of Sara Anderson to its education services team. Anderson joins the PBS Member Station as educational services manager and is responsible for developing innovative educational projects, and developing partner relationships. As a part of her duties at KNPB, Anderson works to align programming with classroom core standards, fulfill educational partner agreements, and develop content based on community needs. Anderson is a graduate of the University of Nevada, Reno where she earned a bachelor’s degree in psychology. She completed the Early Childhood Autism program and worked as an autism tutor before spending four years as an assistant director at the Brookfield School. “I am confident that Sara’s extensive background in early childhood education will improve KNPB offerings and engage, inspire, and entertain our community’s children and teachers,” said Kurt Mische, KNPB CEO. “We are very pleased to have her as a team member and will benefit from her leadership in this area.” For more information visit, or follow KNPB on Twitter and Facebook. About KNPB KNPB Public Broadcasting is seen by 140,000 people weekly in northern Nevada and northeastern California. KNPB provides 3 digital broadcast television channels on channel 5.1, KNPB Create on channel 5.2 and KNPB Vme on channel 5.3. KNPB channels are also available on cable and satellite services. KNPB provides PBS national programming and award winning locally produced KNPB programming in standard and high definition. provides engaging interactive content, including the KNPB video portal at that streams all locally produced KNPB content and most PBS national content. KNPB serves students, teachers, parents and caregivers through immersive educational services from KNPB Campus that bring classroom lessons to life. Through the support of local corporations and foundations, as well as individual members, KNPB has been delivering public television and educational services to the communities it serves since 1983.

Family series continues at Artown July 2, 2014 by ThisIsReno Leave a Comment

Family series continues at Artown July 2, 2014 by ThisIsReno Leave a Comment

What do you think? As Artown takes the stage for its 31-day celebration of arts and culture, KNPB joins the 19th annual edition of the nationally-renowned festival to present four weeks of free, family-friendly entertainment during its Monday night Family Series including Miss Rosa and Mr. Steve from PBS Kids. Beginning July 7, downtown Reno’s Wingfield Park, hosts families from throughout the region for presentations ranging from performance art to fairy tales brought to life every Monday evening. On Monday, July 7, audiences enjoy a live rendition of “Charlotte’s Web” at 7 p.m. Based on the book by E.B. White, the classic tale is performed by Theatre Works of Northern Nevada, displaying the overall message of friendship.+ July 14 features Allynn Gooen, madcap balloon artist, and his rendition of “The Wizard of Oz.” Allynn dazzles and delights crowds of all ages with his unique “pop” artistry in Wingfield Park from 7-8 p.m., and will not be a show to be forgotten.+ July 21 brings a combination of music, comedy and puppetry as Norman Foote showcases all three on the Wingfield stage at 7 p.m. Norman weaves stories and paints musical imagery that audiences respond to immediately with his unique storytelling, and his pop culture references are sure to bridge the generation gap.+ A special event on Thursday, July 24 is the broadcast premiere of “First 30 Years” at 8 p.m., followed by the documentary “Convection” at 9 p.m. on KNPB channel 5.1.+ Closing out the series on Monday July 28, KNPB presents Miss Rosa and Mr. Steve from PBS Kids for a special singing and story time appearance at 7 p.m. Together, the pair encourage children to explore and learn through art, song, dance, storytelling, humor and advice.+ Each Monday before Artown’s Family Series, audiences young and old enjoy a free festival from 5-7 p.m. in Wingfield Park, featuring crafts, games, characters from KNPB and PBS KIDS programs and more. Face painting reservations are recommended.

Artown Lineup Announced for 2014 Updated: Fri 4:51 PM, Jun 27, 2014

 Reno, NV - Artown is all about celebrating the vitality of Reno, and the monthlong event will showcase some of the best talent from not just Nevada but around the world. Organizers have announced the lineup in this year's program, and there are more than 500 events stacked during the month of July. The entire event kicks off July 1st at Wingfield Park in downtown Reno. The mix of events is different every year, but some shows remain the same, like the Reno Fashion Show, which is always a big draw. The monthlong festival will give locals and visitors a chance to seenational and to enrich their cultural awareness. The calendar


is jam-packed, with events for every person of every age.

"There's many, many things for children to do, many many things forsenior to do. We have lots of workshops, as well as being able to watch a performance or see a visual arts exhibit, so we cover everything from dance to music to historic events," said Beth MacMillan, the

Executive Director of Artown. "We really try to be fully inclusive of culture in this community and introduce new cultures to our community." KNPB will be airing a 90-minute Artown documentary on the festival which is now in its 19th year. KOLO 8 News Now is a sponsor of Artown. Organizers say 77% of the events will cost

you nothing.

To see which events are free, head to


High school teacher earns recognition as digital innovator June 24, 2014 by ThisIsReno

KNPB NEWS — McQueen High School teacher Petrina McCarty-Puhl has been selected as a PBS LearningMedia Digital Innovator. The science teacher was selected from thousands of applicants from across the United States by an group of judges and now receives year-long professional development opportunities that include virtual trainings, access to premium and exclusive resources and invitations to special events. McCarty-Puhl is one of only 100 teachers selected to receive the honor. PBS LearningMedia, a partnership between PBS and the WGBH Educational Foundation, and presented locally by PBS Member Station KNPB, is a free media-on-demand service offering preK through 12th grade educators access to the best of public media. It delivers research-based, classroom-ready digital learning experiences to engage students in exploring curriculum concepts that align with National and Common Core State Standards. Nationwide, more than 1.4 million teachers have registered access to more than 35,000 digital resources. To become eligible for selection as a Digital Innovator, McCarty-Puhl submitted a video and written essay addressing how she is leading innovation in digital teaching in the classroom, where she currently teaches Forensic Science.+ As part of the program, this Thursday and Friday, June 19 and 20, the top 16 Digital Innovators take part in the 2014 PBS LearningMedia Digital Innovators Summit where each teacher is prepared to support digital learning in the community. Representatives from KNPB, the PBS Members station serving northern Nevada and northeastern California take-part in the tailored professional development seminar and other Digital Innovators and the public at large can participate in the conversation by following along on Twitter using #PBSDIsummit or by tuning into the Youtube broadcast.


From April 24: Nonprofit events in Reno/Sparks Staff report9:05 p.m. PDT April 20, 2014

Dining Out For Life On Thursday, more than 40 restaurants in Reno, Sparks and Carson City will donate a portion of their proceeds to Northern Nevada HOPES, Reno's local HIV/AIDS service provider. You and your family and friends can have a meal at a place you choose and help thousands of people in Reno and Northern Nevada who depend on HOPES for quality health-care services. Visit to view the most up-to-date list of Dining Out For Life participating restaurants. When: 7 to 9 p.m. Thursday. Cost: Donation. Details: 775-997-7523 or Treasure Our Parks Fun Run Truckee Meadows Parks Foundation presents the Treasure Our Parks Fun Run at 9 a.m. Saturday at Rancho San Rafael Regional Park. The 5K run starts at the Chinese Pagoda with a one-mile kids fun run following at 10 a.m. Runners receive a commemorative T-shirt and a free pancake breakfast. Proceeds help the Truckee Meadows Parks Foundation further its mission to raise awareness and appreciation of parks and to foster better stewardship of these public resources. After the run, enjoy the family-friendly treasure quest. From 10 a.m. to 3 p.m., kids can explore a multitude of free, hands-on activities highlighting Northern Nevada treasures. Run package pickup is from 10 a.m. to 4 p.m. Friday at the May Museum. Race-day pickup is at 8 a.m. at the Chinese Pagoda. When: 9 a.m. to 3 p.m. Saturday. Where: Rancho San Rafael Regional Park, 1595 N. Sierra St. Cost: $25/runner (kids fun run is free). Details: 775-453-0698 and The 27th annual Derby Day The 27th annual Derby Day, presented by the Reno Chamber Orchestra, features hats and fashionable attire, mint juleps, a luncheon with wine, silent and live auctions, a wine raffle, hat prizes, and the 140th Kentucky Derby on a TV. Proceeds benefit the Reno Chamber Orchestra. When: Noon to 3:30 p.m. May 3. Where: Peppermill Resort Spa Casino, 2707 S. Virginia St. Cost: $70 per person; tables of eight or 10 are available. Details: 775-3489413 or

KNPB Treasure Quest  Mar


The Pirates of Reno will be participating in the 3rd annual Treasure Quest held by KNPB on Saturday, April 26, 2014 • 9AM – 3PM Rancho San Rafael Regional Park in Reno Nevada 

9:00am Treasure Our Parks 5K Fun Run

10:00am FREE Kids Fun Run for ages 12 and under (1 mile) Races will begin at the Chinese Pagoda (just west of the May Museum) For more information on the 5k run, call 775.453.0698 or go to

9:00 – 11:00am Family Priced Pancake Breakfast Adults $5.00 • Children $3.00 under 12

And also featuring: 


Special ARTHUR Screening

Geocache Challenge

Gold Panning and Metal Detecting


Discounted May Museum admission ($6 per person)

Games, Crafts and More!

Five), an infant magazine (Hello), a children’s book company (Boyds Mills Press), puzzle book clubs and a variety of digital products.


High school students learn in-depth lessons about American government and history through a program of study and competition called, “We the People: The Citizen & the Constitution.” In early February, the Incline High School We The People class bested seven Nevada schools en route to winning the state title. Incline will represent Nevada on April 25 at George Mason University in Fairfax, Va., in the national We The People competition. The Incline students will be featured on “A Conversation,” airing on KNPB, Reno’s PBS Station, on Friday, Feb. 28, at 8:30 p.m., re-airing March 2 at 5:30 p.m. According to the show’s description at, “host Brent Boynton tracks the progress of highly competitive Incline High School students as they drill and compete with the help of one of the program’s original students and community volunteers.” To get involved with We the People, visit, call 702-317-1408 or email


Tomczyk to retire, Harris leads APTS board, and more comings and goings in pubmedia Published on, February 26, 2014 By Dru Sefton  Print This Page

The Association of Public Television Stations (APTS) has new board leadership and five incoming members.

Harris The changes were announced at its annual Public Media Summit Feb. 23 in Washington, D.C. Chair is John Harris, president of Prairie Public Broadcasting in Fargo, N.D.; professional vice-chair is Eric Hyyppa, g.m. of Montana PBS, Bozeman; and lay vice-chair is Edmund Driggs, lay trustee, WTVI, Charlotte, N.C.

The newly elected trustees are Deborah Acklin, president, WQED, Pittsburgh; Mendy Elliott, chair, KNPB Public Broadcasting, Reno, Nev.; Kliff Kuehl, president, KCPT, Kansas City, Mo.; Bert Schmidt, president, WHRO, Norfolk, Va.; and Gail Mendelson Sterman, trustee, WJCT, Jacksonville, Fla. Re-elected current board members are Jo Ellen Chatham, lay trustee, PBS SoCal, Orange County, Calif.; and Pat Moody, trustee, director of market development for Mid-West Family Broadcasting, Benton Harbor, Mich.

Robin Turnau, president of Vermont Public Radio, is the new board chair of the 70member Eastern Region Public Media. Turnau rises from treasurer and replaces Glenn Gleixner, g.m. of WVTF in Roanoke, Va., who rotated off the board. Vice chair is LaFontaine Oliver, president of WMFE, Orlando; he moves up from secretary. Treasurer is Chuck Singleton, g.m. of WFUV in New York, and secretary is Connie Walker, g.m., WUNC in Chapel Hill, N.C. Incoming at-large members are Candy Capel, station manager, WVAS, Montgomery, Ala.; Phil Redo, g.m., WGBH Radio, Boston; and John Weatherford, c.e.o., Public Broadcasting Atlanta.


Management Veteran pubcasting exec Chet Tomczyk, currently managing Illinois stations WTVP-TV in Peoria and dual licensee WILL in Urbana in a unique collaborative agreement, this month announced his intention to retire — but he hasn’t yet set a date. Tomczyk has worked in pubcasting for nearly 50 years, beginning in 1965 as associate producer of The Week in Michigan, a weekly travel and outdoor show produced at WKAR-FM in East Lansing. He also produced and directed at WBEZ-FM in Chicago, and was part of the transition team that turned the educational station into an NPR affiliate. And he spent time at PBS and

WXXI in Rochester, N.Y. “For as long as I can remember, someone was always harping on media being a negative influence on society,” Tomczyk said in the Feb. 13 announcement. “For just as long, I thought it could be a profoundly positive force. Thanks to public broadcasting, I am constantly being proved right.”

Development Jill Britton is the new chief development officer of WTTW-TV and WFMT-FM in Chicago. Britton joined the stations in 2006 as director of development for individual giving, advancing to v.p. of development in 2009 and s.v.p. in 2013. Britton has almost 20 years of experience in individual, foundation and corporate fundraising in the Chicago region with more than a decade working in arts and culture. She previously served as associate director of organizational giving at the Art Institute of Chicago.

Membership Maura Daly Phinney is joining PBS SoCaL in Orange County, Calif., as v.p. of membership and on-air fundraising. Phinney spent the past eight years at KPBS in San Diego, with previous stints at PBS, WETA in Arlington, Va., and KQED in San Francisco.

Programming Claire Aguilar, executive content adviser for Independent Television Service, and independent filmmaker Judy Lieff recently traveled to Zimbabwe on a cultural exchange featuring Deaf Jam, a 2011 film directed by Lieff. The documentary, presented for national broadcast on PBS’s Independent Lens, explores the world of American Sign Language poetry slams. The exchange program, funded by a U.S. State Department grant, showcases American documentaries and filmmaking craft for foreign audiences through screenings, workshops and seminars.


Gabe Bullard of Louisville Public Media is the 2014 recipient of the Tim Emmons Memorial Mentoring Scholarship. Emmons, an influential radio programmer who mentored many public radio colleagues, co-created the Morning Edition Grad School workshops and advised many stations as a consultant for Strategic Programming Partners. The scholarship, established after his death in 2012, honors his legacy. “WFPL’s role in the community — as both a public radio station and as a news outlet — has been growing and changing,” Bullard said, “and I applied to get the best possible guidance, training and skills to steer the station into its future.” Consultants and MEGS co-creators Scott Williams and Peter Dominowski will mentor Bullard throughout 2014. Serving on the scholarship advisory committee was Craig Oliver of Craig Oliver Consulting, and Tamar Charney, p.d. of Michigan Radio. Katelyn Polantz, who covered politics and the Supreme Court at PBS NewsHour, has joined National Law Journal in Washington, D.C., where she will report on legal business and law firms. A highlight of her NewsHour tenure: She helped cover the 2012 Republican and Democratic national conventions with the NewsHour’s HatCam, a hardhat fitted with a digital camera that provided livestream video and audio. Matt Miller, host of KCRW’s Left, Right & Center, is taking a leave from the show and his Washington Post column to run for Congress, eyeing the seat of the retiring U.S. Rep. Henry Waxman (D-Calif.). America must “tackle huge challenges,” Miller said on the Feb. 14 show, “from the runaway costs of college and health care, to the threat of climate change, the shortage of good jobs and internationally lagging schools. This means embracing bold ideas — not career politicians who pretend to take action while changing little that matters.” Miller previously worked in government as a senior adviser in the Office of Management and Budget during the Clinton administration.



Zócalo Public Square, a digital platform presenting live events and humanities journalism, has hired Jia-Rui Cook as its national and science editor. Cook, a Harvard graduate with a master’s degree from Oxford, previously worked for NASA’s Jet Propulsion Laboratory as a media relations and science writer. Zócalo is a project of the Center for Social Cohesion at Arizona State University that has partnered with more than 100 outlets, including Time magazine and USA Today as well as public radio outlets KJZZ-FM in Tempe, Ariz., and KCRW in Santa Monica, Calif. Ally Schweitzer, arts editor at Washington (D.C.) City Paper, is leaving the alt-weekly to join pubradio’s WAMU. One of her duties will be contributing to Bandwidth, the station’s digital project covering the region’s music scene through exclusive video performances, studio sessions, news and podcasts. The web platform, at, launched last month. Send People items to

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KNPB to Air NIAA High School Basketball Championship Posted: Feb 25, 2014 11:02 AM PDT Updated: Feb 25, 2014 11:02 AM PDT

The NIAA High School boys and girls basketball tournament is underway, and KNPB is set to air the games happening Thursday and Friday, on a tape delay for this Saturday on channel 5.1 at 9 am. Saturday, March 1 (start times approximate): 9:00 am NIAA Division I Girls State Basketball Championship– (taped content subject to change or cancelation) 11:00 am NIAA Division I-A Girls State Basketball Championship (live) 12:45 pm NIAA Division I-A Boys State Basketball Championship (live) 2:30 pm NIAA Division III Girls State Basketball Championship (live) 4:15 pm NIAA Division III Boys State Basketball Championship (live) 6:00 pm NIAA Division IV Girls State Basketball Championship (live) 7:45 pm NIAA Division IV Boys State Basketball Championship (live) 9:30 pm NIAA Division I Boys State Basketball Championship – (taped content subject to change or cancelation)** For more information visit or

'Rangeland Under Fire' on PBS tonight 

KNPB February 06, 2014 1:28 pm 

RENO — KNPB Channel 5 broadcasts the fourth installment of the documentary series dealing with the challenges of ranching in Nevada, “Stewards of the Rangeland: Rangeland Under Fire,” at 8 p.m. today. The three-time Telly Award and two-time International Communicator Award-winning series addresses the latest environmental challenges faced by Nevada ranchers such as wild fires, water and grazing rights. Producers Dennis and Gabe Golden document the open-range food producer’s ongoing fight to escape epic wildfires, while battling for resources with wild horses and working on litigation to protect water and grazing rights; all in an effort to succeed in an uphill battle to provide food for the nation. “The series documents the many obstacles affecting ranchers that people might not be aware of,” said Stewards of the Rangeland co-producer Dennis Golden. “From the fires that rage across the rangeland, to the exploding wild horse population and government regulations that impact livestock and use precious ranching resources, Nevada’s ranchers are faced with challenges that must be overcome to provide food for the region. When the rangeland burns up and the wild horses invade, the rancher livelihood burns up too.” The previous installment in the series, “Stewards of the Rangeland: The Endangered West” repeats at 9 p.m. today, so KNPB viewers can catch up on the many other struggles facing the Nevadan rancher, such as the predation of cheat grass to prevent endangerment of the sage grouse. The series can be viewed online at “‘The Stewards of the Rangeland’ series examines compelling stories from the ranchers of the Great Basin that affect all Nevadans whether they live in an urban or rural environment,” said Kurt Mische, president and CEO of KNPB. “The series has the distinction of having earned more awards than any local series in the 30-year history of KNPB, and is an example of the type of high-quality journalism that helps effect change in our nation.” For more information about the Stewards of the Rangeland documentary series, visit and

PBS KIDS Announces Annual Writers Contest Mon Feb 3, 2014 9:00am EST PBS KIDS Announces Annual Writers Contest Kids in Grades K-3 Encouraged to Submit Original Stories for National Contest Today, PBS KIDS announced its annual PBS KIDS Writers Contest, designed to promote the advancement of children’s literacy skills through hands-on, active learning. The contest is open to children in kindergarten, first, second and third grades and encourages them to celebrate their creativity while building literacy skills by writing and illustrating their own stories. “PBS KIDS is committed to using the power of media to encourage children to learn and explore, on- and off-screen,” said Lesli Rotenberg, General Manager, Children’s Programming, PBS. “The PBS KIDS Writers Contest allows kids to experience the hands-on process of developing their own stories and illustrations, which builds language skills such as reading, grammar and syntax, and encourages creativity.” How the Contest Works PBS stations throughout the country will collaborate with schools, public libraries and other community-based organizations to present the PBS KIDS Writers Contest in local communities. Each station will select local winners and award prizes. The local winners will then be entered into the national contest, when a panel of esteemed judges will rank the top 12 entries. National winners will be announced during the summer of 2014, and the winning stories will be featured on The national winners will receive prizes courtesy of national prizing sponsor, LeapFrog Enterprises, Inc. Winners will receive a prize package that will include LeapFrog’s awardwinning LeapReader Reading and Writing System. The contest is also made possible through national promotional support from Highlights for Children. The PBS KIDS Writers Contest is produced by PBS and based on the Reading Rainbow Young Writers and Illustrators Contest, a concept developed by WNED-TV, Buffalo. National Judges

This year’s panel of national judges includes the following acclaimed writers, producers and children’s media creators:       

Billy Aronson, creator, PEG + CAT Jeff Kinney, author (Diary of a Wimpy Kid series), online game developer and designer Martin Kratt, creator and co-executive producer, WILD KRATTS Chris Kratt, creator and co-executive producer, WILD KRATTS Joseph Mazzarino, head writer, director and puppeteer, SESAME STREET Jennifer Oxley, creator, PEG + CAT Vince Vawter, author (PAPERBOY)

To learn more about the judging panel, visit Creative Writing Resources To help young writers get started, PBS KIDS offers a robust set of resources for children, parents and teachers. Story ideas and activity sheets, along with the previous winning entries, are available on the contest website to inspire children during the brainstorming process. PBS LearningMedia is also offering a collection of online teacher resources for use in classrooms nationwide. To enter the contest and for more information on entry rules and contest resources, visit or your local PBS station website. About PBS KIDS PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online, mobile and community-based programs. Kidscreen- and Webby-award winning provides engaging interactive content, including the PBS KIDS video player, now offering free streaming video accessible on computer- and mobile-device-based browsers. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit, or follow PBS KIDS on Twitter and Facebook. About WNED Through WNED-TV, ThinkBright and Well/WORLD TV, WBFO-FM 88.7 and Classical 94.5 WNED, member-supported WNED|WBFO provides high-quality programming and services to local, regional and national audiences that enlighten, inspire, entertain and educate Western New York and Southern Ontario communities. Additional information about WNED|WBFO can be found at About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational

expertise, innovative technology and a child’s love for fun. With experiences that are personalized to each child’s level, LeapFrog helps children achieve their potential through LeapFrog’s proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog’s full-time in-house team of learning experts. LeapFrog’s Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child’s learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at About Highlights for Children, Inc. ( Devoted to “Fun with a Purpose,” family media brand Highlights for Children, Inc. has helped children become their best selves for generations. In addition to the flagship magazine, Highlights’ other offerings include a preschool magazine (High Five), an infant magazine (Hello), a children’s book company (Boyds Mills Press), puzzle book clubs and a variety of digital products.

2014 KNPB Media Placements  
2014 KNPB Media Placements