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exhibitors 2MC 2MC Clothing Contact: Alex Orr 604-760-4954 Booth # 101 Ace Agency Animal - Worldwide Freeride Contact: Arnie Chang 604-688-8749 Booth # 606 Addict Addict Clothing Contact: Craig Engman 604-938-2422 Booth # 605

Centre Distribution RDS Apparel, Fallen Footwear, Black Box Dist., DNA Dist., Plan B Skateboards Contact: Paul Light 604-990-5562 Booth # 315 Cottle & Earle Agencies Ltd. Hurley Contact: Amy Earle 604-943-8298 Booth # 611 Darkside Inc. Osiris Footwear Contact: Chris Leigh 250-751-2431 Booth # 103

adidas adidas Originals Contact: Matt Farr 604-420-6646 Booth # 504

Flosport Contact: Vicky Latour 604-276-9007 x 20 Booth # 610

Aftermath Spy Optics, Supra Footwear Contact: JD 778-883-9769 Booth # 403

Four Star Distribution Canada Circa Footwear & Apparel Contact: Chris Nichols 604-253-5611 Booth # 515

Apogee Sales RVCA Clothing, Vestal Watches Contact: Ryan Taron 604-612-5824 Booth # 215

Fresh Industries Obey, Globe, Gallaz Contact: Doug Ludwig 604-504-0298 Booth # 602, 603, 604

Artikol Artikol Clothing Inc. Contact: Tyler Summers 604-837-0973 Booth # 502

JRH Agency Ltd. Adio Footwear, Hoven Eyewear, Planet Earth Clothing Contact: Jason Hilton 604-874-7763 Booth # 217

Ben Muns & Associates Ambiguous Clothing Contact: Sabrina Simituk 604-681-4822 Booth # 612 Blaze and Blush Agencies Triple 5 Soul, Emily the Strange, Frankie B Jeans, Sweet Soul Contact: Genevieve Tardif 604-879-4595 Booth # 210 Catapult Agency Sessions Contact: Garett Halayko 604-935-7614 Booth # 516

Landyachtz Landyachtz Longboards Contact: Tom 604-924-5554 Booth # 608 Lachelt Agency Element, Ezekiel, Atticus, Ipath, Aaron Chang, Deluxe Eyewear, Spitfire, Macbeth Shoes and Eyewear Contact: Ed Lachelt 604-435-1183 Booth # 415

Lefroy Agency Split Clothing, Nikita Clothing Contact: Tony Lefroy 604-204-0433 Booth # 617

Showbiz aJencey Oakley Eyewear & Clothing Contact: Jennifer Friesen 604-328-3026 Booth # 514

Lifestyle Marketing Group Volcom Clothing, Nixon Watches, Electric Visual Contact: Rob Williamson 604-943-6432 Booth # 203

Sitka Surfboards Sitka Surfboards & Apparel Contact: Krysti Ruffell 250-382-7873 Booth # 105

Lifetime Lifetime Clothing Contact: Nick Brown 604-629-2488 Booth # 304 Menard Agency Nudies Jeans, Denim Birds, Bench, Hooch, Le Coq Sportif, Ed Hardy Footwear, 80/20 Footwear Contact: Michel Menard 604-688-3765 Booth #508 Meridian Distribution/HO Sports Meridian Skateboard Dist., Hyperlite, H.O. Accurate, Base Contact: Craig Williams 604-985-6569 ex 266 Booth #414 OB1 Enterprises WESC, Dwindle Dist., IS Design, Megadestroyer, Crownfarmer Contact: Ben Couves 604-708-4417 Booth # 503 Olive Skateboards Metric, Olive Skate and Snowboards Contact: Randy Jesperson 780-962-2257 Booth # 204 Radio Agency Vans, Independent, Mada, Protec Contact: Michael Costigan 604-916-7170 Booth # 108 Ripcurl Canada/Clothing Contact: Drew Hawkshaw 604-731-9000 Booth # 214

STA Spy Optics, Lifetime Clothing Contact: Steve Thorpe 604-764-0052 Booth # 403 Mehrathon trading Strand Mfg. UXA, Diamond Supply Co., Fillmore Wheels, Force Trucks Contact: Raj 514-867-4311 Booth # 615 Supra Distribution DVS Shoes, Lakai Footwear, Fourstar Clothing, Girl Skateboards, Chocolate Skateboards, ClichĂŠ Skateboards Contact: Stefan Goulet 604-253-0559 Booth # 509 Team Lepin Agency LOST Enterprises Clothing & Surfboards, XCEL Wetsuits, Freestyle Watches Contact: Aaron Lepin 778-786-2185 Booth # 119 Timebomb / NLA Es, Emerica, Etnies, Etnies Girls, Dragon, Freshjive, RVCA, KR3W, Altamont, Luxurie, Boxfresh, Zoo York, Raisons, Salinas Contact: Wu Gangon 604-688-1281 Booth # 111, 114 W.L. Active Wear Alpinestars, Sandolls, Bern, Spacecraft Clothing Contact: Hans Van der Griend 514-858-6876 Booth # 614 Wickwinder Distribution / Vestal Vestal Watches Contact: Brad Richmond 604-276-9425 Booth # 303

intro Andre Pinces: Image

Welcome to the KNOW?SHOW, Canada’s premiere skate/ snow / lifestyle tradeshow. What started as an idea one day over a couple whisky sours and some chicken wings has now become a legitimate tradeshow that allows Canadian retailers to come to the beautiful city of Vancouver to do their business. After a few discussions about the reality of actually pulling this off, the three of us decided to put actions to words and committed to bringing our market a real tradeshow. We saw a good opportunity to develop a new and exciting show and with all the right people under the same roof, we knew this would be a successful event. We figured that we could take elements that worked for other shows and put them together to create our vision of a tradeshow and with that, KNOW?SHOW was born.

KNOW?SHOW a must attend tradeshow each buying season. We have expanded the size of our show to accommodate more key brands, which gives our retailers a better opportunity to diversify their buying.

With the huge success of the first show last February, we have rolled into the second show with the intent to make it even better. We want you to look forward to making

P.S. You’re also invited to join us Sept 6th for the official invite-only, VIP, KNOW?SHOW party “YES” - A fashion show / art show / live music / drink fest of a good time!

You are currently reading the first issue of KNOW?MAG. This magazine / guide will be published twice annually and released at our fall and spring shows. KNOW?MAG was created to keep you informed on our show, the industry and our city. We hope you enjoy the content of this issue. Enjoy the show and your stay in Vancouver, and we look forward to seeing you at many more shows to come! -The KNOW?SHOW Team

Art Direction Paul Higgins, Bob Kronbauer Design / Layout Ellise Warkentin Contributing Photographers Ben Couves, Dylan Doubt, Andre Pinces, Bryce Pugh Contributing Writers Nick Brown, Cian Browne, Ben Couves, Dylan Doubt, Perry Pugh


WHO/ 2 KNOW?SHOW Team / intro 23 Stephan Goulet / rep profile WHAT/ 43 Megadestroyer/ brand profile 42 Village Green / brand profile WHY/ 34 The Step-Up / spring fashion 44 Washed / industry shred dogs WHERE/ 10 Oot & Aboot / city guide 14 Antisocial / shop profile


picture by stephen wilde

ASR SHOW San Diego, CA Convention Centre Sept 8th - 10th Booth# GB 25 POOL SHOW Las Vegas, NV Mandalay Bay Convention Centre Aug 28th - 30th Booth# TBA KNOWSHOW Vancouver, B.C Vancouver Convention Centre Sept 6th - 8th Booth# 304

Featured Product: Lopez Signature Widowmaker Shoe in White Laser, Paisley Custom Fleece, Lopez Signature Impala SS Pant, and Icon Flex Fit Cap.

Committed to Skateboarding.

Your ‘Welcome to Vancouver!’ itinerary Cian Browne: Text


Bryce Pugh: Images


Top-right /down: The Alibi Room / 157 Alexander Room. Located on the eastern edge of Gastown, The Alibi Room is a modern take on an English bistro and features an appetizing menu in a cool space. Rumor has it the place is haunted; there is a resident ghost in their basement. Library Square Public House / 300 Georgia street. Finally! A bar at the library! Good pub on most nights and a hipster haven on Fridays and Saturdays. Irish Heather / 217 Carral street. If Irish pubs are your thing, than this is the place for you. A great selection of beers and whiskeys accompanied by potpies and bangers n’ mash. Black Frog / 108 Cambie Street at Water. Pub meets sportsbar, it’s a great place to watch the game or grab a drink before heading out on the town. Below: Sylvia Hotel / 1154 Guilford Street (English Bay). Cool old hotel, this place was the first cocktail bar in Vancouver!


shop Right / down: Block / 350 Cordova street. One of Gastown’s original streetwear boutiques. One Of a Few / 354 Water street. Women’s wear that features both local and international designers. Eugene Choo / 3683 Main Street. Eugene Choo is like a breath of fresh air for the Vancouver shopping community. They stock the usual suspects as well as many local and independent designers for both men and women.

Livestock and ie / With a strong affinity for sneakers and gear, and an even stronger entrepreneurial spirit, Garry Bone, also part owner of the famed Board Kennel skateboarding emporium in sunny Whiterock, has a few other ventures up his sleeves. Livestock is a definite destination for those with either too much disposable income (or not enough) and a love for rare shoes. Ie is a little more grown up with higher end streetwear labels, almost a life after skateboarding boutique. Great gear, great staff, go to both. Livestock is located at 239 Abbot street and ie is located at 227 Carral street, both in Gastown.

Inform / 97 Water street. High-end furniture and interiors.

PD’s Hot Shop/Skull Skates 2868 West 4th. A visit is like a walk down memory lane. They stock plenty of old school product and the Skull Skate brand is internationally renown. 12 / KNOW?MAG


Veras Burger Shack / 1181 Denman street. The best burgers in town, huge, messy, satisfying.

Below: Café de Paris / 751 Denman street. The oldest traditional French spot in town, known for their famous pomme frites.

Nat’s NY Pizzaria / 1080 Denman street. Some of the best pizza in town.

Rain City Grill / 1193 Denman street. A little bit of a fancier bistro that uses only fresh ingredients, everything you eat is in season. Great views of English Bay.

Above: Guu with Garlic / The restaurant who’s tagline is “Guu is guud!”. Best slogan in the history of advertising right there. Guu (pronounced goo) is a Japanese Izakaya restaurant; in short this means Japanese drinking or bar food. No California rolls here, just simple, well prepared and severely tasty grub. Faves include the ebi fry (prawns in a light batter with a spicy sauce), the tuna tataki (lightly seared tuna with a sweet ponzu sauce and garlic chips), the croquette (a yummy potato and cheese nugget) and any of the constantly changing specials. Forget going for sushi, get some sake and go for Guu! It’s Guuuuuuud! 1698 Robson Street. KNOW?MAG / 13


Dylan Doubt: Text and images

Antisocial is a hub. It is griptape and bolts and bearings. It is a new pair of jeans. It is a mailbox. It is a meeting spot. It is hearing news from out of town and running into old friends. It is a cup of coffee, a piece of banana bread, and the latest issue of a skateboard mag. It is watching a video, sitting on the floor. It is a stack of old boards in the back. It is the satisfaction of a new set-up. It is skating the alley out back. It is the top of the hill that leads to the plaza. It is an art gallery. It is a late night dance party. It is (or was, under the guise of a high-brow art installation) one of the best and tightest indoor skateparks in recent Vancouver history. It is putting skateboarding before profits. It is not a corporate mall shop. It is not a money grabbing super store. It is simply a skateshop. And on some days, if you are really lucky, you may even have Rick McCrank grip your board for you.

cial is...

“ of the best and tightest indoor skateparks in recent Vancouver history.� 16 / KNOW?MAG


stefan goulet Rep profile

Ben Couves: Text

Stefan “Sk8 Skates” Goulet, another retailer that I had met at ASR many years ago was one of those guys that you instantly feel you’ve known for many years. Also looking and resembling like a long lost brother of one of my best friends which made it easy to like the guy. For those who do not know Stefan Goulet need to know one thing, he is truly a solid and dedicated individual and is a prime example of someone who should be working in our industry. Watch out the “Moose” handles his business like he takes the puck to the net.


“The bro brah aspect of the industry has dissipated a little bit, making it somewhat easier for both of us.�

Where is Stefan Goulet from? Originally from Winnipeg, with a small stint in Northern Manitoba and Brandon and ending up in Winnipeg again. Made the move to Vancouver in 2001.

What are your musical preferences? All types of Music, started out with AC/DC, Maiden, Sabbath, then into Joy Division, New Order, Reggae, The Clash, The Police, Jazz (Ken Burns 10DVD Box Set).

How did you get involved in skateboarding/snowboarding and working within the industry? I tried to open a shop in Mom and Dad’s house in 1985/86. With a few failed attempts to open dealers at this time I got involved with a skate park in Brandon in 1987 -1988. Finally relocated back to the big city of Winnipeg to join up with Jai Peirera (RIP) to run SK8 from 1989 – 2000. Had a few odd jobs such as working at a university, tour managing a band but still got drawn back to the industry with an opportunity with Supra and working with great brands that I’ve always been a fan of and have respected for a long time.

What makes working in our industry good? The whole process beginning to end. Viewing the lines and having input, selling our product, which I believe in and in turn, my customers believe in. Having a good relationship with my retailers and helping them make good decisions so they can have good sell through.

How long have you been in the game? Excluding slanging stuff out of my locker in school, since 1987. Other than skateboarding/snowboarding what other things are you into? Art, music, traveling, design stuff, surfing, hockey, live music, cooking good food. Best trade show story? NSIA in Montreal, it was the first year SK8 on paper showed making a profit. So Jai and I scraped together enough cash to go to Montreal. Like kids in a candy store we had a good time. On the first day of the show in an elevator full of ski type suits, Jai proceeded to throw up into his coffee cup multiple times and then casually walked out of the elevator like nothing ever happened.

What makes working in our industry bad? The lack of professionalism sometimes. The loosy goosy bro brah way of doing business. At the end of the day there is money-changing hands. Customers thinking that every single order that is received is actually packed by me and I intentionally gave them the wrong color and size of t-shirt. What direction do you see our industry going? Definitely starting to refine itself a bit. Like in the early 90’s when skateboarding softened up a bit to let the innovative/creative players in our industry excel with more rider owned companies. The cream of the crop is rising to the top, where the mediocre is fallen to the wayside. Retailers and distributors have gotten way better at what they do. The bro brah aspect of the industry has dissipated a little bit, making it somewhat easier for both of us. Next big purchase? Herman Miller Furniture, with a time-share in Buenos Aires Argentina. Having a great place to escape to would be great.



pommier A conversation

Cian Browne: Text

How did you get started with your current whatever you’re doing? Skateboard wise? I started kind of bare bones, I would just photocopy my sketch book and then take it to any kind of skateboard event and try and hand it out to people. With Scott (Pommier, his brother) being a skateboard photographer, it gave me a little more access to things: I would go down to tradeshows and hand it around. One of the zines got in the hands of Scott Bourne,he’s pretty open to stuff like that. He liked my work, was down to help me out and at the time he had just started working with Death Skateboards so I got my foot in the door doing skateboard graphics with him. He just gave me an opportunity and I rolled with it. The graphic is kinda cheesy these days, but it was like the first time I tried working with a computer to do graphic outputs, I had just got a computer, and everything 26 / KNOW?MAG

else since then has been upwards. Also having a website helps out so much too, a lot of opportunities can come your way if you have a good website. What does a day in the life of one Mr. Andrew Pommier involve? Do you have a routine? Well, I normally go to bed hoping I’m going to get up at a regular hour. I try and get up around 9:30 or 10 every day and just get my daily chores out of the way. Brew up a pot of coffee and sit down at the computer and check out emails to see if there is anything coming down the pipe. If not, then it’s basically working on the computer getting design stuff done or working away in my studio getting painting done. For me it’s like I have a split practice, if there’s nothing with tight deadlines happening then I’ll try and spend the day painting. So basically, it’s off and on



doing that while getting distracted by various things, like checking emails incessantly, checking websites, buying groceries, going for bike rides, meeting friends for dinner, whatever. There’s a fight, especially because I work from home, trying to stay focused. If I can get rolling on something then I’m good, but it’s those jobs that are tedious that make it really hard to stay focused. I definitely put in some solid time and effort though. What is your best memory from skateboarding? Well there’s the generic answer, meeting new people, going new places, doing exciting things…I mean, everything I am comes from skateboarding. There are definitely specific things though, like going to Portland for the first time and skating Burnside. A few years ago I went to New York with my brother and a few friends. We went out rolling on this perfect fall day and everything was just on point, there was no wrong happening. It was cruising around with a bunch of homeys, not trying to one up each other, not trying to learn the craziest new trick, just skating. It was one of those days where everything just gelled, one of those days where you just have fun rolling. It was amazing. What has been your best working experience so far? What I’m happiest the most with accomplishing in skateboarding is working for Toy Machine. I remember when Ed came on the scene and was doing his own thing, kind of carrying on what Blender and Chris Miller had done with G&S, seeing that he was doing new and interesting stuff. I showed my work around a bit and everyone seemed to think it fit really well with Toy Machine…and then finally getting a board series with them, and not just one, I have three! And more than that I can talk to Ed on more of a level playing field, like a dude level. This all came about again from traveling, I showed some art at a tradeshow in San Diego, got a little brave and went out and introduced myself to people, shook some hands. I just went up to people like Andy Jenkins or Andy Howell or Ed and Deanna Templeton and just said “Hi, I’m this kid from Toronto, I have stuff in this show”. Basically trying to break the ice, put your heart in your hand and hopefully something works out. But I mean it wasn’t meet Ed Templeton, get the board series next week. It was more of a steady thing, meet him at the tradeshow, meet him at Slam City Jam, firing off the odd email, building to the point where it just happens. That’s definitely one of the things that impresses me the most when I look at it.


Do you have any suggestions for someone trying to get into the skateboard design game? Besides the answer “Don’t” (laughs)? There is so much infrastructure and demand in skateboarding that there are websites that advertise jobs, like, that you can go to and apply for any number of jobs every day. There are easier ways in these days then when you or I were trying to get into skateboarding. The way I did it was a little more casual, following the outlets that people gave me. I talked to Jeremy Fish when I was really trying to get into this and he suggested doing local shop boards, because every shop was making them, and figure out how it works. You need to make mistakes to learn and there is always someone out there who is looking for graphics. If you are serious about it you’ll do it for free if that’s what it takes and build a portfolio. I did it kind of a roundabout way, there’s no one answer. It’s like the same as skateboarding, there’s no one way to get sponsored. You can be in the right place at the right time or you can send out a million sponsor me tapes to everybody and their moms, but it doesn’t mean it’s going to happen. Traveling is also great, you get so much more accomplished by actually meeting someone then by just emailing them. If you can go somewhere and have coffee with someone and they are open for that then you’re miles ahead of what other people are doing, online or otherwise. High fives and hank shakes help a lot.


“I think in one sense I do have a dream job… beholden to no one.”


Where do you take inspiration from? One of the things that I get really jazzed about is people who do things really well, people who have a technical understanding of what they are doing. I mean I appreciate stuff that is lo-tech, scribbles, like naïveté stuff or something that has a really raw look to it. Chris Johanson’s work is really raw and someone could look at it and say “Hey I could do that”, but there’s a tone about it that he captures that would be really hard for someone else to mimic or reproduce. I love Evan Hecox, who can design and has an amazing color sense and a great line. Barry McGee, Andy Jenkins, people who keep pushing the limits and are trying new things and everything they do is done at the furthest extent of their abilities so they are always trying to push or one up themselves each time. There’s a confidence that comes off it and that’s the stuff that really inspires me because I always really want my next thing to be better than my last, I always want to bring 100% to each project. If you could pick one person or organization to work for in the future who would it be? What’s a dream job? Or have you done that already? I think in one sense I do have a dream job; I spend my days drawing or painting and working on the computer, beholden to no one. In that sense, that’s a pretty dreamy aspect of it. There’s definitely companies that I would love to work and have final decision making abilities with still that would be amazing. In a sense I have that right now with Momentum, but on a smaller scale. Working with clients means you have restrictions on everything you do, you always have to clear whatever you are doing with them. I think I have it pretty easy with most of the skateboard work I do. A lot of it is on spec, but if the company likes it then they like it and nothing has to be changed. I’m pretty happy doing what I am doing. What does the future hold? I have a show at Antisocial with Derrick Hodgson. After that I am in a show at Black Market gallery in Culver City California and then I have a show at Lab 101 gallery with Andy Jenkins and Andy Meuller next year. Other than that just carrying on, doing stuff for RVCA, doing stuff for Momentum. Who would you fight in professional skateboarding? Legitimately? Who would I fight. Uhhh, I think I’d fight Bam, but I don’t think I’d get that close to him because he has a posse. I’d probably have to fight a lot of people before I got to Bam. Yep.



Street fashion ups the anti Andre Pinces: Images / Chess Black: Photo Assistant Olga Sochacka: Hair / Makeup Lindsay Keegan: Styling Models: Jesse, Tyler, Andrea, Tori & Eva / Talentco Management

Left/ Andrea: Artikol top, WESC jumpsuit & socks, Spy sunglasses, RDS earrings, adidas footwear. Right/ Jesse: WESC tank, Lifetime t-shirt, Bench cargo pants, adidas footwear.

Above/ Tori : adidas t-shirt & jacket, RDS earrings & denim, Spy sunglasses. Tyler: Artikol t-shirt, RDS hat, WESC sunglasses, Circa denim, Lifetime belt.

Opposite: Right/ Tori: Lifetime top, WESC skirt & socks, RDS jewelry, adidas footwear. Left/ Eva: WESC jumper, socks & sunglasses, RDS jewelry, Circa footwear. 36 / KNOW?MAG

Opposite/ Tori: adidas jacket, RDS shirt, Animal denim, Spy sunglasses. Right/ Tyler: Circa hoody, WESC tank, Bench pants, adidas footwear.

Andrea: Artikol hoody, Flo pants, RDS earrings, adidas footwear.

Tori: Crownfarmer t-shirt, Artikol pants, WESC socks, RDS belt, adidas footwear. Opposite/ Tyler: Crownfarmer jacket & t-shirt, Artikol denim, Lifetime belt, adidas footwear. 40 / KNOW?MAG

Cian Browne: Text

Skateboarding hardgoods can be an extremely tough hustle, especially if you are a small Canadian based company. Rather than trying to ride some hype train, the Village Green Skateboard Manufacturing Co is happy to let its wares speak for itself. Solid product and well thought out designs are backed up by a who’s who of Canadian skateboarding. At the helm are two major dudes: David Galloway, who handles most of the design duties, and Brian Stoutenburg, who is just a real people person. Everybody loves the Village Green, see why for yourself at


Ben Couves: Text


Just because you have a job, doesn’t mean you can’t shred


Opposite: Nathan Matthews Caleb Matthews: Image Craig Williams meridian dist. Marc Menezes: Image

Opposite/ (Top Left) Clockwise Justin Chorney Radio Agency Marc Menezes: Image Jon Roth Option Snowboards Matt Simio: Image Jay Loeppky 378 Boardshop Derek Gorski: Image This page/ (Top Left) Clockwise Ben Couves OB1 Enterprises Inc. Brendan Sohar: Image Dave Boyce RDS Apparel Jammie Drummond: Image Bob Kronbauer Crownfarmer Yoon Sul: Image

live creatively


Artistic Athletics

spring/summer 2007 collection KnowShow booth 101

Sales inquiries:

Gord McArthur 604 902-1973

General inquiries:

2MC, Artistic Athletics, live creatively, and the logo design are trademarks of 2MC Clothing Corp. Copyright 2006

“YES” the official KNOWSHOW fashion show/V.I.P party is being held Wednesday Sept 6th @ 316 W 5th Ave You don’t want to miss an evening of live entertainment, drinks and a fashion show featuring some of the industries hottest brands! Tickets will be available to show participants the first day of the show! You do not want to miss out on this! KNOWSHOW would like to thank everyone for their support and we look forward to bringing you many more shows in the future. We are excited to announce plans of expansion and the show dates for the Fall/Winter 07 show of Feb 24 -26th. See you there. The KNOWSHOW Team, Nick Brown, Perry Pugh and Ben Couves

KNOW?MAG - Issue 01  

Our first installment