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VERTU

Luggage


Fabrication

kN


VERTU

Luggage

This project exists to design and create a set of travel luggage using the design language from Vertu luxury cell phones. üect is to understand Vertu’s brand identity and to create products that reflect their design language. The set should include a small, medium, and large bag that work together in both design language and function.

Today, ten years since its foundation, Vertu is an icon,wsww recognized as the pinnacle of mobile phone excellence world-


Synthesis

Sketches

After identifying and analyzing Vertu’s design language, competitor research, case research, and human factors, we began to design. We created boards both for design language as well as for image inspiration and sketched from both of them. The boundaries within which we designed are defined below on the actual board that we used for design. We also tried to utilize the same behaviors successful luggage companies were using in an effort to maintain a consistent set of affordances so that users are attracted to our products and they know how to use them without any sort of onboarding or instruction. Using these guidelines, we were prepared to begin sketching.

Vertu Language: Openings/Movements: Pivot

1.

2.

Proportions:

Small 1:3.5

Medium 1:1.7

Transitions:

1.

Materials:

1.

Colors:

1.

3.

Large 1:2

2.

Leather Black

2. 2.

Titanium Red

3.

3. 3.

Carbon Fiber Deep Grey

Form:

Sims.Nordhausen.2009.IDUS250-01.J.Rojas

Case research yielded very little in the way of new innovation or paradigm breaking within form or function. Any exploration of new ideas by existing companies exists only in concepts and no product releases. Tumi is currently the stronest luggage manufacturer for its worth in form and function. Competitors include Swiss Gear, Timbuktu, Jeep, Eagle Creek, Skyway, Travelpro, and more. These companies are among the top ten best selling luggage in the United States.

kN


VERTU

Luggage


The final solution is a line of travel cases designed for the affluent, self-sufficient man who needs a durable and attractive product that illustrates his status while meeting his needs for usability as luggage products. The final deliverables include the three models, a display stand including a presentation board and this process book.

kN


12

18

w

33

Maverick Rev-6

11

Quantity

Material

Process

Finish

Cost

Part #

0.36

2

Back slide

1

ABS

Injection Molded

MT-11000

0.36

3

Forward Receiver (frame)

1

ABS

Injection Molded

MT-11000

0.13

4

Back Receiver (frame)

1

ABS

Injection Molded

MT-11000

0.13

5

Barrel

1

ABS

Injection Molded

MT-11000

$0.15

6

Trigger

1

ABS

Injection Molded

MT-11000

$0.11

7

Trigger bar

1

ABS

Injection Molded

MT-11000

0.10

8

Recoil Spring Plug

6

ABS

Injection Molded

MT-11000

0.08

9

Recoil Buffer

6

ABS

Injection Molded

MT-11000

0.05

10

Recoil spring

6

Steal

Pultrusion/coiled

Galvanized

0.10

11

Recoil Spring Guide Cap

1

ABS

Injection Molded

MT-11000

0.12

12

Back Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.11

13

Front Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.10

14

Cylinder axle

1

Steal

Extruded

Galvanized

0.05

15

Axle Caps

2

ABS

Injection Molded

MT-11000

0.11

16

Outer cylinder

1

ABS

Injection Molded

MT-11000

0.33

17

Inner cylinder

1

ABS

Injection Molded

MT-11000

0.32

18

Cylinder hinge mount

1

ABS

Injection Molded

MT-11000

0.16

19

Cylinder rotation gear inner

1

ABS

Injection Molded

MT-11000

0.12

20

Cylinder rotation gear outer

1

ABS

Injection Molded

MT-11000

0.13

22

Cylinder rotation head

1

ABS

Injection Molded

MT-11000

0.15

23

Cylinder rotation gear mount front

1

ABS

Injection Molded

MT-11000

0.10

Part #

24

Cylinder rotation gear mount back

1

ABS

Injection Molded

MT-11000

0.10

1

25

Re-lode button

1

ABS

Injection Molded

MT-11000

0.08

2

26

Re-lode button spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

3

27

Firing Plunger spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

4

28

Firing Plunger

1

ABS

Injection Molded

MT-11000

0.14

5

29

Firing Air Cylinder

1

ABS

Injection Molded

MT-11000

0.13

6

N/A

0.01

7

MT-11000

0.08

8

Air Cylinder O-ring

1

EPDM

31

Plunger lock

1

ABS

Injection Molded

Process

MT-11000

0.36

2

Back slide

1

ABS

Injection Molded

MT-11000

0.36

3

Forward Receiver (frame)

1

ABS

Injection Molded

MT-11000

0.13

4

Back Receiver (frame)

1

ABS

Injection Molded

MT-11000

5

Barrel

1

ABS

Injection Molded

MT-11000

$0.15

6

Trigger

1

ABS

Injection Molded

MT-11000

$0.11

7

Trigger bar

1

ABS

Injection Molded

MT-11000

0.10

8

Recoil Spring Plug

6

ABS

Injection Molded

MT-11000

0.08

9

Recoil Buffer

6

ABS

Injection Molded

MT-11000

0.05

10

Recoil spring

6

Steal

Pultrusion/coiled

Galvanized

0.10

11

Recoil Spring Guide Cap

1

ABS

Injection Molded

MT-11000

0.12

12

Back Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.11

13

Front Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.10

14

Cylinder axle

1

Steal

Extruded

Galvanized

0.05

15

Axle Caps

2

ABS

Injection Molded

MT-11000

0.11

16

Outer cylinder

1

ABS

Injection Molded

MT-11000

0.33

17

Inner cylinder

1

ABS

Injection Molded

MT-11000

0.32

18

Cylinder hinge mount

1

ABS

Injection Molded

MT-11000

0.16

19

Cylinder rotation gear inner

1

ABS

Injection Molded

MT-11000

0.12

20

Cylinder rotation gear outer

1

ABS

Injection Molded

MT-11000

0.13

Injection Molded Finish Cost ABS Injection Molded MT-11000 0.36 ABS Injection Molded MT-11000 0.36 ABS Injection Molded MT-11000 0.13 Steal Pultrusion/coiled MT-11000 0.13 Steal Pultrusion/coiled MT-11000 $0.15 ABS Injection Molded MT-11000 $0.11 ABS Injection Molded MT-11000 0.10 EPDM MT-11000 0.08 ABS Injection Molded MT-11000 0.05 ABS Injection Molded Galvanized 0.10 Steal Pultrusion/coiled MT-11000 0.12 Steal Extruded/Forged MT-11000 0.11 Steal Extruded/Forged MT-11000 0.10

MT-11000

0.15

MT-11000

0.10

MT-11000

0.10

MT-11000

0.08

Galvanized

0.01

Galvanized

0.01

MT-11000

0.14

MT-11000

0.13

N/A

0.01

MT-11000

0.08

MT-11000

0.08

Galvanized

0.01

Black Oxide

0.10

Galvanized

0.10

Galvanized

0.05

Axle Caps

2

ABS

Injection Molded

MT-11000

0.11

16

Outer cylinder

1

ABS

Injection Molded

MT-11000

0.33

17

Inner cylinder

1

ABS

Injection Molded

MT-11000

0.32

18

Cylinder hinge mount

1

ABS

Injection Molded

MT-11000

0.16

19

Cylinder rotation gear inner

1

ABS

Injection Molded

MT-11000

0.12

20

Cylinder rotation gear outer

1

ABS

Injection Molded

MT-11000

0.13

22

Cylinder rotation head

1

ABS

Injection Molded

MT-11000

0.15

23

Cylinder rotation gear mount front

1

ABS

Injection Molded

MT-11000

0.10

24

Cylinder rotation gear mount back

1

ABS

Injection Molded

MT-11000

0.10

25

Re-lode button

1

ABS

Injection Molded

MT-11000

0.08

26

Re-lode button spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

27

Firing Plunger spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

28

Firing Plunger

1

ABS

Injection Molded

MT-11000

0.14

29

Firing Air Cylinder

1

ABS

Injection Molded

MT-11000

0.13

30

Air Cylinder O-ring

1

EPDM

N/A

0.01

31

Plunger lock

1

ABS

Injection Molded

MT-11000

0.08

32

Plunger lock hinge

1

ABS

Injection Molded

MT-11000

0.08

33

Plunger lock spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

34

Screw 1/2 inch long 1/10 20 thread

10

Steal

Extruded/Forged

Black Oxide

0.10

35

Screw 1/4 inch long 1/10 20 thread inch

10

Steal

Extruded/Forged

Galvanized

0.10

1

ABS

Injection Molded

MT-11000

0.08

33

Plunger lock spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

10

34

Screw 1/2 inch long 1/10 20 thread

10

Steal

Extruded/Forged

Black Oxide

0.10

11

35

Screw 1/4 inch long 1/10 20 thread inch

10

Steal

Extruded/Forged

Galvanized

0.10

12

4.22

13

22 Name 23

68

17

3

Total

Cost

Injection Molded

15

Plunger lock hinge

Finish

ABS

14

32

68

Material

1

Cylinder rotation head 1 Quantity Material Process Cylinder rotation gear mount front 1 Front Slide 1 ABS Injection Molded 24 Cylinder rotation gear mount back 1 Back slide 1 ABS Injection Molded 25 Re-lode button 1 Forward Receiver (frame) 1 ABS Injection Molded 26 Re-lode button spring 1 Back Receiver (frame) 1 ABS Injection Molded 27 Firing Plunger spring 1 Barrel 1 ABS Injection Molded 28 Firing Plunger 1 Trigger 1 ABS Injection Molded 29 Firing Air Cylinder 1 Trigger bar 1 ABS Injection Molded 30 Air Cylinder O-ring 1 Recoil Spring Plug 6 ABS Injection Molded 31 Plunger lock 1 Recoil Buffer 6 ABS Injection Molded 32 Plunger lock hinge 1 Recoil spring 6 Steal Pultrusion/coiled 33 Plunger lock spring 1 Recoil Spring Guide Cap 1 ABS Injection Molded 34 Screw 1/2 inch long 1/10 20 thread 10 Back Cylinder Hinge 1 ABS Injection Molded 35 Screw 1/4 inch long 1/10 20 thread inch 10 Front Cylinder Hinge 1 ABS Injection Molded Total 68 Cylinder axle 1 Steal Extruded

9

Total

Quantity

Front Slide

16

30

Name

1

ABS

4.22

0.13

4.22

29

MT-11000

28

Injection Molded

30

ABS

9

1

8

Front Slide

34

My Redesigns takes this market share into account by suggesting that nerf begin selling a version of the Maverick that is geared toward these moders. The beauty of this is that for the most part Nerf would be reducing production cost in this product with these modifications. Since custom paint is probably the most common Nerf mod. The Maverick Custom guns could be sold with the intention of being painted by the consumer, without pigment in the plastic and without being painted. Apart from a great reduction in production cost the plain white guns could be painted with greater ease than the brightly colored guns that Nerf currently offers.

Name

1

32

10

Part #


31

27

1

6 24 Part #

Quantity

7

20

Name

23

19 Part #

Material

Process

1

Front Slide

1

ABS

Injection Molded

2

Back slide

1

ABS

Injection Molded

Forward Receiver (frame)

1

ABS

Injection Molded

4

Back Receiver (frame)

1

ABS

Injection Molded

Barrel

6

Trigger

7

Trigger bar

22

5

1

ABS

Injection Molded

1

ABS

Injection Molded

1

ABS

Injection Molded

8

Recoil Spring Plug

6

ABS

Injection Molded

9

Recoil Buffer

6

ABS

Injection Molded

10

Recoil spring

6

Steal

Pultrusion/coiled

11

Recoil Spring Guide Cap

1

ABS

Injection Molded

12

Back Cylinder Hinge

1

ABS

Injection Molded

Front Cylinder Hinge

1

ABS

14

Cylinder axle

1

Steal

15

Axle Caps

2

ABS

16

Outer cylinder

1

17

Inner cylinder

1

18

Cylinder hinge mount

19

Injection Molded

25

13

Extruded

Process

Finish

Front Slide

1

ABS

Injection Molded

MT-11000

0.36

Back slide

1

ABS

Injection Molded

MT-11000

0.36

3

Forward Receiver (frame)

1

ABS

Injection Molded

MT-11000

0.13

4

Back Receiver (frame)

1

ABS

Injection Molded

MT-11000

0.13

5

Barrel

1

ABS

Injection Molded

MT-11000

$0.15

6

Trigger

1

ABS

Injection Molded

MT-11000

$0.11

7

Trigger bar

1

ABS

Injection Molded

MT-11000

0.10

8

Recoil Spring Plug

6

ABS

Injection Molded

MT-11000

0.08

9

Recoil Buffer

6

ABS

Injection Molded

MT-11000

0.05

10

Recoil spring

6

Steal

Pultrusion/coiled

Galvanized

0.10

11

Recoil Spring Guide Cap

1

ABS

Injection Molded

MT-11000

0.12

12

Back Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.11

13

Front Cylinder Hinge

1

ABS

Injection Molded

MT-11000

0.10

14

Cylinder axle

1

Steal

Extruded

Galvanized

0.05

15

Axle Caps

2

ABS

Injection Molded

MT-11000

0.11

16

Outer cylinder

1

ABS

Injection Molded

MT-11000

0.33

17

Inner cylinder

1

ABS

Injection Molded

MT-11000

0.32

18

Cylinder hinge mount

1

ABS

Injection Molded

MT-11000

0.16

19

Cylinder rotation gear inner

1

ABS

Injection Molded

MT-11000

0.12

20

Cylinder rotation gear outer

1

ABS

Injection Molded

MT-11000

0.13

1

ABS

Injection Molded

MT-11000

0.15

1

ABS

Injection Molded

MT-11000

0.10

1

ABS

Injection Molded

MT-11000

0.10

1

ABS

Injection Molded

MT-11000

0.08

1

Steal

Pultrusion/coiled

Galvanized

0.01

1

Steal

Pultrusion/coiled

Galvanized

0.01

1

ABS

Injection Molded

MT-11000

0.14

1

ABS

Injection Molded

MT-11000

0.13

1

EPDM

N/A

0.01

1

ABS

Injection Molded

MT-11000

0.08

1

ABS

Injection Molded

MT-11000

0.08

1

Steal

Pultrusion/coiled

Galvanized

0.01

10

Steal

Extruded/Forged

Black Oxide

0.10

10

Steal

Extruded/Forged

Galvanized

0.10

22

Cylinder rotation head Finish Cost 23 Cylinder rotation gear mount front MT-11000 0.36 24 Cylinder rotation gear mount back MT-11000 0.36 25 Re-lode button MT-11000 0.13 26 Re-lode button spring MT-11000 0.13 27 Firing Plunger spring MT-11000 $0.15 28 Firing Plunger MT-11000 $0.11 29 Firing Air Cylinder MT-11000 0.10 30 Air Cylinder O-ring MT-11000 0.08 31 Plunger lock MT-11000 0.05 32 Plunger lock hinge Galvanized 0.10 33 Plunger lock spring MT-11000 0.12 34 Screw 1/2 inch long 1/10 20 thread MT-11000 0.11 35 Screw 1/4 inch long 1/10 20 thread inch MT-11000 0.10 Total Galvanized 0.05

0.33

ABS

Injection Molded

MT-11000

0.32

1

ABS

Injection Molded

MT-11000

0.16

Cylinder rotation gear inner

1

ABS

Injection Molded

MT-11000

0.12

20

Cylinder rotation gear outer

1

ABS

Injection Molded

MT-11000

0.13

22

Cylinder rotation head

1

ABS

Injection Molded

MT-11000

0.15

23

Cylinder rotation gear mount front

1

ABS

Injection Molded

MT-11000

0.10

24

Cylinder rotation gear mount back

1

ABS

Injection Molded

MT-11000

0.10

25

Re-lode button

1

ABS

Injection Molded

MT-11000

0.08

26

Re-lode button spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

27

Firing Plunger spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

28

Firing Plunger

1

ABS

Injection Molded

MT-11000

0.14

29

Firing Air Cylinder

1

ABS

Injection Molded

MT-11000

0.13

30

Air Cylinder O-ring

1

EPDM

N/A

0.01

31

Plunger lock

1

ABS

Injection Molded

MT-11000

0.08

32

Plunger lock hinge

1

ABS

Injection Molded

MT-11000

0.08

33

Plunger lock spring

1

Steal

Pultrusion/coiled

Galvanized

0.01

34

Screw 1/2 inch long 1/10 20 thread

10

Steal

Extruded/Forged

Black Oxide

0.10

35

Screw 1/4 inch long 1/10 20 thread inch

10

Steal

Extruded/Forged

Galvanized

0.10

7 25 23

26 5

20 31

6

22

24

19

27 35

33 15

30

9

18

10 12

29

28

32

Finally, this doit yourself attitude by these customers allows for a version of The Maverick Custom to be sold unassembled to the consumer, not only do they take the guns apart anyway for paint and mods, but the highest cost in the manufacturing of any product, not just Nerf guns is the manual labor of assembly.

14

8 16

11

17

13 15

4.22

The other aspect of the redesign involves the addition of small catches to the Receiver to keep the many tiny springs held in place when moders open the product for tinkering. In the current Maverick the springs are held in place only by the nesting of the two Receivers. The result is lost springs.

3

2

34

Savings $2.50

4

0.11

MT-11000

26

MT-11000

Injection Molded

68

4

Cost

2

Injection Molded

68

Material

1

ABS

Total

Quantity

1

3

Name

4.22

5

kN


http://www.laruso.ca/images/Bodum_JHKJHJKH6768768_9868969KJGKJHKJ_LOGO.jpg

Barista

inspiration

Sketches


kN


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