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Sandra Patricia Ochoa Guevara Docente ECCI


DICTIONARY OF MARKETING 1. Advertising [ad-ver-tahy-zing]: 1. The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising. 2. Paid announcements; advertisements. 2. Advertising agency [ad-ver-tahy-zing, ey-juhn-see]: An advertising agency is an independent trade organization composed of creative and business people who develop, prepare and place advertising on behalf of an advertiser looking to find consumers for their goods and services or communicate their ideas. 3. Beginning [big-in-ing]: Are activities that we do to make a good marketing process. For example,1. Guidance customer. 2. Segmentation. 3. Worth and exchange process. 4. Lifecycle Product (introduction, growth, maturity and decline) 5. Marketing mix. 4. Boston Consulting Group Matrix [baw-stuhn, bos-Tuhn, kuhn-suhl-ting, groop, mey-triks]: Is a strategic analysis tool, specifically corporate strategic planning. But its close relationship with the strategic marketing is considered a tool linked to the discipline. Its purpose is to help decide different approaches to business or Strategic Business Units, ie between enterprises or areas, those where: invest, divest or even abandon. 5. Brand [brand]: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. 6. Budget [buhj-it]: 1 Costing advance of a work or a service.. 2. Assembly costs and revenues for a given period of time. 7. Bundled Products [buhn-dld, prod-uhkt,-uhkt]: Consist of sets of goods and financial services offered by banks, whose acquisition in general offers advantages over individual contracts of each of its components (beads, cards).

8. Capitalism [kap-i-tl-iz-uhm]: An economic system in which investment in and ownership of the means of production, distribution, and exchange of wealth is made and maintained chiefly by private individuals or corporations, especially as contrasted to cooperatively or state-owned means of wealth. 9. Catalog [kat-l-awg, -og]: 1. A list or record, as of items for sale or courses at a university, systematically arranged and often including descriptive material: a stamp catalog. 2. Any list or record. 10.Claims in sales [kleym, in, seylz]: Procedure to attract the attention of a person or incite something, and is used for advertising and publicity purposes: a publicity gimmick; giving away mugs to buy coffee have proven to be a good claim; the theme and amusement parks have become major tourist attractions. 11.Complementary Products [kom-pluh-men-tuh-ree,-tree, prod-uhkt,uhkt]: These are products whose demand increases or decreases simultaneously as the consumption of one causes the other. For example, racquets and tennis balls and sporting goods, or hamburgers and ketchup as food. 12.Consumer Price Index [kuhn-soo-mer, prahys, in-deks]: Is an index that rates a set of products are valued (known as "food basket" or "basket") determined on the basis continuous household budget survey, a number of consumers purchase regularly, and the variation with respect to the price of each, in respect of a previous sample. Measures changes in the price level of a basket of consumer goods and services purchased by households. 13.Consumption [kuhn-suhmp-shuhn]: Economics. the using up of goods and services having an exchangeable value. 14.Container [kuhn-tey-ner]: Container for easy storage and shipment of product containing, especially food. 15.Customer [kuhs-tuh-mer]: A person who purchases goods or services from another; buyer; patron.

16.Deficit [def-uh-sit;]: It is scarce, impairment or deficiency of something needed or that is considered essential. The term can apply to different products or goods, from food to money. It is mostly used in a commercial context in the field of business and states. 17.Demographic environment [dem-uh-graf-ik, in-vahyRuhn-muhnt]: Consists of the problems generated by the rates of population growth, urban concentration areas, migration from the countryside to the cities, differences in population age, sex, etc. 18.Demonstration of a product [dem-uhn-Strey-shuhn, of, a, prod-uhkt,uhkt]: Is a way to promote a product (object) testing its performance to visitors from a supermarket, hypermarket or trade show. 19.Derivatives Products [dih-riv-uh-tiv, prod-uhkt,-uhkt]: Are the products obtained from the other or changing the raw materials used to produce other products. 20.Discounts [dis-Kount]: Are cost reductions. The advantage of a discount on the purchase of goods is not an admission made only savings. 21.Distribution [dis-truh-byoo-shuhn]: Is that set of activities carried out since the product has been produced by the manufacturer until it was bought by the final consumer, which is specifically designed to get the product (good or service) to the consumer. 22.Distribution channel [dis-truh-byoo-shuhn, chan-l]: Is the circuit through which the manufacturers provide consumer products to acquire them. The geographical separation between buyers and sellers and the inability to locate the factory to the consumer require the distribution (transport and marketing) of goods and services from their place of production to point of use or consumption. 23.Duopoly [doo-op-uh-lee, dyoo-]: The market condition that exists when there are only two sellers.

24.Economic activity [ek-uh-nom-ik, ee-kuh-ak-tiv-i-tee]: Any process where products, goods and services that meet our needs or gains are acquired. 25.Economy [ih-kon-uh-mee]: 1.Ciencia studying resources, wealth creation and production, distribution and consumption of goods and services to satisfy human needs. Two. System of production, distribution, trade and consumption of goods and services of a company or a country. 26.Electronic market [ih-lek-tron-ik, mahr-kit]:, Market crossing consisting of sale transactions through electronic means, without specific physical location. 27.Empowerment [em-pou-er]: Is the process by which the spiritual strength, political, social or economic strength of individuals and communities is increased to drive positive changes in living situations. Usually involves developing the beneficiary of a trust in their own abilities. 28.Exclusive distribution [ik-skloo-siv,-ziv, dis-truh-byoo-shuhn]: The product is available through one or few resellers in specific geographic areas. For each serving area dealer with all rights Information is selected. It is used most often called specialty goods, which can be items for which there are only small markets or products that require a wide range. 29.Exhibition Products [ek-suh-bish-uhn, prod-uhkt]: The art of arranging in the outlets, the products in the most attractive way in the eyes of customers, so that achieves capture attention and stimulate the desire to purchase. A good display is an active seller.

30.Feudalism [food-liz-uhm]: 1. The feudal system, or its principles and practices. 2. Characterized by ruralization of production and subsistence. Cities lose role in economic and social life. The few cities that there are directly linked to the cultivation of the field and the local market. 31.Formulary [fawr-myuh-ler-e]: 1. A collection or system of formulas. 2.A set form of words; formula. 32.Fungible Product [prod-uhkt, fun-gi-bol]: Those products that may not be convenient to use nature without destroying.

33.General theory of prices [jen-er-uhl, thee-uh-ree, of, prahys]: Scan the determination of relative to goods and services for final consumption prices, emphasizing welfare economics and resource allocation. Topics ranging from basic concepts and definitions of the economy, through concepts and applications of demand, supply and equilibrium; theory of demand; the supply curve; to the pricing and economic efficiency with perfect and imperfect competition. 34.Growth of a product [grohth, of, a, prod-uhkt,-uhkt]: It is a stage of the life cycle of a product; An which sales begin to increase rapidly. Some of its features are: Sales rise quickly, the promotion aims to persuade to achieve brand preference, the distribution changes from intensive selective, increase profits, as unit manufacturing costs fall and promotion costs are spread over a larger volume, customers who purchase the product at this stage are the early adopters.

35.ICT: Information technologies and communication, sometimes called new technologies of information and communication is a concept closely associated with the computer. 36.Inflation [en-fley-shuhn]: Economic situation in which no increase in the prices of consumer goods, reducing purchasing power. 37.Intangible Product [in-tan-juh-buhl, prod-uhkt]: Intangible products are services that a company or person provides to the other, the distribution process through the use of intermediaries. 38.Interest [in-ter-ist, -trist]: 1.Something that concerns, involves, draws the attention of, or arouses the curiosity of a person: His interests for our products. 2.Power of exciting such concern, involvement. 3. A business, cause, or the like in which a person has a share, concern, responsibility, etc. 39.Intermediaries [in-ter-mee-dee-er-ee]: Help the company to promote, sell and distribute its products to final buyers. Includes resellers, physical distribution firms, marketing services agencies, and financial intermediaries.

40.Juncture [jungk-ch]: 1. A point of time, especially one made critical or important by a concurrence of circumstances. 2. A serious state of affairs; crisis.

41.Life Cycle of a Product [lahyf, Sahy-kuhl, of, a, prod-uhkt,uhkt]: The evolution of the sales of an item during the time that remains on the market. The products do not generate maximum sales volume immediately after entering the market, and keep growth indefinitely. The concept of "life cycle of a product" is a marketing tool. 42.Logistics [loh-jis-tiks]: It covers business activities such as distribution, transportation and storage. The novelty of this field is focused on coordinated treatment of these activities and in practice are closely related.

43.Market [mahr-kit] : 1. An open place or a covered building where buyers and sellers convene for the sale of goods; a marketplace: a farmers' market. 2. A store for the sale of food: a meat market. 3. A meeting of people for selling and buying. 4. The assemblage of people at such a meeting. 5. Trade or traffic, especially as regards a particular commodity: the market in cotton. 44. Market Equilibrium [mahr-kit, kwuh-lib-ee-ree-uhm]: A situation in which, at market prices, all consumers can purchase the quantities they want and bidders manage to sell everything produced. In competitive markets tend to always be in balance. 45. Market Research [mahr-kit, ree-surch]: Is a necessary tool for the marketing year. We can say that this type of research on the analysis of changes in the environment and the actions of consumers. Generate a diagnosis about resources, opportunities, strengths, abilities, weaknesses and threats of an organization. 46.Market Segmentation [mahr-kit, sec-muhn-tey-shuhn]: Is the process, as its name indicates, to divide or segment a market into smaller groups with uniforms similar characteristics and needs of a market segmentation can be divided according to their characteristics or variables that might influence their buying behavior.

47.Marketing [mahr-ki-ting]: 1.The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.   48.Marketing mix [mahr-ki-ting, miks]: is a concept that is used to name the set of tools and variables having the marketing manager of an organization to meet the objectives of the organization. 49.Marketing Plan [mahr-ki-ting, plan]: Set of actions to the achievement of business objectives defined by the company. 50.Massive Distribution [dis-truh-byoo-shuhn more-iv]: The product is present in more business or sales points. The manufacturer tries to get as many establishments as possible to offer their products. The most extreme form is that the products are sold in all sectors, specialty stores, department stores, supermarkets, mail, etc., so that the prospective buyer can find them. It is common to everyday items. Ex: food, candy, newspapers, cigarettes, drinks, etc. 51. Maslow Pyramid [Mas¡low, pir-uh-mid]: Or hierarchy of human needs, is a psychological theory proposed by Abraham Maslow in his work: A theory of human motivation, 1943. 52.Merchandising [mur-chuhn-dahy-zing]: 1. Trade Technical corrections or to establish new product developments, once on the market. 2. Assembly of promotional products to promote an artist, group, brand, etc. 53. Monopoly [muh-nop-uh-lee]: 1. Exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices. Compare duopoly, oligopoly. 2. An exclusive privilege to carry on a business, traffic, or service, granted by a government. 54. Motto [mot-oh]: Is a phrase expressing motivation, intention, or ideal behavior describes how a person, group, institution, a state, a country, a family, and so on. A motto may be expressed in any language, but the most common is that the Latin or the language of the site is being used.

55.Need [need]: 1. A requirement, necessary duty, or obligation: There is no need for you to go there.2. A lack of something wanted or deemed necessary. 3. A situation or time of difficulty; exigency: to help a friend in need; to be a friend in need.

56.Objections [uhb-jek-shuhn]: obstacles that the customer gets to keep negotiating.




57.Package [pak-ij]: Is the container or the wrapper of a product that is intended to contain, enveloping and protecting the core of the product, as well as facilitate handling, transport and storage. In addition to these functions, packaging plays an important role in promoting the product, allowing it more attractive, differentiate it from other competing products, and give additional publicity. 58.Packing [pak-uh-jing]: The packaging of the goods to protect the characteristics and quality of products containing, during handling and transport. 59.Per Capita [per kap-i-tuh]: 1. By or for each individual person: income per capita. 2. Law. noting or pertaining to a method of dividing an estate by which all those equally related to the decedent take equal shares individually without regard to the number of lines of descent. 60.Perishable Product [prod-uhkt, per-i-shuh-buhl]: Any product that degrade its quality over time is considered perishable. Perishable products

should be handled in a careful but efficient as they need to get the producer to the consumer when they are still in usable condition. 61.Planning [plan-ing]: Consists in formulating the desired future state for an organization and based on this propose alternative courses of action, evaluate and define the appropriate procedures to follow to achieve the proposed objective mechanisms, in addition to determining the allocation human and physical resources required for efficient use. 62.POP Material [pi, ou pi muh-teer-ee-uhl]: Literally "selling point" corresponds to all the implements designed to promote a company, delivered as gifts to customers. 63.Price Drops [prahys, drop]: Is a strategy used by the seller or producer for marketing a product or even to sell products coming due. 64.Price skimming [prahys, skim-ing]: Strategy that involves attacking hit the market at an early stage with a high price and thus failing to capture the less price sensitive segments, for, in a second phase, download it and so cover the rest of the segments. 65.Producer Price Index [pruh-doo-be, prahys, in-deks]: Is a statistical product of strategic research, which measures the percentage change in the average retail prices of a basket of goods and services. 66.Product [prod-uhkt, -uhkt]: 1. A person or thing produced by or resulting from a process, as a natural, social, or historical one; result: He is a product of his time. 2. The totality of goods or services that a company makes available; output: a decrease in product during the past year. 67.Product Line [prod-uhkt,-uhkt, lahyn]: A group of interrelated products offered for sale. Unlike the group of products in which several products are combined into one, creating product lines involves offering several related but individually products. A line can comprise products of various sizes, types, colors, quantities and prices. 68.Product Offering [prod-uhkt,-uhkt, aw-fer-ing]: An offer is, moreover, a product that is offered for sale at a discounted price. 69.Production costs [pruh-duhk-shuhn, kost]: Are the costs required to maintain a project online processing or operating equipment. In a standard company, the difference between the income (sales and other sources) and the cost of production indicates the gross profit. 70.Promotion [pruh-moh-shuhn]: 1. Ancement in rank or position. 2. Furtherance or encouragement. 5.Something devised to publicize or

advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance. 71.Production Cost [pruh-duhk-shuhn, kost]: Is the theory that the exchange value of a good depends on the cost invested in it, both in labor remuneration and earnings. 72.Prospect [pros-pekt]: 1. Usually, prospects. 2. Something in view as a source of profit. 4. A potential or likely customer, client, etc. 5. A potential or likely candidate. 73.Psychographic Environment [Sahy-kuh-graf, en-vahy-Ruhn-muhnt]: A strategy for secmentar the market in this environment people are looking with features similar as personality, lifestyle, interests, tastes, concerns, opinions values.

74.Quality Policy [Kwol-i-tee, pol-uh-see]: The Quality Policy is a short paper an extension of no more than a sheet that integrates quality manual that summarizes and provides the mission and vision an organization geared to the expectations of its customers and the commitment to its quality objectives.

75.Research Methodology [ree-surch, meth-dol-uh-uhjee]: Orderly procedure followed in establishing the meaning of the facts and phenomena to which scientific interest is directed to find, demonstrate, and provide a knowledge contest. 76.Retailer [ree-teyl]: 1. Retailers are persons, natural or juridical, who sell to the end consumer. 2. Are those people details much of a product they look.

77.Sales [seylz]: It is a contract whereby one party undertakes to give one thing and the other to pay in cash. It is said to sell and buy it. The money the buyer gives the thing sold, is called price. 78.Sale price [Seyl, prahys]: The price at which an investor is willing to reports received for the sale of a particular title, option or futures contract. 79.Sales Promotion [seylz, pruh-moh-shuhn]: Is a tool or variable promotion mix, consists of short-term incentives, consumers, members of the distribution channel or sales teams, seeking increase the purchase or sale of a product or service. 80. Sampling Technique [sam-pling, tek-neek]: When choosing a random sample is expected to make its properties are extrapolated to the population. This process saves resources, while obtaining similar results to those that would be achieved if a study of the entire population is being performed. 81.Scientific Method [Sahy-uhn-tif-ik, meth-uhd]: Is a research method used mainly in the production of knowledge in the sciences. To be called a scientific, a method of inquiry must be based on empirical and measurement, subject to specific principles of reasoning tests. 82.Selective Distribution [if-lek-tiv, dis-truh-byoo-shuhn]: It is used when the product is only available in a few shops. Used for specialty or luxury products. 83.Service [sur-vis]: 1. An act of helpful activity; help; aid: to do someone a service. 2. The providing or a provider of accommodation and activities required by the public, as maintenance, repair, etc. 4.The organized system of apparatus, appliances, employees, etc., for supplying some accommodation required by the public: a television repair service. 84.Slavery [sley-vuh-reed, slav-reed]: 1. It is one of the four economic systems. 2. The condition of a slave; bondage. 2. The keeping of slaves as a practice or institution.

85.Slogan [sloh-Guhn]: Short expressive and memorable phrase, used in commercial advertising, political propaganda, etc. 86.Socialism [soh-shuh-liz-uhm]: 1. A theory or system of social organization that advocates the vesting of the ownership and control of the means of production and distribution, of capital, land, etc., in the community as a whole. 2. The stage following capitalism in the transition of a society to communism, characterized by the imperfect implementation of collectivist principles. 87.Square [s-cuar]:: 1. In the sense of a physical place, is a regular gathering of people for the purchase and sale of provisions, livestock, and other goods. 88.Stages of sales [steyj, of, seylz]: Are the steps that meets a customer in a visit to a local sales or property, can also be found in a non-physical space. These are: Pre-approach, approach, sales presentation, handling objections, closing, monitoring and post-purchase customer behavior. 89.Stagflation [stag-fley-shuhn]: Economic situation of a country characterized by economic stagnation while the rise in prices and wages persists. 90.Strategy [strat-i-jee]: 1. Compare tactics a particular long-term plan for success, esp in business or politics 2. A plan or stratagem. 91.Surplus [sur-pluhs]: 1.Quantity when revenues exceed expenses. 2. Situation economy where income is greater than expenditure.

92.Tag [tag]: 1. Piece of paper, cardboard or other like material sticking on one thing or subject to indicate what it is, what it contains, or other information related to it. 2. Set of rules and formalities observed in certain official and solemn public acts. 93.Tangible Product [tan-juh-buhl, prod-uhkt]: Tangible products are those assets that are transferred and have physical consistency. 94.Tasting of a product [teyst, of, a, prod-uhkt,-uhkt]: Are evidence of one or more products offered to customers who visit a supermarket or

hypermarket. The purpose of the tasting is to enhance the sale of a new or existing product allowing customers to try it out before buying it. 95.Techniques Competitions [tek-neek, kom-pi-tish-uhn]: Is a technique used to promote the product and the customer may dierta winning it.

96. Technique Gift [tek-neek, gift]: Is a technique used is to introduce a product, giving it away. 97.Telemarketing [tel-uh-mahr-ki-ting]: Telemarketing is a form of direct marketing in which a counselor uses the telephone or any other means of communication to contact potential customers and market products and services. 98.TOWS [towns]: A tool for analysis of situations, it is used to assess the competitive position of an organization.

99.Vocabulary Sales [voh-kab-yuh-ler-ee, seylz]: Are the right words with Which a vendor must be Expressed.

100. Wholesaler [hohl-Seyl]: 1.From the wholesale or related to it. "the wholesale sector; wholesale prices, the association advocates a model of organized wholesale market and character" 2. [commercial property] It is dedicated to buy and sell wholesale.

Marketing Glossary  
Marketing Glossary