The world is too strong to only be heard.
Synesthesia. A centain sound visualized into a color, shape our pattern. As well, a condition when the hearing of sound produces the visualization of a color.
The concept of Unmute in based on the fascination for the power of word of Amy Winehouse and Nelson Mandela. Nelson mandela fought for what he believed in, no matter what the consequences might be. Amy winehouse used her music to express her feelings and thoughts.
Unmute is giving the wearer the possiblility of speaking a language that only the wearer understands. With this new language, the brand wants to emphasize the power of word. The language differs from each indivudual, but the individuals are all still a part of the brand, becoming a unity.