Response Guidelines DISCOVERY
Contact Information Annette Eyman Communications Department Phone: 402-537-6209 E-mail: firstname.lastname@example.org
You have discovered a post about the PLSD or a school in the PLSD. Is it positive or balanced?
Is the site credible with strong viewership?
CONCURRENCE You can let the post stand or you can respond positively in support. Do you want to respond?
MONITOR ONLY Avoid responding to specific posts, monitor the site for relevant information and comments. Notify the Communications Department.
FIX THE FACTS Do you wish to respond with factual information directly on the comment board? (See Response Considerations)
YES Is this a site dedicated to bashing and degrading others?
NO Is the posting a rant, rage, joke or satirical in nature?
NO Is there misinformation or blatant lies in the posting?
Let the post stand -- no response.
NO Is the posting a result of a negative experience?
SHARE A POSITIVE RESPONSE Do you wish to proactively share your story and your mission? (See Response Considerations)
NO Write response for current circumstances only. Will you respond?
YES COMMUNICATIONS DEPARTMENT If the posting pertains to a District or a school level issue with potential to create a mass concern, contact the Communications Department prior to responding. If you have any questions regarding a response contact the Communications Department.
Contact the individual who YES made the posting directly. Consider posting an apology or response following personal conversation.
YES See Response Considerations and post response.
RESPONSE CONSIDERATIONS TRANSPARENCY
Disclose your PLSD connection.
Cite your sources by including hyperlinks, video, images or other references.
Take time to create good responses. Donâ€™t rush.
Respond in a tone that reflects professionalism and the mission of the PLSD.
IMPACT Consider a response that has the greatest impact. Do not get into a negative online conversation with anyone. Contact the individual directly then post outcome or apology.