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Response Guidelines DISCOVERY

Contact Information Annette Eyman Communications Department Phone: 402-537-6209 E-mail: aeyman@paplv.org

WEB POSTING

YES

You have discovered a post about the PLSD or a school in the PLSD. Is it positive or balanced?

RESPOND

NO

EVALUATE

Is the site credible with strong viewership?

CONCURRENCE You can let the post stand or you can respond positively in support. Do you want to respond?

YES

MONITOR ONLY Avoid responding to specific posts, monitor the site for relevant information and comments. Notify the Communications Department.

YES

FIX THE FACTS Do you wish to respond with factual information directly on the comment board? (See Response Considerations)

NO

YES Is this a site dedicated to bashing and degrading others?

NO Is the posting a rant, rage, joke or satirical in nature?

NO

NO Is there misinformation or blatant lies in the posting?

LET STAND

YES

Let the post stand -- no response.

NO

NO Is the posting a result of a negative experience?

SHARE A POSITIVE RESPONSE Do you wish to proactively share your story and your mission? (See Response Considerations)

NO Write response for current circumstances only. Will you respond?

YES COMMUNICATIONS DEPARTMENT If the posting pertains to a District or a school level issue with potential to create a mass concern, contact the Communications Department prior to responding. If you have any questions regarding a response contact the Communications Department.

Contact the individual who YES made the posting directly. Consider posting an apology or response following personal conversation.

YES See Response Considerations and post response.

YES

YES

RESPONSE CONSIDERATIONS TRANSPARENCY

SOURCING

TIMELINESS

TONE

Disclose your PLSD connection.

Cite your sources by including hyperlinks, video, images or other references.

Take time to create good responses. Don’t rush.

Respond in a tone that reflects professionalism and the mission of the PLSD.

IMPACT Consider a response that has the greatest impact. Do not get into a negative online conversation with anyone. Contact the individual directly then post outcome or apology.


Response guidelines