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Fruitlands Museum

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TABLE OF CONTENTS

CONCEPT 1 FINAL LOGO

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COLOR & TYPE

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C O L L A T E R A L 13

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CONCEPT

Fruitlands is a very unique sort of museum, containing a hodgepodge of historical collections as well as contemporary artists. For the logo I wanted to look at the idea of home and play with the shapes of the houses containing the collections. Each building brings together several themes, ideas, and objects. Each are their own collections united under the Fruitlands Museum.

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1.5 in

Fruitlands Museum

Fruitlands Museum

Fruitlands Museum

1 in

0.75 in

0.25 in

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1.5 in

Fruitlands Museum

Fruitlands Museum

Fruitlands Museum

1 in

0.75 in

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Fruitlands Museum

2.5 in

100 YEARS

Fruitlands Museum

1 in

100 YEA R S

Fruitlands Museum

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0.5 in


Fruitlands Museum

2.5 in

1 00 Y EARS

Fruitlands Museum

1 in

100 YEA R S

Fruitlands Museum

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0.5 in


PMS 201 C #a32638 0 76 65 36

PMN 458 C #ddcc6b 16 17 81 0

PMN 336 C #006854 90 37 73 27

PMN 5493 C #8cafad 53 23 29 0

Gotham HTF and PMN Caecelia are the fonts used for the Fruitlands logo as well as ­Fruitlands collateral. PMN Caecelia is a modernist take on the slab serif. Gotham HTF, the sans serif, is used for the “100 years” in the logo. Both typefaces compliment both each other and the museum through their friendly and open letters. The colors chosen represent colors that are found quite frequently within Fruitlands, most notably the red from the Fruitlands Farmhouse. Each color is bright, cheerful and welcoming, all important qualities of the museum. 10

90% Black Web 0 0 0 90


COLOR & TYPE

PMN Caecilia light, bold, bold italic 8.5/10.5

ABCD EFGHIJK LM N OPQRS TUVWX Y Z ab cde fghi jk lmno pqrstuvwx yz 0123456789.,?!:;’”@$& A BCDEF GHI JKLMN OPQRST UV WXY Z a bcde f g hijklmnop q rs tuv wx yz 0 1 2 3 4 56789. , ?! : ; ’ ”@$& AB CDEFG HIJK LMNOPQR S TU VWXY Z ab c defghi j klm no p q rstuv w xyz 0 1 2 3 4 56789. , ?! : ; ’ ”@$&

Gotham HTF xlight, xlight italic, book, bold 8.5/10.5

AB C DE FGH I JKLMN OPQRSTU VWXYZ abcdefghijklmnop q rstuvwxyz 0123456789.,?!:;’”@$& ABC D EFG HI JKL MN OP QRSTUVWXYZ abcde fghijklmnopqrst uvwxyz 01 2 34 56789.,?!:;’”@$& ABC DEFG HIJKLMNOPQRSTUVWXYZ a bcde fgh ijklmn o pqrstu vwxyz 012 3 456789.,?!: ; ’”@$& ABC DEFG HIJKLMNOPQRSTU VWXYZ a b cd e fghijklm nopqrstuvwxyz 0123 4 5 6789.,?! : ; ’”@$ &

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visit / exhibitions /

Fruitlands Museum

AD M I SS I O N

Purchase museum & grounds admiss the museum store. Members Adults Seniors (60+) Students Children 5–13 Under 5

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FREE $12.00 $10.00 $10.00 $5.00 FREE

Trails/Grounds Only $6.00 Adults Children $3.00

Dogs are allowed on the trails if they on a leash.

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UPCOMING THIS WEEK 20 Autumn Landscapes

Workshop 21 Museum Mondays 24 HIVE Community Art

HOURS

Workshop

April 15 to November 2*

25 Jill Pottle Oils & Acrylics

Monday Tuesday Wednesday Thursday Friday Weekends

26 Workshop Collage

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10–4 Closed 10–4 10–4 10–4 10–5

*Hours subject to change

No

When M at Fruitla Cl River vall who mus Tr vista. Sea W W together We ho Miss Sear whether i


from the firs Watervliet, Shakers to God. This lived comm equality bet A typical bedroom area of developed a the Shakers featured within the Shakers house. ufacturing p different for At their height in about 1850, the H 150 members, and the site was conside ter of the Shaker world. Other Shaker c in New York, elsewhere in Massachuset Hampshire, Maine, Indiana, Ohio, and K

COLLATERAL Fruitlands Museum

102 Prospect Hill, Harvard, MA 01451

n Miss Sears looked out over the lovely landscape ands, decades after Thoreau, she saw the Nashua ley and recalled the tens of thousands of people st have passed by and contemplated that exact ars believed that our common experiences link us across time. ope that you will experience the same sensation as rs did when you come to visit Fruitlands Museum, it is for the first, or 400th time. 15

978.456.3924

www.fruitla


NATIVE H I S TO RY MERICANS of Fruitlands Museum

F r u i tFruitlands l a nMuseum, d s founded M uins1914ebyu m

Miss Clara Endicott Sears, is named after the eponymous experimental utopian community led by Bronson Alcott and Charles Lane which took place on this site in 1843. Native American people have also inhabited the Nashua River valley for Miss Clara Endicott more than11000 years. They invited the Sears, founder of first colonists to the area in the late Fruitlands Museum 1600s. The second generation of these people began ‘improving’ what is now the museum property when the second division lands of Lancaster were laid out in about 1700. These property lines are still visible on the Fruitlands campus and several of the old Yankee farms survive on our site today, along with archaeological remains of others. In 1805 –1818 entrepreneurs in Harvard built the Union Turnpike which ran through the property and was created to link Harvard with Leominster. The railroad at the base of the hill, started in 1847, is still in use today.

For centuries, Native Americans inhabited the Nashaway Valley, hunting and fishing in the huge forests and fishing in the large and plentiful river. Across from the valley on Mt. Wachusett, the Algonquin Chief King Philip summoned other Algonquin chiefs to form a confederation against the encroaching English colonists. When visiting, stop by to learn about King Phillip’s he Native Fruitlands War in 1676.Museum um The Native American Gallery exhibits inside the building, as well as a longout canoe and a three sisters garden outside These and all artifacts provide a great insight , beliefs and rituals of many different tribes merica. Explore and discover these wonderful treasures from the past.

When Miss Sears looked out over the lovely landscape at Fruitlands, decades after Thoreau, she saw the Nashua River valley and recalled the tens of thousands of people who must have passed by and contemplated that exact vista. Sears believed that our common experiences link us together across time. We hope that you will experience the same sensation as Miss Sears did when you come to visit Fruitlands Museum, whether it is for the first, or 400th time.

Fruitlands Museum

102 Prospect Hill, Harvard, MA 01451

SHAKERS of Fruitlands Museum

102 Prospect Hill, Harvard, MA 01451

978.456.3924

16 www.fruitlands.org The Harvard and Shirley Shaker experience began in June of

978.45


Rack cards should be put in a very apparent and popular space, preferably towards the beginning of the museums. Similarly, each collections rack card should only be in their respective areas. Cards shown above are from the “History,” “Native Americans” and “Shakers” collections. 17


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Fruitlands Museum

Name

July 4, 2014

Title Fruitlands Museum

Mr. James Monroe 1000 Washington St. Atlanta, GA 30212

Address Address phone

Dear Mr. Monroe, Elis nost exeriatemque occaborem et quaest doluptam hillam, nus, con reri re consequia ese pa dolore, omniet pra dolupie ndescia et eos dia dolorec taturib eribus eumenture acearuptae officab oribusa pidus, od que net, nat aut.

email fruitlandsmuseum.org

Ex estrumquam num eosti dipiti dolupti onseditiiste dolorepudant aligent experor maximincil iures iusdae modit eatecus dandae lacimincti omnis cullent ibusam explaut qui occusci enemporia nit et ommoluptas mint, optatiaes sunti sed mi, quae repuda quam, nist debitin ctecepe rchiliq uamende mossitat aut optas aut ad quas nem quuntiis volorum audam, opta nate liquam es eicat eiciature laut et everum, accae veliandes am re, inis rest quae saerspedit, untur minto desequatio occumet laut es delenit, eniam ipsa debitaquunto optat fuga. Ita doloratur alit, nos et ut que odisqui odictiunt. Ut fugias serunt. Ignatum quaestiori consequis alis dolupta temolorrum quas dolorae reium, cusam sam quibusa et fugiati denimendi as dit quiaerisqui susam doloruptate secaborrum fugiaectur? Um as sitatem fugiatur solluptati berciun debist aborerum num coriantur raesciu mquosame estruntur, ullor rem voluptas nis dolore, qui voloria esto consequid qui dolorerciat estium vellicima que quam ati ommos acearum et expeliquo et andelluptat maximusam es rem inte volum est alibus nos maioreius comnihit ra doluptae cuptatis nis eaquide bitenis mi, quatus arumqui atecte

Best,

Fruitlands Museum

The letterhead package is simple with the logo icon being the main eye catcher with each item. With the business cards, different backgrounds can be used so as long as the pictures are paired with the correct icons. Overall there is a sense of simplicity, warmth, and community. 19


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The brochure of Fruitlands should be sent out to perspective visiters as well as hotels around Massachusetts. This brochure highlights each collection as well as the Artist in Residence and trails. In addition, visitors can learn what the admission fee is and what hours the museum is open. 21


visit / exhibitions / give / contact / private events

ds m

5 12 19 26

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Native American Exhibit Learn about the daily lives and historic rituals of Native Americans from all over America.

FRUITLANDS MUSEUM | 102 Prospect Hill Road, Harvard, Massachusetts 01451 | 978.456.3924 Š Fruitlands Museum, Inc.

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visit / exhibitions / give / contact / private even

Fruitlands Museum OCTOBER 2013 1

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Fruitlands Museum 6

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UPCOMING THIS WEEK 20 Autumn Landscapes

Workshop 21 Museum Mondays

OCTOBER 2013 24 HIVE Community Art 3 2 1 Workshop

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AD M ISSIO N

GROUP RATES

Purchase museum & grounds admission at the museum store.

Adults: $100 for up to 10 people $10 each person after

visit / exhibitions / give / contact

Members Adults Seniors (60+) Students Children 5–13 Under 5

FREE $12.00 $10.00 $10.00 $5.00 FREE

Seniors (60+): $90 for up to 10 people $9 each person after College student groups: $90 for up to 10 people $9 each person after

AD M ISS IO N

Trails/Grounds Only Adults $6.00 Purchase museum Children $3.00

GROU P R AT

Childrens’ education groups:

& grounds admission Teachers at are FREE!

the store. Dogs are museum allowed on the trails if they are on a leash. Members Adults Seniors (60+) Students Children 5–13 H OUnder URS 5

April 15 to November 2*

FREE $12.00 $10.00 $10.00 $5.00 FREE

to 10 $10 each person

Call the groups department at 978.456.3924 x239 for pricing for adult Seniors (60+): programs and bus tours.

$90 for up to 10 $9 each person

College student

November 3 to April 14*

Trails/Grounds Monday 10–4 Only Museum Closed Tuesday Closed Adults $6.00 Wednesday 10–4 Trails Thursday Children 10–4 $3.00 Weekdays Friday 10–4 Weekends Weekends 10–5 Dogs are allowed on the trails

Closed 10–5

if they are

on a leash.

$90 for up to 10 $9 each person

Childrens’ educa Teachers are FR $150 flat fee for $7 each addition

Call the groups d

*Hours subject to change

978.456.3924 x23

UPCOMING THIS WEEK 20 Autumn Landscapes

Adults:

$150 flat fee for the first$100 15 students for up $7 each additional student

programs and b FRUITLANDS FRUITLANDS MUSEUM MUSEUM || 102 102 Prospect Prospect Hill Hill Road, Road, Harvard, Harvard, Massachusetts Massachusetts 01451 01451 || 978.456.3924 978.456.3924 © © Fruitlands Fruitlands Museum, Museum,

Workshop 21 Museum Mondays 24 HIVE Community Art

Workshop 25 Jill Pottle Oils & Acrylics

The Fruitlands 26 Workshop Collage

H O U RS April 15 to November 2*

November 3 to April 14*

Monday

Museum Closed

10–4

Museum website serves Tuesday Closedas a home for the collection on the web. Wednesday 10–4For Thursdayon every 10–4 visitors, there is a calendar page Friday 10–4 clearly marking whatWeekends is happening 10–5 so they may make plans accordingly. It is warm and welcoming for visitors tosubject receive the neces*Hours to change sary information.

Trails Weekdays Weekends

Closed 10–5

FRUITLANDS MUSEUM 23 FRUITLANDS MUSEUM || 102 102 Prospect Prospect Hill Hill Road, Road, Harvard, Harvard, Massachusetts Massachusetts 01451 01451 || 9 9


This book was made using PMN Caecelia and Gotham HTF and printed at Massachusetts College of Art and Design for Graphic Design IV with Lisa Rosowsky. Katie McLean, Fall 2013

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Fruitlands Museum Book  

Fall 2013 Brand guide, brochure, rack cards, website, and letterhead package Fruitlands Museum is a historical museum located in Harvard, M...

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