LIFESTYLE EDUCATIONAL AND RECREATIONAL NETWORK 16 April 2019
Principles of Branding
Brandable An effective logo is read only once and recognized in fewer than 7 impressions.
Distinctive A powerful logo stands out from other marks in its category.
simple The best logos are deceptively simple.
Versatile Alongside their full-color versions, correctly designed logos work in one-color applications as found on writing instruments, mugs, and banners. In addition, they work at any size.
RELEVAnt Logos set the tone and style of the brand.
TARgeted Logos must speak to the targeted audience. Our favorite test: â€œWould you wear it on a t-shirt?â€?
Timeless While many companies rebrand every 10-15 years, effective logos eschew trends that date too quickly.
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WhoopassBranding.com Â© Flying Pig Brand LLC FlyingPigBrand.com Greg Jones: 601-513-1833 Weldon Fultz: 334-422-5739