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IMM-COLOGNE.COM

THE INTERNATIONAL INTERIORS SHOW

14.–20.01.2019 imm cologne co-located with:


SIMPLY COMPELLING: IMM COLOGNE 2019

Choosing to exhibit at imm cologne is an easy decision! This is where global interiors industry comes together to get the new business year off to a successful start. Featuring the latest innovations in furniture, interior design and accessories, plus up-to-the-minute topics and trends live. No decision maker will miss out on a visit to Cologne. Anyone who wants to showcase their new products and ideas to the entire industry in one go does so here in Cologne.


SIMPLY  INSPIRING: LIVINGKITCHEN 2019

Making the most of powerful synergies: in 2019, LivingKitchen will bring to life fascinating kitchen environments, staged in integrated settings – from kitchen furniture and fitted appliances to sinks, taps and fittings, worktops, lighting and accessories. And attractive events with audience appeal will bring together information, entertainment and exciting perspectives on the future. Co-located with imm cologne, the leading communication and business platform for the kitchens industry offers trade visitors and the consumer audience a unique overview of the entire home. As an exhibitor at imm cologne, you will profit from the high pulling power and the expanded target group that this unique event brings with it.


The impressive figures from 2018 once again underline imm cologne’s status as the industry’s international business hub: 1,253 companies from 55 countries presented their market-ready new products. 90% of exhibitors were satisfied or even very satisfied with the degree to which they achieved their fair objectives. Cologne is the only place where the entire world of interior design comes together – on both the supply and

SIMPLY IMPRESSIVE: THE EXHIBITOR FIGURES

demand side.

71 % FROM OUTSIDE GERMANY

364 Germany

241 Africa, Asia, Oceania 70 Eastern Europe, rest of Europe

530 EU not including Germany

11 America

Exhibitor satisfaction by subject 84 % number of international visitors 91 % quality of international visitors 80 % number of visitors from Germany

Exhibitors highly satisfied

90 % quality of visitors from Germany 81 % value for money from imm cologne 75 % of exhibitors were also at the previous year’s edition of imm cologne 61 % of exhibitors have already been taking part for 3 years or more 92 % of exhibitors are satisfied overall with imm cologne 92 % would recommend imm cologne to a friend or colleague

90 %

satisfied or even very satisfied with level of fair objectives achieved Source: Koelnmesse GmbH / Visitor survey at imm cologne 2018, carried out by an independent market research institute

37 EFTA


› Pure Holistic living philosophies of leading

› Sleep Mattress and sleep systems, box-spring

design brands

beds, waterbeds, bedding, bed linen and accessories

› Pure Editions Innovative interior and luminaire design, product concepts with edition character,

› Smart Contemporary young living, ready-

Das Haus – Interiors on stage

to-assemble furniture, bedroom furniture, children’s furniture, selection of associated

› Pure Talents Experimental design: schools,

products/furnishing accessories

Pure Talents Contest › Designers Market by blickfang › Comfort Upholstered furniture – suites,

Shopping market for innovative products

armchairs, divans, sofas, sofa beds

from young and independent designers, home accessories, furniture, textiles, fashion & jewellery.

furniture, solid wood furniture, children’s

Open to the general public:

furniture, tables, chairs, dining rooms, period

18 to 20 January 2019

furniture and reproductions

noch nicht fein bearbeitet von Jürgen, z.B. Kante H. 9, 0713 bigi

› Global Lifestyles Living-room and bedroom

› LivingKitchen Kitchen furniture, kitchen

furniture from around the world

appliances, sinks, kitchen fittings, top-quality worktops, accessories/fixtures, lighting, services, information & organisation

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Entrance North

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Entrance East Congress Centre East

Entrance South

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Subject to change.

SIMPLY COMPLETE:

› Prime Modern living-room and bedroom


127,000

SIMPLY REACH EVERYONE:

VISITORS FROM 139 COUNTRIES

40,200 trade visitors from outside Germany 39,000 trade visitors from Germany 47,800 end consumers

THE VISITOR FIGURES

Trade visitors by economic region (excluding Germany) 9 % Eastern Europe, rest of Europe

17 % Asia, Oceania

5 % EFTA High levels of satisfaction among trade visitors

4 % Middle East, Africa

63 % EU

97 % With imm cologne in general

1 % North America 1 % Latin America

97 % With the imm cologne offering

Trade visitors from all relevant industries (more than one category may apply) Decision makers and trade visitors participating in their company’s purchasing decisions 64 %

Furniture retailers, furniture wholesalers, furniture importers/exporters, specialist bed retailers, kitchen retailers, commercial representatives, mail order trade, furniture dealers offering kitchens, lighting specialists – wholesalers and retailers, department stores offering furniture, hardware and DIY stores, associations, furniture-purchasing associations, specialist bathroom retailers, kitchen wholesalers Design, interior construction/design, interior decoration, architecture, contact furnishing, developers / construction consultants, other freelance professions

At imm cologne, you can make contact with all your target groups in one place. Furnishings professionals from all over the gather in Cologne. They all want to set the course for future

Carpentry/joinery, shopfitting and stand construction

successes – and that’s exactly what they do, followed by concrete business transactions. And they do so repeatedly:

Manufacturers of furniture and furnishings, supplier industry

97% of visitors are satisfied with the extent to which they achieved their objectives in attending the fair – and 90%

Source: Koelnmesse GmbH / Visitor survey

would recommend the event to friends and colleagues.

independent market research institute.

at imm cologne 2018, carried out by an

IT, others, journalists, bloggers

Interior design, contract furnishing 38 %

Education 21 %

Technical schools, colleges and universities, students

world, top international decision makers and interior designers

Skilled trade sector 18 % Industry 12 %

Others 7%

Trade 55 %


SIMPLY THE BEST: MEET THE DECISION MAKERS IN PERSON

Top interiors retailers

Purchasing associations

Online retail

Design

› Alinea, France

› Alliance, Germany

› Amazon

› Altus, Lebanon

› But International, France

› Begros, Germany

› Ebay

› Chaplins, Great Britain

› DFS Furniture, Great Britain

› Creative Inneneinrichter, Germany

› Made.com

› DDC, USA

› El Corte Inglés, Spain

› VME, Germany

› Maisons du Monde

› Harrods, Great Britain

› Homebase Ltd., Great Britain

› Europa, Germany

› Otto Group

› Luminaire, USA

› John Lewis, Great Britain

› Garant, Germany

› Wayfair

› Sijben, Netherlands

› Krieger-Gruppe, Germany

› GFM, Germany

› Westwing

› The Conran Shop, Great Britain

› Lars Larsen, Denmark

› MZE, Germany

› Migros, Switzerland

› AIS, Great Britain

› Nitori, Japan

› Euretco, Netherlands

› Ostermann, Germany

› Gram, France

› Piet Klerkx, Netherlands

› JEFSA, Japan

› Porta Holding, Germany

› Minerva, Great Britain

› Rutar, Austria › Segmüller, Germany › X XXLutz, Austria and many more

and many more

and many more

› Teo Jakob, Switzerland and many more


The cross-media campaign provides all relevant channels with targeted press releases, from worldwide mailing campaignsto social media posts reaching thousands of followers: › Subject-specific press releases reach more than 5000 journalists › Worldwide press conferences › Editorial discussions and interviews › Comprehensive press services during the trade fair › Social-media activities across all channels (Facebook, Twitter, Pinterest, Instagram, YouTube, blogs, ...) › Print, internet and online: marketing activities on all media channels for both

SIMPLY NOT TO BE  MISSED: COMMUNICATION No one in the interior design world can ignore this powerful communication opportunity. International television broadcasters, trade journals and consumer magazines report on the imm cologne before, during and after the trade fair. In addition, the highlights from Cologne find their way out to the entire world via social media. This means that your message will reach all the people that are important to you, far beyond the exhibition halls.

trade visitors and end consumers ›W  orldwide, target-group-specific mailings


SIMPLY C   ONVINCING: THE TOP ADVANTAGES OF IMM COLOGNE AND LIVINGKITCHEN

› At imm cologne, you present your products and collections to the biggest sales market in the world: Germany. › Cologne is the jumping-off point for international success stories: this is where trade visitors from 139 countries obtain information. › Influencers from the worlds of design, architecture, and journalism communicate your message all around the world; the media and social networks report from Cologne. › International buyers, retailers, agents, architects, designers, suppliers and end customers: you will meet your target group in Cologne. › Highly qualified trade visitors provide knowledgeable feedback; on public days you will have direct access to consumers. › You can see all of your competitors here – the ideal basis for your own positioning. › Spectacular shows and special events set trends and stimulate industry-wide discussions. › At LivingKitchen, the global kitchens industry finds out about the latest developments and takes a look into the future. › Together, imm cologne and LivingKitchen present a complete overview of the home furnishings scene and attract the key decision makers from the interior design world to Cologne. Be sure to be there and enjoy the best business of the year – we look forward to seeing you!


SIMPLY REGISTER: WE LOOK FORWARD TO MEETING YOU

Register with us – you can find your personal contact person at: imm-cologne.com/contact. Together we can develop the perfect presentation of your company – and ensure the best start to the 2019 furniture year for you! You will find your application form here: imm-cologne.com/application


EN ¡ Printed in Germany 4.2018

Koelnmesse GmbH Messeplatz 1, 50679 KĂśln Germany Tel. +49 221 821-2089 imm@koelnmesse.de imm-cologne.com

imm 2019 salesfolder english  
imm 2019 salesfolder english