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IMM-COLOGNE.COM

THE INTERNATIONAL INTERIORS SHOW

15.–21.01.2018


EXPECT THE BEST: IMM COLOGNE 2018.


imm cologne is without doubt the industry’s unmissable, pivotal event at the start of the furniture year. This is where the direction for the coming months is set – international manufacturers present the very latest in furniture, interior design and accessories. The global furniture industry comes to Cologne to experience the emerging trends for the year at first hand and make important decisions for the business year. Anyone who wants to showcase their new products and ideas to the entire industry in one go does so here in Cologne.


IN THE BEST COMPANY: EXHIBITOR OVERVIEW.

Exhibitor satisfaction by subject 86% number of international visitors 92% quality of international visitors 84% number of visitors from Germany 89% quality of visitors from Germany 81% value for money from imm cologne 76% of exhibitors were also at the previous year’s edition of imm cologne 61% of exhibitors have already been taking part for 3 years or more 61% of exhibitors have already been taking part for 3 years or more 92% would recommend imm cologne to a friend or colleague


In January, the whole world of interiors arrives in Cologne. The most important international business hub will provide a showcase for the whole range of new marketready products: in 2017, an impressive 1,081 companies from 51 countries presented their products here. And successfully so: 94% of exhibitors were satisfied or very satisfied with the extent to which they achieved their objectives.

71 %

EXHIBITORS FROM OUTSIDE GERMANY

From near and far: origin of the exhibitors

29 %

Germany

21 % 50 % Europe (excl. Germany)

Exhibitors highly satisďŹ ed

93 %

with level of fair objectives achieved

Sources: Koelnmesse GmbH / Visitor survey at imm cologne 2017, conducted by an independent market research institute.

Rest of the World


THE BEST OFFERING: THE SEGMENTS AT IMM COLOGNE.

› Pure Holistic living philosophies of leading design brands › Pure Editions Innovative interior and luminaire designs, product concepts with edition character, Das Haus – Interiors on Stage › with the Pure Platforms special-format stand construction (optional) › Pure Studios Young and upcoming: design labs, networks, independent designers and design studios › Pure Talents Experimental design: schools, Pure Talents Contest › Pure Architects Holistic concepts for home decoration and interior design for bathrooms, flooring, wallcoverings, lighting and smart home


› Global Lifestyles Living-room and bedroom furniture from around the world › Comfort Upholstered furniture – suites, armchairs, divans, sofas, sofa beds › Prime Modern living-room and bedroom furniture, solid wood furniture, children’s furniture, tables, chairs, dining rooms, period furniture and reproductions › Sleep Mattress and sleep systems, boxspring beds, waterbeds, bedding, bed linen and accessories › Smart Contemporary young living, ready-to-assemble furniture, bedroom furniture, children’s furniture, selection of associated products/furnishing accessories › Designers Market by blickfang – Heimatdesign Pop-Up Shop Shopping market for innovative products of young and independent designers, home accessories, furniture, textiles, fashion & jewellery. Open to everyone: 19.–21.01. 2018 www.imm-cologne.de www.imm-cologne.com

15.–21.01.2018

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THE BEST PROSPECTS: VISITOR OVERVIEW.

High levels of satisfaction among trade visitors 98 %

With imm cologne in general 98 %

With the imm cologne offering

Decision makers and trade visitors participating in their company’s purchasing decisions 67 %

You are sure to meet your target group at imm cologne: leading opinion formers and disseminators will be present in Cologne, trade visitors from all over the world, top international decisionmakers and furnishing experts will get a comprehensive view of all the latest developments and do solid business. And they do so repeatedly: 94 per cent of visitors are satisfied with the extent to which they achieved their objectives in attending the fair – and 91 per cent would recommend the event to friends and colleagues.


150,000 VISITORS – FROM 139 COUNTRIES

48,000 Trade visitors from abroad

56,000 Trade visitors from Germany

46,000 End consumers

Trade visitors by economic region (excluding Germany) 9 % Eastern Europe, rest of Europe 6 % EFTA 4 % Middle East, Africa 2 % North America 1 % Latin America

13 % Asia, Ozeania

65 % EU

Trade visitors from all relevant industries (more than one category may apply) Furniture retailers, furniture wholesalers, furniture importers/exporters, specialist bed retailers, kitchen retailers Commercial representatives, mail order trade, furniture dealers offering kitchens, lighting specialists – wholesalers and retailers, department stores offering furniture, hardware and DIY stores, associations, furniture purchasing associations, specialist bathroom retailers, kitchen wholesalers Design, interior construction/design, interior decoration, architecture, contract furnishing, developers / construction consultants, other freelance professions Manufacturers of furniture and furnishing, supplier industry

Industry 17 %

Technical schools, colleges and universities, students

Education 15 %

Sources: Koelnmesse GmbH / visitor survey at imm cologne 2017, carried out by an independent market research institute.

IT sector, other, other professionals

Interior design, contract furnishing 44 %

Skilled trade sector 12 %

Carpentry, shopfitting, stand caonstruction

Other 4%

Trade 63 %


THE BEST CONDITIONS: THE TOP BUYERS WILL BE IN COLOGNE

The world’s top 30 But, France | DFS Furniture, Great Britain | John Lewis, Great Britain | Krieger group, Germany | Lars Larsen, Denmark (Jysk) | Nitori, Japan | Porta group, Germany | Steinhoff, South Africa (Conforama – F, Harveys – GB, Poco – D, Lipo – CH, Kika /  Leiner – A, Bensons for Beds – GB, Mattress Firm – USA) | Tessner group, Germany | XXLutz, Austria | and many more Europe’s top 30 Alinea, France | Benson for Beds, Great Britain | Cuisines Smidt, France | Dreams, Great Britain (Sun) | El Corte Ingles, Spain | Home Retail Group, Great Britain (incl. Argos, Homebase, Habitat) | Kingfisher, Great Britain | Micasa, Switzerland | Möbel Martin, Germany | Next, Great Britain | Pfister, Switzerland | Schaffrath, Germany | Tessner, Germany | and many more


Purchasing associations (Germany) Alliance | Atlas | Begros | Creative Inneneinrichter | Einrichtungspartnerring VME | Europa Möbelverbund | Garant group | GFM Trend | Giga | K3 | MZE | ProÖko | Union | WohnPartner Online retail Amazon (one of the world’s top 30) | Ebay | Home24 | Ikarus | Made.com | Otto Group (one of the world’s top 30) – incl. Manufactum, Baur, Küche & Co. | Wayfair (one of the world’s top 30) | Westwing | and many more Design Abc Carpet & Home, New York | Altus, Lebanon | Chaplins, Great Britain | DDC, New York | Designfunktion, Germany | Harrods, Great Britain | Heals, Great Britain | Luminaire, Miami | Sijben, The Netherlands | The Conran Shop, GB / Japan /France | Teo Jakob, Switzerland | Zingg Lamprecht, Switzerland | and many more


THE BEST APPEAL: COMMUNICATION.


With its drawing power, imm cologne reaches the whole world of interior design: international television channels and trade and consumer magazines report on the fair – and the trends at Cologne are spread across the whole world via social media. In this way your message reaches far beyond the exhibition halls to all of the people who are important for you. The cross-media campaign, from targeted press releases, through worldwide mailing campaigns to social media activity across all channels make it virtually impossible for anyone interested in design to miss the new products and ideas presented at imm cologne. › Subject-specific press releases that reach more than 2,500 journalists › Worldwide press conferences › Editorial discussions and interviews › Comprehensive press services during the trade fair › Social-media activities across all channels (Facebook, Twitter, Pinterest, Instagram, YouTube, blogs, ...) › Print, electronic and internet: marketing activities on all media channels for trade visitors and end consumers › Worldwide, target-group specific mailings


WE RECOMMEND YOU REGISTER RIGHT NOW: WE LOOK FORWARD TO HEARING FROM YOU.


Register with us – you can find your personal contact person at imm-cologne.com/contact. Together we can develop the perfect presentation of your company – and ensure the best start to the 2018 furniture year for you! You can find your application form here: imm-cologne.com/application


THE BEST REASONS: FOR YOU TO BE IN COLOGNE › imm cologne gains you entry into the biggest sales market in the world: Germany. › From here you can capture markets in the whole world – trade visitors from 139 countries come to Cologne to update themselves on the latest developments in the industry. › The most important disseminators in the fields of design, architecture and journalism will be attending. › International decision makers, sellers, agents, architects, planners, suppliers and consumers – all of the target groups will be in Cologne. › The highly qualified trade visitors guarantee well-founded feedback about your new products and innovations. › On the public days, you will be able to interact directly with consumers and prompt concrete buying decisions. › You can see all of your competitors here – the ideal basis for your own positioning. › Spectacular shows and special events set trends and stimulate industry-wide discussions. › International media and social networks report from Cologne in words, images and sound. › You will enjoy a full seven days in a professional

Messeplatz 1, 50679 Köln

environment with the ideal conditions for a perfect start

Germany

to the 2018 furniture year.

Tel. +49 221 821-2089 Fax +49 221 821-3280 imm@koelnmesse.de

Be sure to be there and enjoy the best business of the

imm-cologne.com

year – we look forward to seeing you!

EN · Printed in Germany 3.2017

Koelnmesse GmbH

imm cologne 2018  
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