Page 1

2016

Report

22-26.08.2017 Cologne

gamescom-cologne.com

Bundesverband Interaktive Unterhaltungssoftware


2

Heroes in New Dimensions: gamescom 2016! The world‘s largest meeting point for digital entertainment continues to grow and is pushing forward into completely new dimensions in 2016. More exhibitors, more internationality, more events, more business – gamescom is THE global 360 degree event for digital gaming culture and is setting standards worldwide.

More gamescom • 877 exhibitors mean growth of 9%! • Record for foreign share: 68% and exhibitors from 54 countries (2015: 45) • Around 345,000 visitors from 97 countries, 30,500 of which were trade visitors • Worldwide media presence: more than 5,000 journalists from around the world on location in Cologne!

00 5,0 34

5,0

00

31 .50 0 34

30.500

17.264 15.936

33.200

33 31.500

16.065

15.392

29.600

5,024 00.5 0 27 24.500

2 121 2020

314,500

1

15.435

111 2200

0

12.740

4335

2158 4.9 ,6 110

200

311,800

0099 2200

00 5,0

0,0

Inland Visitor Private

22176,2 .4038 6

0

281 16 20

303,500

282 15 20

14.208

274 14 20

310,400

273 13 20

277 12 20

275 11 20

11.760

273 10 20

257 09 20

Germany

250,500

Trade Visitor

Ausland

Abroad

21.406 10.831

596

254,832 10.575

524

18.943 9.339

429

238,692 9.604

362

326

282

232

201

1 7.797 17.326 245,7.32 13 6 9

458

603

557

505

9.529 227,813

703

635

34

877 806

33 .20 0

How has the number of visitors (trade / private visitors) developed? 009 2 .60 0

How has exhibitor participation developed (Germany/abroad)?

3 4 15 15 16 13 1 14 1 20 20 20 20 20 20 20

More business 00 5.0

00

5.0

• 23 country pavilions for international business with the whole world

33

34

0.0

• The most important business platform for the decision makers of the European games industry

34

00

• Pure business in the business area in 5 halls: 2.1, 2.2, 3.2, 4.1 and 4.2

5.0 27

27

25

5.1 24

m2

m2

39

More than just a trade fair

4.3

65

6.2

38

• Partner country 2016: Turkey

00

• 30,500 trade visitors

00

3,0

19

00

m2

3,0

19

3,5

00

m2

16

00

3,5

16

00

m2

3,5

16

00

0,0

12

00

0,0

12

12

0,0

00

m2

m2

m2

gamescom is much more than a video games trade fair – it is a 360 degree event for the future of digital entertainment. For the gamescom week, with gamescom, the gamescom city festival and other events in the direct vicinity of gamescom, more than 500,000 visitors came to Cologne. • business area: Europe‘s most important meeting point for decision makers of the gaming business • entertainment area: exclusive premieres for private visitors – the newest games can be played and tested on location • Developer Conference: the largest conference for games developers on the European continent •g  amescom city festival: 150,000 visitors celebrate in the city centre of Cologne with music, street food, games and entertainment 09

10

11

12

13

14

15

16

09

10

11

12

13

14

15

20 20 20 20dialogue 20 20platform 20 20 congress: 20 community 20 20 20 the 20 •g  amescom central for the industry and with a20top 20 quality programme for experts and visitors

• gamescom cosplay village: events, fun and entertainment, especially for all cosplayers • fan shop arena: no end of merchandise in the complete hall 5.2 • family & friends: separate area for the youngest visitors – including retro games, giant foosball and children-friendly catering

To come to the point: gamescom is Europe‘s leading trade fair for the gaming business and the gaming culture, and the biggest entertainment event in the world!


20

20

20

20

20

20

20

20

20

20

Exhibitor statistics*

13

20

14

20

34 0.0 00

16

09

20

20

10

20

11

20

27 5.0 00

27 6.2 38

25 4.3 65

24 5.1 39

2

15

20

Gross exhibition space incl. event level

2 2

20

19 3,0 00 m

2

16 3,5 00 m

12

20

19 3,0 00 m

2 2

12 0,0 00 m

16 3,5 00 m

2

12 0,0 00 m

11

20

16 3,5 00 m

2

12 0,0 00 m

10

09

20

12

13

20

20

14

20

To what branch of the economy does your company/your organization belong? 32 % 12 %

12 % 9%

8%

8%

4%

3%

2%

2%

Which country had the largest exhibitor participation? 86

47

44

43

37 28

t rea

G

n

tai

Bri

1%

1%

) r r s e e y n n h er tio tio Pres an are she ovide arc ovid rad rad bli cia titu r r il t dw mp rese nt r s o o p p a g s t i Pu n a c t / i s e r n re (h A Re c ty vic /fo nte rde versi bli ers Ser pu Co i il-o ale tur , s n a c s e U M fa ol tie nu ori Wh Ma uth a c bli Pu

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lop

ve De

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nc

Fra

R

. ep

rea

Ko

e

Th

d A ds US an Polan erl h t Ne

27

ly

Ita

* gathered from an independent and representative survey

26

y

rke

Tu

20

3

94 % of exhibitors are generally satisfied with the event. How has the exhibition area developed?

20

25

25

nd ina Ch tzerla i Sw

34 5.0 00

20

20

33 5.0 00

20

5%

er

Oth

15

20


More impulses and innovations •N  ew games and innovative technologies: gamescom, the best-in-class show, is the most important place for major stagings and news announcements •2  016 in focus: the top trends of virtual reality, e-sports and „the player as designer“ •g  amescom award: the most coveted award of the European computer and video games industry, awarded to 24 pioneering games and products.


Exhibitor statistics*

5

What goals did your company have with its participation in gamescom?

80 % 67 % 65 %

62 %

57 % 49 %

47 %

46 %

43 %

40 %

39 %

35 %

15 %

s s e e n ns on ng air air ets on on nc tio ag tio ati ef ef eri cti ati ark rie eti v im h h h i t t t v va e p t f m o o a r g n g xp eo mo inn ew rin com s afte co co fe f in on nc of du r pn yee bout eo ati ess ess na e s no o u n g r l n e n o d o i m i t i e p a s s an in Or ati ing for tat bu bu on Em Ord ch Ma l in Open bserv of ati sen Ex a ing e e r m r r d r e l P O i o n Ca Bu Inf Ge s

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cti

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96 % of exhibitors are satisfied with the fulfilment of their fair objectives.

94 % of exhibitors are satisfied with the number of private visitors to gamescom.

(very) satisfied

(very) satisfied

quite satisfied 69 %

27 %

* gathered from an independent and representative survey

quite satisfied 76 %

18 %


Trade visitor statistics*

6

96 % of trade visitors plan to visit gamescom 2017. 93 % of trade visitors would recommend a visit to gamescom to a close business friend.

97 % of trade visitors are generally satisfied with the event.

Definitely/probably

(very) satisfied

probably not 93 %

quite satisfied 80 %

5%

To which branch of the economy does your company/your organization belong?

17 %

Developer

15 %

Service provider

12 %

Press

8%

Retail trade

7%

Publisher

6%

Manufacturer (hardware)

3%

Wholesale/foreign trade

3%

Content provider

3 %

Authority/public institution

2%

University/research

2%

Mail-order company

1%

Other

In which country do you live?

In which gamescom areas of offerings are you interested?

(53 % foreign share in total)

Entertainment software (games)

85 %

Hardware platforms

47 %

Media

44 %

Hardware accessories

43 %

Development 35 %

Other software

21 %

Edutainment software

18 %

Infotainment software

17 %

Service providers

17 %

Telecommunication/Internet

Maintenance/cleaning/repair

74 %

22 %

Training/further developement

Associations/public institutions

EU countries

15 % 6% 5%

strongest countries Great Britain

12 %

The Netherlands

11 %

Austria xx % Inland France

41 %

Merchandising xx % Inland xx % Ausland

40 %

Other in Europe

10 %

South/East/Central Asia

6%

Near/Middle East North America South/Central America Australia

5% 3% 2% 1%

* gathered from an independent and representative survey

8% xx % Ausland 8%

Poland

5%

Switzerland

5%

Italy

5%

Belgium Spain Finland Russia Israel USA Romania

5% 4% 4% 3% 3% 3% 2%

Other

25 %

The

EU countries

74 %

Other in Europe

10 %

South/East/Central Asia

6%

Near/Middle East North America South/Central America Australia

5% 3% 2% 1%


Private visitor statistics*

7

In which gamescom areas of offerings are you interested?

Entertainment software

88 %

Merchandising

53 %

Hardware accessories

47 %

Hardware/platforms

43 %

Media

37 %

Other software

18 %

Development

16 %

Telecommunications/Internet

12 %

Infotainment software

8%

Edutainment software

7% 6% 4%

Associations/public institutions

4%

Maintenance/cleaning/repair

4%

98 % of private visitors were satisfied with the supporting program at gamescom. (very) satisfied

quite satisfied 82 %

16 %

98 % of private visitors were generally satisfied with the exhibitor offerings at gamescom. (very) satisfied

quite satisfied 83 %

15 %

* gathered from an independent and representative survey

97 % of private visitors were satisfied with gamescom. Do you intend to make a purchase as a result of information received at gamescom? 8%

Service ptoviders

no:

Training and further developement

yes: 54 %

perhaps: 38 %


Private visitor statistics* 27 % of private visitors are female.

8

How far away is your permanent residence? to 50 km

10 % of private visitors are from abroad.

21 %

51 – 100 km

16 %

101 – 300 km

27 %

301 – 500 km

21 %

over 500 km

If you are not from Germany, in which country do you live? Austria

How old are you?

31 %

Switzerland

17,6 %

The Netherlands

5 and under

1%

6 – 11 years old

1%

12 – 15 years old

13,4 %

Belgium

4,9 %

18 – 19 years old

France

4,9 %

20 – 24 years old

Ireland Sweden

25 – 29 years old

4,2 % 2,8 % 2,1 %

Others

11 %

16 – 17 years old

9,2 %

Italy

Great Britain/North Ireland

16 %

18 % 24 % 22 % 12 %

30 – 39 years old

6%

over 40 years old

6%

9,9 %

What hobbies and interests do you have (apart from playing games)? 79 % 66 % 58 %

54 % 38 %

36 %

35 % 35 % 24 % 24 %

ter

In C/

P

23 % 22 %

19 % 18 % 18 %

14 %

10 %

9%

6%

6%

3%

7%

r s s s l f t t t c ne Musi iend eate work ading ision toon eling vities rants ages y/ar tbal bikes l arts shion spor ating ennis Gol these r T oo les/ tia Fa cing ecor of Re Telev s/car Trav -acti stau angu raph F g f ies/th l net r e n a i c n g c re or M ia v /l et Ra re/d rcy No mi ies Photo tdo ng/ Mo Soc Me u oto Co Ou ooki Stud nit m r / u C F rs Ca

* gathered from an independent and representative survey


Media statistics

9

gamescom – a major media event

Mediapartner

More than 91,000 reports about gamescom • • • •

2,021 TV reports 1,083 radio reports 10,547 articles in print media 77,990 internet reports with gamescom contents

5,443* journalists from 61 countries were accredited. The share of international media was around 35 percent. • 3,493 journalists from Germany • 1,950 journalists from abroad (Sources: make/c video content GmbH, Deutscher Hörfunkdienst, Infopack, Meltwater)

Social media Before, during and after the trade fair, on all channels, such as facebook, Instagram or Twitter – fans, visitors and gamescom assure a unique presence in the social media. • facebook: 426,287 fans • Twitter: 127,357 Follower • Instagram: 35,627 Follower • youtube: 20,360 subscribers, gamescom TV: more than 1,250,000 views

Bundesverband Interaktive Unterhaltungssoftware

gamescom_2016_AZ_Katalog_Medienpartner_B2B_105x210mm.indd 1

Top participants internationally were: The Netherlands 230

Great Britain

202

Italy 138

Austria

113

Russia

76

Spain

60

Poland

57

Switzerland

Czechia

Inland

172

Belgium

USA

How has the journalist participation developed?

271

France

29.07.16 15:21

55 47 41

2016 (5,443)*

3,493

2015 (5,764)

3,792

2014 (6,002)

4,002

2013 (6,000)

3,700

2012 (5,300)

3,250

2011 (5,200)

3,300

2010 (4,400)

2,950

2009 (4,100)

2,900

*desired adjustment of accreditation guidelines, especially with regard to school press and online/quality

Foreign country 1,950

from 61 countries

1,972

from 58 countries

2,000 2,300

from 58 countries from 61 countries

2,050

from 52 countries

1,900

from 50 countries

1,450 1,200

from 49 countries from 49 countries


22-26.08.2017, Cologne Confirm your participation today! Your contact partners

Christina Renner Project Assistant Tel. +49 221 821-3253 c.renner@koelnmesse.de

Tim Endres Project Manager Tel. +49 221 821-3894 t.endres@koelnmesse.de

Nikola Funk Sales Manager Tel. +49 221 821-2880 n.funk@koelnmesse.de

Pia Schulz Sales Manager Tel. +49 221 821-3311 p.schulz@koelnmesse.de

Kerem Keskinler Sales Manager Tel. +49 221 821-3246 k.keskinler@koelnmesse.de

Register now!

entertainment area · entertainment area fanshop arena family & friends business area · business area Freigelände/Eventgelände · outdoor area/event area

Koelnmesse GmbH · Messeplatz 1 · 50679 Köln · Germany Tel. +49 221 821-3253 · Fax +49 221 821-3099 · gamescom@koelnmesse.de · www.koelnmesse.com

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