AFT 2021 Special flyer Service brochure

www.anugafoodtec.com International supplier fair for the food and beverage industry

COLOGNE, 23-26.03.2021

WE DO EVERYTHING POSSIBLE FOR YOUR SUCCESS. Our services and campaigns for exhibitors.

02 CONTENT

YOU WANT A SUCCESSFUL TRADE FAIR? WE WILL TAKE CARE OF

IT FOR YOU! We look forward to having you on board as an exhibitor at Anuga FoodTec 2021. And to make sure your trade fair appearance is a complete success, we support you with many activities.

What exactly do we do for you? You can find all of the campaigns, events and measures related to the leading fair on the following pages. From the VIP Service to the media shop, with extensive advertising materials for your visitor advertising: much of this is absolutely free for you as an exhibitor.

Make use of our offers to ensure a high frequency of visitors at your stand, more attention, more contacts and simply more success.

Do you have any more questions about our services?

We are happy to advise you!

CONTENT 03

INFORM YOURSELF NOW AND SECURE YOUR PARTICIPATION! VIP-Service Deadline: 31 December 2020

p. 04–05

nuga FoodTec@home A

p. 06–09

The virtual expansion of Anuga FoodTec www.anugafoodtec.com/foodtechome uided Tours G

p. 10–11

Deadline: 11.12.2020 Application: www.anugafoodtec.com/guidedtours roduct Stage/Speakers Corner P

p. 12–13

Deadline: 15.01.2021 Application: www.anugafoodtec.com/productstage edia shop and M Admission ticket codes Registration: www.anugafoodtec.com/advertising

p. 14–16

04 VIP SERVICE

YOUR CUSTOMER IS KING. AND A VIP HERE WITH US. We are happy to provide you with 10 VIP tickets for your most important customers. This service is of course free for you and your customers!

Send us an e-mail by 31 December 2020 (vip@ anugafoodtec.de) with the subject "Company name - VIP Service". We will then send you all further information for the VIP registration of your best customers. Certain is that you can invite your customers yourself.

VIP-SERVICE Free service for exhibitors Send us an e-mail by 31 December 2020 with the subject "Company name - VIP Service" to vip@anugafoodtec.de.

VIP SERVICE 05

These are the free services for your VIPs! • Admission to Anuga FoodTec on all trade fair days • Parking, cloakroom and catalogue • Access to the exclusive VIP Lounge Important: Please note that the VIP service is exclusively available for the positions of CEO, Procurement (technology, packaging), product managers and product developers, as well as your most important customers from the food and beverages industries. You may not use this service for yourself as an exhibitor.

VIP Management Team vip@anugafoodtec.de

06 ANUGA FOODTEC@HOME

ANUGA FOODTEC@HOME 07

ANUGA FOODTEC 2021: IN THE NEW INNOVATIVE FORMAT

GO DIGITAL – GO @HOME!

The hybrid trade fair VISIONARY - INNOVATIVE – SUCCESSFUL

The digital platform

Anuga FoodTec 2021 is going hybrid.

With the digital expansion of Anuga FoodTec@ home, we supplement the classic presence trade fair and thus offer you a consistent international reach in combination with a successful trade fair experience.

With Anuga FoodTec@home we make networking easy. With the nearly unlimited possibilities of the platform, you reach your target group without scattering losses and can enter into communication directly!

4 Dimensions of your trade fair success

OUTSTANDING BRAND AWARENESS

EXTENSIVE NETWORKING

Showfloor – Showroom – Newsroom

Discovery Graph – Meetings – Chats – Lead Generation

POWERFUL THOUGHT LEADERSHIP

CONNECTING THE GLOBAL F&B BUSINESS

Live – Conferences – Product Stage

ADVERTISING Interactive forms of advertising – Package offers

ANUGA FOODTEC@HOME You can find more information under www.anugafoodtec.com/foodtechome

08 ANUGA FOODTEC@HOME

AN OVERVIEW OF THE DIGITAL TOOLS SHOWROOM • Your digital trade fair stand • With interactive profile • Attractive design through content, live product presentations, chats, etc.

• Always-on communication (audio-video chat)

YOUR BENEFITS • Every tool can be accessed at any time on all electronic end devices • Digital tools with unlimited reach • All tools with the possibility for direct interaction • Private rooms for confidential product presentations • Exchange can take place at any time • Interact via text chats, calls, video calls and screen sharing • Presentation of your products on the Product Stage, via live video or pre-produced • Included: extensive visitor & spectator data at all times concerning your trade fair presence

ANUGA FOODTEC@HOME 09

LEAD-TRACKING • Exclusive and detailed background information about all visitors of your showroom • Data can be accessed at all times as an Excel list • Improved address of target groups possible through lead tracking functions • Get started networking right away with the contact data acquired through lead tracking DISCOVERY GRAPH • Networking-Tool • Visualises all participants and their contacts for you • Limit the circle of participants: you can filter all trade fair participants of interest to you through the use of keywords • Interactive profile interface, where you can directly connect with your contacts

10 GUIDED TOURS

GUIDED TOURS AT ANUGA FOODTEC. With the 1.5-hour guided tours of the fair, you have the exclusive opportunity to impress a group of max. 10 people with your solutions on the guiding theme of "Smart Solution - Higher Flexibility" in approx. 10-minute lectures. Called for are smart solutions for flexible, efficient and at the same time environmentally-friendly food production.

GUIDED TOURS 23-26 March 2021

Application deadline: 11.12.2020

GUIDED TOURS 11

Be quick There is a limited number of places. A maximum of four exhibitors can take part in each tour. Please send us the title of your presentation and a summary not exceeding 200 words to Dr Annette Schmelzle (a.schmelzle@dlg.org) by 11.12.2020.

Dr. Annette Schmelzle Project Manager E-Mail: a.schmelzle@dlg.org

12 PRODUCT STAGE/SPEAKERS CORNER

SILENCE IS SILVER, TALK IS GOLDEN

Present your company, your products and your innovations on the Product Stage. The audience couldn't be more selected: trade visitors from all over the world are eagerly looking forward to your lecture. Make use of this platform and increase your trade fair success further.

Concise, compact, competent: There is a new, exciting topic on the Product Stage every 30 minutes.

PRODUCT STAGE/SPEAKERS CO Package price: 750.00 Euro net 23- 26 March 2021 www.anugafoodtec.com/productstage

PRODUCT STAGE/SPEAKERS CORNER 13

Book your slot in good time for this coveted opportunity to present yourself to a broad trade audience. For Euro 750.00, you receive the following services in the complete package: • We advertise the Product Stage at www.anugafoodtec.com with a link to your Internet site, logo and listed presentation slot.

• Incorporation of a detailed description of your lecture, logo and image material of your product or your company in the event search.

This enables users to search conveniently according to keywords, trade fair days, focal points, etc.

• The Product Stage is going virtual. Come along for the ride and profit from the fact that visitors from around the world can follow your lecture via our digital expansion Anuga FoodTec@home, regardless of where they happen to be.

ORNER Deadline: 15.01.2021 Rüdiger Sprave Event Manager Tel. +49 221 821-2336 E-mail: r.sprave@koelnmesse.de

14 MEDIA SHOP

OUR ADVERTISING

MATERIALS FOR YOU. Time to get going: inform your target group and the trade world about your stand at Anuga FoodTec 2021. We can provide you with everything you need for the purpose.

Welcome to the media shop.

You can find efficient advertising material for all communication channels in our media shop - both print and online. Many of these advertising materials are free of charge. You can download them and implement them directly.

Of course we also offer advertising materials that you can order in the shop and personalise with your logo and your exhibition stand number.

Inform your target group now.

Take a strategic approach. The earlier you advertise your trade fair participation, the greater the chances of attracting potential visitors to your stand.

Especially because important decision-makers often have a full schedule. For example, all

MEDIA SHOP www.anugafoodtec.com/advertising NEUREUTER FAIR MEDIA GmbH Denise Pfeiffer Tel. +49 201 36547-212, aft@neureuter.de

15 MEDIA SHOP information on Anuga FoodTec 2021 is summarised in a concise and compact manner in the customer invitation brochure.

Make sure that you are visible.

Our advertising materials are eye-catchers.

Whether posters, door stickers or decorative table displays, with which you can advertise your stand at Anuga FoodTec at other trade fairs and events.

Advertising on all channels Use every channel to draw attention to your trade fair participation. Also online. Download our online banner and use the e-mail signature as a constant reminder in your daily business.

ADMISSION TICKET CODES 16

SIMPLY GOOD: OUR ADMISSION TICKET CODES Admission ticket codes Order an unlimited number of season ticket codes, with admission subject to registration, for your customers - you can simply insert the codes in your e-mails or letters, for example.

This is how to obtain your codes Please send us your order by 25.11.2020 at the latest.

If we have not received any information from you by this date, we will automatically send you 50 free admission ticket codes. You can order additional codes free of charge at any time.

Top tip!

Use your correspondence for your visitor acquisition. Attach a voucher to every order confirmation, every letter or every invoice. Your customers will be delighted!

ADMISSION TICKET CODES Free service for exhibitors www.anugafoodtec.com/codes Koelnmesse Exhibitor Services Tel. +49 221 821-2994, tickets@koelnmesse.de

IMPORTANT INFORMATION FOR ANUGA FOODTEC 2021.

With the hybrid solution of Anuga FoodTec@home, we are expanding the Anuga FoodTec into the virtual realm. With many tools, you are given the opportunity to reach visitors both in Cologne and at all other locations in the world and to convince them of your innovations.

Please also register your co-exhibitors and additionally represented companies under www.anugafoodtec.com/application. Good news for you: you avoid catalogue fees with the marketing package.

One further note: please deliver your machines as early as possible. On the last two assembly days it is difficult for wide machines and forklift trucks to move through the aisles.

SUCCESS CAN BE PLANNED. Take advantage of the many opportunities of Anuga FoodTec 2021. Plan your participation with us. We would be pleased to answer any questions you might have about our services.

Matthias Schlüter Director m.schlueter@koelnmesse.de VIP Management Team: Alexandra Richter vip@anugafoodtec.de Product Stage/Speakers Corner: Rüdiger Sprave Event Manager Tel. +49 221 821-2336, r.sprave@koelnmesse.de Admission ticket codes: Koelnmesse Exhibitor Services Tel. +49 221 821-2994, tickets@koelnmesse.de Media shop: NEUREUTER FAIR MEDIA GmbH Tel. +49 201 36547-238, aft@neureuter.de

Koelnmesse GmbH Messeplatz 1, 50679 Köln, Germany www.koelnmesse.com

D • Printed in Germany 11/2020

Anuga FoodTec@home www.anugafoodtec.com/foodtechome