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MAY 2013

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Tourism Talk Greater Shepparton

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MAY 2013

HOME News from

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News from the Board Tourism Month Well the year is fast disappearing again and the TGS board has already turned its

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mind to Tourism Month in October. This annual month long event is one of the largest projects TGS works on tirelessly for the benefit of all members. This year marks the fifth year of Tourism Month and it is shaping up to be a fabulous way to celebrate all that is great in the Shepparton region - both for its visitors and those who live, work and play here. We will roll out the very popular calendar of

Member Survey

events to promote and celebrate your events, product launches, open days and

Thank you to those members who have responded to our Member Feedback Survey

visitor experience. This is a FREE way to promote your business in the 25 000 event

sent out via email at the end of last month. There are many more of you that haven’t

calendars delivered directly to households throughout the region. A fabulous

returned your thoughts and I encourage you to do so. We field many ideas, complaints

member benefit offered by your board so please make sure you take up the offer

and view points on what we do all year, so now you have a chance to put them to the

and get involved. More information is available on the Tourism Month page.

board formally through this survey. Take the time to tell us what we are doing well, or what we could do better so we can use your membership fees wisely and ultimately

Tourism Month

Watch This Space

represent you the best way we can. See the Member News page for the link to the

And I can reveal that there will be a huge opportunity during Tourism Month for interested tourism operators, local producers and venues to promote themselves to a huge Melbourne audience. An exciting three day event from October 4 to 6

Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop on May 21

survey - you could win a free 12 month TGS membership valued at $365.

Huge Event Coming

will be held at Caulfield Racecourse to showcase the Goulburn Valley to potential

Shepparton has won the right to host the 2014 BMX National Titles. The event was

visitors and buyers with Greater Shepparton playing a very important, and large, role

first held here in 2010 and will return next April, along with about 4000 competitors,

in working with the organisers to make sure this event is a success. TGS was among

support crew and spectators. All details about the event is on the General News

those invited to a meeting to help develop this event which will be run by Sydney

page so make sure you are up to speed with the details, especially if you are an

based marketing agency, AC Agency, who has a belief and passion for what we do

accommodation provider.

here in the Goulburn Valley. Below is a quote from BMX championship organisers which is fantastic for our city. The Caulfield Racecourse will provide a space for our food, wine, family friendly

“The track and the facilities in Shepparton are first class and a favourite among riders.

attractions, key producers and industry to be put on show to thousands of people

BMX Australia believes in leaving a legacy to the sport, that was the case from 2010

keen to find out more about the Goulburn Valley. AC Agency will be taking

and it’s great that we can return in 2014 to continue to build that with assistance of

expressions of interest from local attractions, food and wine producers and venues,

the Greater Shepparton City Council.”

including accommodation to be involved in the event. More details will be made available soon so watch this space. TGS will work closely with operators who would

Until next month,

like to apply to be involved in the event so if you think this is something for you

Cheryl Hammer

please email and let us know. We will also use Facebook to keep you updated so please make sure you have liked our page.

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MAY 2013



News from

Cover’s Restaurant

The Board

Goulburn Ovens Institute of Tafe (GO Tafe) has restaurants located at its Seymour (Shearer’s), Wangaratta (Tower) and Shepparton (Cover’s) Campus’. These restaurants

Member News

are the student’s classroom and the guests who dine in them allow their students the opportunity to develop their skills and knowledge in a real restaurant whilst under the guidance of their trainers. The front of house students are completing

Member Benefits

Certificate III in Tourism/Hospitality/Events and the back of house students are completing Certificate II Kitchen Operations, VETiS and Certificate III Commercial Cookery Apprentices.

General News

Cover’s Restaurant operates during school terms on Tuesday evenings from 6.30pm, from $25per person and two course lunches from $15per person. Cover’s also has a fully stocked bar offering cocktails, beers, wines and coffee at very reasonable prices. Bookings are essential and Cover’s can cater for bookings of two guests through to

Tourism Month

larger group bookings of up to 90, and they cater for any dietary and special requests. This year GO Tafe is also celebrating its 10th year of Masterclasses which are held in June (Seafood), August (Anthony Simone/Pizzinni Winery) and the October Masterclass is partnered with the Dookie Wine Show.

Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop on May 21

A survey was recently emailed to all TGS members to obtain feedback on their membership. Unfortunately the take up on the survey has been poor, and therefore

and on selected Wednesday and Thursday lunches. Two course dinners are offered


Have Your Say And Win the board has extended the submission date of surveys to ensure members still have the opportunity to have input. We strongly encourage you to complete the survey and to have your say so that we ensure we continue to build on the areas that you are happy with, or to enable us to make the improvements to your membership that you want. Survey responses will be reviewed at the end of the month and where appropriate suggestions and/or improvements will be implemented into the 2013/14 membership year. The board want members to have their say about existing member benefits and to provide suggestions for desirable additional member benefits. From these surveys the board would also like input on what it is doing well or what it could be doing

Gotafe undertake training in the workplace across the Tourism, Hospitality, Events, Bakery and Cookery industries. Short courses are also offered in Espresso Coffee, Workplace Hygiene, Responsible Service of Alcohol and Food Safety Supervisor. Fast Track Training is available which recognises people’s industry experience and assist them in gaining a formal qualification in their field of expertise.

better and to generally determine what members want from their membership. This is your chance to have your say, if you haven’t already completed the survey please CLICK HERE to complete it online now. The survey will only take a few minutes and if completed and submitted by Monday, May 13 you will go in the draw to win your 2013/14 TGS membership for free.

Cover’s Restaurant is located in Fryers Street at the Goulburn Ovens Tafe campus,

Win A Ticket to ‘The Sales Edge’ Workshop

for bookings or for more information on training options call 1300 468 233,

10X’s three hour workshop, “The Sales Edge - Turning leads into sales and profits!”

or CLICK HERE to visit the website. Cover’s would like to offer TGS members a

complementary beverage for any bookings made during May.

will be held in Shepparton on Tuesday, May 21 and TGS is giving members the opportunity to win a ticket to one of two sessions being held at 9am or 5.30pm, worth $98 per business. CLICK HERE for more information on the workshop, or

Are You Accessing the TGS Facebook Page?

CLICK HERE to go to the TGS facebook page. Enter the competition and ‘like’ the

TGS now has more than 100 ‘likers’ on it’s facebook page, are you one of them? This is a great way to spread your message and share information about your business,

products and events for free. This month when you like the page you

will go in the draw to win a ticket to the ‘Sales Edge’ workshop.

Previous See thisPage page for details.

page by May 17 to go in the draw to win a ticket.

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MAY 2013



News from

The Board Member News Member Benefits

Weeknights Hostings It’s not too late to put your business name in the May monthly draw for your chance to have a half hour Weeknights show hosted from your business for just $165. The board believes this is a valuable and inexpensive opportunity for operators to obtain a presence on television and to raise the profile of tourism. The board therefore voted to subsidise these hostings by 50 per cent therefore at the member

General News

rate you only pay $165. Each month the board will draw two businesses from a hat to receive the 50 per cent off. Alternatively if you have an event, launch or news about your business that you would like to publicise via a hosting on a particular date you


can opt to purchase a hosting for $330inc to be guaranteed a spot.

drawn out to receive the TGS subsidised rate.

The GO Tafe hosting

was aired on May 1, and the SPC Ardmona Factory Sales hosting will be on Weeknights on Wednesday, May 29.

Ensure you tune into

Southern Cross Ten Weeknights to hear the news from these TGS members and see how a hosting can work for your business.

Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop on May 21

Last week two TGS members, Friars Cafe and The Teller Collective participated in Shepparton Show Me’s ‘Mum Knows Best Chefs’ Challenge’ held in Fryers Street. These brave local chefs were critiqued by Mums, who after a very close contest for their favourite dish, awarded the Mums’ preferred choice to Friars Cafe. Dishes were

Congratulations to GO Tafe and SPC Ardmona Factory Sales, both were

Tourism Month

Mum Knows Best Chefs’ Challenge

judged on presentation, taste and local ingredients utilised. Attendees not only enjoyed the Chef Challenge, they were also able to participate in activities including free cupcake decorating for the kids, the ‘Spice Up BBQ’ cooking presentation and the ‘How to match food and wine’ session. Shepparton Show Me advised that random surveys were completed during the event and the majority surveyed indicated that the event was an incentive for people to come to town.

CLICK HERE to view a snippet of a Weeknights hosting that was filmed at Big 4 Shepparton East Holiday Park last year. As you will see this provides great promotion for your business and the opportunity to be inteviewed about any events, new products or facilities at your business.

Catch Up On Past News Have you missed any past Greater Shepparton Tourism Talk Newsletters, or if you are a new member you may like to read past newsletters. Please click the links below.

If you would like to go in the monthly draw, find out more about the program or

February 2013 March 2013 April 2013

book a hosting please email Kate Smith at

“The entire process only took one hour. During recording, Weeknights host, Joel ensured I was at ease, and there was the opportunity for second takes! We were extermely impressed that we actually got our business promoted throughout the entire 30 minute segment of Weeknights, not just our 5 minute interview coverage. I would encourage all other TGS members to go in the draw to take advantage of this offer”.

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- Meliah Clarke GO Tafe.

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MAY 2013




Grea t disc overi in Gre ater es Shep part on

News from

The Board

TGS has three levels of membership. These include Full Membership, Registered Not for Profit Organisation Membership and Friends of Tourism Membership. Be sure to

Member News Member Benefits General News Contact

read the benefits below to ensure you are taking full advantage of your membership.


Full Membership Benefits •

Up to 50% discount when advertising in various tourism publications.

Placement and display of business brochures in the Visitor Information Centre.

Free website listing on the website.

Access to the Victoria Tourism Industry Council bronze level member benefits.

TGS Facebook page.

inSid e for

TGS collaborative marketing and promotional opportunities.

Access to Gouburn River Valley Tourism regional collaborative marketing

A brief editorial in the newsletter after joining as a member.

5% discount on all printing and promotional products from Willprint.

on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop on May 21

Registered Not For Profit Organisations will receive Full Membership Benefits.

Friends of Tourism Member Benefits •

Invitation to networking meetings with industry relevant guest speakers.

Monthly newsletter.

Business Profiles

Invitation to participate in Tourism Month. The benefits of inclusion in Tourism Month activities are:

Click Here to ‘Like Us’

Spec ial co upon offer S

Registered Non - Profit Organisation Benefits

opportunities and quarterly newsletter.

Tourism Month


great iscover place s to v isit

As a member of Tourism Greater Shepparton you are invited to submit information

• FREE Exposure for your event throughout Tourism Month.

on your business for consideration to be placed within the monthly newsletter. As

• Opportunity to obtain business statistics relevant to your business.

seen on the Member News page, each month we will profile a TGS member business.

• Promote your business during Greater Shepparton’s largest tourism event.

If you have something new or interesting within your business please contact

• Generous sponsorship packages to assist in promoting your business.

Kate Smith at

Invitation to networking meetings with industry relevant guest speakers.

Invite to display brochures/products at Trade Shows where TGS is participating.

Invite to participate in workshops, seminars etc. (Min. costs may be applicable).

Inclusion in direct marketing campaigns.

Up to 25% discount on industry familiarization tours run by the VIC.

Access and support from the Board (initial contact by email please).


Minutes from monthly Board meetings.

Membership Benefits list CLICK HERE

Monthly member’s newsletter.

Membership Renewal Form CLICK HERE

Have your say in the newsletter.

Business Listing on the Discover Shepparton website CLICK HERE

Invitation to Annual General Meeting.

TGS Facebook Page CLICK HERE

An emailed distribution list of local and regional events which may create

Discover Shepparton Calendar of Events CLICK HERE

opportunities for your business.

Discover Shepparton Facebook Page CLICK HERE

Referrals to your business through other members.

Greater Shepparton Business Centre training events CLICK HERE

Membership identification card for current financial year.

Membership Logo display sticker for current financial year. Previous Page

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MAY 2013

HOME News from

The Board

GENERAL NEWS Council Plan Greater Shepparton City Council draft Council Plan 2013-17 incorporating the Strategic Resource Plan 2013-23 is now available for inspection at the Council Office

Member News

at 90 Welsford Street, Shepparton or CLICK HERE to view online.

Member Benefits

the objectives for at least the next four years; Strategic indicators (measures) for

The Plan includes: Council’s Vision and strategic objectives; Strategies for achieving monitoring the achievement of objectives; Strategic Resource Plan, indicating how

General News

the Council expects to effectively use its resources to achieve its objectives. Any person can make a submission on the draft Council Plan and may also ask to be

Contact Tourism Month

heard in respect of their submission. Submissions must be in writing and should be

Business and Service Excellence Awards 2013 The Shepparton Chamber of Commerce & Industry 2013 Powercor 95 3SR FM

addressed to the Chief Executive Officer, Greater Shepparton City Council, Locked

Business Awards were launched last week. The awards are an opportunity

Bag 1000, Shepparton, 3632. Submissions close at 5.00 pm on Friday, May 31 2013.

to recognise and honour outstanding contributions and to encourage

People making submissions need to be aware that under the Local Government Act

future business success.

1989, submissions received by the Council are public documents and are available

nominate. The 2013 award categories include: Customer service; Retailer

for members of the public to examine at the Council Office.

Of The Year; Hospitality Business Of The Year; Professional Service Of The

A committee has been formed to review submissions, and to hear any person

New Business Award and Tourist Attraction Of The Year.

There are great prizes to be won and anyone can

Year; Aprentice Of The Year; Trainee Of The Year; Trade Services Of The Year; wishing to be heard. It is planned that this committee will meet on Tuesday, June 4 at 5.30pm. A recommendation to adopt the prepared Council Plan, with or without

Nominations are now open and to date more than 80 have already been received

Click Here to ‘Like Us’

amendment, will be made at an Ordinary Council Meeting to be held at 5.30pm on

across various categories. TGS is a sponsor of the ‘Tourist Attraction’ category and

on Facebook for your

Tuesday, June 18 2013.

therefore the board encourages you to consider nominating.

the ‘Sales Edge’ workshop

The TGS board encourages you to inspect the draft and put forward relevant

Information packs and nomination forms have been posted out to all businesses, if

on May 21

feedback, should you have any, to ensure tourism is adequately represented.

for some reason you did not receive your pack, please contact the Business Awards

chance to WIN a ticket to

Coordinator, Pam McKellar on 0439 788 139, or click on the purple text following to

Visitor Information Centres’ Annual Conference On May 7 Greater Shepparton hosted

over 100 Visitor Information Centre

volunteers and staff from across the Goulburn River Valley region in Greater


Shepparton for their annual Summit. The morning conference saw guest speakers, networking and lunch, followed by four different mini-famils showing off some of Greater Shepparton’s tourism product to the volunteers in the afternoon.


attendee received a goodie bag with gifts, produce and collateral from across the region. The staff at the Shepparton Visitor Information Centre were heavily involved in the planning of the day, which was jointly sponsored by GRVT and

Greater Shepparton City Council.

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MAY 2013

HOME News from

The Board

GENERAL NEWS BMX National Championships 2014 Greater Shepparton has recently been announced as the host for the 2014 BMX National Championships to be held from April 29 to May 4. “Shepparton last played

Member News

host to the National Championships in 2010 and have shown they have the capacity and ability to hold large events,” BMX Australia President Mr Barry Knight said.

Member Benefits

“The track and the facilities in Shepparton are first class and a favourite among riders. BMX Australia believes in leaving a legacy to the sport, that was the case from 2010

General News Contact

and it’s great that we can return in 2014 to continue to build that with assistance of the Greater Shepparton City Council”, Mr Knight said. Staff from the Visitor Information Centre and Greater Shepparton City Council events team were present at the 2013 event, where Shepparton was announced as the host venue for 2014, promoting the destination and assisting prospective attendees with

Tourism Month

bookings. The event is expected to attract a minimum 1200 individual competitors from all around Australia and approximately 3000 visitors. The majority of visitors will stay between five and seven nights. This event will further cement our reputation as a major sporting events destination in regional Australia. The event will also have wider benefits for Greater Shepparton, with an expected $5million to be injected

Click Here to ‘Like Us’

into the local economy through accommodation, hospitality and retail spending.

Superannuation Reforms The Federal Government’s upcoming stronger super reforms will impact the way businesses manage their super obligations. These informative and practical seminars will take place in various locations across Victoria and are designed to help you: • Meet your super obligations • Explain relevant changes to your employees • Understand the increases to super contributions • Understand the award and legislative changes For information, seminar dates, locations and how to register please CLICK HERE.

on Facebook for your chance to WIN a ticket to

The last time Greater Shepparton hosted this event it saw a significant increase in

the ‘Sales Edge’ workshop

participation numbers and membership, it is therefore expected this would happen

on May 21

again which will be great for our local BMX club and the sport. To read more

Save SPC Ardmona SPC is the last Australian owned fruit processor. Cheap imported canned fruit and tomatoes have put our future at risk! This affects the entire Goulburn Valley

CLICK HERE to visit the BMX Australia website.

therefore TGS encourages you to make a difference and do your bit to assist to secure

The TGS board congratulates Council’s events team and the Visitor Centre staff on

the future of the Goulburn Valley. A rally has been organised for Thursday, May 9 at

securing this major event, this is fantastic for operators and for Greater Shepparton.

1.30pm at the Shepparton Showgrounds. This is an opportunity for ALL grower’s,

Walking Guide Now Available

our fruit industry.

After a long production process, the “Walk in Greater Shepparton”guide has finally

For more information, CLICK HERE to visit the ‘Save SPCA Australian Made and

arrived. The guide includes maps and points of interests along 17 different walks

Grown’ facebook page.

workers, businesses, tourism operators and absolutely everyone to unite and save

throughout Greater Shepparton, as well as tips and information on safety and good practice, walking club details and annual events. Copies of the book are available

from the Visitor Information Centre.

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MAY 2013

HOME News from

The Board Member News Member Benefits General News

GENERAL NEWS Greater Shepparton Events Bringing Visitors To Town Below is a snap shot of the events to be held in Greater Shepparton during May - June 2013. The Greater Shepparton Tourism & Events team work with a number of groups and associations to encourage visitation through events to the region. Research shows that events deliver strong social and economic benefit along with raising the profile of our region in the minds of visitors. For more details on how you can be involved please contact the organisers or Council’s Events team on (03) 5832 9700. Event


5 - 10 May

AFL Youth




Appr. %


of visitors


to region




Girls National Mother’s Day

Tourism Month

May 12


Victoria Park





Event information

4 interstate and 2 Victorian teams will compete


in 12 games over 5 days.





May 22 - 23



4km walk and 8km run. All proceeds to the


National Breast Cancer Foundation.



Irrigation Expo.



GVRHA Qualifying Show #2


Cluster Conference GV Reining

May 25 - 26

Tatura Park

Western Horse Riding Event.

Horse Association

Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop on May 21

Lee Kernaghan

June 2

– Beautiful


Lee will be taking his new album on the road.



The show will feature new songs and all of his classic hits.

Noise Tour Tatura Rotary

June 7 - 10

and Community

Victory Hall,

7th annual show, showcasing existing and



emerging artist. The “In House Cafe” will again be a feature of the event.

Art Show June 8 - 10


Shepparton Sports Precinct

Challenge Cup



40 teams from across the state will compete


in 3 days of junior soccer action. Boys and Girls divisions in 12yo, 13yo, 14yo, 15yo, 16yo.

& Women’s Championships Moira Park

Teams compete for sled dog champion. Races

Victorian Sled

Scout Camp,


are approximately three hours through bush

Dog Classic


June 8 - 10


tracks. Heats may be cancelled if temperatures rise above 15 degrees. Spectators are welcome

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however please leave dogs at home.

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MAY 2013



News from

The Board Member News Member Benefits General News Contact Tourism Month

Please send all correspondence to: Tourism Greater Shepparton, PO Box 110, Shepparton VIC 3632 ABN: 41 505 178 163

Tourism Greater Shepparton Board Member Contacts President

Cheryl Hammer

The Churches

0410 561 934

Vice President

Gracie Sharwood GV Hotel

0419 200 473


Glenda Farrington Central Shepparton Apartments

0428 194 799


Kate Smith Marketing & Project Management

0418 382 985

Board Member Ross Graham


0428 709 848

Board Member


0411 856 263

Board Member Annabel Thomas

Prominent Group


Board Member

Big4 Shepparton East

5829 2396

Greater Shepparton Visitor Centre

5831 4400

0419 884 678

Tracey Toy

Kaye Bernardi

Council Rep Maree Glasson

Chamber Rep Morry MacKellar Shepparton Chamber of Commerce

Please submit all newsletter content for consideration by the Board to Kate Smith at by the 1st of each month. Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop

Meet the Board Members Below are your Tourism Greater Shepparton board members. Be sure to look out for details of the next Tourism Greater Shepparton members networking function where you can meet the board members in person.

on May 21

Cheryl Hammer, Gracie Sharwood, Glenda Farrington, Ross Graham, Tracey Toy, Annabel Thomas, Kaye Bernardi, Maree Glasson, Morry MacKellar Previous Page

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MAY 2013

HOME News from

The Board

TOURISM MONTH Submit Your 2013 Event Listing Now At the April meeting the TGS board discussed Tourism Month 2013 and decided

Member News

to continue Tourism Month in its existing format however with a focus of increasing the number of events within the calendar. Event listing forms are now available, please CLICK HERE to complete the form online, or email TGS at

Member Benefits to obtain a printable version that can be completed and mailed to the TGS at PO Box 110 or delivered to the Greater Shepparton Visitor Information Centre by Wednesday, July 31.

General News

Greater Shepparton Tourism Month 2012 Sponsors Thank you to the 2012 sponsors of Tourism Month. Please support these valuable sponsors who are assisting us to showcase the fantastic attractions and experiences on offer to both

Tourism Month is another great benefit of being a member of Tourism Greater

locals and visitors to the area.

Shepparton. It provides the option to promote your event within 25 000 official


Calendar of Events brochures distributed during Greater Shepparton Tourism Month each October for FREE. This is an opportunity too good to be missed, start planning now! You might like to hold an open day, have a product launch, a come and try day,

Tourism Month

festival or an expo. The options are endless. Calendar of Events brochures are distributed across Greater Shepparton and into surrounding regions therefore the ideal way to promote your event to both visitors and locals. In the past, the Calendar of Events has also been promoted via television, radio, the newspaper and an electronic copy is placed on Greater Shepparton’s

Click Here to ‘Like Us’ on Facebook for your chance to WIN a ticket to the ‘Sales Edge’ workshop

official visitor website and on the TGS Facebook page. Events raise your business profile and have the potential to increase your customer base. With so many options for marketing your event for free this is a great

rism Month


on May 21

opportunity and one that you should consider incorporating within your planning annually to grow and promote your business. Alternatively, if holding an event is not your thing, think about partnering with, or sponsoring Tourism Month, this is another great way to have your business name/

logo distributed across the region and depending on your level of sponsorship, potentially at various events.

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May 2013 Tourism Talk Greater Shepparton  

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