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FITTSKILLS 5TH EDITION LEARNING OBJECTIVES

S U I T E 3 0 0 – 1 1 6 L I S G A R S T. O T TAWA , O N K2P 0C2


LEARNING OBJECTIVES G L O B A L B U S I N E S S E N V I RO N M E N T C O U R S E O B J E C T I V E S •

Understand the current and future global business environment, from global and national perspectives

Recognize the new competencies required in the 21st century business environment and understand what it will take to master them

Initiate a framework for a strategic plan to incorporate key elements of the international business process, including market research, market entry, financing, legal aspects, logistics, documentation and transportation

CHAPTER 1: THE GLOBAL BUSINESS ENVIRONMENT—A NEWERA •

Gain an understanding of the changing global business environment

Recognize the major forces shaping the global business environment

Relate key characteristics of the global business environment directly principles, practices and development in international trade

CHAPTER 2: CANADA’S PLACE IN THE WORLD—EVOLVING AND STRATEGIC •

Understand and describe the relative position of Canada in the global business environment

Recognize major elements of Canada’s trade activities and objectives

Gain insights into Canada’s key characteristics, strengths and global opportunities

CHAPTER 3: GLOBAL TRADER, GLOBAL BUSINESS—READY FOR CHANGE? •

Understand the key factors impacting the enterprise in today's global marketplace

Identify key strategies and characteristics that ensure the competitiveness of an organization and the global trade professional

Perform a brief analysis of an organization's readiness to participate in global markets

CHAPTER 4: THE GLOBAL SUPPLY CHAIN—OPTIMIZING PATHWAY S TO TRADE •

Understand the increasing impact of global supply chains, integrative trade and multi-sourcing in all aspects of international trade

Differentiate between the different parties in a trade transaction and explore their objectives, roles and responsibilities

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Understand the mechanics of a transaction from both import and export perspectives

CHAPTER 5: TRADE AND TECHNOLOGY—THE WORLD I S THE NETWORK •

Describe how network technologies and tools have changed the fundamental processes of trade development activities

Understand the transformation of the global supply chain as a result of technology

Realize the heightened levels of market access and competition as a result of technology

Identify the various technology tools that enable global trade

CHAPTER 6: TRADE IN SERVICES—THE NEW ECONOMY •

Understand the growing importance of the service sector and how it is changing the global economic and trade environments

Identify the key differences between trade in goods and trade in services

List services being traded in each of the four modes of delivery

Outline the key considerations in contracting and delivering services

CHAPTER 7: CULTURAL CONSIDERATIONS—KNOW BEFORE YOU GO •

Describe the value of different cultures, business practices and social customs

List the basic negotiating skills required to be successful in different parts of the world

Understand how an organization needs to change to ensure that it is prepared to deal with cultural differences

CHAPTER 8: INTERNATIONAL BUSINESS PRACTICES—ETHICS AND SOCIAL RESPONSIBILITY •

Understand the importance of ethics and social responsibility in today’s international business context

Define the basic ethical challenges faced by international traders and how to deal with them

Describe the value of integrating ethical individual conduct with responsible corporate business practices for the benefit of all stakeholders in global business

CHAPTER 9: MARKET RESEARCH AND MARKETING—STRATEGIC PURSUIT OF TRADE •

Define the basic elements of market research and marketing

Recognize how marketing should fit within the organization of a global business

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Understand the “marketing mindset” required to remain competitive in the current and future global business environment

CHAPTER 10: ENTERING AND MAINTAINING THE MARKET—STRATEGIC CONSIDERATIONS •

Identify strategic options for entering a market

Outline distribution-channel options and how to manage them effectively

Describe how to maintain distribution-channel communications

Understand how to develop a strategy for establishing and maintaining a long-term presence

CHAPTER 11: TRADE FINANCE —SECURING THE DEAL •

Differentiate between the four pillars of international trade finance

Learn about traditional trade financing sources and instruments, emerging trade-finance models and alternative sources of financing

Understand the importance of risk mitigation in trade finance

CHAPTER 12: LOGISTICS AND DISTRIBUTION —DELIVERING THE GOODS •

Understand how products move in the global economy and how to make informed decisions on freight and logistics

Understand freight and logistics terminology

Recognize the current developments and issues, including global security measures, in the logistics environment

Describe issues related to local regulatory compliance

CHAPTER 13: LAW, POLICY AND REGULATION —TOWARD COMMON GROUND •

Understand the challenges in developing and securing adherence to a common set of legal and regulatory standards

Learn about the major components of the existing (and emerging) regulatory and legal framework in the conduct of international trade

Review issues such as extraterritoriality and dispute-resolution options

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CHAPTER 14: THE INTERNATIONAL BUSINESS PLAN—PUTTING IT ALL TOGETHER •

Understand why careful planning is crucial prior to implementation of international business ventures

Recognize the components of an international business plan

Understand the scope of international business initiatives

Describe the inherent risks in international trade

LEARNING OBJECTIVES I N T E R NA T I O NA L M A R K E T I N G C O U R S E O B J E C T I V E S •

Identify the main principles of marketing

Describe international marketing

Explain how to use market intelligence, promotional strategies and e-marketing for global success

Recognize the influence of cultural, political, legal and regulatory considerations on the international market environment

Explain why companies would adapt their product or service for the international market

Identify how to use marketing, pricing and personal selling strategies to achieve international marketing goals

Prepare the international marketing plan

CHAPTER 1: PRINCIPLES OF MARKETING—CUSTOMER COMES FIRST •

Define marketing

Recall the core concepts of marketing

Recognize the customer focus of all marketing activities

Identify the major role, elements and functions of marketing from planning through to after-sales service

CHAPTER 2: HOME AND ABROAD—WHAT’S THE DIFFERENCE? •

Describe how international marketing differs from domestic marketing

Explain why companies get involved in international marketing

Explain how companies get involved in international marketing

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Identify the challenges of international marketing

Describe different ways of organizing international marketing

CHAPTER 3: TARGET MARKET RESEARCH—IMPROVE YOUR AIM •

Recognize the importance of having a carefully designed market intelligence profile

Identify the challenges in gathering and using international market data

Differentiate between approaches and tools for gathering market intelligence

Explain how to use the Internet and other technologies as a source for international marketing research

Describe how to link international market research to the preparation of the international marketing plan

CHAPTER 4: PROMOTIONAL STRATEGIES—GET THE MESSAGE OUT •

Define the different promotional tools in international marketing

Recognize the special considerations when designing communication programs for international markets

Describe how to incorporate promotional strategies into the international marketing plan

CHAPTER 5: E-MARKETING—USING THE INTERNET TO SELL, SELL, SELL •

Define the main e-marketing methods

Describe the advantages and disadvantages of each e-marketing method

Identify how companies can create a sustainable competitive advantage using the Internet

Explain the opportunities and issues in international e-marketing

CHAPTER 6: CULTURAL CONSIDERATIONS—DON’T CHEW GUM IN SINGAPORE •

Define culture

Describe the impact of culture on marketing and consumer behaviour

Identify the influence of cultural differences on international business protocol, manner of negotiations and customer relationships

Explain how to adapt international marketing practices within appropriate cultural contexts of each market

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CHAPTER 7: POLITICAL, LEGAL AND REGULATORY CONSIDERATIONS— READ THE FINE PRINT •

Identify what constitutes the political, legal and regulatory environments of a market

Explain how the political, legal and regulatory environments of a market may influence business conduct

Identify the specific political, legal or regulatory provisions that will directly affect a company’s international marketing plan

Recognize the importance of the regulatory framework on the success of the international marketing plan

CHAPTER 8: ADAPTING YOUR PRODUCTS OR SERVICES—DOES THE SHOE FIT? •

Identify the factors that influence a company’s decision to make adaptations to its product or service for the international market

Recognize the challenges of developing new products for international markets

Identify issues to consider when developing international service strategies

Recognize the branding options for international markets

Explain the problems companies face when selling their intellectual property in international markets

CHAPTER 9: REACHING THE MARKET—GET FROM HERE TO THERE •

Identify different options for marketing activities within the target market

Identify different options for distributing the product or service to the international market

Recognize the challenges involved in the physical distribution of products in the international market

Explain how the internationalization of retailing affects the manufacturer’s choices for getting the product or service to the international market

Describe how marketing intermediaries and other networks can help companies get their product or service to the international market

CHAPTER 10: PRICING—KA-CHING! •

Recognize how internal and external variables influence pricing in international markets

Identify the costs companies need to consider when establishing export prices

Describe how changes in foreign exchange rates set prices in international markets

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Define the role of export credit and financing in international pricing decisions

CHAPTER 11: PENETRATING THE MARKET—SEAL THE DEAL •

Recognize the potential of the various personal selling tools for achieving success in international markets

Explain how companies can combine personal selling with marketing tools to make the international marketing plan more effective

Identify how to use personal selling to maintain ongoing contact with customers in the target market

Describe how to use the knowledge of the field sales force to identify changing customer needs and expectations in the target market

CHAPTER 12: THE INTERNATIONAL MARKETING PLAN—KNOW WHERE YOU’RE GOING •

Explain how to use the various market context elements to create an international marketing plan

Identify where companies can use international marketing tools in the international marketing plan

Recognize the importance of the various elements of the international marketing plan for establishing success targets

Identify the resources necessary to attain the targets defined in the international marketing plan

Recognize how to adapt the international marketing plan as opportunities evolve and change in the target market

LEARNING OBJECTIVES I N T E R NA T I O NA L T R A D E R E S E A RC H C O U R S E O B J E C T I V E S •

Describe the importance of well-planned and efficient research for guiding and promoting company activities

Develop research objectives that are compatible with corporate business objectives

Select suitable methods of acquiring data

Analyze and present researched data effectively

Based on research information, identify and evaluate international trade opportunities

CHAPTER 1: THE IMPORTANCE OF INTERNATIONAL TRADE RESEARCH— INCREASING THE CHANCES OF INTERNATIONAL BUSINESS SUCCESS •

Understand the benefits of timely and appropriate research

List the applications of international trade research

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Explain how international trade research can contribute to strategic planning

CHAPTER 2: MARKET AND COMPETITIVE INTELLIGENCE—STUDYING MARKETS AND COMPETITORS •

Define market intelligence

Explain how market intelligence can be used to further the business goals of a company

Define competitive intelligence

Discuss the ethics of collecting competitive intelligence

Explain why competitive intelligence is a vital component of market-research initiatives

CHAPTER 3: THE RESEARCH PROCESS—CREATING AN EFFECTIVE RESEARCH PLAN •

Design a basic research plan

Understand the importance of planning research

Implement the different stages of a research project

Estimate budgets and time requirements to complete a research project

Identify skills required for planning and conducting research

CHAPTER 4: RESEARCH OBJECTIVES—SPECIFYING THE DIRECTION OF A RESEARCH PROGRAM •

Generate research objectives that map to business objectives

Identify key research issues for companies seeking export opportunities

Identify key research issues for companies seeking import opportunities

Identify key research issues for companies seeking foreign investment

CHAPTER 5: DATA SOURCES—DETERMINING RESEARCH DESIGN AND WHERE TO OBTAIN INFORMATION •

Distinguish between primary and secondary data sources

List primary and secondary data sources

Explain the circumstances in which primary or secondary data will take precedence

Understand factors specific to international trade that the research has to take into account

Map research objectives to data sources

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CHAPTER 6: DATA COLLECTION—DESIGNING TOOLS FOR GATHERING RESEARCH •

Design the most suitable techniques for primary-data collection

Recommend data-collection strategies for market intelligence and competitive intelligence

Evaluate alternative data-collection techniques for effort and cost

CHAPTER 7: DATA ANALY SIS AND PRESENTATION—MAKING THE BUSINESS CASE •

Explain the role of basic statistics in analyzing research results

Perform quantitative and qualitative analysis of research data

Summarize and analyze research data

Prepare written reports and presentations that summarize findings

CHAPTER 8: APPLICATIONS OF TRADE RESEARCH—GUIDING COMPANY ACTIVITIES •

Explain how market intelligence can be applied to product development

Explain how market intelligence can be applied to developing marketing strategies

Describe how market intelligence can help assess new opportunities

CHAPTER 9: SUPPORTING TECHNOLOGIES—IMPLEMENTING AN INFORMATION MANAGEMENT SY STEM •

List the features of an effective information management system

Organize research information effectively

Explain how the costs and effort involved with gathering data can be reduced

LEARNING OBJECTIVES G L O B A L S U P P LY C H A I N M A NA G E M E N T C O U R S E O B J E C T I V E S •

Identify the stages of a global supply chain

Develop a well-planned supply chain management strategy to enhance a company’s competitiveness

Define the standard trade terminology used in international transactions

Identify the main types of documentation used in international trade transactions

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Manage production, inventory, delivery and returns efficiently to meet international demands and to reduce a company’s risk

Select methods to enhance supply chain performance and efficiency

CHAPTER 1: INTRODUCTION TO GLOBAL SUPPLY CHAIN MANAGEMENT— GAINING A COMPETITIVE EDGE •

Define global supply chain management

Explain why global supply chain management is a critical element in successful international trading

CHAPTER 2: PLANNING THE GLOBAL SUPPLY CHAIN—MAPPING STRATEGIES •

Develop a basic supply chain management strategy

Map the supply chain management strategy to a company’s overall business strategy

CHAPTER 3: MANAGING PROCUREMENT AND SOURCING—GETTING WHAT YOU NEED •

Assess international suppliers of raw products and components

Map out a basic agreement with international suppliers

List the methods of making payments to suppliers

Identify import and export requirements for sourced products and components

CHAPTER 4: INCOTERMS—DEFINING TRADE •

Define the International Chamber of Commerce (ICC) Incoterms 2000

Understand the application of Incoterms 2000 to international transactions

CHAPTER 5: PRODUCTION MANAGEMENT—TAKING CARE OF BUSINESS •

Map production to product demand forecasts

Manage product-testing procedures

Develop strategies for the packaging and release of completed products

Measure production performance

Identify the main areas of regulatory compliance

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CHAPTER 6: INVENTORY MANAGEMENT—SLASHING HIDDEN COSTS •

Maintain optimum inventory levels by setting up procedures for ordering, storing and delivering product stock

Plan inventory storage facilities

Select the most appropriate warehousing management option

Distribute inventory using third parties

Develop solutions for problem inventories

CHAPTER 7: MANAGING DELIVERY—SHIPPING FROM SHORES TO STORES •

Process orders

Select the most appropriate method of transportation for products

Set up a basic process for monitoring shipments and delivery

Estimate transportation costs

CHAPTER 8: MANAGING INTERMEDIARIES—BRIDGING THE GAP •

Select a freight forwarder and negotiate a transport arrangement

Select the most appropriate form of cargo insurance

CHAPTER 9: MANAGING RETURNS—REVERSING THE FLOW •

Prepare procedures for managing customer returns of defective or unwanted products

Develop a plan for managing the inventory of returned products

Implement a system to make customer refunds rapidly

CHAPTER 10: MANAGING IT—SUPERCHARGING YOUR SUPPLY CHAIN •

Identify the most appropriate IT solutions to improve your company’s global supply chain management

Prepare an effective business case that describes the benefits of implementing e-commerce and other IT technologies in the supply chain

CHAPTER 11: TRADE DOCUMENTATION—COVERING THE BASES •

Identify the main types of documents used for import and export transactions

Complete appropriate shipping documents, such as bills of lading

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CHAPTER 12: MANAGING RISKS—THE NEW SUPPLY CHAIN PARADIGM •

Explain the benefits of participating in FAST, PIP and C-TPAT initiatives

State the potential ramifications of conducting business with corporations on restricted party screening lists

Describe major security risks and the actions companies can take to minimize them

LEARNING OBJECTIVES I N T E R NA T I O NA L M A R K E T E N T RY S T R A T E G I E S C O U R S E O B J E C T I V E S •

Perform corporate strategic-needs assessments

Prepare a market entry strategy plan

Identify and evaluate market entry options against company objectives and abilities

Identify and evaluate appropriate partners and forms of partnership for various international ventures

Identify the factors involved in setting up and managing international partnership

CHAPTER 1: STRATEGIC PLANNING FOR MARKET ENTRY—DEFINING EXPECTATIONS •

Define the strategic objectives for market entry

Determine the readiness and capability of a business to enter a new market

Identify the main market entry strategies available to meet strategic objectives

Perform a basic SWOT analysis and risk-benefit analysis

Identify sources of information that can be used to select suitable markets for entry

CHAPTER 2: BARRIERS TO ENTRY—UNLOCKING THE GATE •

Describe the main barriers facing companies that want to enter international markets

Research potential issues for a given international market and company

Develop strategies for overcoming barriers that might impede or prevent market entry

CHAPTER 3: MARKET ENTRY STRATEGY SELECTION—MAKING THE CHOICE •

List the options for international market entry and distribution of goods and services

Differentiate between market entry strategies including indirect and direct exporting

Describe advantages and disadvantages of each market entry strategy

Collect information about market entry strategies of other companies in the market of interest

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Identify the tools available to support the major market entry strategies

Analyze requirements and products and match to a suitable strategy that will meet strategic objectives

CHAPTER 4: AGENTS , DISTRIBUTORS AND TRADING HOUSES— EXPLOITING EXPERIENCE •

Describe how agents and distributors can help a company enter an international market

Describe the role of trading houses in indirect exporting

Determine if using agents, distributors or a trading house might be a suitable entry strategy for a given company

CHAPTER 5: E-COMMERCE—TRADE WITHOUT BORDERS •

Describe the main steps in setting up an e-commerce operation

Identify the advantages and disadvantages of e-commerce

Determine whether an e-commerce operation might be a good market entry strategy for a given company

CHAPTER 6: STRATEGIC ALLIANCES , LICENSING AND FRANCHISING— SHARING SUCCESS •

Describe how strategic alliances can be used as an international market entry strategy

Identify the advantages and disadvantages of licensing, franchising and forms of strategic alliances

Describe the circumstances in which an international partnership might be a good market entry strategy

CHAPTER 7: FOREIGN DIRECT INVESTMENT—JOINING FORCES •

Describe the forms of foreign direct investment

Analyze whether or not foreign investment is a suitable entry strategy for a company

Distinguish between a joint venture and other forms of partnerships

Describe the forms and structures of joint ventures

Describe the circumstances in which a joint venture might be a suitable market entry strategy

CHAPTER 8: FINDING THE RIGHT PARTNER—COMPLETING THE PACKAGE •

Identify the resources available for finding and selecting partners

Establish the criteria and characteristics for selecting partners

Determine areas in which partners can bring benefits to international trade

Conduct due diligence, screen and shortlist potential partners

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CHAPTER 9: NEGOTIATING A PARTNERSHIP AGREEMENT—THE RULES OF THE GAME •

Take part in a basic partnership negotiation

Identify the major negotiating elements of a partnership agreement

CHAPTER 10: MANAGING INTERNATIONAL BUSINESS OPERATIONS— MAKING IT WORK •

Establish performance-monitoring and management criteria for export market relationships, including suppliers

Prepare a communications plan

Identify strategies for keeping international partners motivated

Develop a framework for conflict resolution

CHAPTER 11: EXIT STRATEGIES—DEGREES OF SEPARATION •

Identify the criteria for modification or termination of export market relationships

Apply market exit options to partnership contracts

Describe how a company can withdraw from a partnership, contract or investment legally

LEARNING OBJECTIVES I N T E R NA T I O NA L T R A D E F I NA N C E C O U R S E O B J E C T I V E S •

Explain the nature and scope of trade finance, particularly the “Four Pillars” of trade finance— payment facilitation, risk management, financing and the provision of information related to a transaction

Describe the impact of technology on trade finance

Compare the major products and services related to trade finance, including the role and requirement of each party to a transaction

Describe the importance of export credit agencies and international financial institutions in international trade

Discuss the importance of adequate planning relative to the financial aspects of international trade

CHAPTER 1: AN INTRODUCTION TO TRADE FINANCE—THE BOTTOM LINE OF GLOBAL BUSINESS •

Identify core concepts of financing as related to trade

Explain the need for long-term commitment to the market and the implications for careful planning around trade finance

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Define key terminology related to trade finance

Discuss the importance of establishing relationships with trading partners and financial service providers

CHAPTER 2: ANALYZING AND MANAGING RISK—MAXIMIZING THE POTENTIAL FOR SUCCESS •

Identify risk elements in international trade for the importer and exporter

Outline resources and tools for assessing risk

Describe the basics of foreign exchange and demonstrate an awareness of options in managing the associated risk

Explain the relationship between risk and the choice of payment instruments and settlement methods

CHAPTER 3: TRADE FINANCE INSTRUMENTS AND SERVICES—THE TOOLS AND HOW TO USE THEM •

Describe the various trade finance instruments and services available to importers and exporters

Discuss letters of credit, bonds, guarantees and insurance in the context of trade finance

Describe the importance of documentary compliance requirements

Demonstrate an understanding of the relationship between risk and the various trade finance instruments addressed in the chapter

CHAPTER 4: PRICING—PURCHASE, SALE AND SETTLEMENT, THE TERMS OF THE DEAL •

Identify the pricing elements to be considered when negotiating international transactions

Define the elements included in assessing transaction cost and price

Discuss the importance of Incoterms (terms of trade) in pricing

Identify common in-market pricing strategies

Describe the means of remitting funds or settling a transaction and the associated risks

CHAPTER 5: SHORT-TERM FINANCING—FOR EXPORT AND IMPORT TRANSACTIONS •

Describe sources for financing short-term transactions

Illustrate the applicability of financing for specific business or transactions

Discuss the means of leveraging account receivables or payables

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CHAPTER 6: MEDIUM AND LONG-TERM FINANCING—PREPARING FOR THE LONG VIEW •

Discuss longer-term financing alternatives

Identify the applicability of alternatives to specific types of transactions

Describe the role played by commercial banks, ECAs and development banks in supporting capital goods exporting

Identify and describe documentary requirements of longer-term financing

CHAPTER 7: EXPORT CREDIT AND INSURANCE AGENCIES—PARTNERS IN TRADE FINANCE •

Discuss the nature and importance of export credit/insurance agencies (ECAs)

Describe the role and various models of ECAs

Describe the relationship of ECA products to other trade finance solutions

CHAPTER 8: TECHNOLOGY AND TRADE FINANCE—ENHANCEMENT; TRANSFORMATION; TRANSPARENCY •

Describe the impact of global network technologies on the trade finance environment

Discuss emerging, technology-enabled models in trade finance

Define and discuss the concept of "virtualization" of traditional trade finance instruments

CHAPTER 9: THE FINANCIAL PLAN—PUTTING THE RIGHT INSTRUMENTS IN PLACE •

Describe the financial elements necessary to undertake successful planning for exporting and importing business

Discuss the need for long-term financial commitment to import/export ventures

Identify and understand all the key elements of a pricing strategy

Describe the relationship between financing and competitiveness

LEARNING OBJECTIVES L E G A L A S P E C T S O F I N T E R NA T I O NA L T R A D E C O U R S E O B J E C T I V E S •

List the important clauses that should be included in international trade agreements

Explain the significance of international treaties and conventions

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Explain the significance of “choice of law” and “jurisdiction” in international contracts

Identify the basic provisions of the WTO and NAFTA

Propose ways to limit product defects liability in international markets

List the reasons why intellectual property, trademarks and inventions must be protected in the global market

Explain the significance of competition laws and U.S. anti-trust laws

Identify the basic rights and obligations of buyers and sellers outlined by international sale of goods laws

Describe the legal issues that arise when engaging in electronic commerce

CHAPTER 1: AN INTRODUCTION TO INTERNATIONAL TRADE LAW •

Define international trade law and understand its major branches

List the different sources and subjects of international law

Explain the role of some of the organizations that aim to harmonize international business law

Identify the major legal systems and courts in the world

CHAPTER 2: GLOBAL TRADE AGREEMENTS AND REGIONAL ECONOMIC BLOCS •

Describe the basic provisions of the World Trade Organization

Identify measures used to prevent unfair trading practices

List the major international trade agreements

CHAPTER 3: INTERNATIONAL CONTRACTS •

Describe the role of contracts in international commerce

List some of the common contracts terms

Explain why it is essential to understand cultural norms when negotiating contracts

Discuss fraud in international contracts

CHAPTER 4: LEGAL ASPECTS OF THE INTERNATIONAL SALE OF GOODS •

Explain when the Vienna Convention applies to a contract

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List the important information that must be included in an export sales agreement

Describe the purpose of a commercial invoice

Describe the major types of product liability that can be brought internationally

CHAPTER 5: INTERNATIONAL PARTNERSHIP AGREEMENTS •

List the legal issues that must be addressed in agreements with foreign partners

Explain the impact of local laws on contracts with foreign partners

CHAPTER 6: INTERNATIONAL INTELLECTUAL PROPERTY LAW •

Understand the fundamental elements of intellectual property rights

Describe how intellectual property can be protected by international treaties and national laws

Identify the basic elements contained in a licensing agreement

Recognize the importance of the protection of the IP rights of SMEs

CHAPTER 7: INTERNATIONAL COMPETITION AND ANTITRUST LAWS •

Describe the types of behaviours that are prohibited by international competition and antitrust laws

Contrast the competition law system in the main geographic regions of the world

CHAPTER 8: PAYMENT AND FINANCIAL ASPECTS OF INTERNATIONAL CONTRACTS •

Describe non-payment risks encountered in international trade

Define letters of credit

Explain the rules that give letters of credit value in international commerce

List other forms of financing used in international business

CHAPTER 9: INTERNATIONAL TRANSPORTATION OF GOODS AND INSURANCE •

Describe the legal impact of various contracts of carriage and insurance for international transport of goods

Explain the legal significance of notice periods and limitations of liability

Evaluate the various forms of insurance required to cover risks of damage, loss, rejection, non-

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payment, delay and non-performance

CHAPTER 10: E-COMMERCE IN INTERNATIONAL BUSINESS •

Explain the main international laws and regulations affecting how trade is conducted online

CHAPTER 11: RESOLUTION OF DISPUTES •

Explain why litigation should only be considered to resolve disputes after mediation and arbitration have failed

Discuss measures that can be included in contracts to anticipate further disputes

CHAPTER 12: EMERGING ISSUES IN INTERNATIONAL TRADE LAW •

Describe the emerging issues involved with international trade

CHAPTER 13: BUSINESS LAW IN CANADA •

Identify the sources of Canadian Law

Distinguish between Canadian common law and civil code law

Identify the forms of doing business in Canada

Understand the various laws that affect business in Canada

CHAPTER 14: CONTRACT LAW AND THE SALES OF GOODS IN CANADA •

Identify the rights and obligations under both common law and civil law implied by contracts and letters of intent

State the origins of Canadian contract law

Describe how an enforceable contract is made under common law and Quebec civil law

List the basic rights and obligations imposed on buyers and sellers in Canadian law

Identify the methods by which unpaid sellers in Canada can protect their rights to payment

LEARNING OBJECTIVES I N T E R NA T I O NA L T R A D E M A NA G E M E N T C O U R S E O B J E C T I V E S •

Apply an understanding of key international trends in the development of a global strategy and

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international business plan •

Determine the competitive advantages of a company in the global market and design a suitable corporate structure for international business success

Prepare an international business plan

CHAPTER 1: GLOBAL ECONOMIC TRENDS AND DRIVERS •

Demonstrate how managers need to anticipate, plan for and respond to the main trends driving change in the international economy

Illustrate how decision-making techniques are used in the management of international trade

CHAPTER 2: MANAGING FOR INTERNATIONAL COMPETITIVENESS •

Identify sources of competitive advantage in the international marketplace

Apply the sources of competitive advantage to a specific company or business

Illustrate how to position a company vis-à-vis its competitors

CHAPTER 3: THE MANAGER AS PLANNER •

Apply the concepts of vision and strategy to planning and operations in an international enterprise

Demonstrate how to develop a corporate strategy

Demonstrate how to link a broad global vision to a long-term strategy and a practical short-term action plan

CHAPTER 4: THE MANAGER AS ORGANIZER •

Apply the organizational elements that support international trade activities

Compare the organizational models typical of international trade

Illustrate the roles and qualities expected of a manager in the role of an enterprise organizer

CHAPTER 5: MANAGING VIRTUAL CORPORATIONS AND STRATEGIC ALLIANCES • Demonstrate how international partnerships have changed the corporate landscape • Apply different types of partnership models to specific enterprises • Use the key factors involved to enter into, manage and maintain successful partnerships

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CHAPTER 6: MANAGING INTERNATIONAL RISK • Illustrate how key risks affect international trade • Apply mitigation strategies that can avert or minimize risk • Demonstrate how performance measurement can be used to manage risk

CHAPTER 7: CONTROLLING THE INTERNATIONAL ORGANIZATION • Illustrate which enabling technologies are most relevant to international trade management • Demonstrate how technologies can be sourced, designed and deployed in an enterprise • Use technologies for planning, process optimization and risk management

CHAPTER 8: A GLOBAL APPROACH TO MANAGING MONEY •

Demonstrate how an international company’s finances can be affected by external factors

Evaluate an opportunity in terms of the investment required

Define the amount and type of financing required

CHAPTER 9: MANAGING FOR INTERNATIONAL INNOVATION •

Identify and apply innovation potential within a company

Demonstrate how innovation can be managed to enhance operations of a global enterprise

Apply the resources available to identify innovations as well as potential innovation partners

CHAPTER 10: MANAGING A MULTINATIONAL WORKFORCE •

Outline critical factors to the development of human resources in support of international trade

Apply cultural factors in the creation of a harmonious workforce

Use an understanding of cultural difference to address challenges arising from the employment of an international workforce

CHAPTER 11: THE MANAGER AS COMMUNICATOR • •

Illustrate the use of communication vehicles within a corporate environment Apply communication techniques specific to corporate objectives in setting strategic directions and resolving problems

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CHAPTER 12: THE MANAGER AS LEADER •

Illustrate what leadership qualities are relevant to an international enterprise

Demonstrate how an understanding of leadership can motivate employees

Apply the recognized characteristics of leadership to management challenges in international enterprises

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FITTskills Learning Objectives  

Graduates of FITTskills are bringing a new level of expertise and accountability to international trade. Using their carefully developed ski...

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