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C H I C A G O H O U S I N G

M A R K E T 2017

Condos

Single Family Homes

$1,021,311

Average Sold Price

$556,792

110

Average Market Time (Days)

41

97%

List to Sold Price Difference

99%


KlopasStratton Team Berkshire Hathaway Home Services KoenigRubloff Realty Group 980 N. Michigan Ave., Chicago, IL 60611 1644 N. Damen Ave., Chicago, IL 60647


1040 N. LAKE SHORE #6D


A B O U T US 2017 TOP

over

20

$73M

agent in all of Cook County

1

# 1% of all agents in Chicagoland, for last 11 years consistently

5

AGENT

in BHHS KoenigRubloff Gold Coast Offices

5

rating on Zillow

16 years in business

KlopasStratton.com

TOP

100

in the nation of all BHHS agents


1845 N. KEDZIE UNIT #2


TH E TE A M

S

ophia has a Master’s Degree in Interior Design which assists her buyers in stepping back and noticing the appeal of different properties. Certain things that buyers may overlook, Sophia notices. For the piece of property that has everything a buyer wants, but is missing “that-littlesomething”, Sophia Klopas can fix it. Her approach gives buyers a unique vision of their property and a great understanding of what will help in a re-sale later on. On the selling side, Sophia’s background is extremely strong. Having unbelievable taste and great experience in design, she is able to look at a listing and tell the owner(s) what is needed for a quick and profitable sale. Sophia and her husband moved to Bucktown over 19 years ago, on a hunch that the neighborhood would come around. Happily they were right, and still call Bucktown home today. comes from a finance background and has been heavily involved with the real estate market Jason since 1998. Since stepping into the Board of Trade 16 years ago, Jason always kept an eye on

the housing market. Jason began to acquire real estate his first year in the financial market and used his economic approach of increasing and decreasing holdings as he continuously weighed out the risks and rewards of all his properties. As his love for real estate grew, he knew this was something he wanted to dedicate himself to. Jason prides himself on examining a client from heart to mind, the passion one has for a piece of property and assessing a property’s fair value. Jason understands that not only will his clients consider this place their home, but for most people, their largest single investment. Jason lives in Roscoe Village with his family.


Chris’s determination, professionalism and insistent strive for perfection make for a work ethic that can’t be beat. Joining KoenigRubloff in 2013, Christopher comes to our company with a bachelor’s degree in Economics from the University of Iowa. He enters the real estate business from the sports marketing industry; in addition to an extensive background in hospitality and restaurant management. Born in Houston, Texas, Chris moved to the Midwest at a young age to the north shore suburbs of Chicago. Chris Johnson 847-650-9507 cjohnson@koenigrubloff.com


3 1 2 3

Q U E ST I O N S TO A S K W H E N I N T E RV I E W I N G A N AG E N T:

. Who will be showing our home to potential buyers?

. How knowledgeable are you about my neighborhood?

.H  ow will your marketing focus on my home?

1929 N. SEDGWICK #A


The KlopasStratton Team assures that the agent you put your trust in and hire will be the agent showing your home. We never do lockbox showings. The KlopasStratton Team has lived and worked in Chicago for 16 years. This enables us to sell not only your home but also a lifestyle. The buyer will know all the benefits your neighborhood has to offer! All KlopasStratton Team marketing materials are customized for your home, driving buyers to your property. In other words, the marketing starts and stops at your home.


1927 W. CORNELIA


L I ST I N G P RO C E S S


1929 N. SEDGWICK UNIT A


PRE-LISTING MARKETING


STAGING Not every home needs to be staged, but it is a proven fact homes that are staged lead to an increased sale price and shorter market time.

SOLD IMMEDIATELY AFTER STAGING

VIRTUAL STAGING If you choose not to have your home staged, we offer virtual staging as an alternative. Virtual staging is equally effective as regular staging. The process can take longer but is still beneficial to process of selling your home.

UNSTAGED HO M E

VI RTUALLY STAGED HO M E


1767 N. HOYNE UNIT K


1927 W. CORNELIA


PHOTOS, VIDEO & FLOORPLANS We work with professional photographers to ensure the beauty of your home is captured and always on display. High resolution photos enhance a buyer’s perception of value and are critical to a successful marketing campaign. Our marketing collateral will include a first-person perspective walk-through video filmed in 4K quality. Being a less utilized medium in the real estate industry thus far, we believe these videos increase buyer interest and overall curiosity about your home. In addition to professional photographs for print and digital advertising, we create custom digital 3D floorplans (Matterport) so potential buyers can virtually walk through your home even when they are not physically there. We like the online experience to mimic a first showing.

3D FLOOR PLAN/VIRTUAL WALK-THRU


1519 N. WICKER PARK


MLS & AGGREGATES Once a listing goes “live” on the MLS, it feeds to online aggregate sites such as Zillow, Trulia, and Realtor.com. These sites offer your property exposure directly to the buyer. The KlopasStratton Team subscribes to “premiere” placement. This subscription allows us to enhance our listings, above and beyond MLS and broker auto feeds. These three websites have become the “go-to” for most homebuyers. Due to our affiliation with these sites, buyers are given the listing agents’ contact information instead of being sold as a lead to a random agent. This ensures the buyer can contact the KlopasStratton Team, who can best answer all the information about your home.

TOP AGENT NETWORK Before listing your property on the MLS it may be posted on TopAgentNetwork.com, with your permission and time permitting. TAN is a private online community comprised of the top 10% of realtors in the Chicagoland brokerage community.


ZILLOW “COMING SOON” Generating interest early on is mission critical. We post all our listings on Zillow as a “Coming Soon” listing before they hit the MLS.

REVERSE PROSPECT Once your listing is in the “draft” stage in the MLS, we are able to see matching searches for your home through a process called Reverse Prospecting. We email the agents with matching criteria information about your home along with the marketing materials. We are extremely proactive in getting the information about your house in front of the buyer as quickly as possible.


1453 W. FLETCHER


2635 N. MOZART


ACTIVE LISTING MARKETING


3100 N. SHERIDAN #5E


PROPERTY WEBSITE A property specific website will be designed for your home with a unique URL (ex: www.3904Seeley.com) ensuring that site visitors see your property alone, not our other listings. Our exclusive marketing plan will include this URL on all materials and signage, driving the online traffic solely to your home. Visitors to your property website can view: • photos • interactive floorplans & video • maps of the area • the walk score

BROCHURES & POSTCARDS The story of your home unfolds with a beautiful property brochure. All our listings receive high quality, durable brochures that showcase your home in its best light. Each brochure is complete with multiple large scale photographs, floorplans and expansive neighborhood information.

3904 N. SEELEY K L O P A S S T R AT T O N

3904Seeley.com


RETARGETING & MOBILE ADS Using innovative advertising networks like AdWerx and Zillow ads, we extend the reach of traditional real estate advertising. Retargeting ads follow you around the web without utilizing personal information. It tracks a person who is looking for a home in your neighborhood, placing ads for your home as they visit various websites. Adwerx takes online ads beyond real estate websites to a vast network of news and information websites including CNN.com, ESPN.com, Amazon.com, and hundreds more.

REVERSE PROSPECT - LIVE Now that your listing is live, agents can email your listing to their clients through the MLS. Again through reverse prospecting, we can see who has emailed your listing to a client, indicating their interest level in the property. Prior to an open house, we reach out to every agent whose client has indicated interest in your property and let them know about the upcoming open house.


2130 N. LINCOLN PARK WEST #11S


3904 N. SEELEY


SOCIAL MEDIA We are very active social media users, and advertise all of our listings on Facebook, Twitter and Instagram. Our social media network reaches friends, clients, and our real estate agent relationships. Vivid and eye catching posts have resulted in quite a few pre-market sales. We post twice a day, on all platforms. Content includes announcing “Just Sold”, “Just Listed”, “Price Reduced”, “Open Houses”, and teasers of “Coming Soon” projects.

OPEN HOUSE Nothing compares to seeing a home in person. An open house is a great way to bring in people who have interest in the property. Once potential buyers see the house in person, they may want to call it home! Brochures and MLS sheets are given to all visitors of our open houses.


1848 W. CORTLAND


SALES& RE V I E WS

3300 N. LAKE SHORE #10A


R ECENT L IST S IDE S ALES ADDRESS

NEIGHBORHOOD

LIST PRICE

SOLD PRICE

1040 N. Lake Shore #6D

Gold Coast

$2,750,000

$2,600,000

419 W. Oakdale

Lakeview

$2,595,000

$2,390,000

3904 N. Seeley

North Center

$1,995,000

$1,925,000

1131 W. Lill Ave

Lincoln Park

$1,949,900

$1,920,000

1848 W. Cortland

Bucktown

$1,895,000

$1,850,000

1927 W. Cornelia

Roscoe Village

$1,495,000

$1,495,000

1929 N. Sedgwick #A

Lincoln Park

$1,499,000

$1,475,000

1519 N. Wicker Park

Wicker Park

$1,400,000

$1,250,088

1005 W. Webster #4E

Lincoln Park

$1,160,000

$1,195,000

2725 W. Chanay

Logan Square

$1,150,000

$1,150,000

2635 N. Mozart

Logan Square

$1,195,000

$1,150,000

25 E. Superior #1206

Gold Coast

$1,125,000

$1,050,000

1555 N. Astor #6NE

Gold Coast

$950,000

$950,000

1259 W. Adams #6

West Loop

$949,900

$900,000

2922 N. Seeley

Lakeview

$850,000

$850,000

5714 N. Hermitage

Edgewater

$777,500

$777,500

2838 W. Eastwood

Edgewater

$799,900

$775,000

1767 N. Hoyne #K

Bucktown

$750,000

$750,000

1048 N. Hoyne #1

Ukrainian Village

$749,900

$725,000

1000 W. Washington #433

West Loop

$650,000

$650,000

3100 N. Sheridan #5E

Lakeview

$555,000

$555,000

240 E. Illinois #1809

Streeterville

$499,900

$490,000

860 W. Blackhawk #1705

Lincoln Park

$400,000

$385,000


R ECENT B UY S IDE S ALES ADDRESS

NEIGHBORHOOD

LIST PRICE

SOLD PRICE

4 E. Elm #20N

Gold Coast

$2,500,000

$2,400,000

1122 W. Montana

Lincoln Park

$1,900,000

$1,800,000

1927 W. Cornelia

Roscoe Village

$1,495,000

$1,495,000

5351 N. Magnolia

Lakewood-Balmoral

$1,499,000

$1,417,500

1519 N. Wicker Park

Wicker Park

$1,400,000

$1,250,088

2 W. Delaware #805

Gold Coast

$1,300,000

$1,225,000

2128 W. Ohio

Ukrainian Village

$1,249,000

$1,218,888

40 N. Carpenter #PHS

West Town

$1,150,900

$1,229,900

2721 W. Chanay

Logan Square

$1,100,000

$1,080,000

1730 W. Barry

Roscoe Village

$1,099,000

$1,050,000

2023 N. Winchester

Bucktown

$1,050,000

$1,050,000

4740 N. Maplewood

Lincoln Square

$1,150,000

$1,015,000

2520 W. Cullom

Lincoln Square

$1,049,000

$1,000,000

2117 N. Winchester

Bucktown

$975,000

$975,000

2030 W. Rice #2

Ukrainian Village

$879,000

$879,000

1302 N. Hoyne

Wicker Park

$874,900

$875,000

2922 N. Seeley

Lakeview

$850,000

$850,000

2550 N. Kimball

Logan Square

$850,000

$835,000

1915 W. Diversey #501

Lakeview

$649,000

$660,500

1920 W. Cortland

Bucktown

$800,000

$818,000

1304 N. Hoyne

Wicker Park

$599,900

$750,000

2046 W. Evergreen

Wicker Park

$749,000

$742,900

2223 W. Wabansia #1E

Bucktown

$699,900

$696,000


“The KlopasStratton team is, quite frankly, the most knowledgeable group I’ve ever met - and this is coming from someone who has worked in the residential lending industry for 15 years. Whether buying or selling, you’d be hard pressed to find someone better to represent you. They sold my condo for 12k more than another seasoned agent was going to list it.” - James Dugan, Ukrainian Village


“The KlopasStratton team handled an emotional and complex estate sale situation with extreme professionalism and efficiency. Their knowledge and experience made for a smooth and very successful sale process. I would highly recommend them for any residential real estate transaction.� - George Marks, Gold Coast


National Association of Realtors

2 0 1 7 P RO F I L E O F Buyers & Sellers

Married

Single Women

Single Men

66%

17%

7%

35% Average Buyer

45

yrs

First-time buyers made up of all home buyers Average 1st Time Buyer

Average Repeat Buyer

36

52

yrs

yrs


1131 W. LILL


KlopasStratton.com

@KlopasStratton

@KlopasStratton_Team

@KlopasStrattonRealEstate

Sophia

312.927.0334

Jason

312.415.1551

sklopas@koenigrubloff.com jstratton@koenigrubloff.com Š BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.

Chicago Listing Presentation - Chris  
Chicago Listing Presentation - Chris  
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