Le Portfolio Kayla Vandervort
Table de Matieres
Snapshot Resizing Work
Selections Window Image Will and the Smart Car Africa Fish Top of House Lobster House with Car Layer Masks and Gradients Mountain Climbing Retouch Face Crewing on the River Zen Statue Self Portrait
5 5 6 6 7 7 8 8 9 9 10 10 11 11
Pencil One Inch Boxes NHL Logo QU HS Computer Programming Competition Logo Foursquare Design
12 12 13 13 13
Galapagos Magazine Time Magazine
Will the Smart Car
Top of House
House With Car
Layers , Masks, Gradents
Crewing on the River
1 inch boxes
NHL + QU Logo
Positive and Negative Space
Styles of Layout
Fundamentals of Color
Positive space is a form or object that, to the eye, appears to exist. Negative space is everything else around or within the object, or the “empty” spce left over.
Layots are divided into two basic styles: symmetrical and asymmetrical.
Additive and Subtractive Primaries
Negative space works to support the positive image in any given area. White space creates tension and contrast. Examples: If you place a single dot in the center of a relatively large square of white paper, far from disappearing, the dot becomes emphasized. The expanse of white space highlights the focus of the dot.
The symmetrical approach is based around a central axis. This type was tradiionaly first started in printed books and manuscripts. Assymetrical style is the opposite. It is non-centered, dynamic, and assciated with 20th century modernism and contemporary design. This type of design is also primarily ranged to the left. If ranged to the right, it is usually kept to a few lines due to the lack of ease or reading from right to left.
RGB - additive colors CMKY - subtractive colors The color on a computer monitor (RGB) will not look the same as color that is printed (CMYK) Pantone “Flat color” or “spot color” is an additional color used in a layout. A Pantone Matching System (PMS) is a universal system for selecting colors. It is mixed from 15 pigments, and is usually used for print color. Color Legibility
A particular group of forms Prominent designers are can come together to supArmin Hofman, Wim Crowel, port each other and comand josef Muller-Brockmann. pete in a way that the space is given form by the positve elements
Many factors can influence color perception. Good color legibility is achieved when ground and color are opposites. Conrast is the key to legibility, which means a good knowledge of the color wheel is also key.
Published on Jul 27, 2010