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KKPD Partners in Diagnostics

INTRODUCING KKPD


KKďƒŤPD Partners in Diagnostics

Who Are We?

We started KKPD because we felt that there was strong need for a company that specializes in helping IVD companies develop their European market position. Before founding KKPD, we worked with a number of major IVD manufacturers in several functions. We have been integral in the launch of several new products ranging from a single test to a complete automated laboratory system and consequently are fully aware of the challenges associated with any new product introduction. Between us, we have over 20 years experience in the healthcare business. From our offices in Munich, Germany we are well placed in the heart of Europe to provide easy access to the entire European market.

PAUL KENNY

JANINE KUKULA

- Was born in the UK and has lived in numerous countries throughout Europe. - Started his career working in the clinical laboratory before joining industry. - Over the years has accumulated a vast knowledge of the healthcare market and has been involved in multiple major product launches throughout the world. - Has worked at all levels of the medical device market including sales, customer support, marketing and regulatory affairs. - Has presented at many international congresses including the IFCC, AACC and EGTM.

- Is a native German. - Has a strong background in molecular biology and a broad experience in medical devices. - Has worked in sales, customer support, clinical trials and marketing. - Has a strong knowledge of the German speaking markets and the specific issues associated with them.


KKPD

What Is Our Focus?

Partners in Diagnostics

• European Business Development • Scientific Consultancy


KKďƒŤPD Partners in Diagnostics

European Business Development


KKPD

European Business Development

Partners in Diagnostics

The biggest challenge to a new product or company is to define its position and develop its presentation to the market place. KKPD can help you by: • Defining the best strategy to sucessfully enter the European market. • Identifying opportunities for your product and then help realize these in the target market and customer sites. • Converting your knowledge base into product benefits and key messages. • Representing your company and your product in Europe. Presenting the product and its performance at trade shows/ congresses etc. to stimulate further interest.


KKPD

European Business Development

Partners in Diagnostics

The people of KKPD have many years experience of supporting market introductions of new or novel products to the IVD market. • We have introduced a variety of products to the European market.

• We have supported product introductions in different roles - sales and marketing, clinical trial coordination, customer support, regulatory affairs and quality assurance. We are familar with all aspects of a succcessful market introduction. • We have seen other companies trying to introduce new products without success and we can help you to avoid the mistakes the made.


KKďƒŤPD Partners in Diagnostics

Scientific Consultancy


KKPD

Scientific Consultancy

Partners in Diagnostics

We provide scientific consultancy/support in a number of areas: • Evaluation of new devices • Clinical/Technical advice concerning new and existing applications of tests • Research market potential/reimbursement issues • QA/RA expertise • Marketing and product documentation


KKPD

Current Activities

Partners in Diagnostics

• Today we are actively involved in the sales, marketing and support of a number of novel therapeutic drug monitoring assays. • We are working with an extensive network of laboratories, clinicians and pharmacologists throughout Europe.

• We regularly represent these organisations at scientific congresses and give product presentations. • We are developing a market place for these assays from the “ground up”.


KKďƒŤPD

Contact us

Partners in Diagnostics

For further information, please contact us at info@kkpd.net

KKPD Services  

Brief overview of KKPD, who we are and what we do

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