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March 26-29 Boca Raton Resort & Club Boca Raton, Florida



Join Us To Be Stronger Together

ABA & B&CMA Invite You to Join Us to Be Stronger Together! Join industry leaders to: • • • • •

Develop new connections Reinforce existing relationships Exchange ideas Find solutions for baking businesses Get an update on the ABA B&CMA merger • Hear from high-profile business and industry speakers “The value proposition and the relevancy that each of our organizations brings to to the table together will be much greater than the two parts.” — Robb MacKie, President & CEO, American Bakers Association

“By working together and capitalizing on the strengths of both ABA and B&CMA, we will provide higher levels of service and value for our members and organizations.” — B&CMA Past Chairman Bill Quigg,

Register Today at

Richmond Baking Co.

Convention Schedule Saturday, March 25 (Meetings by Invitation) 8:00 am – 12:00 pm 11:00 am – 2:00 pm 1:00 2:00 2:00 3:00 7:00

pm pm pm pm pm

– – – – –

5:00 3:00 6:00 4:00 9:00

pm pm pm pm pm

IBIE Committee ABA Policy Planning Session with ABA Executive Committee & Policy Chairs QBA Meeting Audit & Finance Committee Meeting AIB Meeting ABA Executive Committee Meeting ABA/ATBI Boards Dinner

Sunday, March 26 8:00 am – 1:00 pm IBA Meeting (By Invitation) 8:30 am – 12:45 pm

ABA Board of Directors Meeting & Lunch (By Invitation) 12:45 pm – 1:15 pm

New Attendees Reception If this is your first ABA Convention, this is a great opportunity to meet ABA Board members, ATBI Ambassadors, and fellow first-time attendees — ABA welcomes and encourages all B&CMA members to attend! Sponsored by B.C. Williams Bakery Service 1:30 pm – 4:15 pm

ABA All Membership Meeting (All Welcome) Highlights include:

• • • • •

Welcome from ABA President & CEO Robb MacKie State of ABA — Chairman Fred Penny, Bimbo Bakeries USA ABA and B&CMA Merger Vote ABA Policy Priorities Update from Government Relations Team Grain Foods Foundation Dialogue — “Fresh Take Talks”

Membership Meeting Refreshments Sponsored by Lallemand/American Yeast Division

4:30 pm – 5:30 pm

NextGenBaker Reception 6:00 pm – 7:30 pm

Welcome Reception

Officially kick-off your convention experience by catching up with old friends and meeting new colleagues at this opening reception. Sponsored by The Millers: ADM (Archer, Daniels, Midland), Ardent Mills, Bartlett Milling Company, Bay State Milling Company, Grain Craft, Miller Milling Company and North Dakota Mill

Monday, March 27 6:45 am – 7:30 am

ATBI Board of Directors Meeting (By Invitation) 7:30 am – 9:15 am

ATBI Breakfast “Strategic Leadership and Crisis Management” General John Allen — Four-Star Marine Corps General (Retired)

General Allen will discuss the crucial elements of leadership and leading an organization in times of crisis. He leads audiences through the process of making time-sensitive decisions that involve risk and explains how to manage competing priorities. Sponsored by Bundy Baking Solutions, Lawrence Foods, Mother Murphy’s Flavors and StarPak LTD

Join Us to be Stronger Together

Convention Schedule Monday, March 27 (Continued) 9:30 am – 12:00 pm

Morning Business Session Sponsored by Bemis

Panel Presentation: “Disruption — Business as Unusual” The baking business is encountering a variety of disruptions including fast and vast changes in commerce, consumer preferences, and the supply chain. This requires bakers to be more in tune with customers’ changing needs and open to new sales avenues to drive top-line growth. Panel Sponsored by Dawn Foods, Inc. This panel will explore: What changes is the industry seeing with the consumer, consumer preferences and the channels used to connect with the consumer? How relevant is disruption to the baking industry? Is it just hype or are we seeing real change? What does all of this mean for the baking business and how do we deal with this disruption? Where are the emerging opportunities for bakers and how should they position themselves? Featured Panelists: • Moderator: Cyrille Filott, Rabobank • Aline Clavellina, Grupo Bimbo • Danielle Gould, Food+Tech Connect Two more speakers will be announced in the near future.

“Jump Starting Bakery Sales: Evolving from Category Management to New Shopper-Centric Retailing” Renown Category Management Experts: Jean-Michel Fally — Principal of Deloitte Consulting Win Weber — CEO of Winston Weber & Associates This session will reveal the core elements of the shoppercentric retailing business. These two renown experts will identify what bakers need to know to position themselves to take advantage of the evolution away from the category management model. They will review the key components of shopper-centric retailing; the advanced shopper solutions planning process; retailer operational changes and the implications for bakers as a key suppler relationship. This coming evolution will be a key factor in driving industry growth in the future. Sponsored by Middleby Bakery Group

12:00 pm – 1:30 pm BBQ Luncheon (All Welcome) Break bread together and recharge between business sessions. Sponsored by Burford Corp., Colborne Foodbotics, Corbion and Lockton Companies

DuPont Nutrition & Health Clavellina


12:00 pm – 1:30 pm Spouse Event — TBA More information will be sent to members in the near future.

Monday Afternoon Refreshments Sponsored by




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Convention Schedule Monday, March 27 (Continued) 1:30 pm – 3:00 pm

Afternoon Business Session Sponsored by MGP

“Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business” Jason Dorsey — Bestselling Author and Millennials Expert With four generations in the workforce and five generations in the marketplace, companies today are faced with unprecedented generational challenges. Dorsey will discuss how this generational divide makes bakers’ jobs more important, yet more difficult than ever. Dorsey will share surprising data, firsthand stories, and step-by-step actions that will help to drive sales, communication, engagement, recruiting and more.

Speaker Sponsored by Berry Plastics and The Peerless Group

4:00 pm – 5:00 pm

PAC High Donors Roundtable (By Invitation)

Political insider Dana Perino will provide behind-thescenes insight into the political climate in Washington with American Bakers PAC VIP Members. Sponsored by Bundy Baking Solutions 6:00 pm – 7:30 pm

Cocktail Reception

Enjoy cocktails and hors d’oeuvres while networking and socializing with industry colleagues at this popular event. Sponsored by Bemis

7:30 pm – 9:30 pm

American Bakers PAC Dinner (By Invitation) “Politics in Washington — What’s Ahead for America?” American Bakers PAC Speaker: Dana Perino — New York Times bestselling author and Co-host of Fox News Channel’s The Five Former White House Press Secretary and public relations expert Dana Perino will share her insights on presidential transitions and communication strategies, and give a behindthe-scenes understanding of media and messaging in today’s political climate. Dinner Sponsored by Markel Food Group

ABA Thanks Additional Sponsors: Wi-Fi Service on Sunday and Monday Sponsored by Bellarise Room Key Cards Sponsored by Cain Food Industries, Inc. Convention Amenity Sponsored by Manildra Group USA Digital Dailies The Austin Company Wine Welcome Gift from Lallemand/American Yeast Division Lanyards Sponsored by Formost Fuji Corporation General Sponsors Kalustyan Corporation and toolBox Software North America Inc.

Join Us to be Stronger Together

Sports Day! Tuesday, March 28 6:30 am – 7:15 am

Golf Breakfast

Sponsored by D. Thomas & Associates, Dunbar Systems, Inc. and LeMatic, Inc.

1:15 pm – 2:30 pm

Sports Lunch (All Welcome)

All ABA Convention attendees are welcome Sponsored by ABM and Intralox

2:15 pm – 5:00 pm

Tennis Tournament

6:45 am – 1:00 pm

24th Annual Paul Abenante PEC Golf Tournament


The golf tournament is open to all attendees, spouses and guests, but is limited to 144 players. This is a shotgun start, scramble-format event. Pairings based on handicaps. To participate, sign up when you register. The golf fee is $175 per person. Sponsored by BEMA, Buhler Inc., Kwik Lok Corporation, and sponsoring member companies of the Allied Trades of the Baking Industry

Join us on the courts of the Boca Raton Resort & Club as we serve up fun-filled, exciting, championship matches. Beverages and prizes will be provided. Attendees, spouses and guests are welcome. Sign up when you register. Fee is $50 per person. Sponsored by Barth Packaging Inc.

Beverage Carts: SPF and Rehrig Pacific Co. Tournament Prizes: AMF Bakery Systems J&K Hole-in-One Contest: J&K Ingredients Golf Amenity: Kwik Lok Corporation and SPF Golf Caps: Shick Solutions Trophies: Commercial Food Sanitation LLC, an Intralox Company Golf Balls: DuPont Nutrition & Health

Golf Pros

Sponsored by ATBI, Red Star Yeast Company LLC, and McGahee, Lacy & Associates — Packaging Specialists Dennis Satyshur, Head Pro, Caves Valley Golf Club, is back and will be helping golfers hone their skills on the course.

5:30 pm – 7:30 pm

Farewell Reception — “1940’s Bon Voyage” — Join us as we go back in time for this 1940’s wartime-inspired reception. Wear any American wartime garb you might have handy, or just dust off any fun vintage attire in your closet and get ready to swing the night away as we close out the 2017 ABA Convention! Sponsored by AB Mauri and Kwik Lok Corporation

Wednesday, March 29 7:30 am – 9:00 am

Get-Away Breakfast

Grab a bite to eat or a cup of coffee and say goodbye to fellow attendees before catching your flight back home.

Dan Boever, World Long Drive Champion and trickshot artist — among the most popular performers on the golf exhibition circuit.

2017 ABA Convention | March 26-29 | Boca Raton Resort & Club

See You Next Year! 2018 ABA Convention April 14-18 The Phoenician Scottsdale, Ariz.

Hotel & Registration Information Designed by legendary architect Addison Mizner, Boca Raton Resort & Club, A Waldorf Astoria Resort has reigned as an icon of elegance for more than 80 years. Today, the resort remains faithful to its glamorous past, while radiating a vibrant energy, offering infinite amenities to every type of guest. Situated on 356-acres in fabled South Florida, this eclectic, private village offers the best of all worlds: an award-winning spa, championship golf and tennis, expansive beach and luxury marina – all just steps from your door.

Resort Information


Boca Raton Resort & Club 501 East Camino Real|Boca Raton, FL 33432

Experience a myriad of unforgettable restaurants and bars at Boca Raton Resort & Club — from fine dining and cocktails to grab-andgo snacks, you’ll find plenty of options to choose from — all with our quintessential True Waldorf Service. Call (561) 447-3640 for dinner reservations at the finer restaurants.

Reservations: $359 per night plus tax (Single/Double) Phone: 888-543-1277 | Ask for the ABA Convention rate. Reservation cut-off: March 2, 2017 After March 2, room rates will be based on space and rate availability. Cancellations must be received 72 hours prior to checkin date.

Registration Fees ABA Member Registration Fee Through March 2: $1,475 ABA Member Late Registration Fee Starting March 3: $1,575 Non-Member Registration Fee Through March 29: $1,950 Spouse/Non-industry Guest: $175

Location & Car Rental Flights: Fort Lauderdale/Hollywood International Airport is approximately 35 minutes from the Resort; the Palm Beach International Airport is approximately 45 minutes from the Resort. Hotel Parking: Valet parking is available — $37 fee for overnight/night.

Attire Receptions will be held outside (weather permitting), so a jacket or light wrap is advisable. Daylight savings time will allow extended daylight and warm weather. Business Attire • Welcome Reception • Monday Evening Cocktail Reception • American Bakers PAC Dinner Business Casual • Meetings and Business Sessions • Barbeque and Sports Luncheons (sports attire) Themed Attire (Suggested) For Tuesday evening’s “1940’s Bon Voyage” Reception, come rocking your best vintage look, or for more fun, come in wartime-inspired attire!

To Register: Register Today at

Join Us to be Stronger Together

Join Us to Be Stronger Together at the 2017 ABA Convention

“The ABA Convention gives me an opportunity to meet with the entire trade under one roof. It’s a tremendous forum for catching up with colleagues in the baking industry. I’ve gone away from every convention with notes and things that I can take back to implement in my business.”

“The ABA Convention is a great opportunity to touch base with our Kroger customers and suppliers. The face time and business sessions takeaways are invaluable.” — Erin Sharp, The Kroger Co.

— Fred Penny, Bimbo Bakeries USA

“The Convention is THE meeting you don’t want to miss each year. It’s a great event for our company because I get to see most of my customers all in one place and there are multiple networking opportunities — from the receptions to the golf to just hanging out during the coffee breaks. It’s a great place to conduct business, but in a relaxed, casual atmosphere. And as a sponsor, it shows our support to ABA and the industry, and it helps us keep our brand visible and on the forefront.”

“When it comes to the ABA Convention, you just have to come. You have to experience it firsthand. A key in the baking industry is knowing one another and making sure that we’re working together on common causes as well as common solutions. By being here, you are able to get to know people face to face, and that really makes a difference.” — Jared Cawley, The Bama Companies

— Fred Springer, Burford Corporation

American Bakers Association • 202-789-0300 • • #StrongerTogether

2017 ABA Convention Digital Brochure