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© 2010 By Karen Ko Published in 2010 by Karen Ko t +1 213 265 5925 Karen-Ko.com K@karen-ko.com ART CENTER COLLEGE OF DESIGN 1700 LIDA STREET, PASADENA CALIFORNIA 91103, USA ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUED TRANSMITTED IN ANY FORM OR BY ANY MEANS. ELECTRONIC OR MECHANICAL. INCLUDING PHOTOCOPY, RECORDING OR ANY INFORMATION STORAGE AND RETRIEVAL SYSTEM, WITHOUT PRIOR PERMISSION IN WRITING FROM THE PUBLISHER. Book designed and produced by Karen Ko


Meals on Wheels Logo Process Book


Research Meals on Wheel

Meals on Wheels Association of America is the oldest and largest organization in the united states representing those who provide meal services to people in needs. Mowaa works towards the social, physical, nutritional and economic betterment of vulnerable America.


History Meals on Wheels originated in Great Britain during the Blitz, when many people lost their homes and therefore the ability to cook their own food. The Women’s Volunteer Service, WVS, for Civil Defence (later WRVS) provided food for these people. The name “Meals on Wheels” derived from the Women’s Volunteer Service for Civil Defence’s related activity of bringing meals to servicemen. The concept of delivering meals to those unable to prepare their own evolved into the modern programmes that deliver mostly to the housebound elderly for free or with donations. The first home delivery of a meal on wheels following the war, in the style we know today, was made by the WVS in Hemel Hempstead, Hertfordshire, England in 1947. Many early services used old prams to transport the meals, using straw bails, and even old felt hats to keep the meals warm in transit.

Attributes, Promises, Benefits, and Positioning Statement. Meals on Wheels are programmes that deliver nutritious meals and other nutrition services to men and women who are elderly, homebound, disabled, frail, or at risk. These services significantly improve the quality of life and health of the individuals they serve and postpone early institutionalization.


Research Meals on Wheel 01

Target Non-metropolitan areas are as likely to experience food insecurity as those living in metropolitan areas.

Young senior: age of 60-64. Seniors age 80 and older were 2.1% less likely to be food insecure compared to 60-64 year old.

Divorce, separated, or living with a grandchild. senior household with a grandchild are about 50% more likely to be at risk of hunger compared to those with no grandchild.

High school dropout Holding income and other factors contrast a high school graduate is 20% less likely to be at risk of hunger compared to highschool dropout. and a college graduate is 40% less.

11.4 % of 5 million seniors experienced some form of food insecurity in United State. Some groups of seniors are more likely to be at-risk of hunger. Under age 70, African-Americans, Hispanics, never married individuals, Person living in the South are all more likely to be at-risk of hunger.


Research Meals on Wheel

Current Logo Evaluation The main problem that Meals on Wheels faces is their inconsistency of graphics within the separate branches. This inconsistency makes it appear as though each branch were its own entity. The current logo also does not represent all the services provided by Meals on Wheels.


Research Meals on Wheel

5 Key Words

nutritious delicious friendly trustworthy warmth


trustworthy reliable dependable faithful trusty responsible conscientious honorable upright honest reputable respected established capable competent experienced wise rational reasonable mature levelheaded sensible stable steady diligent industrious hard-working studious

friendly warm approachable accessible communicative open sociable gregarious affectionate

warmth coziness kindness tenderness fondness benevolence charity enthusiasm energy

nutritious wholesome healthy beneficial sustaining

delicious tasty flavorful toothsome mouth-watering


Research Meals on Wheel

Form Inspiration


Research Meals on Wheel

Color Inspiration


Design Process Meals on Wheel

Initial Sketches


Design Process Meals on Wheel

Initial Sketches


Design Process Meals on Wheel

Digitized Sketches


Design Process Meals on Wheel

Final Mark Black and White


Final Mark Black and White, Reversed


Design Process Meals on Wheel

Logotype Exploration


Design Process Meals on Wheel

Final Logo


Reversed Final Logo

Design Process Meals on Wheel


Design Process Meals on Wheel

Meals on Wheels Color

Meals on Wheels Yellow

C0 M35 Y100 K5 R240 G165 B25

Meals on Wheels Brown

C40 M70 Y100 K50 R95 G60


Final Logo Color


meals on wheels  

mow project

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