Nicole approached Jackie with the idea to fuse their businesses into a complete service offering for all of their clients. Now working together in the salon, they’ve collaborated on several projects, from live TV makeovers, to making over an Emmy Award-winning news anchor, as well as the everyday woman. “If you only change one element of your look, it’s not enough to make a real difference,” Nicole says. To get started, she meets each client to uncover her body type, color palette, style personality and condition of her current closet. Their job is not to blow up what you're doing and completely change you. Instead, they aim to create a more confident version of your own personal style, what Nicole calls “your style tagline." She also teaches clients what to look for when shopping for a new outfit or putting together looks from your current closet. You must feel good about recreating looks on your own. Nicole also advises women on making over their lifestyles, suggesting everything from interior designers, to life coaches, to proper underpinnings, to etiquette. Jackie and her Pure Concepts hairstylists enter the scene with a personal assessment of the client’s hair and makeup. With the new do comes guidance on how to use the tools needed to replicate that perfect hair at home. Makeover clients are carefully paired with Pure Concepts stylists based on the client’s personality. Hair transformation is just as vulnerable a step as refreshing a person’s clothes, so Nicole and Jackie walk clients through it step by step, building confidence and trust in the process. “Superficial confidence comes from purchasing a new designer handbag,” Nicole says. “Instead, change your confidence from the inside out.”
NICOLE BUSCH HELPS HER CLIENTS DEVELOP THEIR "PERSONAL TAGLINE." NO MATTER YOUR STYLE, PLAID IS A MUST. PICK YOUR STYLE ON THE NEXT PAGE.
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