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ZHIHUI ZHANG’S

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Zhihui Zhang DES 525 Week 5

Illustration / Graphic Design / Package Design

P O R T F O L I O

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RESUME

C O N TA C T NAME

Zhihui Zhang

TEL

415-579-7323

EMAIL

kitanazhang@gmail.com

SKILLS Illustrator InDesign Photoshop

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POSTER DESIGN

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Sci-Arc Event Poster

This is a lecture poster that I designed for Sci-Arc. I used step-like hierachy to indicate the poster’s theme, which is architecture. I’m going for a minimalistic style for the color, but present the information in a interesting way.

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Avenir Next Condensed AB C D E FG HI JK L MNOPQRSTUV WX YZ abcde f ghi j kl mn opqrstuvw xyz 0 12 34 56 78 9

#97BAD7

#EBF1F7

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SEP.

W.M. Keck Lecture Hall

Thom Mayne: Lecture September 4, 2019 at 7:00pm

W.M. Keck Lecture Hall

Thom Mayne: Lecture

Barbara Imhof: The stars look very different today (David Bowie) September 25, 2019 at 7:00pm

OCT.

4th, at 7:00pm Elena Manferdini: Lecture

19th, at 7:00pm Barbara Imhof:

The stars look very different today (David Bowie)

25th, at 7:00pm

Gilles Retsin:

Bits and Pieces: Discrete Architecture

8th, at 7:00pm

Aurélie Hachez:

The way we look at things.

23rd, at 7:00pm

Winka Dubbedam: New Solids

OCT.

W.M. Keck Lecture Hall

W.M. Keck Lecture Hall

29th, at 7:30pm

Gilles Retsin: Bits and Pieces: Discrete Architecture October 8, 2019 at 7:00pm

NOV. W.M. Keck Lecture Hall/ Room 224/ Room 160

Bruce Sterling:

Speculative Architecture

Aurélie Hachez: The way we look at things. October 23, 2019 at 7:00pm

DEC.

4th, at 7:00pm W.M. Keck Lecture Hall

Gretchen Wilkins: Unfinished Cities

19th, at 8:00pm W.M. Keck Lecture Hall

Peter Cook:

Winka Dubbeldam: New Solids October 29, 2019 at 7:30pm

W.M. Keck Lecture Hall

Jing Liu:

Order, Edge, Aura

2nd, at 7:00pm

Lisa Iwamoto: 5th, at 7:00pm

Class Room 224

David Benjamin:

David Freeland:

12rd, at 7:00pm

Objective Perspective

Peter Cook: Dubious Assumptions November 13, 2019 at 12:00pm

NOV. Room160

David Freeland: Objective Perspective Moderator: Jackilin Bloom November 21, 2019 at 1:00pm

DEC.

W.M. Keck Lecture Hall

David Benjamin: The Black Box December 12, 2019 at 7:00pm

NOV.

W.M. Keck Lecture Hall

Bruce Sterling: Speculative Architecture W.M. Keck Lecture Hall November 4, 2019 at 7:00pm Gretchen Wilkins: Unfinished Cities W.M. Keck Lecture Hall November 19, 2019 at 8:00pm

SEP.

All lectures take place in the W.M. Keck Lecture Hall unless noted. The Lecture Series is broadcast live at sciarc.edu/live. For additional information including updates, gallery hours, directions, and parking details, please visit sciarc.edu SCI-Arc exhibitions are made possible in part by a grant from the City of Los Angeles, Department of Cultural Affairs.

The Black Box

LECTURE SERIES SCI-Arc | 60 East 3rd Street | Los Angeles CA 90013 | 213.613.2200

Class Room 160

FALL 2019

draft, I decide to use less color to have the minimalistic look.

Lisa Iwamoto: Across Scales December 5, 2019 at 7:00pm

Moderator: Jackilin Bloom 21st, at 1:00pm

LECTURE SERIES

This is my second

Jing Liu: Order, Edge, Aura December 2, 2019 at 7:00pm

Across Scales

Dubious Assumptions

13rd, at 12:00pm

Room 224

Fall 2019

SEP.

Elena Manferdini: Lecture September 19, 2019 at 7:00pm

NOV.

W.M. Keck Lecture Hall

Thom Mayne: Lecture September 4, 2019 at 7:00pm Elena Manferdini: Lecture September 19, 2019 at 7:00pm

Gilles Retsin: Bits and Pieces: Discrete Architecture October 8, 2019 at 7:00pm

Winka Dubbeldam: New Solids October 29, 2019 at 7:30pm

NOV.

Room 160

David Freeland: Objective Perspective Moderator: Jackilin Bloom November 21, 2019 at 1:00pm

This is my first draft, I was working on the hierchy and font sizes at the beginning. I was using total of three colors in the first draft.

W.M. Keck Lecture Hall

Aurélie Hachez: The way we look at things. October 23, 2019 at 7:00pm

Barbara Imhof: The stars look very different today (David Bowie) September 25, 2019 at 7:00pm

NOV.

OCT.

NOV.

Bruce Sterling: Speculative Architecture W.M. Keck Lecture Hall November 4, 2019 at 7:00pm Gretchen Wilkins: Unfinished Cities W.M. Keck Lecture Hall November 19, 2019 at 8:00pm

DEC. Room 224

Peter Cook: Dubious Assumptions November 13, 2019 at 12:00pm

W.M. Keck Lecture Hall

W.M. Keck Lecture Hall

Jing Liu: Order, Edge, Aura December 2, 2019 at 7:00pm Lisa Iwamoto: Across Scales December 5, 2019 at 7:00pm David Benjamin: The Black Box December 12, 2019 at 7:00pm

Fall 2019

LECTURE SERIES

All lectures take place in the W.M. Keck Lecture Hall unless noted. The Lecture Series is broadcast live at sciarc.edu/live. For additional information including updates, gallery hours, directions, and parking details, please visit sciarc.edu. SCI-Arc exhibitions are made possible in part by a grant from the City of Los Angeles, Department of Cultural Affairs.

SCI-Arc | 60 East 3rd Street | Los Angeles | CA 90013 | 213.613.2200

SCI-Arc | 60 East 3rd Street | Los Angeles | CA 90013 | 213.613.2200

All lectures take place in the W.M. Keck Lecture Hall unless noted. The Lecture Series is broadcast live at sciarc.edu/live. For additional information including updates, gallery hours, directions, and parking details, please visit sciarc.edu SCI-Arc exhibitions are made possible in part by a grant from the City of Los Angeles, Department of Cultural Affairs.

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WEB DESIGN

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RolaRola Website Redesign

RolaRola is a Korean fashion brand focusing on swim and athletic wear. The website itself was clunky and hard to navigate. My goal is to redesign a simple to use website for RolaRola without sacrificing the feeling the brand is trying to achieve.

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Quicksand ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

#5D55A4

#0276A6

The tone we are trying to achieve for our website is cute, summery, and chic. Our audience is women ages 12-22 years old. People who love bright colors, summer, and vintage films will enjoy RolaRola. RolaRola offers swim and athletic wear that isn’t like other fashion brands. Our easy to use website makes it easy to find the perfect summer outfit. If you’re only there to browse, let the ROLAROLA Lookbook inspire your new summer look!

#F0DCDD

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BRANDING

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Breakfast design project

The product that I design for my persona is a drinkable oatmeal. The product is design for people who look for a simple and healthy breakfast but doesn’t have time to cook.

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Microbrew Soft One ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

#3E2723

The design of the label is simple but playful in order to attract customer’s attention. The background of the label indicates differnt favors that the brand has. I use water color paint brush to draw the background on my iPad.

#F1E4BC

#7F94A4

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MAGAZINE

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Type Specimen

I design a type specimen document for Mr Eaves Sans to help designers choose and purchase this font. Mr Eaves Sans has a short x-height and a combination of unusual character. However, it still has a very classic look. Therefore, the design theme that I go for is cute and traditional.

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Mr Eaves San OT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

#EFAE4E

#BD817B

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Mr Eaves Sans has a short x-height and a combination of unusual character. However, it still has a very classic look. Therefore, the design theme that I go for is cute and traditional.


FONTS IN USE

STYLE BLOCK

T Y � �

LA flight A ofRtheGsenseE MR EAVES SANS BOLD, 103 PT

MR EAVES SANS BOLD, 50 PT

off the traditional gallery circuit

MR EAVES SANS THIN ITALIC, 39 PT

INDETERMINANCY

manifests drunk octopus MR EAVES SANS HEAVY, 44 PT

graphy

MR EAVES SANS LIGHT, 115 PT

MR EAVES SANS BOLD ITALIC, 70 PT

Universal Fragment

MR EAVES SANS REGULAR, 52 PT

MR EAVES SANS

Made for the Exhibitions

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MR EAVES SANS THIN, 47 PT

GLASS SHOWCASES

Black Vodka MR EAVES SANS HEAVY ITALIC, 43 PT

CHARACTER SET

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BOLD | 48/50 PT

MR EAVES SANS

RUGULAR | 14/18 PT

MR EAVES SANS BOOK, 87 PT

MR EAVES SANS

MR eaves

SANS

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A�CDE��HI ���MN���R ST����Y� a���e������ ��n���rs��v ��y� ����������

EMIGRE 7

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T H A N K YO U AG A I N

Zhihui Zhang DES 525 Week 5

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Profile for Kitana Zhang

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