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2009-2010 AND 2010-2011

MONTH WISE SALE AND MARKET SHARE % MINIATURE SALE & CONTIRUBUTION


CHITRADURGA 2009-2010 MONTH WISE SALE AND MARKET SHARE % BRANDS PP HP TCH VAT 69 B&W BDC WHT & MCY G.TOTAL BP RC SIGN ANT ANT B PETER SCOT G.TOTAL RS IB MC DSPB MHW G.TOTAL FUEL ROM WHT MIS MAGIC ST OTHERS G.TOTAL

SCOTCH RANGE SALE JULY '09 AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 MAR '10 APR '10 MAY '10 JUNE '10 TOTAL 17 5 0 0 0 10 0 0 0 0 0 32 16 9 22 25 13 24 19 16 19.5 32 12 44 251.5 8.4 11 7.5 29 10 18 11 13 15 26 17 11 176.9 23 15 14 29 21 23 13 10 21 18 30 21 238 3 6 2 5 11 10 6 7 13 5 13 81 1 0 1 4 3 8 2 4 1 4 28 0.75 0 0 0 0 0 0 0 0 0 0.75 68.4 46.75 46.5 92 55 88 43 53 64.5 93 65 93 808.15 PREMIUM RAN GE SALE 167 164 104 229 108 268 141 126 248 186 193 190 2124 169 175 141 198 189 244 176 198 192 224 232 261 2399 105 144 108 140 113 345 127 126 172 151 172 208 1911 4 6 8 23 14 22 2 6 18 19 11 133 1 5 3 1 6 3 0 17 5 7 7 9 64 9 13 25 0 0 29 44 0 31 0 29 35 215 455 507 389 591 430 911 488 469 654 586 652 714 6846 DELUXE RAN GE SALE 617 694 612 1081 594 977 678 777 959 1064 997 985 10035 123 329 93 119 108 130 111 141 163 168 172 192 1849 1450 1508 1786 1866 1929 1967 1892 1905 2341 2707 2325 2344 24020 252 262 248 283 283 289 254 313 301 440 374 361 3660 0 0 9 0 0 0 0 10 8 5 7 7 46 2442 2793 2748 3349 2914 3363 2935 3146 3772 4384 3875 3889 39610 VODKA RANGE SALE 12 36 8 28 8 40 12 12 17 13 9 18.5 213.5 75 81 93 103 100 115 124 126 134 135 114 146 1346 44 43 42 54 44 33 26 39 30 19 47 421 6 6 3 1 20 0 0 0 0 0 0 0 36 2 0 1 0 0 S 0 0 0 0 0 0 3 0 139 166 147 186 172 188 136 164 190 178 142 211.5 2019.5

MARKET SHARE BRANDS PP HP TCH VAT 69 B&W HAIG

JULY '09 24.85 23.39 12.28 33.63 4.39 1.46

AUG '09 10.70 19.25 23.53 32.09 12.83 0.00

SEPT '09 0.00 47.31 16.13 30.11 4.30 2.15

BP RC SIGN ANT ANT B PETER

36.70 37.14 23.08 0.88 0.22 1.98

32.35 34.52 28.40 1.18 0.99 2.56

26.74 36.25 27.76 2.06 0.77 6.43

RS IB MC DSPB MHW

25.27 5.04 59.38 10.32 0.00

24.85 11.78 53.99 9.38 0.00

22.27 3.38 64.99 9.02 0.33

FUEL ROM WHT MIS MAGIC ST OTHERS

8.63 53.96 31.65 4.32 1.44 0.00

21.69 48.80 25.90 3.61 0.00 0.00

5.44 63.27 28.57 2.04 0.68 0.00

SCOTCH RANGE MARKET SHARE OCT '09 NOV '09 DEC '09 JAN '10 0.00 0.00 11.36 0.00 27.17 23.64 27.27 44.19 31.52 18.18 20.45 25.58 31.52 38.18 26.14 30.23 5.43 20.00 11.36 0.00 4.35 0.00 3.41 0.00 PREMIUM RAN GE MARKET SHARE 38.75 25.12 29.42 28.89 33.50 43.95 26.78 36.07 23.69 26.28 37.87 26.02 3.89 3.26 2.41 0.00 0.17 1.40 0.33 0.00 0.00 0.00 3.18 9.02 DELUXE RAN GE MARKET SHARE 32.28 20.38 29.05 23.10 3.55 3.71 3.87 3.78 55.72 66.20 58.49 64.46 8.45 9.71 8.59 8.65 0.00 0.00 0.00 0.00 VODKA RANGE MARKET SHARE 15.05 4.65 21.28 8.82 55.38 58.14 61.17 91.18 29.03 25.58 17.55 0.00 0.54 11.63 0.00 0.00 0.00 0.00 #VALUE! 0.00 0.00 0.00 0.00 0.00

FEB '10 0.00 30.19 24.53 18.87 11.32 15.09

MAR '10 0.00 30.23 23.26 32.56 10.85 3.10

APR '10 0.00 34.41 27.96 19.35 13.98 4.30

MAY '10 0.00 18.46 26.15 46.15 7.69 1.54

JUNE '10 0 47.31 11.83 22.58 13.98 4.30

TOTAL 3.96 31.12 21.89 29.45 10.02 3.46

26.87 42.22 26.87 0.43 3.62 0.00

37.92 29.36 26.30 0.92 0.76 4.74

31.74 38.23 25.77 3.07 1.19 0.00

29.60 35.58 26.38 2.91 1.07 4.45

26.61 36.55 29.13 1.54 1.26 4.90

31.03 35.04 27.91 1.94 0.93 3.14

24.70 4.48 60.55 9.95 0.32

25.42 4.32 62.06 7.98 0.21

24.27 3.83 61.75 10.04 0.11

25.73 4.44 60.00 9.65 0.18

25.33 4.94 60.27 9.28 0.18

25.33 4.67 60.64 9.24 0.12

7.32 76.83 15.85 0.00 0.00 0.00

8.95 70.53 20.53 0.00 0.00 0.00

7.30 75.84 16.85 0.00 0.00 0.00

6.34 80.28 13.38 0.00 0.00 0.00

8.75 69.03 22.22 0 0 0

10.57 66.65 20.85 1.78 0.15 0.00

MINIATURE SALES & CONTRIBUTION TCH VAT 69 B&W BDC G.TOTAL RC SIGN ANT ANT BLUE G.TOTAL MC DSPB G.TOTAL

SCOTCH RANGE MINIATURE SALE JULY '09 AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 MAR '10 APR '10 MAY '10 JUNE '10 5 7 0 15 7 9 6 9 10 15 7 2 13 8 10 18 16 11 7 6 11 6 14 14 1 2 0 1 0 0 1 3 5 7 4 0 1 0 0 0 7 1 1 20 17 10 34 23 20 14 25 27 29 25 16 PREMIUM RAN GE MINIATURE SALE 53 55 50 66 56 71 47 39 55 66 66 82 38 43 41 36 34 51 39 4 55 48 53 69 0 2 3 0 0 0 1 2 5 7 5 3 0 1 0 0 0 0 1 1 1 1 91 101 94 102 90 122 87 45 116 122 125 155 DELUX RANGE MINIATURE SALE 803 814 985 991 1112 1085 1059 1018 1301 1449 1241 1224 65 58 57 63 61 58 47 70 57 81 68 62 868 872 1042 1054 1173 1143 1106 1088 1358 1530 1309 1286

TOTAL 87 121 23 9 240 653 473 28 5 1159 12279 682 12961

MINIATURES MARKET SHARE % TCH VAT 69 B&W BDC RC SIGN ANT ANT BLUE Mc DOWELL DSP BLACK

SCOTCH RANGE MARKET SHARE % JULY '09 AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 MAR '10 APR '10 MAY '10 JUNE '10 59.52 63.64 0.00 51.72 70.00 50.00 54.55 69.23 66.67 57.69 41.18 18.18 56.52 53.33 71.43 62.07 76.19 47.83 53.85 60.00 52.38 33.33 46.67 66.67 33.33 33.33 0.00 20.00 0.00 0.00 #DIV/0! 50.00 71.43 53.85 80.00 0.00 33.00 #DIV/0! 0.00 0.00 #DIV/0! 0.00 #DIV/0! 87.50 50.00 25.00 0.00 0.00 PREMIUM RAN GE MARKET SHARE % 31.36 31.43 35.46 33.33 29.63 29.10 26.70 19.70 28.65 29.46 28.45 31.42 36.19 29.86 37.96 25.71 30.09 14.78 30.71 3.17 31.98 31.79 30.81 33.17 0.00 33.33 37.50 0.00 0.00 0.00 #DIV/0! 100.00 83.33 38.89 26.32 27.27 0.00 20.00 0.00 0.00 0.00 0.00 #DIV/0! 0.00 20.00 14.29 14.29 11.11 DELUXE RAN GE MARKET SHARE % 55.38 53.98 55.15 53.11 57.65 55.16 55.97 53.44 55.57 53.53 53.38 52.22 25.79 22.14 22.98 22.26 21.55 20.07 18.50 22.36 18.94 18.41 18.18 17.17

TOTAL 49.18 50.84 28.40 32.14 27.22 24.75 21.05 7.81 51.12 18.63


CHITRA DURGA 2010-2011 BRANDS PP HP TCH VAT 69 B&W BDC WHT & MCY G.TOTAL BP RC SIGN ANT ANT B PETER SCOT G.TOTAL RS IB MCP MC DSPB MHW G.TOTAL FUEL O FUEL A FUEL ROM WHT MIS MAGIC ST ROM F G.TOTAL BRANDS PP HP TCH VAT 69 B&W HAIG BP RC SIGN ANT ANT B PETER RS IB MC P MC DSPB MHW MS FUEL ROM WHT MIS MAGIC ST

BRANDS HP M TCH M VAT 69 M B&W M BDC M G.TOTAL RC M SIGN M BPM ANT ANT BLUE G.TOTAL MC (60ML & 90ML) MC P 90ML RS M DSPB M G.TOTAL HP TCH VAT 69 B&W HAIG G.TOTAL RC SIGN BP ANT ANT BLUE G.TOTAL MC M MC P M RS M DSP BLACK

MONTH WISE SALE AND MARKET SHARE % SCOTCH RANGE SALE JULY '10 AUG '10 SEPT '10 OCT '10 NOV '10 DEC '10 JAN '11 FEB '11 MAR '11 APR '11 MAY '11 JUNE '11 TOTAL 0 0 0 0 0 0 0 0 8 0 0 0 8 6 21 6.75 27 15.75 49 11 38 49 0 45 36 304.5 24 23 15 27 26 52 14 36 46 2 27 14 306 28 16 13 18 20 28 28 16 51 23 30 37 308 7 6 13 24 8 8 6 13 16 2 10 8 121 5 2 1 1 4 4 3 5 4 1 4 6 40 0 0 0 0 0 0 0 0 0 0 0 0 0 70 68 48.75 97 73.75 141 62 108 174 28 116 101 1087.5 PREMIUM RAN GE SALE 181 150 307 206 270 344 328 352 349 135 309 267 3198 180 152 180 199 195 216 189 246 283 195 271 230 2536 140 141 162 181 160 247 170 236 262 136 221 219 2275 15 17 4 5 18 20 13 11 11 8 14 6 142 6 6 23.5 6 4 10 6 8 7 4 8 11 99.5 37 38 40 0 57 66 0 44 72 9 54 57 474 559 504 716.5 597 704 903 706 897 984 487 877 790 8724.5 DELUXE RAN GE SALE 890 980 1023 1122 1122 1434 1262 1261 1634 524 1469 1129 13850 132 121 153 107 117 121 125 112 164 57 109 104 1422 106 128 209 198 264 269 187 191 345 178 254 293 2622 2085 1591 2315 2123 2329 2719 2381 2309 3406 1812 2645 2536 28251 406 244 352 281 336 337 284 302 408 236 324 297 3807 11 9 5 5 6 5 5 8 10 2 11 6 83 3630 3073 4057 3836 4174 4885 4244 4183 5967 2809 4812 4365 50035 VODKA RANGE SALE 0 0 5 11 11 4 5 1 6 0 3 4 50 0 0 0 6 3 0 2 0 1 0 2 14 23 4 8 26 18 14 24 1 12 0 3 3 136 9 8 9 7 3 6 6 3 4 3 2 5 65 21 28 16 24 19 24 21 17 32 7 17 17 243 0 0 0 0 0 6 14 15 17 8 13 8 81 0 0 0 0 0 0 0 0 0 0 0 0 0 117 139 139 134 159 169 147 156 231 158 244 196 1989 170 179 177 208 213 223 219 193 303 176 282 235 2578 MARKET SHARE SCOTCH WISE MARKET SHARE % JULY '10 AUG '10 SEPT '10 OCT '10 NOV '10 DEC '10 JAN '11 FEB '11 MAR '11 APR '11 MAY '11 JUNE '11 TOTAL 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.60 0.00 0.00 0 0.74 8.57 30.88 13.85 27.84 21.36 34.75 17.74 35.19 28.16 0.00 38.79 35.64 28.00 34.29 33.82 30.77 27.84 35.25 36.88 22.58 33.33 26.44 7.14 23.28 13.86 28.14 40.00 23.53 26.67 18.56 27.12 19.86 45.16 14.81 29.31 82.14 25.86 36.63 28.32 10.00 8.82 26.67 24.74 10.85 5.67 9.68 12.04 9.20 7.14 8.62 7.92 11.13 7.14 2.94 2.05 1.03 5.42 2.84 4.84 4.63 2.30 3.57 3.45 5.94 3.68 PREMIUM WISE MARKET SHARE % 32.38 29.76 42.85 34.51 38.35 38.10 46.46 39.24 35.47 27.72 35.23 33.80 36.66 32.20 30.16 25.12 33.33 27.70 23.92 26.77 27.42 28.76 40.04 30.90 29.11 29.07 25.04 27.98 22.61 30.32 22.73 27.35 24.08 26.31 26.63 27.93 25.20 27.72 26.08 2.68 3.37 0.56 0.84 2.56 2.21 1.84 1.23 1.12 1.64 1.60 0.76 1.63 1.07 1.19 3.28 1.01 0.57 1.11 0.85 0.89 0.71 0.82 0.91 1.39 1.14 6.62 7.54 5.58 0.00 8.10 7.31 0.00 4.91 7.32 1.85 6.16 7.22 5.43 DELUXE W ISE MARKET SHARE % 24.52 31.89 25.22 29.25 26.88 29.36 29.74 30.15 27.38 18.65 30.53 25.86 27.68 3.64 3.94 3.77 2.79 2.80 2.48 2.95 2.68 2.75 2.03 2.27 2.38 2.84 2.92 4.17 5.15 5.16 6.32 5.51 4.41 4.57 5.78 6.34 5.28 6.71 5.24 57.44 51.77 57.06 55.34 55.80 55.66 56.10 55.20 57.08 64.51 54.97 58.10 56.46 11.18 7.94 8.68 7.33 8.05 6.90 6.69 7.22 6.84 8.40 6.73 6.80 7.61 0.30 0.29 0.12 0.13 0.14 0.10 0.12 0.19 0.17 0.07 0.23 0.14 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0.00 VODKA WISE MARKET SHARE % 13.53 2.23 4.52 12.50 8.45 6.28 10.96 0.52 3.96 0.00 1.06 1.28 5.28 5.29 4.47 5.08 3.37 1.41 2.69 2.74 1.55 1.32 1.70 0.71 2.13 2.52 12.35 15.64 9.04 11.54 8.92 10.76 9.59 8.81 10.56 3.98 6.03 7.23 9.43 0.00 0.00 0.00 0.00 0.00 2.69 6.39 7.77 5.61 4.55 4.61 3.40 3.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 31.18 22.35 18.64 27.40 18.78 22.42 29.68 18.65 21.45 10.23 12.41 14.04 20.36 MINIATURE SALES & CON TRIBUTION SCOTCH RANGE MINIATURE SALE JULY '09 AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 MAR '10 APR '10 MAY '10 JUNE '10 TOTAL 3 12 0 10 17 0 18 10 70 15 13 7 14 8 24 4 18 26 0 0 0 114 14 12 7 17 12 11 12 8 31 8 12 4 134 5 4 10 15 7 3 3 7 9 1 9 26 94 2 1 0.5 0 0.5 2 0 1 2 0 2 2 11 36 30 24.5 46 30.5 52 19 44 85 9 41 42 423 PREMIUM RAN GE MINIATURE SALE 58 51 53 67 61 57 48 65 83 33 51 63 632 47 44 52 51 66 54 44 74 87 42 69 76 659 21 13 35 45 47 37 41 0 25 25 289 5 2 1 1 5 5 5 2 3 0 5 2 31 1 7 9 1 2 2 2 3 2 4 4 36 111 104 127 141 168 163 146 180 217 77 154 170 1647 DELUXE RAN GE MINIATURE SALE 1031 788 1092 1080 1220 1167 1206 1179 1708 760 1065 1028 12293 25 30 12 28 66 34 32 33 70 39 37 57 438 98 132 128 163 153 169 145 15 155 128 1286 89 41 74 46 75 48 55 57 59 27 53 39 574 1145 859 1276 1286 1489 1412 1446 1438 1982 841 1310 1252 14591 SCOTCH RANGE MINIATURE MARKET SHARE % 0 0 0 0 19.05 24.49 0.00 26.32 34.69 #DIV/0! 40.00 27.78 22.99 62.50 56.52 46.67 51.85 30.77 46.15 28.57 50.00 56.52 0.00 0.00 0.00 37.25 50.00 75.00 53.85 94.44 60.00 39.29 42.86 50.00 60.78 34.78 40.00 10.81 43.51 71.43 66.67 76.92 62.50 87.50 37.50 50.00 53.85 56.25 50.00 90.00 325.00 77.69 40.00 50.00 50.00 0.00 12.50 50.00 0.00 20.00 50.00 0.00 50.00 33.33 27.50 51.43 44.12 50.26 47.42 41.36 36.88 30.65 40.74 48.85 32.14 35.34 41.58 38.90 PREMIUM RAN GE MINIATURE MARKET SHARE % 32.22 33.55 29.44 33.67 31.28 26.39 25.40 26.42 29.33 16.92 18.82 27.39 24.92 33.57 31.21 32.10 28.18 41.25 21.86 25.88 31.36 33.21 30.88 31.22 34.70 28.97 0.00 0.00 6.84 6.31 12.96 13.08 14.33 10.51 11.75 0.00 8.09 9.36 9.04 33.33 11.76 25.00 20.00 27.78 25.00 38.46 18.18 27.27 0.00 35.71 33.33 21.83 16.67 116.67 0.00 150.00 25.00 20.00 33.33 25.00 42.86 50.00 50.00 36.36 36.18 19.86 20.63 17.73 23.62 23.86 18.05 20.68 20.07 22.05 15.81 17.56 21.52 18.88 DELUXE RAN GE MINIATURE MARKET SHARE % 49.45 49.53 47.17 50.87 52.38 42.92 50.65 51.06 50.15 41.94 40.26 40.54 43.51 23.58 12.30 3.41 9.96 19.64 10.09 11.27 10.93 17.16 16.53 11.42 19.19 11.51 0.00 0.00 9.58 11.76 11.41 11.37 12.12 13.40 8.87 2.86 10.55 11.34 9.29 21.92 16.80 21.02 16.37 22.32 14.24 19.37 18.87 14.46 11.44 16.36 13.13 21.92 31.54 27.95 31.45 33.52 35.67 28.90 34.07 34.38 33.22 29.94 27.22 28.68 29.16


SALE AND MARKET SHARE 2 YERA OPEN BOOK  

2009-2010 AND 2010-2011 MINIATURE SALE & CONTIRUBUTION

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