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Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organizations. Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

Partners of FloraCulture International KwaZulu Natal Flower Grower's Association

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Table of Contents

July/August 2013 Volume 23 Number 7/8

Summer Showcase

Created in 2003 by a group of leading companies in the pot and bedding plant industry, this year’s Flower Trials brought together 41 companies that could all be visited in one single week. by Ron van der Ploeg

Ornamental horticulture products from Spain account for 4.3% of the total vegetal production, with a surface area under cultivation totaling around 5540ha, of which 1500ha are under cover. A comprehensive introduction to the Spanish ornamental and gardening industry. by Ron van der Ploeg

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Klasmann-Deilmann celebrates 100 year of excellence It has been 100 years since Georg Klasmann opened his peat factory in Geeste, Germany. It was one of the forerunners of today’s Klasmann-Deilmann Group, which has been building its reputation on environmentally sound, technologically innovative and economically competitive business practices. by Jaap N. Kras and Ron van der Ploeg

Event organiser, Rimini Fiera is pleased to announce the 31st edition of SUN, Italy’s leading trade show for outdoor power equipment, products for lawns, landscapes, gardens, outdoor leisure, hardscapes and light construction.

40

by Ron van der Ploeg

Staying Power of Flowers

Growers are constantly battling against Mother Nature to extend the vase life of flowers. This article provides a comprehensive overview of a number of pre harvest and post harvest operations.

46

by Louise Labuschagne and Dr Chris Bishop

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Departments World News Prices International Events Advertising Index

SUN and GARDEN SUN set for October 6-8

Key calendar highlight for the international nursery stock business Show organisers are anticipating one of the best years ever for the international nursery stock trade fair Plantarium. FloraCulture International is proud to present a nine page supplement on one of the longest established nursery stock trade fairs in the world. It's packed with helpful material including exhibitor listings and floor plan. Show organisers are anticipating one of the best years ever for the international nursery stock trade fair Plantarium. Speaking to FloraCulture International recently, All-Round Communications owner Frank van Suchtelen, who leads the marketing for Plantarium announced that bookings at the trade show in the Netherlands for 2013 represent nearly 300 stands in Boskoop’s International Trade Centre. Plantarium is one of the longest established 4-day nursery stock trade fairs in the world. Now in its 31st year, the Plantarium show welcomes each year a strong flow of international exhibitors and visitors. So far, 300 companies have registred among which are 55 exhibitors from 14 countries. New this year are a Niek Roozen designed Seasonal

Columns 31 37 39 49

PlantariumGuide FloraCulture

2013

Plants of Spain

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From the editor Miami Happy Gardening Certifiable in California Dutch Comfort

07 19 41 43 45

Garden, a Plantarium Garden Theatre and field equipment demonstrations.

Seasonal garden Niek Roozen is one of the most significant garden and landscape designers, who has teamed with Plantarium to create a natural seasonal garden which will be located in the virtual centre of the show floor. The Seasonal Garden will provide inspirational design ideas for garden and landscapes. Landscape architects will create 12 borders in different sizes using plants from Plantarium exhibitors. Plantarium Garden Theatre This year, the Greenpark Hall will be transformed into a Plantarium Garden Theatre. Upon entering the luxurious foyer, visitors will be welcomed in the

theatre which will be home to continuous demonstrations and workshops. Garden stylists Romeo Somers and Christoph Gesthüsen will run a workshops learning participants 'how to sell plants to retailers'. The new Plantarium Garden Theatre is the result of the collaboration between Tuinbranche Nederland, Tuinzaken, Flora Media, Gasa Germany and Plantarium. Field demonstrations Additional outdoor space will be added to the trade fair site. This space is intended for field demonstrations that will help growers see first-hand ways to make their nursery operations more efficient, environmentally sustainable and profitable. Leading horticultural engineering companies will demonstrate demonstrating the newest equipment.

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FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. © 2009 FloraCulture International magazine. All rights reserved. No portion of editorial may FloraCulture International FloraCulture International (ISSN1051-9076) (ISSN1051-9076) is is published published monthly.Worldwide monthly.Worldwide distribution. distribution. © reproduced in any form without written permission of the publisher. Publisher is not liable be ©2009 FloraCulture International magazine. All rights reserved. No portion of editorial may 2009 FloraCulture International magazine. All rights reserved. No portion of editorial may for advertisements using illegally obtained Sendof address changes Publisher to FloraCulture be reproduced in any any form without writtenimages. permission the publisher. is not not liable liable FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. be reproduced in form without written permission of the publisher. Publisher is International magazine, P .O.Box 82, 1850 AB Heiloo, theNetherlands. © for advertisements using illegally obtained images. Send address changes to innovation, 2009 FloraCulture International magazine. All rights No portion of editorial may for advertisements using illegally obtained images. Sendreserved. address changes to FloraCulture FloraCulture FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. by RonQuality, van der Ploeg sustainability and logistics are words that International P 82, 1850 Heiloo, of theNetherlands. be in anyInternational form without written permission the publisher. Publisher is not may liable © reproducedmagazine, Quality, innovation, sustainability logistics that often appear in our editorial. Th is isand a compliment you, the International magazine, P.O.Box .O.Box 82, 1850 AB AB theNetherlands. 2009 FloraCulture magazine. AllHeiloo, rights reserved. No portion of editorial FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. Quality, innovation, sustainability and logistics are aretowords words that for advertisements using illegally obtained images. Sendof address changes Publisher to FloraCulture © be reproduced in any form without written permission theofpublisher. is not liable often appear in our editorial. Th is is a compliment to you, the fl oriculture industry; the interviewees and contributors remain 2009 FloraCulture International magazine. All rights reserved. No portion editorial may often appear in our editorial. Th is is a compliment to you, the International magazine, P .O.Box 82, 1850 AB Heiloo, theNetherlands. advertisements using illegally obtained images. changes FloraCulture Quality, innovation, and“what logistics areTh words that FloraCulture International B.V.Send address fl industry; the and remain focused on “what cansustainability be”interviewees rather than isn’t”. e cut flower e reproduced inforany form without written permission of the publisher. Publisher is not to liable floriculture oriculture industry; the interviewees and contributors contributors remain The Dutch German Flower Trials celebrate their top International magazine, 82, 1850 AB B.V. Heiloo, theNetherlands. oftenand appear in our editorial. Th isthan isand a “what compliment towords you, the or advertisements using illegally obtained images. Send address changes to FloraCulture FloraCulture International P .O.BoxP.O.Box 82, 1850 AB Heiloo, the Netherlands Quality, innovation, sustainability logistics are that focused on “what can be” rather isn’t”. Th e cut fl market is diffi cult, but a glimpse of relief is being experienced by FloraCulture International B.V. focused in onornamental “what can be” rather than “what isn’t”. Thfree e cutaccess flower ower achievements plant breeding by offering to nternational magazine, P.O.BoxT 1850 AB Heiloo, Ron van floriculture industry; the interviewees and contributors remain P82, .O.Box ABFtheNetherlands. Heiloo, (31) 7282, 531850 23 522 (31) 72the 53 Netherlands 23 521 often appear in ourbut editorial. Th isofiswith a compliment to you, the market is diffi cult, aaand glimpse relief is being by the pot and bedding plant growers the spring sunshine having Quality, innovation, sustainability logistics are words thatexperienced P.O.Box 82, 1850 AB Heiloo, the Netherlands market is diffi cult, but glimpse of relief is being experienced by der Ploeg greenhouses that are usually closed tothan the public. Ron van FloraCulture International B.V. focused on “what can be” rather “what isn’t”. The cut flower T (31) 72 53Administration: 23 522 F (31) 72 53 23 521 P.O. Box 612, Circulation FBW Woerden fl oriculture industry; the interviewees and contributors remain the pot and bedding plant growers with the spring sunshine having made a well-timed appearance in Europe. often appear in our editorial. Th is is a compliment to you, the Ron van T (31) 72 53 23 522 F (31) 72 53 23 521 theout pot and bedding plant growers with the spring sunshine having der Ploeg Starting ainterviewees handful breeding companies in the Aalsmeer der Ploeg P .O.Box 1850 ABtheHeiloo, the Netherlands market isonthe diffi cult,can butbe” aofglimpse of relief is being experienced by FloraCulture International B.V. Circulation Administration: FBW Woerden P.O. Box 612, 3440 AP82, Woerden, Netherlands focusedwith “what rather than “what isn’t”. Th e cut flower made appearance in floriculture industry; and contributors remain Circulation Administration: FBW Woerden P.O. Box 612, made aa well-timed well-timed appearance in Europe. Europe. Ron van and Westland regions in 2003, the Flower Trials have since developed T (31) 72 53 23 522 F (31) 72 53 23 521 the pot and bedding plant growers with the spring sunshine having P .O.Box 82, 1850 AB Heiloo, the Netherlands 3440 AP Woerden, the Netherlands T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl market is diffi cult, but a glimpse of relief is being experienced by FloraCulture International B.V. Working backwards in this issue; in East Africa, Ethiopia’s focused on “what can be” rather than “what isn’t”. Th e cut fl ower der Ploeg 3440 AP Woerden, the Netherlands into Europe’s largest andappearance most popular event for theEthiopia’s bedding and pot Ron van 82, 1850 Circulation Administration: FBW Woerden P.O. Box 612, made well-timed Europe. T (31) 53 23 522 F(anabel@fl (31) 72 53 23 34 84International 31Evans 393Netherlands 34 84 32 521 552 info@fbw-woerden.nl Editors: Anabel oracultureinternational.com) the potabut and bedding plant growers with the spring sunshine having P.O.Box AB 72 Heiloo, the Working backwards in this issue; in East Africa, explosive flaoriculture growth being reined back, but in another market is diffi cult, glimpse of relief isisin being experienced by FloraCulture T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl der Ploeg Working backwards in this issue; in East Africa, Ethiopia’s Dennis plant industry, with participation having more than doubled over AP Woerden, the Netherlands Ron van Circulation Administration: FBW Woerden P.O. 313, Box 612, Editors: Anabel Evans (anabel@fl oracultureinternational.com) Ron van der Ploeg (ron@fl oracultureinternational.com) made a well-timed appearance in Europe. T (31) 72 53 Business 233440 522 F (31) 72 53 23 521 explosive fl oriculture growth is being reined back, but in another snippet of news received from David Gray it appears that the pot and bedding plant growers with the spring sunshine having address: ECA Office 140-21, Legmeerdijk Seriese Editors: Anabel Evans (anabel@floracultureinternational.com) floriculture growth is being reined back, but in another der Ploeg Dennis lastexplosive five years. Today, annual Flower Trials organised T (31) 34der 84Ploeg 31 393 F (31) 34 84Box 32 552 Working backwards in this issue; in aEast Africa, Ethiopia’s 3440 AP Woerden, the Netherlands Dennis Ron van (ron@fl oracultureinternational.com) Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, madethe Circulation Administration: FBW Woerden P.O. 612,info@fbw-woerden.nl snippet of news received from David Gray it that logistics in East Africa are receiving boost. Heare writes that if by a a well-timed inthe Europe. 1431 Seriese RonGB vanAalsmeer der Ploeg (ron@fl oracultureinternational.com) snippetappearance of news received from David Gray it appears appears that Seriese huge network of people who share a passion for plants. This year, on Editors: Anabel Evans (anabel@fl oracultureinternational.com) explosivein floriculture growth is being reined back, but in another T (31) 34Netherlands 84Postbus 31David 393 1081, FGray, (31) 34Chris 84BB 32 552 info@fbw-woerden.nl Editorial team: Edward Bent, Beytes, Lotte Arturo Croci, Hans De Vries, Kerry Herndon, HelenBjarke, Moody, Working backwards in this issue; in East Africa, Ethiopia’s 3440 AP Woerden, the logistics East Africa are receiving a boost. He writes if infrastructure, communications and transport are the key to Postal address: 1430 Aalsmeer Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, logistics in East Africa are receiving a boost. He writes that that ifthe Dennis four days in mid-June, more than 40 companies , opened their doors. Ron van der Ploeg (ron@fl oracultureinternational.com) snippet of news received from David Gray it appears that Editors: Anabel Evans (anabel@fl oracultureinternational.com) Hans De Vries, David Gray, Kerry Herndon, Helen Moody, Petitjean, Marta Pizano, Leaora Policar, Jennifer White Marie-Françoise explosive fl oriculture growth is being reined back, but in another T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl infrastructure, communications and transport are the key to the development of horticulture and economies in general the news Working backwards in this communications issue; in East Africa, Ethiopia’s Seriese T Hans (31) 297 769 095 F (31) 297 365Herndon, 366 De Vries, David Gray, Kerry Helen Moody, infrastructure, and transport are the key toplants, the Dennis It is afloriculture once-a-year chance toAddis discover a wide range of Editorial team: Edward Bent, Chris Beytes, LottePolicar, Bjarke,Jennifer Arturo Croci, explosive logistics East Africa are receiving aGray boost. He writes thatnews ifnew Ron der Ploeg (ron@fl oracultureinternational.com) Petitjean, Marta Pizano, Leaora Marie-Françoise Founding editor: Debbie Hamrick snippet ofin news received from David itin appears that Editors: Evansvan (anabel@fl oracultureinternational.com) development of horticulture and economies general the of: new roads linking Ababa with Nairobi; abedding proposed growth is being reined back, but in another SerieseAnabel FBW Woerden P.O. Box 612,Jennifer White Circulation Administration: Petitjean, Marta Pizano, Leaora Policar, White Marie-Françoise development of horticulture and economies in general the news Claudia Dennis houseplants, perennials and cut flowers every texture, size, Hans De team: Vries, David Gray, Kerry HelenBjarke, Moody, infrastructure, communications and transport are toifform the Editorial Edward Bent, ChrisHerndon, Beytes, Lotte Arturo Croci, snippet Founding editor: Debbie Hamrick Cover: Pack Trials logistics in East Africa are receiving aof boost. writes that Ron van der Ploeg (ron@fl oracultureinternational.com) of: roads linking Addis Ababa with Nairobi; aa the proposed new railway line on the Kenyan Coast from Addis Ababa tokey Lamu; a of news received from David Gray it appears thatHe Stokreef 3440 APCalifornia Woerden, the Netherlands Seriese Founding editor: Debbie Hamrick of: new new linking Addis Ababa with Nairobi; proposed new Claudia andincolour androads sample exceptional food and tropical drinks. Petitjean, Marta Pizano, Leaora Policar, Jennifer White logistics Marie-Françoise development of horticulture and economies in general the news Claudia Hans De Vries, David Gray, Kerry Herndon, Helen Moody, Cover: California Pack Trials Publisher: FloraCulture International B.V. infrastructure, communications and transport are the key to the Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, railway line on the Kenyan Coast from Addis Ababa to Lamu; aa new railway line from Tanzania to Uganda; Delta Airlines about East Africa are receiving a boost. He writes that if Stokreef T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl Angie Cover: California Pack Trials linefor on the Kenyan Coast from Addismore Abababeautiful to Lamu; than Stokreef I have arailway spot event. There’s nothing Founding editor: Debbie Hamrick Duffree of:soft new roads linking Addis Ababa with Nairobi; aAirlines proposed new Petitjean, Marta Pizano, Leaora Policar, Jennifer White infrastructure, Marie-Françoise Publisher: FloraCulture International B.V. (jaap@fl oracultureinternational.com) development of horticulture and economies in general the between news Hans De Vries, DavidRon Gray, Kerry Herndon, Helen Moody, new railway line from Tanzania to Uganda; Delta about to start direct flthis ights between Nairobi and Atlanta; a deal communications and transport are the key to the Editors: van der Ploeg (ron@floracultureinternational.com) Publisher: FloraCulture International B.V. Claudia new railway line from Tanzania to Uganda; Delta Airlines about a few days spent inonblossoming fields and Cover: Pack railway line the Coast Addis Ababa Lamu; a that Founding editor: Debbie Hamrick (jaap@fl oracultureinternational.com) T (31) California 20 61 82 666 FTrials (31) 20 61 81 333 of: new roads linking Addis Ababa with Nairobi; agreenhouses proposed new Stokreef Petitjean, Marta Pizano, Leaora Policar, Jennifer White Marie-Françoise to direct fl ights between Nairobi and Atlanta; aato deal between Kenya’s Astral andperennial Etihad Crystal Cargo for the Nairobidevelopment horticulture andKenyan economies infrom general the news Editorial team: Chris Beytes, Lotte Bjarke, Arturo Croci, (jaap@fl oracultureinternational.com) toofstart start direct flAviation ights between Nairobi and Atlanta; deal between Claudia are packed to the brim with the newest and improved products for Publisher: FloraCulture International B.V. new railway line from Tanzania to Uganda; Delta Airlines about Cover: California Pack Trials T (31) 20 61 82 666 F (31) 20 61 81 333 Printer: Hollandia Printing, Heerhugowaard railway line on the Kenyan Coast from Addis Ababa to Lamu; a Founding editor: Debbie Hamrick Kenya’s Astral Aviation and Etihad Crystal Cargo for the NairobiAbu Dhabi route; should all have positive eff ects on the economic of: new roadsKenya’s linkingAstral AddisAviation Ababa with Nairobi; a proposed new Stokreef Audrey Marie-Françoise John Sutton and T (31)Gerber, 20 61 82 666 F (31) 20Petitjean, 61 81 333 and Etihad Crystal Cargo for to thetalk NairobiClaudia theline newnew season. Aroute; true grower loves nothing more than about ArturoCalifornia (jaap@fl oracultureinternational.com) to start direct flCoast ights between Nairobi and Atlanta; athe deal between Publisher: FloraCulture International B.V. Printer: Hollandia Printing, Heerhugowaard Designer: Hollandia Media Productions railway line from Tanzania to Uganda; Delta Airlines about Cover: Pack Trials Abu Dhabi should all have positive eff ects on economic development of East Africa in the medium to long term. railway on the Kenyan from Addis Ababa to Lamu; a Stokreef Jennifer Zurko Croci Printer: Hollandia Printing, Heerhugowaard Abuplants Dhabi and route; all have positiveentrepreneurs effects on the economic his or her toshould hear these visionary Arturo FloraCulture T (31) 20 61 82 Kohler 666 F B.V. (31) 20 61 81 333 Kenya’s Astral and Etihad Crystal Cargo for thediscuss Nairobi(jaap@fl oracultureinternational.com) Designer: Hollandia Productions Cartoonist: Bas to start direct flAviation ights between Nairobi and Atlanta; a deal between Publisher: International development of Africa in medium to term. Arturo new railway line from Tanzania to Uganda; Delta Airlines about Founding editor: DebbieMedia Hamrick Croci Designer: Hollandia Media Productions development of East East Africa in the the medium toa long long term. Flower Croci how they are pursuing their passions is always pleasure. Printer: Hollandia Printing, Heerhugowaard Abu Dhabi route; shouldand all have positive effCargo ects onfor the economic T (31) 20FloraCulture 61Bas 82 Kohler 666 FInternational (31) 20 61 81 333 Cartoonist: Kenya’s Astral Aviation Etihad Crystal the Nairobi(jaap@floracultureinternational.com) In Taiwan, the presidential opening of the International Orchid to start direct fl ights between Nairobi and Atlanta; a deal between Publisher: Cartoonist: Bas Kohler Arturo Trials celebrate makes and growers special, connect Designer: Hollandia Productions development ofpresidential East Africa inhave the medium toects long Hollandia Abu Dhabi route; should allopening positive eff onterm. the Orchid economic TCroci (31) 20 61 (jaap@floracultureinternational.com) 82Printer: 666 F (31) 20 61 Printing, 81Media 333 Heerhugowaard In Taiwan, the of International Show is anwhat indication inbreeders itself about the pride the nation takes in Kenya’s Astral Aviation and Etihad Crystal Cargo for the NairobiIn Taiwan, the presidential opening of the the International Orchid Arturo people with their industry and help foster apride sense ofnation pride. Cartoonist: Bas Kohler Designer: Hollandia Media Productions Europe, Africa, Asia/Pacifi c development of East Africa in the medium to long term. Printer: Hollandia Printing, Heerhugowaard Show is an indication in itself about the the takes its orchid innovations, in particular for their phalaenopsis exports. Abu Dhabi route; should all have positive eff ects on the economic Printer: SDA Print + Media Croci Show is an indication in itself about the pride the nation takes in in Lotte Arturo InofeTaiwan, the presidential opening of the International Orchid Cartoonist: Bas Kohler Europe, Africa, Asia/Pacifi c Aryen Bouwmeester International Accounts Management: Designer: Media Productions its innovations, in particular for their phalaenopsis exports. Breeder Open Days the Netherlands for the number one in developmentTh East Africa in the medium to long Designers: SDA Print + Media, Bjarke Hollandia Europe, Africa, Asia/Pacifi c Croci its orchid orchid innovations, inin particular for term. their phalaenopsis exports. Speaking about pride, it has been 100 years since Georg Klasmann Lotte Show is an indication in in itself about pride the nation takes in International Management: Dennis Seriese Accounts (dennis@fl oracultureinternational.com) In the presidential opening ofkey; the International Orchid Cartoonist: Bas Kohler Th eeTaiwan, Open Days Netherlands for the one cut flBreeder owers were, very lowthe quality isnumber the renowned Lotte Copy correction and sub-editing: Vanessa Heinrich Bjarke International Accounts Management: Th Breeder Openconversely, Days in the the Netherlands for theone number one in in opened peat factory in in Geeste, Germany. It was ofrenowned the Bjarke Europe, Africa, Asia/Pacifi c itshis orchid in particular for their phalaenopsis exports. Dennis Seriese (dennis@fl oracultureinternational.com) Angie Duff ree (angie@fl oracultureinternational.com) Show ispoint, aninnovations, indication about the pride the nation takes in cut fl owers were, conversely, low key; quality is the selling however, especially for those Dutch rose growers In Taiwan, the presidential opening ofitself thevery International Orchid Cover photograph: Ron van der Ploeg Dennis Seriese (dennis@fl oracultureinternational.com) cut fl owers were, conversely, very low key; quality is the renowned Lotte forerunners of today’s Klasmann-Deilmann Group, which has been International Accounts Management: Theorchid Breeder Open Daysin in the Netherlands for therose one in Europe, Africa, Asia/Pacifi c61 81 333 M(31) 62 21 65 220 Angie Duff oracultureinternational.com) T(31)20 61ree 82(angie@fl 666 F (31)20 its innovations, particular for their phalaenopsis exports. selling point, however, especially for those Dutch growers whose existence isabout being threatened current economic conditions. Show is an indication in itself the pride theby nation takes innumber Bjarke Angie Duffree (angie@floracultureinternational.com) selling point, however, especially for those Dutch rose growers building reputation on environmentally sound, Lotte Dennis Seriese (dennis@fl oracultureinternational.com) cutits owers conversely, very lowbykey; quality isnumber the renowned Management: T(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 Offi ce Manager: Claudia Stokreef Th eflBreeder Open Days in the Netherlands forexports. thetechnologically one in Europe, Asia/Pacifi cAccounts whose existence is being threatened current economic conditions. its orchid innovations, inwere, particular for their phalaenopsis Bjarke Africa,International T(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 whose existence is being threatened by current economic conditions. innovative and economically competitive business practices. The Marta Piza- Accounts Lotte Angie ree (angie@fl oracultureinternational.com) selling point, however, especially for those Dutch rose growers Dennis Seriese (dennis@fl oracultureinternational.com) OfficeDuff Manager: Claudia Stokreef (claudia@fl oracultureinternational.com) cut fl owers were, conversely, very low key; quality is the renowned International Management: Quality is also the overwhelming message of our substrates Th e Breeder Open Days in the Netherlands for the number one in Europe, Africa, Asia/Pacific Marquez Office Manager: Claudia Stokreef Bjarke node company’s official centennial celebration took place at the Emsland Marta PizaT(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 whose existence is being threatened by current economic conditions. Angie Duff ree (angie@fl oracultureinternational.com) (claudia@fl oracultureinternational.com) FloraCulture International B.V. selling point, however, especially for those Dutch rose growers Dennis Seriese (dennis@fl oracultureinternational.com) Quality is also the overwhelming message of our substrates special. Th e RHP Foundation is guiding the “will to improve” of cut flowers were, conversely, veryoverwhelming low key; quality is the renowned Marta Piza- International Accounts Management: node Marquez (claudia@floracultureinternational.com) th of our substrates Quality isinalso the message Moormuseum Geeste on Friday June 14current 2013 in to theimprove” presence of node Marquez Offi Manager: Claudia Stokreef T(31)20 61 82 666 F (31)20 61 333 M(31) 62 21 65 220 FloraCulture International B.V. P .O.ce Box 82, 1850 AB Heiloo, the81Netherlands whose existence is being threatened by economic conditions. Angie DuffreeFloraCulture (angie@fl oracultureinternational.com) special. Th e RHP Foundation is guiding the “will 50 affi liated companies. And where substrates control of growth selling point, however, especially for those Dutch rose growers International, FloraCulture International B.V. special. Thfrom e RHP Foundation is guiding the “will to improve” of of Marta Pizaover 350 guests all over the world. Page 33 to 36. (claudia@fl oracultureinternational.com) Quality is also the overwhelming message of our substrates Offi ce Manager: Claudia Stokreef P .O. Box 82, 1850 AB Heiloo, the Netherlands T (31)72 53 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 T(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 50 affi liated companies. And where substrates control of growth is hidden from our sight, the crop protection series by Louise whose existence is being current economic conditions. node Marquez Business address: ECAAB Office 140-21, Legmeerdijk 313, P.O. Box 82, 1850 Heiloo, the Netherlands 50 affi liatedthreatened companies.byAnd where substrates control of growth Marta FloraCulture International special. Th e RHP Foundation is guiding the tobyimprove” of (claudia@fl T (31)72 53oracultureinternational.com) 23 522 F (31)B.V. 72 53 23 521 M (31) 63 03 99 450 Italy, Southern France: Quality isfrom also the overwhelming message of “will our substrates OffiMarquez cePizaManager: Claudia is hidden our sight, the crop protection series Louise Labuschagne focuses on sustainable programs to assist in optimum 1431 GB Aalsmeer node T (31)72 53Stokreef 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 is hidden from our sight, the crop protection series bythe Louise Visitors all ofon the world will bethe attending Marta PizaWilliam oracultureinternational.com) P.O. Box 82, 1850 AB Heiloo, the Netherlands 50from affi liated companies. And where substrates control ofinin growth FloraCulture International B.V. Italy, Southern France: Arturo Croci (arturo@fl oracultureinternational.com) special. Thecorners RHP Foundation is “will to improve” (claudia@fl Labuschagne focuses sustainable programs to assist optimum control above the ground. Sustainability also goes hand handof Quality is also the overwhelming message of guiding our substrates Postal Postbus 1081, 1430 BB Aalsmeer, the Netherlands Italy,address: Southern France: de Marquez Armellini th th optimum Labuschagne focuses on sustainable programs to assist in Plantarium show which will be held from August 21 hand -24Louise .growth Show William T (31)72 53B.V. 23 522Bjarke F Heiloo, (31) 72 53 521 M (31) 63 03 99 450 is hidden from our the crop protection series by P .O. Box 82, 1850 AB the23 Netherlands Arturo Croci (arturo@fl oracultureinternational.com) Scandinavia: Lotte (lotte@fl oracultureinternational.com) affithe liated companies. And where substrates control ofin FloraCulture International control above the ground. Sustainability also goes hand with vision and hard work of“will Meiny Prins, managing special. The 50 RHP Foundation issight, guiding the to improve” of William T (31) 297 769 095 F (31) 297 365 366 M (31) 62 21 65 220 Arturo Croci (arturo@fl oracultureinternational.com) control above the ground. Sustainability also ever goes hand indirector hand Armellini organisers are anticipating one of the best years for the Armellini Italy, Southern France: Labuschagne focuses on sustainable programs to assist in optimum T (31)72 53 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 Scandinavia: Lotte Bjarke (lotte@fl oracultureinternational.com) LB Text & Idé, Søndervej 10, 8350 Hundslund, Denmark T(45) 21 48 75 30 is hidden from our sight, the crop protection series by Louise P.O. Box 82, Dennis 1850 AB Heiloo, the Netherlands with the vision and hard work of Meiny Prins, managing director of Priva, whose accomplishments have been rewarded with the 50 affi liated with companies. 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LB Text & Idé, Søndervej 10, 8350 Hundslund, T(45) 48 75 30 eCommerce since the streamlining of shipments is a key outcome resulting from using this tool. Auctions around the world also of Priva, whose accomplishments have been rewarded with the Scandinavia: Lotte Bjarke (post@lottebjarke.dk) Miami: William Armellini(William@floracultureinternational.com) eCommerce since the streamlining of shipments is aakey outcome Paul a summary what is all about including preview T (57) 15 30 20 36 F (57) 12 36 25oracultureinternational.com) 54 hortitec@unete.com Sustainability crosses overthe into logistics under the subject of of Tecnia Ltda., Calle 85(marta@fl No20-25 Of.Lucas 202B, Bogotá, Colombia USA, Canada, Central America: Paul Black (pblack@ballpublishing.com) Nicholas South Marta de Marquez resulting from using this tool. Auctions around the world also facilitate direct sales and world is not leaving them Businesswoman ofofthe YearPlantarium award. LBHorti Text &Pizano Idé, Søndervej 10, 8350 Hundslund, Denmark BlackAmerica: USA, Canada, Central America: resulting from using this breakthroughs, tool.virtual Auctions around the world also the most promising breeding the floor plan and Paul Miami: William Armellini(William@fl oracultureinternational.com) eCommerce since theand streamlining of shipments is a key them outcome T (57) 15 30 20 36 F Of. (57)202B, 12 36 25Publishing, 54 Lucas hortitec@unete.com Paul Black (pblack@ballpublishing.com) Nicholas (lnicholas@ballpublishing.com) Ball 622 Town Road, Sustainability crosses over into logistics under the subject of Horti Tecnia Ltda., Calle 85 No20-25 Bogotá, Colombia facilitate direct sales the virtual world is not leaving behind; FloraHolland persists in its ambition to strengthen thethe T (45) 21 48 75 30 Black Paul Black (pblack@ballpublishing.com) Lucas Nicholas facilitate direct saleson and the virtual world is not leaving them Lucas exhibitor listing starting page 23. 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PO Box 1660, West Chicago, 60186, T (972) 54 002 F (972) 86622 58254 19 United 07 Road,States Japan: Yoshikawa (callems@world.odn.ne.jp) for Europe, aon continuation ofpeninsula. theofthe Dutch (lnicholas@ballpublishing.com) Ball Publishing, Town To end at the beginning, in the Sunshine State California, Chris Beytes has a well-penned article bringing to life behind; FloraHolland persists in its ambition to strengthen the auctions’ Nicholas T (1)6 30 23 13 675 F (1)6 30 23 15 T (972) 54 42 97 002 F (972) 86 58 19 07 To end at the beginning, in the Sunshine State of California, Chris Eyal Lucas 20 to 22 you’ll find comprehensive introduction to the Spanish Middle East: Eyal Policar (eyal@fl oracultureinternational.com) T(1)6 30Eiji 23 13 F(1)6 30 Setagaya-ku,Tokyo 23 States 15 254 Japan: Yoshikawa (callems@world.odn.ne.jp) EMS Inc., 2-22-8 Matsubara, 156-0043, Japan long history achievement. 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To end at theyou beginning, the Sunshine State of Deshpande (91) 20Africa: 302 52 00058 East Africa: David Gray (gray@africaonline.co.ke) presenting innovative ideas and and quality products.Chris Eyal T (81) 33 32 75 756 (81)(cilla@fl 33Setagaya-ku,Tokyo 32 27 933 are anotherPack institution that have a long history in EMS 2-22-8 Matsubara, 156-0043, Japan South Africa: Cilla Lowen oracultureinternational.com) T (27)Inc., 22 4857058 FF(27) 22 4857415 California Trials, which, the Japan: (callems@world.odn.ne.jp) PolicarEiji Yoshikawa Beytes has a well-penned article bringing tolike life the auctions, South Africa: Cilla Lowen (cilla@floracultureinternational.com) Eiji Eyal East Africa: David Gray (gray@africaonline.co.ke) presenting innovative ideas and products. T (81) 33 32 75 756 F (81) 33 32 27 933 Japan (27) 22 4857058 F (27) 22 4857415 are another institution that havequality a long history in EMS Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo 156-0043, Anabel Evans, Editor California Pack Trials, which, like the auctions, Yoshikawa Policar T (27) 22 4857058 F (27) 22 4857415 Eiji FloraCulture International (ISSN1051-9076) is published monthly. Eiji 33 32 75South Cilla Lowen (cilla@floracultureinternational.com) East (gray@africaonline.co.ke) presenting innovative ideashistory and quality products. T (81) 756Africa: FAfrica: (81)David 33 32 Gray 27 933 Anabel Evans, Editor are another institution that have a long in Yoshikawa Worldwide distribution. ©2009 FloraCulture International magazine. Anabel Evans, Editor Yoshikawa FloraCulture International (ISSN1051-9076) is published monthly. All rights No portion of editorial may be reproduced in any T (27)Africa: 22 4857058 F reserved. (27) 22 4857415 FloraCulture International (ISSN1051-9076) isInternational published monthly. South Cilla Lowen (cilla@fl oracultureinternational.com) East presenting innovative ideas and quality products. Worldwide distribution. ©2009 FloraCulture magazine. EijiAfrica: David Gray (gray@africaonline.co.ke) form without written permission of the publisher. Publisher is not Worldwide distribution. ©2009of FloraCulture International magazine. All rights reserved. No portion editorial may be reproduced in any Anabel Evans, Editor T (27) 4857058 F reserved. (27) 4857415 liable for22 advertisements using22 illegally obtained images. may Sendbe address changes to Yoshikawa South Africa: Cilla Lowen (cilla@fl oracultureinternational.com) All rights Nopermission portion of of editorial reproduced in any form without written theAB publisher. Publisher is not FloraCulture International (ISSN1051-9076) is published monthly. Eiji FloraCulture International magazine, P.O.Box 82,1850 Heiloo, the Netherlands. form without written permission of the publisher. Publisher is notto liable F for(27) advertisements using illegally obtained images. Send address changes Anabel Evans, Editor distribution. ©2009 FloraCulture International magazine. T (27) 22 4857058 22Worldwide 4857415 Yoshikawa liable for advertisements using illegally obtained images. Send address changes to Cilla Lowen Eiji FloraCulture International (ISSN1051-9076) is published monthly. FloraCulture International magazine, 82,1850 AB may Heiloo, the Netherlands. All rights reserved. NoP.O.Box portion of editorial be reproduced in any FloraCulture International magazine, P.O.Box 82,1850 AB Heiloo, the Netherlands. Worldwide distribution. ©2009 FloraCulture International magazine. oshikawa Cilla Lowen form without written permission of the publisher. Publisher is notAnabel Evans, Editor International isispublished monthly. FloraCulture International (ISSN1051-9076) published monthly. All rights(ISSN1051-9076) reserved. No portion of editorial may reproduced in any liable for advertisements using illegally obtained images. Sendbe address changes to Cilla Lowen FloraCulture

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Worldwide distribution. ©2009 FloraCulture International magazine. Worldwide distribution. ©2013 FloraCulture International magazine. form without written permission of theAB publisher. is not FloraCulture International magazine, P.O.Box 82,1850 Heiloo, Publisher the Netherlands. All rights No ofofillegally editorial may in any All rights reserved. Noportion portion editorialobtained maybe bereproduced reproduced liable forreserved. advertisements using images. Send address changes to form without written permission of theP.O.Box publisher. Publisher not the Netherlands. inFloraCulture any form without written permission of the 82,1850 publisher. International magazine, AB is Heiloo, liable for advertisements illegally obtained images.obtained Send address changes to Publisher is not liable for using advertisements using illegally images. Cilla Lowen FloraCulture International P.O.Box 82,1850magazine, AB Heiloo, the Netherlands. Send address changes tomagazine, FloraCulture International Postal address: Postbus 6001554_06_Colofon.indd 6 1081, 1430 BB Aalsmeer, the Netherlands. illa Lowen

Cilla Lowen

Ron van der Ploeg, editor ron@floracultureinternational.com

6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6

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27-04-2009 13:08:58 July/August 2013 | www.FloraCultureInternational.com 7 27-04-2009 13:08:58

27-04-2009 13:08:58


SummerShowcase

2013

Flower Trials

FloraCulture

From 11th June to 14th June, the Netherlands and Germany hosted their annual Flower Trials. Created in 2003 by a group of leading companies in the pot and bedding plant industry, this year’s event brought together 41 companies that could all be visited in one single week. The companies welcomed customers old and new to view marketing ideas alongside the latest breeding breakthroughs. Here are the highlights from the companies FloraCulture International visited. by Ron van der Ploeg


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Flower Trials (Photo credits: Alicja Cecot).

Meet and Seat Having celebrated its 10th anniversary last year, Fides’ large flowered Kalanchoe, Calandiva, continues to grow in popularity. 2013 marks the arrival of the brand new Grandiva series, combining large flowers with a perfectly proportioned growth habit. Grandivas are offered in white (Olin) and pink (Foster) and are currently grown in 8cm pots by the Kalanchoe nursery Veranda. Sold under the brand name Kalanchoe Sublime, and being hailed as the single flowered revolution is the two-toned Piton, that comes in nicely contrasting red and soft orange. Product manager Carolien van der Goes says that despite single flowered Kalanchoe slowly losing market shares in the Netherlands, this pot plant continues to play a prominent role in the international marketplace. Sublime Kalanchoe is produced in limited quantities and only by selected growers. These new single-flowered varieties come in a specially designed sleeve and have an excellent shelf life. Piton is offered in a 12cm pot and will be available as of October 2013 at SV.CO (the Netherlands) and Kearby (Denmark). A cross between upright zonal geraniums and trailing ivy Pelargoniums, often dubbed ‘ground cover Pelargoniums’ due to their strong lateral growth, Fides’ interspecific series has been expanded with the introduction of three new Dixieland varieties. Dixieland Dark Red delivers profuse deep red blooms, is easy to

grow and suitable for beginners and experts alike. Dixieland Dark Pink has probably the best heat tolerance and a well-groomed appearance. It is suitable for production in patio pots and hanging baskets. The heat tolerant Dixieland Orange is a semitrailing Pelargonium with excellent shelf life. According to Van der Goes, Fides’range of interspecific Pelargoniums have a somewhat more uniform plant habit and softer foliage compared to their strong competitor, Syngenta’s Calliope. “Tests in Spain and Slovenia have proved that they are naturally heat tolerant,” she said. In terms of marketing concepts, Fides offers its Swifty merchandising programme built around the concept of visual marketing. Perfectly aware that colour is the first thing a consumer notices, the company uses colourblocking for its new line of mini pot Chrysanthemums. Flowers and pots (clearly visible behind the see-through sleeve) create a unity of colours. Swifty pot mums earn their name because crop times for 10.5 cm pots are 7 to 10 days shorter than for the

Designed by Zuidkoop, who earlier this year decked out Amsterdam’s Nieuwe Kerk for the investiture of Prince Willem-Alexander as King of the Netherlands , the Meet and Seat theme invited customers to literally have a seat amongst the latest novelties.

www.FloraCultureInternational.com | July/August 2013

Signature Kalanchoe Piton is a new single- flowered variety which comes in a specially designed sleeve.

more mainstream 12 cm pots. This spring, Fides ( a division of the Agribio Group) completed the acquisition of Dummen. As a result, the 2013 Fides Flower Festival hosted a number of spectacular breeding breakthroughs by this German breeding company. Sweetunia Johnny Flame, for example, is weather tolerant and features a unique flower pattern, while the new bi-coloured Verbena Wicked series makes a wonderful addition to container combinations. |||

In terms of marketing concepts, Fides offers its Swifty merchandising programme built around the concept of visual marketing.


2013

SummerShowcase Beautiful Begonias In September 2008, Beekenkamp and Aalsmeerbased Florema joined forces, and Florema’s expertise in Begonias has boosted the Beekenkamp brand internationally. Occupying pride of place at the Beekenkamp show were Beekenkamp’s own, cutting-raised Waterfall series of Begonia pendula with Encanto Falls Red being one of the latest additions.

Begonia eliator Vermillion Red.

Begonia boliviensis Bovilia White.

Begonia eliator Glory Pink.

Begonia Waterfall Encanto Falls Red is an ‘offspring’ of the Encanto Falls Orange. This red variety has large single flowers and blooms throughout summer until the first nighty frost. This easy-care begonia is selfcleaning, meaning the old blooms make way for new ones. This type of begonia is suitable for planting in hanging baskets or large pots and is easy to combine with other trailing plants. Encanto Falls Red adds a lot of colour to the garden or the patio. This profusely flowering Begonia provides consumers with enjoyment all summer long! No wonder it ended up high in the 2012 top 10 of best plants in the Emsflower show garden. Cutting a dash was seed-raised Begonia eliator Vermillion Red with bold red blooms that look like a mass of tight little rosebuds. Its attractive foliage makes a fine background for the prolific display of prolific flowers. In Begonia eliator, Beekenkamp also showcased the Begonia Glory Lemon. The colourful Begonia Glory makes an ideal houseplant and is offered in three different shades: Pink, White and Lemon. In Southern Europe, this plant is also used as an outdoor plant. After the successful introduction of Pink and White, the range has been extended with Glory Lemon. The Begonia Glory series is available all year round and makes a splendid presentation when, for example, combined with beautiful, colourful or trendy ornamental pots. Note that Glory plants that are ‘grown cold’ perform better in the garden and are more weather proof than the ones grown in a heated greenhouse. It is said that there are over nine hundred different species of Begonia, with fibrous-rooted and tuberousrooted varieties most frequently used in borders and patio pots. It was only when the Begonia boliviensis was re-discovered in the wild that a whole new range of selections and hybrids came to the market. The majority of them are raised from cuttings such as Beekenkamp’s single flowered Bovilia series, which is available in four colours: white, salmon, red and yellow. According to Beekenkamp’s Johan Heemskerk, this new series, which was given its official name only two months ago, outperforms the competition (seed-raised Begonia boliviensis Santa Cruz from Benary and Ball’s cutting raised AGM winner Million Kisses) in terms of growth habit, flower size, branching and earliness. However, one big advantage of ‘Santa Cruz Sunset’ , is that while the cost of each plant of a cuttings-raised variety includes a royalty payable to the breeder, no royalty is paid on the seed-raised ‘Santa Cruz Sunset’. |||

July/August 2013 | www.FloraCultureInternational.com

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Flower Trials Riding on a wave of popularity At PanAmerican Seed/Kieft Seed, Viola and Petunia have come to power riding on a ‘Wave’ of popularity. Wave is the brand for large, lush Petunias or pansies (Cool Wave) and one of the best uses for Wave is in hanging baskets and patio pots as this takes advantage of their easy, spreading colour. It has been a long journey from the first Wave Petunia – the All-America Selections winner Wave™ Purple Classic debuted in 1995 - to the extended Wave family (Tidal Wave 2000, Double Wave 2002, Easy Wave 2003, Shock Wave 2008 and Cool Wave pansies which made their debut last year). At the Flower Trials, PanAmerican Seed put their Wave Petunia Medleys in the spotlight including designer look mixes of Easy Wave Burgundy Star and Easy Wave Neon Rose, Shock Wave Coconut, Shock Wave Coral Crush and Shock Wave Denim and Easy Wave Red and Easy Wave White. Wave Medleys provide multi-colours in one pot without a royalty. They can be grown in 15cm and 25 cm pots by putting two or three 288-plugs in a single dibble hole to root and grow together. Speaking about creative blended looks, the company presented an absolute

Fleuroselect Gold Medal Winner Zinnia Zahara Sunburst.

www.FloraCultureInternational.com | July/August 2013

Cool Wave Pastel Mixture.

novelty at this year’s California Spring Trials, European Spring Trials and Flower Trials: the Fuseables line of multipelleted seeds. Dubbed as the next generation of seed technology, the patent-pending Precision Multi Pellets offer a mechanised option (compatible with all seeding machines) for a more natural-looking mix of plants that already complement one another. Fuseables are seed pellets with singlespecies or multiple varieties in the same seed pellet and are supplied with a 95% minimum germination standard. Crop time fits in with normal bedding production – 8 to 12 weeks from sow to finish. They are perfect for growing in colour bowls, hanging baskets or large patio containers, 3 to 5 plugs per pot. It includes Multispecies Healing Waters: Shock Wave Denim Petunia, Easy Wave Violet Petunia and largeflowered blue Bacopa. In Cool Wave pansies, the flower colour ranges have expanded. Golden Yellow (larger petals in a bolder yellow), Purple, Berries ‘N Cream Mixture, Pastel Mixture and Mixture Improved are the new colours for the coming

season. Cool Wave Pansies have ‘twice the spread’ and ‘double the colour’ and come with a wide range of point-of-purchase materials including hanging basket collars, premium pack handles, bench cards, labels, promotional banners and towers. Hailed as the disease-resistant Impatiens from seed, New Guinea Impatiens Divine is offered in twelve colours and five mixes, every one of them matched, mixable and economical in packs. Also making a huge splash of colour at the entrance of the PanAm show was the Fleuroselect Gold Medal winner Zinnia Zahara Sunburst. This is the first gold/red bicolour of its kind. With big blooms and superior disease resistance, Zahara Sunburst assures big retail impact and carefree, season long shows. The Zahara Series has 20% larger flowers than comparable types, unique colour choices, including the first Yellow and Scarlet and is the first well-balanced Mixture of this type of Zinnia. It shows outstanding performance in sunny, hot and dry conditions, needing very little water and making it ideal crop for areas with water restrictions. |||

Fuseables Multi Species Healing Waters.


2013

SummerShowcase A flowery tango between Pelargonium and Lavandula The FloriPro Services show hosted a special Pelargonium area, which provided a comprehensive overview of the company’s broad range of varieties and covered all ornamental applications. The acquisition of the German breeding company Fisher bolstered FloriPro’s position in Pelargonium, which are available in 12 series today. Occupying pride of place were the interspecifics: Calliope, Caliente and Dark Caliente, which are touted as being one of the best heat tolerant Pelargoniums. Two exceptional series from Syngenta - the Calliope and Caliente – are known for their vivid flower colours, resistance, tremendous branching characteristics and vastly improved heat and disease resistance. Lavender Rose (2012) and the pink-red- blooms of Rose Splash (2013) add new colour dimensions to the outstanding Calliope series with excellent space filling capacities. In cutting-raised Pelargonium zonale, Floripro’s Tango deserves a place in the spotlight for its tight spacing, strong leaves and the ability to remain very compact under cooler conditions. Tango Pelargoniumsin in a 10.5cm pot make ideal annuals for the mass market. The dark foliage contrasts nicely with the bloom and plants are well-branched. The latest addition to the Tango series is Deep Rose with Eye. Floripro Services also created a specialist Lavandula section to inform, educate and inspire customers. The company’s decision to bring a number of species and varieties together was in response to the growing number of new cultivars being introduced to the market. The mini side by side trial focused on four key characteristics for growers, buyers and customers alike: hardiness, scent, earliness and plant habit. It was interesting to read, for example, that Lavandula x intermedia Grosso (introduced by Pierre Grosso in

Floripro Services created a specialist Lavandula section to inform, educate and inspire customers.

France in 1972) has the highest level of essential oils. Therefore, it may not come as a big surprise that three quarters of the lavender grown for oil in France come from this cultivar. Ornamental Lavandula angustifolia ‘Hidcote’ and Lavandula angustifolia Aromatico took second and third position in terms of fragrance. Seedraised Lavandula angustifolia Blue Scent Early was listed as the earliest variety, featuring well-branched hardy plants. Cutting-raised Lavandula Aromatico Blue, Early Blue and Ellagance Purple are also ideal for early production with good uniformity. Floripro Services finally took the opportunity to announce some important fine tuning to their existing Dahlia genetics. The retooled cuttingraised Dahlia hybrid Goldalia features a more compact growth habit, more flowers and better uniformity. Goldalia Rose Improved and Goldalia Scarlet Improved are making their debut this year. The Dahlia Happy Says series contains large single flowered Dahlias with a dark centre, a compact growth

habit, dark, fern-like foliage and basal branching. 2013 marks the arrival of the Happy Days Purple, Happy Days Lemon and Happy Days Orange Red Bicolour varieties. |||

Calliope Rose Splash.

July/August 2013 | www.FloraCultureInternational.com

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Flower Trials

Petunia SweetSunshine Provence.

Petunias with Mediterranean flair One of the winners of the 2014 Fleuroselect Gold Medal, SweetSunshine Provence Petunia, is a new item in Selecta’s seed-raised SweetSunshine series. It contains semi-trailing, double flowered Petunias in unique colours such as Burgundy and Dark Blue. Award winning SweetSunshine Provence brings Mediterranean flair to the consumer’s garden and is suitable for production in small pots and bigger hanging baskets alike. Calynopsis, a Calceolaria for outdoors and sale in early spring, had a soft launch last year. Last spring it made its official debut at the German superstore OBI. The latest Calynopsis sales figures unsurprisingly show that it has not been a great start to the year for this novelty product, with most of Europe repeatedly being hit by cold conditions keeping consumers away from garden centres. Fingers crossed better, sunnier conditions next year so more customer can become acquainted with this balcony orchid, which is available in five tropical colours (yellow with red, orange, yellow, dark red and yellow with orange). Calynopsis is a low energy crop and suited for the frost protected greenhouse environment. Another specialty well worth mentioning is a cutting-raised Arctotis hybrid, the African Daisy, which is closely related to Osteospermum. Both are members of the vast Compositae family and produced more or less the same way, requiring a rather cool greenhouse

environment with abundant light. Like Osteospermum, Arctotis closes its petals in dark and rainy weather. Its leaves are attractive, grey/green, elliptic, lobed and silvery grey with toothed edges. Flowers are single, brightly coloured and daisy like. Selecta’s new line of interspecific Marcada Pelargoniums compares to Syngenta’s Caliente but flowers easier and more prolifically, they claim. The series is uniform and flowers have the advantage of being ‘self-cleaning’ by dropping their faded flowers. No other plant represents the image of the alpine mountain like the blue Gentiana. Luis Easy Blue stands for this alpine flair. The new variety Luis Easy Blues was especially selected to be used in gardens. Luis Easy Blue is suited for pots, containers and window boxes but most comfortable in sunny rockeries. Luis Easy Blue, one of the entries in the FleuroStar Contest 2013/2014,is a variety with great retail appeal, easy to cultivate and stands for an early and secure flowering even under low light conditions.  |||

www.FloraCultureInternational.com | July/August 2013

Modeling Selecta’s new Arctotis and Calynopsis is René Olsthoorn.


2013

SummerShowcase Non-stop flowering Benary, who celebrates its 170th anniversary this year, staged a colourful display of its most strongly developed annuals and perennials at the premises of the Dutch bedding plant grower Peter van der Plas. 2013 marks the arrival of Begonia tuberhybrida F1. Nonstop Rose Petticoat Improved.

Pink spider Monarda

The plant has been retooled in terms of growth habit, earliness and seed quality. It now perfectly fits into Benary’s Nonstop; the only comprehensive dark-leafed tuberous begonia series on the market. Rose Petticoat Improved has fully double flowers with an improved retail appeal. The well-branched plants have a full rounded habit for a perfectly finished plant in any sized pot. This variety is suitable for 12-13 cm pots or premium basket programmes. Begonia tuberhybrida F1 Nonstop Mocca Cherry is the newest colour in the Mocca family. Mocca Sherry features intense cherry red full double flowers that rise above the bronze foliage. Mocca Cherry is said to have the highest percentage of transplantable seedlings in the industry, making it the new must-have colour in this series. |||

Plug plant producer and breeding company Armada from De Lier introduced Dianthus Dianturi Twinkle. It has vibrant pink flowers on compact stems, that rise above a silvery grey-greenish foliage. Bred in Japan, this Dianthus is ideally suited for use in patio containers, beds, borders and rockeries. Dianturi Twinkle is hardy to minus 150C, has fragrant blooms all summer long and is an easy crop for the experienced perennial grower. We were really taken by Armada’s Pink Spider Monarda, which is highly suited for pot plant Production. Pink Spider has a nice compact shape and is apparently less susceptible to pests and diseases (mildew!!).  |||

Tropical surprise A tropical surprise awaited trial goers at Takii (founded in 1835), one of the world’s oldest seed companies. Cannova is the first ever series of hybrid Cannas grown from seeds. They were developed in the Netherlands and their strong, leathery leaves make them ideal for gardens in North Western Europe. Cannovas grow to between 1 to 1.20 metres, while producing masses of flamboyant flowers which rise above the banana-like leaves. Commercial growers are set to benefit from this new Canna series as the crop is quite easy to steer, is uniform in growth and offers excellent loading efficiency on Danish trolleys. So far, they are available in red, yellow and pink. Canna South Pacific Scarlet is only available in scarlet and was bred in Japan. It is excellent for garden borders, containers and pots in the warmer climates of, for example, the US. An AAS award winner, South Pacific Scarlet has single flowers clustered in terminal spikes and a vigorous, compact growth habit. Seeds should be sown in 72-128 cell trays, germination emergence 8-12

days / 75-85F /cover seed/ soaking seed in water for 10-14 hours will help soften the seed coat and improve germination. Plug finish time: 5 - 6 weeks in a 128 tray. Finishing: transplant 35 - 45 days after sowing, days to flower 80-110 days depending on average temperature. Being from seed, South Pacific Scarlet is not prone to diseases often transmitted in rhizome propagation. Over the past few years, Takii gained extensive experience in Canna breeding with their well-known Tropical series being one of the first breeding breakthroughs. Tropicals are also from seed, but open pollinated. |||

July/August 2013 | www.FloraCultureInternational.com

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Flower Trials

Double flowers can also be found in the company’s Gaillardia Galya series with Galya Orange Spark (orange) and Galya Fire Spark (red) being two of the newcomers. Danziger’s new Coreopsis Solanna ‘Golden Sphere’ bears Tageteslike, double shaped flowers that bloom from early summer until frost.

Solanna light up any perennial garden We spotted some awesome breeding breakthroughs in perennials at the Danziger show in Rijsenhout where the Coreopsis grandiflora Solanna was one of the absolute show stoppers. The intense yellow of Solanna is sure to light up any perennial garden. The new Coreopsis Solanna ‘Golden Sphere’ bears Tagetes-like, double shaped flowers that bloom from early summer until frost. The plants have a compact, mounded habit that makes them perfect for pots and the garden. Double flowers can also be found in the company’s Gaillardia Galya series with Galya Orange Spark (orange) and Galya Fire Spark (red) being two of the newcomers. They are well-branched, uniform in growth and flowering and feature globe-shaped blooms that rise above simple or lobed leaves Danziger, who celebrates its 60th anniversary this year, also proudly presented its Sun Harmony Impatiens. They compare to Sakata’s Sunpatiens but grow more compactly with tight, attractive mounds reaching a maxi-

www.FloraCultureInternational.com | July/August 2013

mum height of 60 cm (24 inches). The Sun Harmony series blooms early and smothers itself with jumbo-sized flowers in Deep Orange, Magenta, Orange, Pink and Purple. Sun Harmony Impatiens hybrids are easy to grow, their only possible drawback being the fact that their colour range is not as wide as for the traditional (and downy mildew sensitive) Impatiens walleriana with one of the important colours, white, not yet available. Sun Harmony is developed from New Guinea impatiens (Impatiens hawkeri) and appears to be highly tolerant to downy mildew. The rooted cuttings should be planted between January and March for a spring finish. Use one plant per 15cm pot and plants will be ready for sale in eight to 10 weeks. The

bigger 25 cm hanging baskets or pots require three plants, and they will finish in 10 to 12 weeks. Particular attention should be paid to excessively high temperatures in the greenhouse environment as these will cause stem elongation, whereas low temperatures can result in too compact plants. The assortment of flower colours in the vegetatively propagated Cascadias series increases even further with the addition of the newest colours Fantasy Hot Pink, Bicolour Burgundy, Indian Summer, Rim Chianti and Rim Magenta. Cascadias withstand unfavourable weather conditions and maintain full bloom all season long. They have a spreading form and a well-branched habit. |||


2013

SummerShowcase

Dahlia Starsisters Scarlet and Yellow.

Chica marigolds and boldly striped Dahlias Following the success of their genetically compact series in Petunias (Mambo and Limbo), Salvia splendens (Reddy) and Pelargonium zonale (Nano)Hem Genetics took the opportunity to announce their Chica brand of Tagetes patula. It doesn’t come with the Low Grow Approved label but, even so, home gardeners will love the compact nature and many double flower-laden branches in vivid hot hues of deep yellow ( Gold), Orange, Yellow and red/yellow (Chica Bee). Tagetes Chica compares to Hero (Benary) and Bonanza (PanAm), but has bigger flowers with a larger crest, they say. Our next pick from Hem Genetics is the seed-raised F1 Ageratum houstonianum Aloha, which flowers early and is suited for growing in packs and in 10 cm (4 in.) pots. It is comparable to the Blue Hawai from Benary, but slightly more compact. It is excellent for mass production. The strong vigour Dianthus Diadoble Crimson Picotee.

in the garden makes Aloha Dwarf Blue an excellent garden performer, and its white ‘offspring’ Aloha Dwarf White is equally compact and early flowering. On the vegetative side, the Dahlia Starsister series was this year’s big launch by Hem Genetics. It contains a series of six boldly striped, naturally compact Dahlias reaching a height of 25 to 30 cm. They compare with the Dahlietta series (which was introduced by the Ball Horticultural Company years ago) but grow somewhat bigger and more vigorously, Hem Genetics claims. Starsisters are ideal for container production (12-15cm pots), beds and borders and bloom consistently all summer and can withstand a light frost. Starsister ‘Scarlet and Yellow’ looks like two flowers in one with this special Dahlia. Deep red petals form a single large outer layer of petals that are offset by a contrasting smaller inner ring of creamy yellow petals. Cutting-raised Dianthus Diadoble Crimson Picotee was one of the entries in the FleuroStar Contest 2013/2014. It was certainly vying for the award of biggest wow effect; the variety with the most appeal at retail. This garden Dianthus is truly a beautiful garden plant with multi-

coloured blooms in crimson and white. Crimson Picotee is part of the DiaDoble series, including early flowering compact garden Dianthus with attractive double flowers on sturdy stems. The Diadoble series is an interspecific hybrid between Dianthis chinensis and barbatus. It is a mat-forming, evergreen perennial with linear, blue-green leaves and tall, erect stems bearing flowers in crimson, pink, purple, red, white and of course crimson picotee. This new line of pot carnations is cold tolerant, has a good branching habit and is suited for production in 12-17 cm pots. |||

Ageratum houstonianium Aloha White.

Tagetes Chica Bee.

July/August 2013 | www.FloraCultureInternational.com

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Flower Trials Brand new are Brandkamp’s Calimero® series of Calibrachoa. Calibrachoa Calimero blooms with a profusion of white, lemon, bright pink, cherry, blue, pink, orange and coral red, trumpet-shaped and yellow-throated flowers over a long period. Some say that Calibrachoa is a new species in the floriculture trade, however, the plant has been in cultivation since the 19th Century. Brandkamp’s own breeding efforts with the Calibrachoa genus have now resulted in a contemporary cultivar series. Calibrachoa Calimero have a more limited colour range than Brandkamp Marisco Petunias (created in 2008 and now offered in over 16 colours and a mix) but have finer-textured foliage, a more pronounced trailing habit and abundant, small, single flowers. The company’s own breeding line of Jollies Fuchsias® contains bushy

Jollie Fuchsias are named after French cities including this year’s novelty Jollie Paris.

plants with plenty of flowers on top. Pretty blooms in creamy white, pretty purple or cherry smother the plants of Jollie Fuchsias all through the summer months. These miniature fuchsias have a compact habit making it ideal for bedding or as a centre in hanging baskets and containers.

(Photo credits: Alicja Cecot)

(Photo credits: Alicja Cecot)

Brand (kamp) new

Recife Yellow Meadow is a promising newcomer in Brandkamp’s Marisco series of Petunias.

For three years, Caprivi has been the name for perfectly growing and prolifically flowering Osteos in beautifully bold colours. Caprivi is now offered in eleven varieties, including two stunning varieties with spoon-shaped petals (Mauve Spoon and White Spoon) and an easy- to-grow and wellbranching Yellow colour.  |||

Cold tolerant Anthuriums RijnPlant has been working for years to produce Anthurium plants and flowers that will thrive in sheltered outdoor conditions.

Chocolate veins Probably the most remarkable Petunia spotted at this year’s Flower Trials was the Petunia Viva Cappuccino featuring creamy white flowers with chocolate veins. Together with the Viva Rose Stardust, it is the newest member of Florensis’ extensive Viva family, which is touted as being one of the best Petunias for hanging baskets and larger pots. Viva Petunias should be planted with three cuttings in a hanging basket. They make for a quickly finished basket with maximum colour at the point of retail. However, truth be told: the credit for being the first with a Cappuccino Petunia should be given to Dummen/Red Fox who created the Potunia Cappuccino.   |||

www.FloraCultureInternational.com | July/August 2013

In the past decade, many varieties have been tested in-house. These tests gave the Dutch Anthurium breeder enough information to determine whether varieties are really strong or not. Last year, no fewer than twenty five new RijnPlant varieties performed successfully in cold tolerance trials conducted by FloraHolland. These varieties underwent a test in accordance with the established protocol, accredited by ISO 9001. The protocol includes a transport simulation, retail simulation and consumer test. In total, a variety is examined for five weeks before a final assessment is made. The tolerance is segmented into 6 °C and 9 °C as a minimum temperature. In cut Anthurium, 30 varieties were tested, where it showed that 14 varieties were cold tolerant. During the FlowerTrials these

cold tolerant varieties were in the full spotlight. Speaking of cut Anthuriums, a real showstopper was Anthurium Mick Jagger® A newcomer to the cut Anthurium market, Mick Jagger has a pastel-coloured base and strong colour lines that culminate in a bright pink lip and ton-sur-ton spadix, An absolute eye-catcher in any bouquet and easily workable in modern arrangements.  |||

Cut Anthurium ‘Mick Jagger’.


2013

SummerShowcase

by William Armellini

Miami

Torelus Both Torenia and Mimulus belong to the Scrophulariaceae family. Grunewald presented Torelus as the blooming result of crossing both species. Torelus has more or less the same pattern of stripes and dots as can be seen in orchids and Alstroemeria. The flowers are spectacular, but the foliage just seems to be a dull colour and is as tender as butterhead lettuce.  |||

Mass vs Class

There is little doubt that the mass marketers have taken a huge chunk out of the cash and carry business. This is a great example of Global Trade at work. For better or worse. Let's look back. 30 years ago there was a demand for high quality flowers in the US, but the US growers were not able to meet all of that demand. So pioneers started looking for ideal places to grow them, places where the climate, altitude, labour and politics were just right. Colombia fitted the bill and with Spanish speaking Miami as the closest port of entry it just made sense. As it turns out it made good business sense as well. Many land owners were eager to make more money from their land. So the farms grew in size and numbers from a handful in the 80s to several hundred today. All of this additional production started to outstrip demand and that had a dramatic effect on flower prices. More enterprising pioneers saw an opportunity to take advantage of the surplus flowers by finding new places to sell them. The mass retailers were a very likely choice as they had the space, cashiers, ample parking and a million of other things one might need to sell cash and carry flowers. What they may have lacked (or still lack) in floral expertise they more than made up for with buying power and longer store hours. Clearly, with notable exceptions, these outlets are not providing "floristry" services but simply the convenience of shopping.

Sunvillea Sunvillea is the brand name for Suntory/ Moerheim’s new line of Bougainvilea for container production. They are available in cream, pink and purple colours and add a tropical touch to gardens and patios.  |||

I suggest that, to a large extent, the traditional florist, more determined to sell arrangements than just flowers, handed his business to those other outlets. The traditional floristry model changed and continues to change. Those unable or unwilling to adapt fail leaving a hole in the creative aspect of what a florist really is. Alas, the supply chain has changed as well. Growers have found other markets to help diversify their customer base and risk. Getting into the flower business is no longer the en vogue thing to do for land owners in Colombia or Ecuador. These days they prefer building condos.

William Armellini. Editor Flowersandcents.com Williee@williee.com

July/August 2013 | www.FloraCultureInternational.com

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Spain Ornamental horticulture products from Spain account for 4.3% of the total vegetal production, with a surface area under cultivation totalling around 5540 ha., of which 1500 ha. are under cover. Its turnover of domestic production stands in excess of €900 million, with the main producing areas being the Valencian Community, Catalonia, Andalusia, Galicia, the Canary Islands, Aragon and Murcia.

Natural production and differentiated quality T

by Ron van der Ploeg

he social profitability of ornamental horticulture production is very high, given the elevated input of manual labour required, accounting for approximately 45,000 jobs. Exports of Spanish flowers and plants grew in 2012 by 12% with respect to 2011, reaching a total turnover of €251 million. Exports

of live plants in 2012 were worth around €223 million, 19% more than in 2011, of which €88 million were for outdoor plants, €36 million for indoor plants and €24 million for trees and shrubs.

Export destinations

The Valencian Community, Catalonia and Andalusia are Spain’s

main exporting regions. In 2012, exports of plants from Valencia in 2012 accounted for a total turnover of €76.6 million; from Catalonia the figure was €38.9 million and in Andalusia the total was €35.3 million. Taking a look at the destination of these exports by country, France, the Netherlands, Italy

Main producers regions of Spain Total surface Companies Main cultivations

Andalusia 619 554 • Cut flowers • Ornamental Plants • Fruit trees • Olive trees • Forestry Plants

Aragon 146 86 • Fruit trees • Ornamental Trees • Forestry seedling • Shrubs • Conifers •S  easonal plants and flowering plants •A  romatic and medicinal plants

www.FloraCultureInternational.com | July/August 2013

Canary Islands 327 62 • Flowers: • - Proteas • - Strelitzias • - Foliage • Plants: • - Palm Trees • - Cicadaceas • - Indoor • - Cactus • - Aromatics • - Aquatics

Catalonia 1.892 295 •S  easonal plants and flowering plants • Shrubs and conifers • Ornamental trees • Fruit trees •A  romatics y medicinal Plants • Palm Trees

Valencian Community 1.743 440 •S  hrubs •P  alm Trees •T  rees •P  lants for garden beds •A  romatics

Galicia 603 195 •A  cidophilic plants: • - Camellias • - Rhododendrons • - Azaleas •S  hrubs •T  rees


Ornamental citrus.

and Germany are the main target markets for exports of Spanish plants. In 2012, exports to France rose by 15% to a total of €68.8 million; exports to Italy grew by 83% to €36.7 million and to the Netherlands by 22%, now reaching €20.5 million.

Competitiveness

The production of ornamental plants in Spain is one of the most environmentally respectful industries in Europe. It is based on natural cultivation - not forced in greenhouses with artificial heat and with certified quality systems implemented in a very high percentage of exporting companies. In

this regard, the Spanish production industry has introduced its own set of production regulations called PPQS (Plant Production Quality System), adapted to the specific climatic and productive conditions of the Spanish production sector, which embraces all the prerequisites demanded by the most rigorous international quality systems and markets with regards to issues of quality, traceability, health and safety, environmental concerns and sustainability, both social and environmental. Over the last ten years, only second to Germany, Spain has been the country which has seen the biggest increase in exports of ornamental

Nerium oleander.

Phoenix palms.

plants, with a rise of 80%. It is also the European country that has registered the largest increase in exports in 2012, providing good proof of the excellent response to Spanish plants in foreign markets. In fact, Spain is currently viewed as the country with the greatest potential for growth in Europe in the export of ornamental plants.

>>>

July/August 2013 | www.FloraCultureInternational.com

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Spain The major production areas Andalusia, Aragon, Canary Islands, Catalonia and the Valencian Community are the major production areas in Spain. These regions are highly competitive and have many comparative advantages with other producing areas in terms of good weather conditions, excellent quality for money ratio, the wide range of products and the extensive calendar of production.

Andalusia

There is a major presence of cut flower nurseries in Andalusia on the northeast coast of Cadiz and in part of the province of Seville. Regarding ornamental plants, the highest concentration in terms of volume of total production in Andalusia are the coastal areas with more tropical climates, like Málaga, the coast of Granada and Almería. There is also a noteworthy production of fruit trees, particularly olive trees—mainly in specialised nurseries in Jaén, Córdoba and Seville—as well as citrus and stone fruit. Andalusia is Spain’s major producer of forestry and landscape restoration plants, and its highly professionalised nurseries account for around 70-80% of domestic production of this type of plant.

areas bordering the neighbouring provinces of La Rioja (whose main cultivation is vines), and Navarra and Soria (these last two specialised principally in forestry production).

Aragón

Canary Islands

Fruit trees are the most typical products in the horticultural industry from Aragón, whether for use by commercial fruit growers or gardeners. The main producing centres for fruit trees are located in the areas of Calatayud, La Almunia and Caspe. Producers in Aragón are mainly located in the

www.FloraCultureInternational.com | July/August 2013

Catalonia

Of the various islands in the archipelago, Tenerife is the main producer (accounting for around 60% of the total for the Canary Islands as a whole). On the north of the island cultivation is focused primarily on cut flowers (Strelitzias and Proteas) and indoor plants (Arecas, Kentias, Chamaodoreas), while in the south there is a greater focus on the cultivation of outdoor plants (cacti). Taking a look at cut flowers, the main products in this region are the Strelitzia and, of course, the Protea, which are mainly grown in mid-altitude, principally in La Palma and Tenerife and, to a lesser degree, in Gran Canaria. Looking at ornamental plants, the main focus is on indoor plants (palms), cycas and cacti, and in recent years new varieties of palm trees resistant to the cold which are especially suitable for northern European markets.

With 2233 ha under production, practically the whole gamut of plants is cultivated in the 300 or so nurseries in the different areas of the region. The most common cultivation in Lleida is fruit trees, while in Girona and Tarragona it is woody ornamental plants (trees, shrubs and conifers, without overlooking palm trees and Christmas trees), while in Barcelona the largest proportion of production is concentrated in the area around Maresme, specialised in seasonal flowers, aromatic and perennial plants, ranging from young plants to grown plants ready for use.

Galicia

Production is Galicia is concentrated in three main areas: in the triangle between La Coruña, Betanzos and Ferrol (focused mainly on shrubs), around Santiago de Compostela and the river Ulla (mainly trees) and the area to the south of the province of Pontevedra between Tui, Tomiño and La Guardia (with a high concentration of nurseries).

Valencian Community

The main producing areas in this region can be found around the city of Castellón, the city of Valencia and to the extreme south of the province of Alicante. There is a high degree of specialisation in the quality cultivation of certain groups of plants (such as shrubs, with oleander as the star product, as well as palm trees and aromatic plants…), which ensures the Valencian Community large productions with great potential to respond to foreign demand. In addition, it also has a major production of ornamental plants, indoor plants, cacti and succulents, trees... |||


Plantarium is one of the longest established nursery stock trade fairs in the world. Now in its 31st year, the Plantarium show welcomes a strong flow of international exhibitors and visitors. So far, 300 companies have registred among which are 55 exhibitors from 14 countries. New this year are a Niek Roozen designed Seasonal Garden, a Plantarium Garden Theatre and field equipment demonstrations. Seasonal garden Niek Roozen is one of the most significant garden and landscape designers, who has teamed up with Plantarium to create a natural seasonal garden which will be

located in the virtual centre of the show floor. The Seasonal Garden will provide inspirational design ideas for garden and landscapes. Landscape architects will create 12 borders in different sizes using plants from Plantarium exhibitors. Plantarium Garden Theatre This year, the Greenpark Hall will be transformed into a Plantarium Garden Theatre. Upon entering the luxurious foyer, visitors will be welcomed in the theatre which will be home to continuous demonstrations and workshops. Garden stylists Romeo Somers and Christoph Gesth端sen will run a workshop teaching

2013

PlantariumGuide FloraCulture August 21-24

participants 'how to sell plants to retailers'. The new Plantarium Garden Theatre is the result of the collaboration between Tuinbranche Nederland, Tuinzaken, Flora Media, Gasa Germany and Plantarium. Field demonstrations Additional outdoor space will be added to the trade fair site. This space is intended for field demonstrations that will help growers see first-hand ways to make their nursery operations more efficient, environmentally sustainable and profitable. Leading horticultural engineering companies will demonstrate the newest equipment.


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Plantarium is the ideal platform to showcase your latest innovations if you’re involved in the ornamental horticulture and gardening industry. This year’s show will host over 50 entries to the new plant awards and several new plants will be highlighted on the new plant’s stand near the entrance. These pages are a run down of Plantarium’s most distinctive novelties. It’s not exhaustive - there’s a lot more to discover at Plantarium - but it gives an idea of the show’s wideranging appeal. Here are some of our favourites.

Latest breeding breakthroughs at 2013 Plantarium

by Ron van der Ploeg

Euonymus japonicus ‘Lankveld03’ PALOMA BLANCA is characterised by the new shoots in spring, which are mother-of-pearl in colour and visible from March to early June. During the summer, PALOMA BLANCA has bright green leaves. The shrub is closed, compact, evergreen and highly suitable as a compact hedge, garden plant, on its own or combined with others in a container. The plant is produced and marketed in 2013 by Thijs van Lankveld from Elsendorp and protected under plant breeders’ rights. Plantipp BV from IJsselstein has entered it for the novelty selection.  |||

www.FloraCultureInternational.com | July/August 2013

Actaea pachypoda ‘Misty Blue’ Actaea pachypoda 'Misty Blue' is a native woodland herbaceous perennial with attractive red pedicels and soft, bluish-green, finely cut foliage. Flowers appear in spring, followed by vivid, reddish pedicels which produce large, white ‘doll’s eyes’ fruit in autumn, persisting for 4-6 weeks. This cultivar was discovered in a planting of unknown origin at Mt. Cuba Center in Greenville, Delaware (USA). Mt. Cuba Center is a non-profit organization committed to promoting and appreciation for plants native to the Piedmont, encouraging their use in gardens and supporting their conservation in nature. Misty Blue thrives well in semi-shade and can stand temperatures up to -35 degrees Celsius, they say. 'Misty Blue' is grown by Richard Lightly from Mt. Cuba Center and marketed by Paul Nihot Tissue Culture from Zandvoort. The plant has been granted plant breeders’ rights and is one of the novelty entries of Plantipp BV from IJsselstein. One possible drawback is that berries are extremely poisonous if eaten.  |||


2013

PlantariumGuide Physocarpus opulifolius ‘Jefam’ AMBER JUBILEE is a spectacular new plant with beautiful leave colours ranging from orange, yellow to gold with white flowers. During autumn, the leaves turn red. AMBER JUBILEE was introduced in 2012 in honour of Queen Elisabeth's golden jubilee. The plant is entered by Joh. Stolwijk & Zn. Boomkwekerijen BV from Boskoop. AMBER JUBILEE is produced by Rick Durand of Jeffries Nursery from Canada and is protected under plant breeders' rights, it was named in 2012 and is marketed by Bailey Nursery from America.  |||

Astilbe ‘Chocolate Shogun‘ Bred by Mr Nagasaki Teruhisa from Japan, Astilbe ‘Chocolate Shogun’ has deeply bright brown-coloured glossy foliage which beautifully contrast with pink flowers from Jul-Aug. This novelty plant, entered by CNB New Plants, perfectly matches with yellow and white leaved plants. Although this Astilbe prefers the shade, it can be planted in the sun, provided the soil is kept moist. Like all Astibles, 'Chocolade Shogun' prefers light, humous soil.  |||

Sedum ‘Eline’ This Sedum with its yellow flowers is entered by CNB New Plants from Lisse. Its leaves are green with striking purple veins. The creamy yellow flowers appear between August and September. The plant branches very well and has the same growth pattern as Sedum 'Matrona'. The plant will grow up to a height of 25 cm and the flowers up to 35 cm. It is very suitable for borders and patios. To be planted in the full sun. Sedum ‘Eline’ is produced by Kwekerij Aan de Dijk from Oudeschip and named in 2012. The plant was marketed by CNB New Plants in 2013. Breeder's Rights have been applied for, also for the USA.  |||

Lychnis arkwrightii ‘Pmoore05’ Lychnis arkwrightii ‘Pmoore05’ (SCARLET O’HARA) is suitable as a border plant, but it will also do fine in a pot. The large bright-red flowers are striking and they contrast nicely with the dark leaves. The growth pattern is compact and even. The plant's maximum height is 50 cm. SCARLET O’HARA is extremely winter hardy and is multiplied by striking cuttings. SCARLET O’HARA is protected under plant breeders' rights and is produced by Peter Moore from England. Gebr Alkemade from Lisse has been marketing the plant since the start of 2013. Plantipp BV from IJsselstein has entered this plant.  |||

July/August 2013 | www.FloraCultureInternational.com

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Plantarium 2013

228 A TOUCH OF GREEN - GARDEN WEBSHOP 26 AART,BOOMKWEKERIJEN BV 129 AB-CULTIVARS BV 81 ABOUT PLANTS ZUNDERT BV 274 ACT TRADING 168 ADDENDA®,TELERSVERENIGING 85 AFRICAN ROOTS 6 ALKEMADE BV,GEBR. 291 ALLURE TUINPLANTEN BV 290 AMIGRA BV 204 ANDRE BRIANT JEUNES PLANTS 120 ANTENS DOMEN BV 194 ANTHONISSEN,KERSTBOMENKWEKERIJ 226 ANTHURA BV 88 ARENDS PATERSWOLDE,KWEKERIJ 74 ARMADA 182 ASRA PLANT BVBA 104 B&B PLANT BV 258 BAAS POT- EN TUINPLANTENKWEKERIJ,A. 114 BARTELS STEK 289 BEIJING DAFANG HORTICULTURE CO. LTD. 200 BENS VERMEERDERING 151 BERGS BV,STEKBEDRIJF 105 BIESPLANKEN/NLW GROEP,KWEKERIJ DE 288 BLOEMENDAAL VOF,BOOMKWEKERIJ 285 BLOEMENKAMPEN BV,KWEKERIJ DE 242 BLOM BOOMKWEKERIJEN BV,DICK 183 BLOM PLANTS BV,WALTER 181 BLOOMS OF BRESSINGHAM PLANT VARIETIES 275 BOEREBOOM INVITRO CULTURES 205 BOGREEN OUTDOOR PLANTS BV 237 BONTEKOE,VOF SALIXKWEKERIJ 128 BOOMKAMP BOOMKWEKERIJEN BV,JAN 102 BOOMKWEKERIJ SUPPORT VENLO 100 BOONEN VAN DER HEIJDEN BV 312 BOUMAN TUINPLANTEN BV,ARIE 22 BRAAM BV,HENK 236 BRAND BOOMKWEKERIJEN BV,MARCEL 78 BREEDERPLANTS VOF 222 BREMMER BOOMKWEKERIJEN VOF 131 BRUNS PFLANZEN EXPORT GMBH & CO 209 BULL,BOOMKWEKERIJ 54 BURG,PLANTENKWEKERIJ ANDRE VAN DER 260 BUTTERFLY GARDEN 293 BUURTE KWEKERIJEN,DE 23 CAMMERAAT VOF,J.G. 46 CAPTEIN & ZN.,P.W. 283 CARLESI VIVAI SOC. AGR. 208 CENTRAL POINT BRABANT 169 CLEMATIS CONTAINER NURSERY 144 CNB NEW PLANTS™ 99 COENDERS KWEKERIJEN BV,FRANK 138 COHEN PROPAGATION NURSERIES 273 COIFFEUR DU JARDIN 266 CONCEPTS OF NATURE BV 178 CRESCO DE KWAKEL VOF 164 DANZIGER "DAN" FLOWER FARM 195 DAYLIGHT VOF,KWEKERIJ

309 DECKER-JACOBS BV,KWEKERIJEN 262 DECOCK,PELARGONIUM 56 DECORUM PLANTS 110 DENIS-PLANTS BVBA 307 DENZER STAUDENVERTRIEBS GMBH & CO .KG,DIETER 301 DOOL,VAN DEN 130 ERGON KWEKERIJ 199 ERIC-PLANT BVBA 312 EVERBLOOM® 211 EW BV / EETBARE WAND®,DE 80 FITZGERALD NURSERIES LTD 161 FLORALIS BOSKOOP BV 145 FLORENSIS BV 305 FLORIST HOLLAND BV 8 FOREVER & EVER 230 FRIJNS EN ZN. BV,JOS 255 FRUITHOF 303 GASA BØG DENMARK A/S 160 GASA GERMANY GMBH 82 GOOTJES-ALLPLANT BV 201 GOVA BV 12 GP PLANTS 84 GREEN TEAM EUROPE A/S 25 GREEN WORKS INTERNATIONAL BV 170 GRIFFIOEN WASSENAAR B 292 GRUYTER B.V.,ANDRÉ DE 154 GRÜNEWALD BV,JONGE PLANTEN 133 HEINJE PFLANZEN-HANDEL GMBH & CO. KG,DIDERK 284 HENNINGSEN AS 148 HERITAGE GREENHOUSE PRODUCTS USA 123 HEYEVELD NV 24 HILVERDAKOOIJ BV 140 HOCHBERG EXPORT ORNAMENTAL PLANTS LTD 89 HOEKERT BV,BOOMKWEKERIJ 45 HOOFTMAN BOOMKWEKERIJ,V.C. 147 HOOGENRAAD BV, HANDELSKWEKERIJ G. 240 HOOGEVEEN PLANTS BV 198 HOUBEN BVBA,P. 51 HULST TUINPLANTEN BV 90 HUYSMANS BV,KWEKERIJ 272 HYDRANGEA BREEDERS ASSOCIATION BV 278 ILEX SELECT™ 152 IRIBOV SBW 139 JALDETY NURSERIES 212 JE-DECO 48 JONG BOOMKWEKERIJ VOF,JAC. DE 243 JONG PLANT BV, DE 206 JONG TUINPLANTEN VOF,DE 9 JONKERS ELSHOUT BV,GEBR. 239 KEMPEN BV,BOOMKWEKERIJ F.N. 203 KLAVEREN PLANT,VAN 42 KOLSTER BV 91 KORTENHORST,BOOMKWEKERIJ 86 KÜHNE JUNGPFLANZEN 116 LANARI,FLORICOLTURA ALDO

www.FloraCultureInternational.com | July/August 2013

189 LAURICA PLANTS,BVBA 106 LEENDERS PLANTS BV 79 LEHEI GMBH 108 LEUVELD BOOMKWEKERIJEN 113 LEVOPLANT 53 LINT BOOMKWEKERIJ,LÉON VAN 235 LINT BV,VAN 77 LUBERA AG 40 MAGICAL FOUR SEASONS 300 MAGNI PIANTE SOCIÈTA SEMPLICE AGRICOLA 55 MATHOT PERNETTYA KWEKERIJ CV,M. 76 MEKO HULSEBOSCH 153 MOERHEIM NEW PLANT BV 137 MOERINGS BV WATERPLANTENKWEKERIJ, R. 141 MOLTER BV 287 MULDERS SIERTEELT VOF 197 MULDERS VOF


18 MVB PLANTS WORLDWIDE 271 NEBELUNG,BRUNO 5 NOLINA KWEKERIJEN BV 87 NORTHPLANTS 244 OEVER VOF,BOOMKWEKERIJ M. V.D. 58 OLSTHOORN & ZN,FA. N. 062-073 OPHEUSDEN EN OMG./TCO,VER. BOMEN EN PL.BEURS 279 OPLOO TUINPLANTEN,VAN 281/286 OPRINS PLANT NV 112 OUDEWEG WEST,KWEKERIJ 306 OUDIJK, AREND

216 OUDIJK,JAC.P. 27 OUT VOF,BOOMKWEKERIJ 280 PEIJL TUINPLANTEN,VAN DER 11 PEP BUSINESS CREATORS, SUNING, BLOOMTASTIC!, NL GREENLABEL, BLOSJZ 214 PICCOPLANT GMBH 313 PKM GARTNERIET A/S 265 PLANTAS MEDITERRANEAS SL 41 PLANTEN & BOMEN 2 PLANTIPP BV 109 PLANTPORT KWEEKSMAKELIJK BV 92 POTTERS,BOOMKWEKERIJ 5 POULSEN ROSER A/S 304 PRES-TIGE PLANTS BV 115 PT-CREATIONS BV 311 PUUR AROMA 121 QUALITY COLORS BV 75 RADEMAKER,GEBR. 7 RAVESTEIN EN ZN. BV,W.J.

2013

PlantariumGuide

310 RIEL SIERPLANTENKWEKERIJ BV, VAN 188 RIET,BOOMKWEKERIJ FRANK TE 50 RIJKAART,GEBR. G. & T. 19 RIJNBEEK & ZN. BV SAM®, RIJNBEEK AND SON PERENNIALS EXPORT BV, RIJNBEEK STAUDEN 241 RIJNBEEK BOOMKWEKERIJEN BV,B.D 98 ROOBEEK KWEKERIJ,WAA 308 ROOS BV,BOOMKWEKERIJ RONALD 150 ROSA APS 83 ROSA MUNDO BV 175 RUITER INNOVATIONS BV,DE 146 RÖTJES YOUNG PLANTS 136 SALM,GEBR. VAN DER 60 SAP HOLLAND 174 SAPHO 176 SCHIE BV,SJAAK VAN 93 SCHOLTEN BV,BOOMKWEKERIJ JEROEN 17 SEUREN ROZENKWEKERIJEN BV,GEBR. 224 SIONSGAERDE,KWEKERIJ DE 10 SNEPVANGERS TUINPLANTEN BV 238 SON & KOOT BV,VAN 52 SPECIAL PLANT ZUNDERT BV 207 SPECIALE,TELERSGROEP 61 SPEK ROZEN BV,JAN 166 STARRE BV,VAN DER 282 STOLWIJK & CO. BV,G.C. 177 STOLWIJK & ZN BOOMKWEKERIJEN BV,JOH. 57 STRAATHOF BV,J. 4 STRENG VOF/MR BLUEBERRY,RUUD 59 STRENG,BOOMKWEKERIJ BEN 267 STUDIECLUB REGIO BOSKOOP 101 SWINKELS VOF,VASTE PLANTENKWEKERIJ JOS 165 SYNGENTA FLORIPRO SERVICES ™ 135 TESSELAAR PLANTS,ANTHONY 190 TOL BV,F. EN K. VAN 132 TOPBUXUS BV 134 VALKPLANT BV 3 VELUWEPLANT BV / LEEN KONIJN 47 VERBEIJ CONIFERS,LEO 97 VERGELDT & BOUTEN BOOMKWEKERS BV 111 VIREÕ-HEDERA PLANT 213 VITALBERRY BV 127 VITRO WESTLAND BV 20 VITROFLORA GRUPA PRODUCENTÓW SP. Z O.O 28 VIVEROS MARCH 202 VLIET NEW PLANTS BV,VAN 173 VOLMARY GMBH 49 VOS BV,BOOMKWEKERIJ LENDERT DE 103 VOSBEEK BV,BOOMKWEKERIJ RUUD 95 W&L GROENSERVICE 196 WESTHOFF VERTRIEBSGES.MBH 264 WETERING POTLILIUM BV 149 WEZELENBURG HANDELSKWEKERIJ BV,T. 217 WILGENBROEK,HET 180 WOUTERS BV,BOOMKWEKERIJ THEO 94 WOUTERS,KWEKERIJ 210 ZOEST BV,ANDRE VAN 16 ZOEST BV,J. VAN 21 ZONNEBLOEM JONGE PLANTEN BV,DE

July/August 2013 | www.FloraCultureInternational.com

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Anthony Tesselaar (below) and Phillip Townshend (left): key members of the Tesselaars’ team understand the value in seeing plants in situ and regularly meeting with breeders, growers and buyers.

Anthony Tesselaar Plants

Dedicated to providing the finest quality in garden plants Anthony Tesselaar Plants is an international plant project management company working closely with some of the largest buyers and nurseries in over fifteen different countries around the world: creating marketing strategies and helping growers sell them is our business. Our skilled core team of people is based at our head office, an hour's drive from Melbourne, Australia. From here we range far and wide, supported by an international group of outsourced firms and individuals who are strategically positioned over four continents.

However it is the innovative promotion, consistent backup and market support which plays a fundamental role in successfully launching these new and distinctively different plants onto the market. Underpinning the entire process is a personal philosophy, based on strong ethical practices and respect. It's a straightforward approach driven by a simple aim - finding exceptional plants that are brilliant by nature and easy to grow...for everyone.

Our mission is to search the world for plants that are brilliant, environmentally friendly and easy to grow with a minimum of fuss. We then support these discoveries so that they become readily available for everyone to enjoy - home gardeners, landscapers and horticulturists everywhere. Plants like Bonfire® begonias, Storm™ agapanthus and Rock and Roll® alstroemeria are household names thanks to Anthony Tesselaar Plants. Bringing great plants into the marketplace means dealing with only the best plant breeders worldwide. Once we have selected a plant that shows extraordinary traits, it is then extensively tested. Our trial sites are in Australia, the United States, France, Germany, Ireland, the Netherlands and New Zealand, and only after a plant has been through a regimen of trials, is it entrusted to our quality grower network. These growers - people who share our values of professionalism and quality - then grow the plant, ready to be delivered to local garden and landscape outlets.

Anthony Tesselaar International Pty Ltd 327 Monbulk Road, SILVAN, Victoria 3795, Australia T +61 3 9737 9568 F +61 3 9737 9899 E contactus@tesselaar.com I www.tesselaar.com

www.FloraCultureInternational.com | July/August 2013

It’s all about finding exceptional plants – like Rock and Roll® alstroemeria – which is brilliant by nature and easy to grow.


2013

PlantariumGuide Roses Forever

Plant’n’Relax®

Plantipp BV

A wave of new plant introductions Plant’n’Relax is a new series of very beautiful garden roses developed by the Danish rose breeder Rosa Eskelund. The series was presented for the first time at the Plantarium trade show in August 2012 with such great success that the roses completely sold out last spring. Since then, both new growers and new varieties have emerged, and Roses Forever is happy to present the Plant’n’Relax garden roses together with the mini roses Roses Forever and Infinity on stand 150 at the 2013 Plantarium fair. Roses Forever offers exclusive marketing materials for new producers, with labels and banners in a modern look together with a large amount of photos of the roses in garden settings. The conceptual look of the brand is focused on the modern consumer and ready to use for garden centres. The Plant’n’Relax roses are linked together in a series despite their differences in growth and height. What keeps them together is their strong health and names like ‘Lady in Red’, ‘From far Away’ and ‘Never Ending Story’. Well known titles – but never before used for garden roses. Those names make you happy and match the beautiful roses perfectly. The Plant’n’Relax roses have been tested by very experienced producers in both the Netherlands and in Denmark since 2004. The roses are ideal for growing in pots and some are also suitable for growing on own roots. For more information and license agreement please contact:

Dutch plant breeder’s agent Plantipp is pleased to announce the launch of seventeen new varieties of garden plants at the forthcoming Plantarium show in Boskoop, The Netherlands. Plantipp represents the top of the crop from proud breeders around the world and is extremely knowledgeable about their new products. Visit Plantipp’s stand at Plantarium to view the latest breeding breakthroughs in perennials, grasses, shrubs and trees. Plantipp, run by self-confessed plant enthusiasts Reinier and Peter van Rijssen, allowed FloraCulture International to take a peek behind the curtain and spotted some awesome novelties. Plant breeder Ryoji Irie from Kyoto, Japan, for example created a signature Hydrangea macrophylla whose scientific denomination is ‘H19-17’ but brought onto the market as Hydrangea macrophylla Love. It is characterised by rose pink rosette-shaped flowers, good branching and a regular round plant habit. Van Klaveren Plant, a specialist Hydrangea grower serving both the market for potted plants and cut flowers, is now one of the first producers for this promising new Hydrangea for gardens patios and pots. Also set to wow the Plantarium crowds is the PBR protected Lavandula stoechas Lusi Pink. It is grown by Robert Wijsman from Boskoop, the Netherlands and stands out from other Lavandula stoechas varieties as it bears solid flowers in a unique colour setting. The profusely blooming plant has a uniform growth habit and has been bred for its resistance against diseases and transportability. The website www.plantipp.eu provides a comprehensive overview of varieties Plantipp represents in Europe, while www.conceptplants.com has been designed to be a one stop information source for growers in the USA and Canada.

Roses Forever ApS Mandhusvej 18, DK-8471 Sabro, Denmark, Rosa Eskelund T +45 86 94 89 88 F +45 86 94 92 89 E re@rosa.dk W www.roses-forever.com

Plantipp BV, Brunel 21, 3401 LJ IJsselstein, The Netherlands T +31 (0)302745044 F +31 (0)306875561 C reinier@plantipp.eu mobile: +31 (0)653550808 C peter@plantipp.eu mobile: +31 (0)655881900

July/August 2013 | www.FloraCultureInternational.com

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Green Products

Growing media of unrivalled uniformity and reliability Green Products offers premium quality Greenplug paper pots and Aero NT glue plugs for cuttings, seedlings and plantlets derived from in vitro propagation. Relying on proven techniques and best practices from the tobacco industry, Green Products differentiates itself on the marketplace by delivering growing media of unrivalled uniformity and reliability. When it comes to plant plugs, Green Products’ quality cannot be beaten! But there’s more. Perfectly aware that a good start is half the work, Green Products specially designed its Greenplugs and Aero NT plugs to achieve the best results when propagating plants: the plugs are free draining and well-aerated and provide an excellent root environment. This is one of the reasons why plugs from Green Products score highly for customer satisfaction. So, why settle for good, when perfect is available?

www.FloraCultureInternational.com | July/August 2013

Our unique technique and in depth knowledge of the propagation industry help growers to maximise returns from their core business: plant propagating. We strongly believe in team work and will always do our utmost to find tailor made solutions.

Ertsstraat 3, 8263 BN Kampen T +31 (0) 38 33 138 40 E info@greenproducts.nl I www.greenproducts.nl


2013

PlantariumGuide

World News Israel Danziger sweeps the board at Iftex Awards Danziger ‘Dan Flower Farm’ has won two prizes at the Breeder Quality Competition, which was held in conjunction with the IFTEX Expo Kenya 2013. Platinum went to Gypsophila XLence and Silver to Solidago Golden Glory.

Floor van Schaik-Groen BV

Premier crop support solutions

Danziger has put it as a priority to keep developing new and innovating varieties while being attentive to the market demands. In the current large and dynamic gypsophila market, Danziger has now a dozen varieties. XLence™ is a unique gypsophila that has a remarkable presence with its abundance of beautiful long lasting flowers which are exceptionally large, pure brilliant white and perfectly ball shaped. The beautiful flowers of XLence™ are concentrated on a wide and dense inflorescence, carried on strong and stable stems. XLence™ also has an outstanding long vase life and great resilience during shipping. All these make the XLence™ up to his opinion an ideal flower to accompany any arrangement or bouquet. “It is the first choice of flower when looking for the prefect variety for any luxurious event.” Solidago Golden Glory™ is well-known as the best-selling solidago variety around the world. With a high volume inflorescence on a strong and study stem, Golden Glory is available year-round worldwide. Golden Glory has large size flowers with a distinctive golden color that contributes to its superb appearance. Golden Glory™ is a premium product with a versatile usage; from bouquets to flower arrangement up to a standalone design. No doubt Golden Glory™ is the king of yellow fillers. |||

Are you looking for high quality crop support systems. • effective and affordable metal wire frame solutions: • prevent crops being blown over by the wind • light-weight structures for vertical gardening • an open growing system for your green house • pot holders with wire frame for garden centre benches • checkout our photo book on http://www.florvanschaik.com/en/photobook • for enquiries please contact us through one of the following options.

Klomperweg 151, 6741 PH Lunteren, The Netherlands T +31 6 2120 9044 F +31 842 15 15 15 E floor@floorvanschaik.com W www.floorvanschaik.com

July/August 2013 | www.FloraCultureInternational.com

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Growing media It has been 100 years since Georg Klasmann opened his peat factory in Geeste, Germany. It was one of the forerunners of today’s KlasmannDeilmann Group, which has been building its reputation on environmentally sound, technologically innovative and economically competitive business practices.

by Jaap N. Kras and Ron van der Ploeg

Klasmann-Deilmann celebrates 100 year of excellence

I

t has been a long journey from the Heseper Torfwerk GmbH peat plant built in 1913, (where the work was very strenuous and the men earned their money by the sweat of their brow, draining the bog and hand cutting the turf). Now, in the 21st century the peat business of Klasmann-Deilmann is highly automated, including screening, mixing and packing lines, as well as palletizers and stretch hooders. Heseper Trofwerk was already the largest peat factory of its time and by the end of the 1920s its founding father, Georg Klasmann, had established or acquired several subsidiar-

By Jaap Kras and Ron van der Ploeg

ies. One can say that Georg laid the foundations for modern-day peat extraction and processing based on mechanical engineering and energy production. Heseper Torfwerk GmbH, for example, was a renowned builder of peat extraction machines that were sold worldwide. Meanwhile, the company changed its name into Klasmann Werke and its construction of a power station to produce energy from black peat in 1924 was just as bold as the decision to start producing peat for horticultural use.

Overseas markets

Today’s company was formed from the merger of Klasmann Werke and the peatworks of C. Deilmann AG in 1990. It ranks among the leaders in the growing-media industry and works with commercial growers in Germany, Europe and the rest of the world to develop and design growing media for all horticultural crop sectors. Klasmann-Deilmann

has reportedly continued to experience a strong surge in revenue from overseas markets and vowed to gain recognition and brand awareness in the Americas and Asia where it opened sales offices in Miami and Singapore. In line with its international activities, the company is the founding member of the EPAGMA (European Peat and Growing Media Association) and a long term member of the IPS (International Peat Society). The common bond between Klasmann-Deilmann and the global ornamental horticulture and gardening industry is stronger than ever. The firm understands the complexity of the horticultural business, government regulations, public relations, R&D and markets in the worldwide peat industry and advise clients on their business needs. One of the company’s strongest assets is that it has a substantial agricultural background and has a direct understanding of the flower farm or tree nursery.  |||

Georg Klasmann junior.

Carl Deilmann.

www.FloraCultureInternational.com | July/August 2013


Carl-Gerrit Deilmann. Moritz Boking and Norbert Siebels.

Centennial celebration Klasmann-Deilmann’s official centennial celebration took place at the Emsland Moormuseum in Geeste on Friday June 14th 2013 in the presence of over 350 guests from all over the world.

T

he President of the board, Mr Carl Gerrit Deilmann recalled how the company emerged from humble beginnings to become one of the world’s longest established and most experienced providers of bespoke peat products and services. He went on to say that the company had gone from strength to strength over an eventful 100 years. “KlasmannDeilmann is a vital company full of innovative energy, a company that is dear to our hearts and that we look forward to accompanying into the future. Tucked away in the rural district of Emsland, the company has evolved into the world’s leading producer of substrates for the commercial horticultural sector. Moreover, Klasmann-Deilmann has always been, and still is, highly committed to two of the four major issues that will concern everyone in the future: ensuring sufficient supplies of food and energy.”

Corporate genes

Commenting on the firm’s 100 years in business, Mr Deilmann said, “It must have something to do with corporate genes. All throughout its hundred years of existence, the company has approached the business with an open mind and

a great deal of optimism, which enabled it to withstand any stormy weathers and a constantly changing business environment.” He went on to say that KlasmannDeilmann is a truly flexible organisation, adapting to changing business trends while stemming from a past were peat fulfilled a completely different role than today. Managing directors, Norbert Siebels and Moritz Boking took their time to think ahead. “Today the company is once again facing important policy decisions,” Siebels said. He added, “We’ve decided to tackle the whole issue of sustainability in earnest rather than with empty words. Another decision is our commitment to commercial horticulture, which we will continue to supply with top-classand increasingly sustainable- substrates.” Regarding the development of the new business unit, managing director, Moritz Boking added, “Klasmann-Deilmann will also make use of the expertise it has acquired over a hundred years in the management of large expanses of land and the optimal utilisation of biomass for additional activities in the field of renewable energy and resources. Our company is

>>>

July/August 2013 | www.FloraCultureInternational.com

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Growing media Peatlands deliver benefits of great economic value For centuries, peat has been of great economic value. The Romans were the first to harvest peat to burn as fuel and until the 1950s peat was the most widely used fuel for the heating of houses and buildings.

W

Felix Finkbeiner.

therefore now standing on an even more robust platform which will be of benefit not only for ourselves but also for our partners, customers and suppliers for many years to come.”

Surprise guest

Felix Finkbeiner was the ‘surprise guest’ at the Klasmann-Deilmann’s grand centennial celebration. Inspired by the 2004 Nobel Prize winner Wangari Maathai, Felix, now aged 15, decided to take environmental degradation and climate change into his own hands. In 2007, he established his own global network of child activists whose aim it is to tackle climate change through planting trees. Now, six years later, Finkbeiner is touted as being one of the world’s most important environmentalists. He addressed the UN Children’s Conference and the European Parliament in 2008, the UNEP Conference in 2009 and the Cancun climate change conference in 2010. “To us children, sustainability is not just a buzzword that crops up in annual reports, but the only possible concept for survival. Companies don’t need a special sustainability department, because sustainability should be an integral part of every single compa-

ny,” Felix said. He advised his audience to learn from the foresters, who first ‘invented’ the word ‘sustainability’ 300 years ago. “Everything that foresters do their whole life, they do for future generations. Some companies are proud of their profits. But is reaping profits at the expense of us children really something to be proud of? Or is it more like cutting down trees for timber without planting new ones? Chief Shaw, head of a tribe of Native Americans, told us children about their Council of Elders. Whenever a major decision has to be made, the Elders first consider whether their acts will still benefit the seventh generation after them. If we had a similar ‘Sustainability Council’, we would not have nuclear power, nor would we burn fossil fuels.” Klasmann-Deilmann was so impressed by Felix’s message and campaigning that it established two ‘children’s academies’ where Plant for People members can teach other youngsters how to take the future in their own hands. Following his speech, Felix called up on the guests to donate trees to be planted in Malaysia later this year. Thanks to his initiative, €80,000 were raised, which corresponds to 80,000 trees. |||

www.FloraCultureInternational.com | July/August 2013

ithout peat, the Netherlands wouldn’t have embarked on the Golden Age. Almost every Dutch lake is now a silent reminder of the industrial past of the country where turf cutters harvested the last ‘brown gold’ in the 17th century. Peat served as fuel for the machines during the industrial revolution. Peat made good bedding for horses working in industry, the mines and on the land. And horses were a precious good; before the tractor changed the face of farming forever, agriculture had relied on horse power for thousands of years. At that time, a farmer used to have as many horses as cows.

Perseverance

Meanwhile , Klasmann-Deilmann emerged as one of the most successful turf-cutting enterprises in Germany. A company, where a combination of strong will, perseverance and economic necessity led to a greater willingness to ‘tame’ the country’s last wilderness: the bogs. Bogs were barren, infertile lands, quite inhospitable to for cattle and horticultural crops. Emsland, Klasmann-Deilmann’s homeland, was one such bog area with no big cities and inhabitants who were constantly warned against the dangerous and mystical powers of the nearby bog. All this heavily influenced the mind-set of the locals. Imagine Emsland in 1913!

Household brand

It was Klasmann-Deilmann who understood the relation between peat and horticultural substrates perfectly


Re-naturation of peat bogs

well. Following the Second World War, the company started to produce tailor made substrates and potting soils. Klasmann-Deilmann’s peat mixed with fertiliser, lime and trace elements soon became a household name and these products were available year round in the same trustworthy and uniform composition. Over the years, the traditional packaging of uniform bales bound with wooden slats and wire,(older people will still remember these bales), made room for paper backs and the Klasmann’s 200-litre bales, which were introduced in 2009. Aside from the 200-litre bales, KlasmannDeilmann offers bags in any size the customer requests. The company receives fulsome praise from the market for its bespoke, tailored client service!

Ecologically sound

Klasmann-Deilmann has understood that companies are no longer judged solely by profits and job security. An equally important factor is the extent to which they are committed to addressing the ecological and social aspects of their own actions, keeping future generations in mind. Important sustainable developments include the composting of green waste residues, which began over 20 years ago, certi-

fication to the ISO 9001 standard ten years ago, and the launch of the ISO 14001 environmental management system in 2008. Alongside qualitative requirements, the company also evaluates life cycle assessments for substrate base materials, making this a criterion when determining their use. Despite the ongoing debate, Klasmann-Deilmann will continue to use peat as an important base material for growing media, as it is simply irreplaceable for the commercial horticultural sector. • Peat-based substrates deliver unique reliability for cultivating a wide range of crops. Growing media without peat are less reliable in terms of crop cultivation. • Peat-based growing media can be continuously produced and supplied in consistently high quality. • After processing, the different types of peat have physical, chemical and biological properties that make them ideal for horticulture and which, overall, are unmatched by any other base material. • Base materials such as wood fibres, green-waste compost and buffered coir are a valuable complement to peat. These materials achieve their

desired horticultural effect only in combination with peat. • From today’s perspective, production of peat-free media would result in a dramatic supply gap. The available quantities of alternative base materials are not nearly sufficient to produce growing media without peat in the required quantities – neither for Germany nor for Europe, nor for the rest of the world. • Raw peat materials are available in sufficient quantities to meet the global demand for growing media. Important complementary base materials such as wood fibres and green-waste compost will be in short supply and will go up in price as these raw materials become more attractive for energy recovery. • Once peat extraction has ceased, most of the former production areas are re-waterlogged and restored. Other former commercial peatlands are afforested, prepared for agricultural use or left to the process of natural succession. • In Germany, intact bogs have been designated protection areas since the 1970s and remain unaffected by peat extraction. Peat is extracted solely in fields that were drained long ago during reclamation measures. |||

>>>

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Growing media Sustainable future Last year, the firm presented its business strategy towards 2020, setting the stage for the next phase of the company’s leadership; giving substance to a sustainable future.

P

arallel to the activities in commercial horticulture, KlasmannDeilmann puts its own comprehensive expertise in the processing and utilisation of biomass to good use for new business activities. This results not only from the awareness of the need for responsible management of natural resources, but also from the need to spread risks by diversification into different areas of business. These were the reasons why, in 2009, KlasmannDeilmann began to develop a new business unit, ‘Renewable Energy and Resources’, as an integral part of its long-term sustainability strategy. Various projects are in progress to enable the company to access areas of business that fit its sustainability profile and which will also make relevant contributions to future earnings. Wood is one focus of Klasmann-Deilmann’s activities in connection with renewable energy and resources, where it is investigating and testing opportunities for production and promising utilisation options.

Since 2010, Klasmann-Deilmann has been conducting several projects to investigate the use of fast-growing forestry crops grown in short-rotation plantations. The company has designated test sites for this purpose on former peat extraction sites. Because of the good growth performance of up to 12 tonnes of dry mass wood per annum per hectare, these short-rotation forestry (SRF) plantations can help to bind CO2. At the end of 2012, Klasmann-Deilmann owned more than 1,200 hectares for the cultivation

of short-rotation forestry plantations. It intends to further strengthen its raw-materials base in these operations and consolidate its market position so that, in the long term, it can advance to become one of the leading SRF producers in various markets. Furthermore, the coming years will see the establishment of production facilities for fuels derived from renewable tree species. The intention is to achieve a respectable market position as a provider of integrated fuel and logistics services for power station operators. |||

Short rotation forestry.

Strenuous labour Turf cutting is physically demanding .The first peat cutting machines date from after the First World War. Cutting peat bogs changed the landscape where water treatment systems were build. The harvested peat needed to be dried and stored and afterwards transported. Former peat bogs with their specific infrastructure, featuring long small parcels of land with their typical watering canals often were turned into arable or horticulture land. In the Netherlands, famous horticultural villages such as Aalsmeer and Boskoop are located on peat soil. Some of these villages even refer to their peat history in their names such as Vinkeveen and Roelofarendsveen with the Dutch word ‘veen’ meaning ‘peat’. As long as peat doesn’t dry out (burns away the growers say) it is a highly versatile natural resource with many positive physical and chemical properties. There’s a Dutch saying that ‘growing on peat means growing on fertile soil’ , on a somewhat higher land than the surrounding polders. As a result, the vegetables and fruits could be picked at an earlier stage, which led to better incomes for the growers.

www.FloraCultureInternational.com | July/August 2013


Prices

World News Belgium

Union Fleurs announces Colombia Autumn Meeting Union Fleurs, the International Flower Trade Association, is pleased to announce that its 2013 Autumn Meeting will take place from September 28 to October 1 in Bogota, Colombia. The event will be co-hosted by Colombia’s industry body, Asocolflores and the organisers of the 2013 Proflora flower trade show, reflecting the internationalism of the association and the traditional spirit of cooperation between its members. The 5-day programme will offer Union Fleurs member the change to go behind the scenes of the flower farms in the savannah region. In addition, the programme includes trips to top tourist destinations. The Autumn Meeting itself will take place on Monday 30 September and will incorporate a wide range of topics of interest to Union Fleurs members. Activities carried out by Union Fleurs in the past year will be reviewed and upcoming challenges for the sector, including sustainability in the floricultural sector, will be addressed during the meeting with the inputs from high-level speakers. Union Fleurs is the International Floricultural Trade Association and officially represents the interests of traders in cut flowers & greens and pot plants. Union Fleurs was founded in 1959 in Brussels and has nowadays members in 19 countries worldwide. The total value of exports of cut flowers and pot plants amounted to 10 billion EUR worldwide in 2009. Union Fleurs membership accounts for around 80% of this value and most major players in the worldwide export & import trade are represented in the organisation (e.g. the Netherlands, Colombia, Kenya, Germany and Italy). Union Fleurs represents within its membership more than 3.000 companies worldwide. Further information on the organisation, the venue and the hotel will follow soon in a formal invitation. In the meantime Union Fleurs invites you to book your trip taking these dates into consideration. For further information: communications@unionfleurs.org phone: +32 2 231 06 38 |||

FloraHolland clock sales 2013 Category Cut Flowers

Weeks 1 to 25

Product Rose large Tulipa single flowered Chrysanthemum spray Rosa sweetheart Lilium oriental Gerbera mini Chrysanthemum disbudded Tulipa double Freesia single flowered Paeonia lactiflora Chrysanthemum santini Cymbidium large flowered Gerbera large flowered Rosa spray Alstroemeria

Total Top 15 Indoor Plants

Quantity % 13:12 Price 2013 Price 2012 978,207,280 -6.2 0.28 0.27 632,471,446 -19.7 0.16 0.12 311,903,266 -8.6 0.31 0.32 75,691,257 -25.6 0.13 0.13 41,979,854 -2.5 0.76 0.79 215,302,432 -7.7 0.11 0.14 61,561,560 2.8 0.47 0.52 141,492,922 -18.0 0.18 0.14 65,114,985 -9.8 0.19 0.18 32,287,177 -25,8 0.59 0.48 68,965,316 0.9 0.25 0.26 6,207,645 5.5 2.73 3.25 46,152,567 -6.8 0.19 0.23 55,760,711 27.0 0.30 0.34 67,575,140 -1.0 0.18 0.19 2,800,673,558 -10.6 0.25 0.23

Phalaenopsis

10,676,387

3.6

3.54

3.60

8,797,106

12.6

0.95

1.05

Kalanchoe Bromelia Anthurium Hydrangea Indoor plants misc. Ficus Dracaena Potted Narcissus

14,363,272 4,936,443 2,914,384 4,120,193 1,633,982 2,168,059 3,131,528 14,218,687 66,960,041

21.8 -8.9 -8.6 2.8 -8.0 -22.4 -27.4 2.6 2.6

0.60 1.30 2.89 1.95 0.68 2.25 1.39 0.47 1.42

0.75 1.41 2.79 2.14 0.66 1.96 1.25 0.48 1.50

Bedding plants misc. Pelargonium Trees, shrubs and climbing plants Osteospermum Buxus

7,697,565 5,470,715 669,278 5,817,015 1,874,474 21,529,047

-10.0 -32.1 -17.1 5.4 -24.5 -15.3

0.24 0.57 3.31 0.56 2.28 0.68

0.23 0.48 3.36 0.57 2.29 0.69

Potted rose

Total Top 10 Garden Plants

Total Top 5 Source FloraHolland

July/August 2013 | www.FloraCultureInternational.com

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International Events July 2013 3 to 5. Denmark To celebrate the Sakata Centennial, Fleuroselect has been invited by Sakata and Takii to come to Denmark for its 44th Annual Convention. info@fleuroselect.com F +31 71 364 91 01 13 to 16. United States The annual OFA Short Course, U.S. horticulture’s premier convention and marketplace. The OFA Short Course was named the 150th largest trade show in the United States by the Trade Show News Network. Venue: Greater Columbus Convention Centre in Columbus, Ohio. www.ofashortcourse.org 28-31. Australia Protected Cropping Australia (PCA) announces its ‘Solutions for Sustainable Growth’ themed hydroponic and greenhouse growers conference which will be held at the Pullman Melbourne Albert Park from July 28-31, 2013. www.protectedcropping­ australia.com

15 to 17. United States Nursery Landscape Expo at the Dallas Convention Centre. www.txnla.org 16 to 19. Russia SibFlower 2013, 17th International exhibition of flowers, planting material, floristic accessories, garden tools and technologies. Venue: Novosibirsk Expo Centre, Novosibirsk, Russia. www.novosibexpo.ru 20 to 21. Belgium Florall Autumn Fair at the Flanders Expo, Ghent. T +32 9 241 5091 F +32 9 241 5095 info@florall.be www.florall.be 20 to 22. United States The Independent Garden Center Show at the Navy Pier in Chicago. info@florall.be www.igcshow.com 21 to 23. The Netherlands Gasa Germany order fair at Plantarium, Boskoop. www.gasa-germany.de

21 to 24. The Netherlands 21 to 27. Canada Plantarium, international Perennial Plant Symposium in trade fair for nursery stock at Vancouver. PPA 2013 is going to the international trade centre be a true West Coast Adventure. In Boskoop-Hazerswoude. fact, that's the working title of one info@plantarium.nl of our optional tours. Gary Lewis, www.plantarium.nl your Canada Region Director, has worked hard to assemble a 22 to 24. United States great site committee and a slew of Pondemonium, the water garden remarkable opportunities. industry’s premiere business and networking event. Held in St. www.perennialplant.org Charles, Illinois, Pondemonium 31 July to 1 August. United States will dovetail with the Independent Garden Center in Chicago, Penn Atlantic Nursery Trade allowing participants the Show, PANTS13 at the opportunity to attend both events. Pennsylvania Convention Centre. www.pantshow.com www.pondemonium.com August 2013 6 to 8. Germany. Autumn Fair Gasa Germany at the company’s headquarters in Kevelaer. www.gasa-germany.de 11 to 14. United States 2nd International Symposium on Plant Cryopreservation in Fort Collins, Colorado. http://col.st/RlEtRA

22 to 24. United States Farwest Show at the Oregon Convention Center and organised by the Oregon Association of Nurseries. T (1) 800 342 6401 F (1) 503 682 5099 info@oan.org www.farwestshow.com

25 to 30. Germany The Leibnitz University is pleased to invite you to the 6th International Rose Symposium to be held from August 25th to August 30th 2013 in Hannover, 14 to 16. United States Germany. Plantscape Industry Expo is a interior plantscape conference and T +49 (0) 511 / 762 - 19293 (from 1-5 p.m.) trade show bringing nature indoors F +49 (0) 511 / 762 - 19292 through living plant. South Point Hotel Las Vegas. roses2013@genetik.uni-hannover.de www.piagrows.org www.rosesymposium2013.unihannover.de

28 to 30. China ModernAgri 2013, agricultural trade show at the Shanghai International Exhibtion Centre. T + 86-21-61851816 F + 86-21-33275350 modernagri@hnzmedia.com hong.deng@hnzmedia.com www.modernagri.cn 28 to 30. Russia Flowers IPM Moscow is jointly organized by Messe Essen GmbH and the MVCVVC and will take place from August 28 to August 30, 2013 at the newly build wing (single level facilities offering plenty of natural daylight) of the All-Russian Exhibition Centre (AREC) in Moscow, Russia. Trade show hours: 9.00-17.00. T +49 201 7244 232 anna.grannass@messe-essen.de www.flowers-ipm.com 30 august to 1 September. Poland 21st edition of Green is Life trade exhibition. A nursery stock and gardening focused show. Agnieska.zukowska@zszp.pl www.greenislife.pl September 2013 9 to 11. Russia FlowersExpo 2013 at the Crocus Expo in Moscow. T +7 495 221 1251 cell phone (8) 915 185 7903 mail@flowers-expo.ru www.flowers-expo.ru 11 to 13. Italy Flormart at the PadovaFiere exhibition centre. www.flormart.it 15 to 21. United States Annually celebrated the third week in September, the National Indoor Plant Week was established to promote and increase public awareness of the importance of live plants in interior spaces. www.nationalindoorplantweek.com 17 to 19. China SeedTec 2013, China’s international seed Industry & technology exhibition is set to take place from September 17-19, 2013 at the Shanghai World Expo Exhibition & Convention Center. T + 86 21-61851816 F + 86 21-33275350 jianxiang.wang@hnzmedia.com hong.deng@hnzmedia.com 24 to 26, Argentina XXXVI international congress on horticultural plastics. Asaho-cappa2013@ marcelosantora.com www.asaho.org.ar

24 to 26. The Netherlands 5th Cool Logistics Global Conference at the SS Rotterdam, the Netherlands. The full programme and list of participating speakers and delegate companies can be viewed at www.coollogisticsconference.com 28 September to 1 October. Colombia Autumn Meeting of Union Fleurs including flower farm tours and a visit to the 2013 Proflora flower trade show. communications@unionfleurs.org T +32 2 231 06 38 October 2013 2 to 4. The Netherlands The GrootGroenPlus trade fair presents a total assortment for public and institutional green and also focuses on visually attractive products for the consumer market. T +31 (0)76-5977984 F +31 (0)76-5977983 info@grootgroenplus.nl www.grootgroenplus.nl 2 to 4. Spain Iberflora, the green vitamin. The show will be held in conjunction with Vegetal World, the agricultural technology and Innovation Fair. T +34 963 861 389 iberflora@feriavalencia.com www.feriavalencia.com/iberflora 4 to 6. Italy Orticolario, 5th edition of the Orticolario flower show at Villa Erba, Cernobbio (Como), Italy. As usual, plants and flowers will be the heart and the focus of the event, with original and elegant ideas provided by over 200 selected exhibitors from all over Italy and abroad. info@orticolario.it www.orticolario.it T +39. 031.3491 www.facebook.com/Orticolario twitter.com/Orticolario 4 to 6. Kenya Food Agro Africa 2013. Africa’s premier international food, hotel and agricultural products, equipment and machinery trade show at the KICC convention centre in Nairobi. www.foodexpo.expogr.com 6 to 8. Italy SUN, Italy’s leading trade show when it comes to outdoor power equipment, products for lawns, landscapes, gardens, outdoor leisure, hardscapes and light construction, will be held at the RiminiFiera convention centre in Rimini, Northern Italy. www.sungiosun.it

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Trade show Event organiser, Rimini Fiera is pleased to announce the 31st edition of SUN, Italy’s leading trade show for outdoor power equipment, products for lawns, landscapes, gardens, outdoor leisure, hardscapes and light construction. The show will be held at the RiminiFiera convention centre from October 6 to 8, 2013.

SUN and GARDEN SUN set for October 6-8 T

wo tradeshows , SUN and GARDEN SUN, co-located in one central location, provide their visitors with a perfect opportunity to discover new and innovative products and great value deals from the leading suppliers in the garden and the outdoor leisure industry.

High quality audience

Attracting a high quality audience of 25,000 visitors, SUN is the key reference point in the European outdoor leisure market, while the GARDEN SUN parallel event brings together the worlds of international design and that of floricultural excellence. In its 31st year, the 2013 SUN trade exhibition, has undergone a number of changes to elevate the stature and quality of the event. The three-day event, organised by Rimini Fiera in collaboration with

SUN 2013 at a glance Dates: 6-8 October 2013 Admission: industry professionals only; tickets are free (on invitation) Trade show hours: 9:30 – 18:00. On October 8 from 9:30– 17:00. www.sungiosun.it

www.FloraCultureInternational.com | July/August 2013

Fiere e Comunicazioni, will cover ten halls with a renewed lay out including seven expo routes: OUT_ style, GARDEN Sun, SUN_contract, SEA_style, URBAN_style, SUNAQUAE and OUT_floor. At GARDEN SUN, the expo showcase that intends facilitating contacts and business between designers, buyers and producers of floral and ornamental plants, there will be space and settings, product proposals and design solutions for a floriculture sector on which there is an increasing amount of study, design and proposals (of a commercial, stylistic, aesthetic, construction, town-planning and functional nature). Simultaneously, there will also be the 28th GIOSUN International Exhibition of Toys and Outdoor Games and the 5th edition of CAMPING & VILLAGE SHOW, the largest most important Italian B2B appointment for campsites and holiday villages, with the patronage of the Mondo del Campeggio Association.

Educational programme

SUN’s educational programme offers valuable knowledge for entrepreneurs and the up-and-coming generation in the sector. The following events will animate the expo: • The fifth edition of the international workshop “New Gardens for the City Life” , which will be run by Paysage. This event addresses landscapers, designers and architects. • The training seminar “How to find campsite clients with


Happy Gardening by Anthony Tesselaar

When things close in Six months ago, Sheryl and I were motoring through Europe – from Holland to Germany. We enjoyed the drive, the little diversions along the way, the passing scenery marking our progress along a familiar route. And then it began to snow, and as the visibility slowly reduced, it made me think…

social media marketing”, organised by Teamwork Rimini with the aim of guiding outdoor tourist trade members in the chaotic world of social networks. • A workshop dedicated to the online sale of campsite and holiday villages facilities organized by Titanka! • The exhibition “Outdoor shopping arcade – Rediscovering town centres”, by architect Daniele Menichini and focused on the most innovative and practical proposals for outdoor furniture/decor in outdoor shopping arcades. • The sixth edition of the international SUN.LAB contest, which will bring together outdoor design’s top under-35 talents. • The set-up is based on the creativity of the students of the course entitled “From furniture design to contract”, held by NABA, who had the task of reinterpreting outdoor furnishing and decor components at Florence’s Riva Loft hotel and the pousada of Santa Maria da Flor a Crato, in Portugal. SUN, GIOSUN, CAMPING & VILLAGE SHOW, will ensure one large marketplace, offering companies an important opportunity for promotion and communication, thanks to the numerous business meetings scheduled with trade delegations from all over the world. |||

Just before we’d started our trip I’d been asked if I knew the way. Was I familiar with the route? And I would have answered, “Yes”, confident that I’d driven that way many times before. And now that the snow was falling, and my view of the landscape either side of the road was shrinking, I realised I was no longer as confident. It was now obvious that I made more use of landmarks than I had previously realised. On a clear day, I knew where I was relative to a stand of trees, a certain building, a bridge. But on this snowy day, not only was my view limited, but the very things Sheryl and I were actively looking for appeared quite different under their coating of snow. As a result, the atmosphere in the car was now quite tense, and the relief when we arrived at our destination was obvious to us both. This experience illustrates something useful about how I think many of us operate at home or at work. When life is ticking along smoothly, I suspect we happily wander along without realising how much we’re on autopilot, taking unconscious directions from our usual routines. Perhaps it’s not until we’re thrown out of the ordinary – a tight cash-flow moment, a health issue, key staff change, a personal challenge – that we find the usual landmarks or reference points are no longer as visible or perhaps useful. But I believe this can be a good moment, albeit a challenging one. These moments will happen, and though they may be tricky, they help kick us out of autopilot. They make us take stock, activate our skills and navigate hands-on…. until we’re on the clear, familiar path again where our autopilots will take over. It’s a bit like a short sprint between strolls. It’s strangely invigorating, and it leaves you with the confidence to trust yourself to cope when those tricky moments of obscurity come along. Anthony Tesselaar hails from Anthony Tesselaar International, an international project management company dealing in plants, horticultural research & development and strategic water management. www.tesselaar.com / ATesselaar@tesselaar.com

July/August 2013 | www.FloraCultureInternational.com

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JOB OPPORTUNITY

FloraCulture The business magazine for worldwide floriculture

W W W.FLOR ACULT UREIN T ERN AT ION A L .COM

FloraCulture International has proven its value, having been the leading trade magazine for the international flower industry in the past 23 years. This renowned B2B magazine, in print and online, currently has a circulation of 96,000 copies sent to readers in over 142 countries worldwide. FloraCulture International has developed into more than just a magazine: it has become a platform linking people’s business in the horticultural world.

International account manager in Aalsmeer, The Netherlands The Role The role will be focusing largely on new business development along with ongoing account management responsibilities, including; • Making outbound calls to new clients • Developing and maintaining strong relationships with new and existing clients • Dealing with enquiries • Providing quotations • Participating in exhibitions and sales visits • Undertaking domestic and international travel.

The Candidate The candidate will require the following skills; • Fluent in English and one other language (written & spoken) • Creative and consultative sales mentality • Social media literate and able to generate and increase sales via these mediums

• Skilled in market research • Excellent communication & selling skills • Confident, proactive and dynamic • Strong organisational, time management and business management skills • Able to indentify new business opportunities within accounts • Computer literate (Excel, Outlook, Word) • Whilst developing and managing these accounts, it is paramount that you are professional at all times, flexible, be able to spot opportunities, and build a lasting strong bond with the clients to ensure retention and further scope for future business development. • Honesty and integrity are essential ingredients to become successful within this organisation. To apply please send your CV and covering email to: info@floracultureinternational.com


World News

Certifiable in California by John Ingwersen

Biodiversity Ah summertime…a hot, lazy day under an azure sky (surely with a cold brew in my hand). Sand between my toes at the beach… Multi-colored shaved ice melting into the base of my snowcone… holidays to the green countryside. And then I wake up…5am again, only 14 working hours to go…damn, that was a nice dream. Yes, summer. I look forward all winter to this, and once it’s here I wish it was fall. Kidding aside, it’s been a good one, enough so that I can’t really even come up with a decent complaint. That’s a serious problem; if I don’t have something to complain about how can I write my column???? (that’s only partly a rhetorical question ;-) Guess that means it’s time to attack a sacred cow of some sort. Global warming? Nah, it is getting warmer, regardless of whom we want to blame for it. Sustainability? Hmmm, been there, done that, I think I’m even starting to drink the Kool-Aid on that one. Liberal politics? Tempting, but I don’t do politics anymore (at least not til 2016). What’s left, one may ask?

Spain Iberflora set for October 2-4 Iberflora, the International Plant and Flower, Technology and DIY Show, is the benchmark trade fair for the ornamental horticulture industry in Spain. This year it is holding its 42nd edition from 2-4 October in Valencia, Spain. With a view to promoting the variety of production existing in Spain internationally, an inverse mission of foreign buyers has been organised to coincide with the Iberflora 2013 trade fair. The mission is coordinated by FEPEX (Spanish Federation of Associations of Fruit, Vegetables, Flowers and Plants Producers) and Iberflora with co-funding from the Spanish Institute of Foreign Trade. In the framework of this international buyers programme, over 90 industry buyers are expected from the main distribution chains, garden centres and importers from European Union countries, Switzerland, Russia and North Africa. |||

How about the biodiversity police? These are the folks who are beginning to make it difficult, if not impossible to move plant material across national boundaries, in the name of protecting ‘biodiversity’. This is beginning to have a tremendous impact on innovation in the plant industry, as it becomes increasingly difficult to find and develop reliable commercial sources of new plants for horticulture. All in the name of ‘science’. Apparently, it’s better for seed to fall and rot than have it be collected and grown somewhere. My poster child for this dilemma are the cycads, the most ancient form of plant life on the planet, and particularly the South African Encephalartos species. Granted, there is a huge world-wide demand for the blue forms, which has led to much poaching and degradation of wild populations. To that extent, I completely and wholeheartedly support efforts to protect wild populations. No one has the right to remove threatened species from the wild. However, is the solution to ban even the trade in seeds of these species? Are not plant seed (by even a loose definition) a renewable resource? Wouldn’t it be better to encourage, rather than discourage, the trade in seeds of any species? It stands to reason that the more seeds of any particular species that get distributed, the better its long term overall odds for survival, especially in view of the habitat degradation occurring on a global scale. That would seem logical enough to most of us, but not to the biodiversity scientists, and increasingly, they are the ones shaping governmental policy around the world with regards to the movement and treatment of native plant species. It’s time for the horticultural industry to take an aggressive stand against these restrictive and oxymoronic policies. Not only are they a threat to the industry, they ultimately threaten the survival of the very species they are purportedly being put in place to protect. The word ‘idiocy’ does come to mind… And then I realized it wasn’t sand between my toes, it was kitty litter….

John Ingwersen graduated with a degree in marketing from Georgetown University in 1990, and founded Jungle Jack’s, Inc. in 1995. sales@junglejacksthailand.com

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World News The Netherlands Yung-Yu Lin wins Klaas Schoone Memorial Award The first Klaas Schoone Memorial Award from Floricultura was presented to orchid breeder Mr Yung-Yu Lin Jung from Taiwan-based Brother Orchid on Wednesday June 12th. The award ceremony took place during a mini seminar concerning the future of the Dutch glasshouse horticulture. Under the leadership of Dutch TV presenter Tom Egbers, thought-provoking propositions were put forward to Adjiedj Bakas, trend watcher, Timo Huges, FloraHolland’s outgoing leader and Arnold Hordijk from Orchidee Nederland. Through this award, Floricultura aims to draw attention to the importance of cooperation within the supply chain. Klaas Schoone, who the Klaas Schoone Memorial Award is named after, felt very strongly about sharing knowledge. “The Netherlands achieved its status as a glasshouse horticulture nation through the sharing of knowledge. The reason that we are growing at a slower pace right now is because there seems to be more competition than cooperation within the branch. Let this prize be an encouragement to growers to start sharing their knowledge again”, said Kees Schoone. The award, with an accompanying cash prize of 10,000 euro, was presented to Mr Yung-Yu Lin from Taiwan-based Brother Orchid. The jury praised Mr Yung-Yu Lin for his innovative contributions within the field of cultivating orchids. |||

Dutch Comfort

by Jaap N. Kras

Squeezed middle In 2012 and the first months of 2013 Dutch growers received a 2.1% higher price for their products. This might seem a modest increase, but in reality it’s a significant improvement of the auction price when compared to previous years. Sales volumes of flowers and plants grew less than the increase in turnover and as a result prices were on the up. This news will be welcomed by the growers, this hardworking group of entrepreneurs, whose income is so closely linked to unpredictable situations such as the weather. This year’s spring was extremely cold and sales volumes were low. Meanwhile, the Italian growers of Ranunculus had a fantastic spring with an extended harvesting period and high prices from the beginning until the end of the spring sales season. So wasn’t the flower sector affected by the economic downturn? Well, it was and especially the big growers who invested and expanded over the last years continue to struggle to make a profit. The nurseries, realising growth in 2010 and 2011, saw their positive result turn in negative in 2012, according to the LEI (Agriculture Economical Institute). Also, the cash flow of these big nurseries dropped by nearly 50% per hectare under glass. The so often praised leverage of relatively low own capital compared to the loans resulting in a high profit on own capital seems to work counterproductively over the last few years. The number of ornamental glasshouse companies in the Netherlands slumped to 2570, a loss of 210 companies. The average surface per nursery ornamentals under glass grew from 1 ha. to 1,6 ha. But as the figures over the last years prove: big is not always beautiful. Overall, the small and medium sized companies in the Netherlands are having a hard time. The cause of all this evil are the banks. What started as a banking crisis in the western world turned into an economic crises because different societies, read the tax payers, have to pay the bill of risktaking greedy bankers (Anglo Irish Bank). How on earth is it possible that we, ordinary people, are crazy enough to accept that? Isn’t it frustrating that you, as humble, small growers ask the bank for a loan, while the bank replies that your capital is around 30% and that it is therefore unable to finance your business. And don’t forget that the same bank guy delivering this message represents an institution with an own capital of sometimes even less than 2%!! My personal archives still contains letters from 10 years ago when these same banks strongly advised me, albeit unrequested, to take up a second or third loan as the overvalue of my house was so huge it was stupid not to use it for buying an new kitchen or boat. Back to the aforementioned nurseries; these were advised ten years ago to expand and take up new loans because the leverage was said to bring them huge profits. It is the same old story I’ve told before: we should never have given private institutes, such as banks, the right to create their own money. This monopoly should be in the hand of the state which should be also given the right to issue bonds as an alternative to bank loans. How is it possible that we have become so crazy to allow this root of all evil to grow? But to be frank, what would you do if you were allowed to create your own money, would you still go out and work for it?

Jaap N. Kras jaap@floracultureinternational.com

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Post harvest Growers are constantly battling against Mother Nature to extend the vase life of flowers. This article provides a comprehensive overview of a number of pre harvest and post harvest operations.

Staying Power of Flowers T

he humble flower evolved as an ephemeral structure designed to attract pollinators and then die as the baton of life is passed on to the germinating pollen and the production of seeds. Some supermarkets now offer a guaranteed 7-10 days vase life to customers or ‘your money back’ - so financial penalties are being imposed on suppliers unable to support these guarantees. Retailers may predict vase life using laboratory analysis of swabs from the cut ends of stems, because microbes which block the xylem will cause bent necks and failure of buds to open fully.

Constant battle

Growers are constantly battling against Mother Nature to extend the vase life of flowers. To achieve customer’s requirements will demand even greater attention to detail in the agronomy, crop protection, and harvesting and post harvest processes. Understanding the biochemistry of the natural process of senescence of flowers is fundamental to the grower’s ability to extend vase life. The plant hormone, ethylene, promotes senescence and also the development of Botrytis post harvest. Stress and damage to flowers, stems and leaves increase the production of ethylene and accelerates senescence. Growers can extend vase life by attention to a number of pre-harvest and post harvest operations.

Pre-harvest factors

by Louise Labuschagne and Dr Chris Bishop

• Uniform irrigation in a growing crop reduces the chance of air embolism in intact stems • Longer, thicker stems generally have the carbohydrate reserves and hydrated cells to extend vase

www.FloraCultureInternational.com | July/August 2013

Carefully packed buds to avoid damage.

life. Reduction in pesticide use will increase stem length. Use of the predatory mite, Phytoseiulus, for spider mite control has a dramatic effect on stem length in roses, compared to excessive pesticide use, which stunts plants. • The height of the cutting platform in response to ambient growing temperatures and the vigour of the variety, will affect the thickness of stems and shelf life. • Effective control of Botrytis in the crop, using an IPM programme combining biological controls (Trichoderma and Bacillus subtilis) and a resistance management fungicide programme will reduce the level of spores harvested with the flower and the risk of post harvest Botrytis.

Harvest tips

• Determine correct ‘cut stage’ to ensure the flower will open fully (this may vary with season and variety) • Harvest as frequently as needed to ensure cut stage correct (maybe 4 times per day) • Adapt the ‘cutting platform’ height to respond to the vigour of the plant and ensure the correct thickness of stem is produced. Thin stems generally have shorter shelf life. • The fewer flowers held by a picker in one trip to the harvest bucket – the less physical damage will occur to the buds, leaves and stems and the quicker they will be placed in reviving water. • Overall objective is to get rose into water and under temperature


and immediate cool chain are more important than actual temperatures, within appropriate ranges. He also raises the issue that both climacteric and non-climacteric flowers may benefit from use of ethylene scrubbers or absorbers in carefully designed experiments to extend shelf life.

Chemical additives

control as quickly as possible with minimal damage or stress. • Use only biologically clean harvest buckets and clean water – completely free of microbes. • Do not squash stems into the harvesting bucket – avoid damaging buds and stems • Wrap the cut stems in a liner and a reinforced protectant sleeve before placing them in large harvesting buckets in the greenhouse (this avoid damage and dehydration to leaves, stems and buds). Extra height to the wrap, above the level of the flower buds will provide more protection. • Treat bucket water to ensure a low acidity of around pH 4 to reduce the growth of microbes such as Pseudomonas, in the bucket water. Never allow the pH to fall below pH3.2 or damage will occur. • Provide sucrose as a slow release energy source in the bucket water, as well as a bactericide to prevent bacteria from feeding on the sucrose and later blocking the xylem. • Avoid placing the flower under any stress conditions in the marketing chain – short periods at fluctuating temperatures, fast and delicate handling of stems and buds during packing. • Provide fast collection and transport of flowers to the packhouse, without allowing them to warm up in the process.

Cold storage

Carefully protected flowers from greenhouse to packhouse.

• Keep the flowers under the correct cool conditions in the cold store – do not allow temperatures to fluctuate – to avoid condensation and prevent germination of Botrytis spores or bacterial growth. • Ensure cold store is biologically clean and free of Botrytis spores and crops debris • Do not store open flowers in the same store as closed buds or with ethylene producing types of flowers or fruit • Efficient cold stores will allow the grower to bulk up volumes of flowers so that they can be more efficiently packed – the quicker the packing process, the least time spent out of the cold store in the packhouse. • Underestimating the quality control of the un-packing operation in the importing country will cost the supplier dearly. Every time a flower is picked up and put down, the flower is damaged. It is better to pay a premium for a good quality service.

Ethylene inhibitors such as silver thiosulphate (STS) and 1-methylcyclopropene (1-MCP) are used as additives to water to slow down senescence, particularly in ethylene producing (climacteric flowers) such as petunias and carnations. However, compliance with some environmental audits restricts the use of STS due to the potential heavy metal contamination. Calcium ions reduce the production of ethylene by the plant. Calcium sulfate (CaSO4), calcium chlorate (CaCl2), and calcium nitrate (CaNO3) have been shown to extend vase life of flowers, by preventing the ethylene build up that prompt germination and development of Botrytis. Water balance is maintained by transpiration inhibitors (aluminum sulfate and 2-hydroxy-3-ionen chloride polymer) and the prevention of bacterial growth. The pH can be modified by using citric acid and some studies have identified potential benefits from salicylic acid (100, 500, and 1000 µl/l-1 ) to extend vase life. Vascular occlusion can be inhibited by HQS (8-hydroxyquinoline sulfate). |||

Clean harvest buckets

Dr Chris Bishop, of Cambridge Post Harvest and Marketing Ltd (cambridge.postharvest@cambridgepostharvest.co.uk) emphasizes the importance of absolutely biologically clean harvest buckets and suggests that many growers fail to achieve this critical factor. Attention to uniform temperatures

Fast removal of flowers from a shaded area in greenhouse.

July/August 2013 | www.FloraCultureInternational.com

47


48

World News Germany Selecta Klemm gets official patent for mixed pots production method German plant breeder Selecta Klemm has officially been awarded an European patent for its mixed pots production method. Mixed pots, as for example the Selecta Trixi® mixes, are currently a moneymaker. For an ideal production of these products Selecta developed a special method which now has been patented in Europe. The „Method for the cultivation of a plurality of young plants which differ in terms of species or variety to form a group of young plants which can be handled as a unit” protected by the European Patent 2 502 487 offers the possibility to produce mixed pots, containers and baskets in a very high quality, even if these consist of different plant varieties and / or plant species with different cultivation demands. The patented method comprises that the different varieties are first pre-cultivated separately in a propagation pot, in doing so the producer can consider the different cultivation demands of the varieties. For example the choice of substrate, fertilization and the rooting time can be adjusted individually. Only after

successful rooting the varieties are put together in a growing container where the different propagation pots are in contact with one another and the roots grow out at the sides thus forming a cluster. Hence, the single propagation pots are connected and hold together. This method makes it possible to combine perfectly varieties with different cultivation demands and different times to root. The method developed by Selecta offers the producers totally new options regarding the combination of species and varieties thus being a new

dimension within the production processes of mixed products. By using this method the producers can avoid losses in the production of the single components of a mixed product which without any doubt form a reduction in quality as only successfully pre-cultivated plants are chosen for the mixed product. The method ensures that all components flower at the point of sale and thus guarantees the sale at excellent prices. The company HerkuPlast Kubern GmbH developed a special tray for the production of mixed prod-

ucts according to the described patented method. Selecta and HerkuPlast Kubern have already concluded a license agreement. HerkuPlast-Kubern GmbH also applied for patent protection for their production tray. Producers interested in using the patented method of Selecta with the production tray of HerkuPlast can contact HerkuPlast Kubern directly. Buying this HerkuPak tray the producer automatically becomes entitled to use the patented Selecta production method. |||

Colombia

US Vice President tours a Colombian flower farm The Vice President of the United States, Joe Biden, met with Colombia’s President, Juan Manuel Santos on May 27th, 2013, to discuss security issues, the war on drugs and the recent Free Trade Agreement between the two nations. Afterwards, Vice President Biden toured a Colombian flower farm together with his attending US delegation to get a firsthand glimpse of what Colombian flower production entails and to take the opportunity to talk one-on-one with the farm’s flower workers. Biden’s visit to ‘Flores de Serrezuela’, an Asocolflores member farm, was the only one made by the second-in-command of the

United States to any privatesector company in Colombia; a clear validation of the importance of the flower industry for com-

www.FloraCultureInternational.com | July/August 2013

mercial ties between the two nations. It was a nod to the top spot the industry has earned and the proceedings Asocolflores

has spearheaded at both the UScongress and US-government levels over the years. |||


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Anthony Tesselaar International.........................................28..............................................www.tesselaar.com Asocolflores (Proflora 2013)..................................................1.............................................www.proflora.org.co Brandkamp GmbH...................................................................44.............................................www.brandkamp.de Cool Logistic Resources .......................................................44................... www.coollogisticsresources.com Danziger ‘Dan’ Flower Farm..................................................2.................................................www.danziger.co.il FCI India .....................................................................................51.......................................................... www.kisan.in Fiera di Rimini (SUN 2013)......................................................3........................................... www.sungiosun.it/en Fiera Valencia (Iberflora 2013).............................................38.....................www.iberflora.feriavalencia.com Floor van Schaik-Groen BV..................................................31...................................www.floorvanschaik.com FloraHolland..............................................................................52........................................ www.floraholland.com Florall....................................................................................... Insert.....................................................www.florall.be Florasearch Inc........................................................................49.........................................www.florasearch.com Floricultura B.V..........................................................................6........................................... www.floricultura.com Flowers & Cents ......................................................................44.................................www.flowersandcents.org

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Graines Voltz..............................................................................8........................................www.graines-voltz.com Green Products BV.................................................................30........................................www.greenproducts.nl IPHandlers.................................................................................50................................................www.iphandlers.nl Jiffy Products International..................................................44............................................. www.jiffygroup.com Jungle Jacks..............................................................................6...........................www.junglejacksthailand.com Klasmann Deilmann.............................................................32-36...................... www.klasmann-deilmann.com Plantipp BV................................................................................29....................................................www.plantipp.eu Poepplemann............................................................................38.....................................www.poeppelmann.com Roses Forever APS.................................................................29......................................www.roses-forever.com Stal & Plast................................................................................49...............................................www.staal-plast.dk Takii...............................................................................................8........................................................www.takii.co.jp VWS Export-Import Flowerbulbs........................................49....................................www.vws-flowerbulbs.nl Williee Armellini.......................................................................49.......................................... www.lost-harbor.com

This index is provided as a service to our readers. The publisher does not assume responsibility for errors or omissions.

Visit FloraCulture International advertisers on the internet by linking to their Websites from our Digital Online Advertiser Index at www.floracultureinternational.com. For readers who do not have internet access, please send your request for additional information from any of our advertisers to FloraCulture International (Postbus 1081, 1430 BB Aalsmeer, The Netherlands). Be sure to include your name, company name, address, faxnumber and the name(s) of the companies about which you would like to receive additional information.


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Perishable Logistic Center

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India Update ‘India update’ will bring to you the latest happenings in Indian flower world. Your feedback & interaction will guide us to design the content on this page. Yes, you can add colour and fragrance to this page. Do contribute news, events, success stories related to floriculture from your region. Images and videos are most welcome, as they bring life to the subject. Digital format allows us to include all these. Your contribution will reach 38,000+ online readers. The number is increasing. If you communicate, one of our team members can also visit your location to cover the event or development. Let us share knowledge and grow together. Please write to us at floraculture@kisan.com Soon we will offer an online interface where you can share your content. Stay connected.

New flower centres and insufficient infrastructure deterrent to India's floriculture export

Salafi Coloni appeals Floriculture dept

Interest waiver for floriculture

June 30,

June 6,

June 29,

Kochi : The emergence of new global

Srinagar: Residents of Salafi Colony

Pune: As the countdown for

flower centres, high domestic demand, Soura have appealed the director the lack of sufficient infrastructure and Floriculture to take steps to maintain

four months later has begun,

the state elections to be held here comes one more waiver

rising cost of production have stifled

the newly developed park in the area.

the growth of India's floriculture

A delegation from Soura told Greater

export which went up by 16% in

Kashmir that the park was developed

2012-13 compared with 23% in the

in the area at the cost of Rs 15 lakh

previous year. The value of flower

by the concerned department. “But

exports rose to Rs 58 crore to Rs

once inaugurated, the park was

423 crore last year, according to the

abandoned,” the residents said. The

provisional data of Agricultural and

delegation said the park has turned

Processed Food Products Export

into a breeding ground for stray dogs

Development Authority (Apeda).

and other animals.

Significantly, the growth in exports to

They requested the authorities to take

the EU segment, the largest buyer of

steps to maintain the park

75% is with the small farmers

Read more

Read more

growers.

Source: The Economic Times

Source: Greater Kashmir

flowers, has been lower at 9.4%.

from the 'welfare state' of Maharashtra. This time, it is the tiny community of hightech floriculture farmers, whose interest burden of Rs 25 crore will be waived off. Maharashtra is an important state for floriculture. Presently, 275 hectare in the state is under green house floriculture. Of this while the rest is held by corporate Read more Source: The Economic Times

Gift your garden perfect greenery June 25,

Ludhiana: The best view of the nature can be relished only during the monsoon. The smell of the earth as the first few raindrops hit the ground and plants soaking all the moisture they need and changing from rough brown to bright green, are some among the other things that the monsoon shows. Just as the clouds overshadow the sunrays, gardens come to life. It is that time of the year when one wishes to just sit back and enjoy the greenery in their garden. But the truth of the matter is that there's still time before you can relax! Read more Source: The Times of India


Fci July 2013  

Fci July 2013

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