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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD301

Module Title

DESIGN PRACTICE 3

LEVEL

BRIEF TITLE

VW Beetle Promotion Brief Design promotional material for the new Beetle

Background Considerations -

VW house style Target audience Scale, format, materials etc

Mandatory Requirements -

Research into the new Beetle Research into VW house style (specifics) Look into other car retailers to see how they promote Ask Sam (partner)for information (VW employee) Consider design specifications Prototypes to explore methods etc

Deliverables -

Promotional booklet Look book Brief history of Beetle (unsure what form) Short moving image introduction

Deadline

06

Outcomes



VW Beetle Brief