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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD301

Module Title

DESIGN PRACTICE 3

LEVEL

06

Outcomes

BRIEF TITLE

Puffin Wind in the willows

Brief Create a child’s book cover for Wind in the willows

Background Considerations -

First published in 1908, and inhabited by anthropomorphic creatures with quintessential English charm, The Wind in the Willows possesses a wonderful fascination for children of all ages.

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Design a whole new cover look for The Wind in the Willows, in order to reinvent this classic for a new generation of readers, encouraging children (and adults) to revisit it time and time again, and ensuring that it remains an integral part of childhood.

Mandatory Requirements -

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (cut-down B format, 178mm high x 129mm wide, spine 20.6mm wide).

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have an imaginative concept and original interpretation of the brief

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be competently executed with strong use of typography

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appeal to the broadest possible audience for the book

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show a good understanding of the marketplace


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have a point of difference from the many other book covers it is competing against

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be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops such as Waterstones

Things to think about -

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both children (to pick up and buy for themselves) and adults (to buy for children). While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

Deliverables -

A series of children’s book covers A series of posters to promote the book


Puffin Brief