1. FEDRIGONI - Branding, Promotion Brief
To launch and promote Fedrigoni’s ‘Imaginative Colours’ Paper Selection Tool in the UK.
1. 4 x magazine promotional ads 2. Web pages 3. Web banner
Concept Animals with recognisable patterns and colours are used to represent the four fan style books: Warm, Neutral Warm, Cool and Neutral Cool. The personality of each animal is reflected within the language used to explain the tool, as it gets the audience using their own animal instincts.
M&S PLAN A - Branding, Identity, Promotion Brief
Create a visual identity for the M&S Plan A campaign, and inform and advise their customers on how they can get involved.
1. Visual Identity - Logo 2. In-store information leaflet
Concept Getting them to realise that they can make a difference in their own lives, through showing them the effects of their efforts. The concertina leaflet, contains information about Plan A and the pledges that the customer can take, each categorised under the five pillars of Plan A.
LCA GRADUATION - Branding, Promotion Brief
Design the promotional material for the Leeds College of Art Graduation Ceremony.
1. 2. 3. 4. 5.
Concept The promotional material for LCA Graduation needs a revamp, to be more of a prestigious keepsake, as a reminder of their special day. I also want to inspire the graduands, who are worried about going into the real world, through the use of quotations taken from successful artists and designers.
Visual Identity Ceremony Programme Ceremony Tickets Certificate Wallet (with ticket holder) Venue Signage
FIREFLY - Brand Identity Brief
Create the brand and visual identity for an up-market restaurant.
1. 2. 3. 4. 5. 6.
Concept The style reflects the luxurious, private dining experience that the customer would receive at Firefly Lounge & Bistro. The identity works consistently across collateral.
Visual Identity Business Cards Stationary Menu Receipt and Wallet Website design