Page 1

High end type and layout for branding, primarily for print. Kirsty Hair.


HIGH END

- luxury - exclusive - aesthetics - boutique - events - fashion - contemporary culture - print process / finishes


TYPE & LAYOUT

- the relationship between the two - grid systems - methods - rules - fundamentals - typography (bespoke)


BRANDING

- brand - identity - logo - consumer culture - personality - memorable - effective


DISCIPLINES

- brand identity - promotion - publication - editorial - layout


DESIGN STUDIOS

- Pentagram

- Words are Pictures

- B&W

- Helmer/Kiggen

- Four IV

- Wieden + Kennedy

- Turn Key

- Winkcreative

- Egel Nick & Webb

- Mark Studio


CHAPTERS

Inspiration

Advice

High End Design

- designers / studios - people - places

- personal advice - designer quotes - designers block

- luxury - exclusive - lifestyle

Type

Branding

Print Process

- my top 10 - bespoke

- brand - identity - logo

- methods and finishes - preflight

Layout - design fundamentals - grid system methods

Goals - milestones - goals to aim for - plan


BRIEFS

01 - Fine Art Yearbook

- collaborative live brief

02 - Fashion identity

- live brief

03 - St. Martins Practice

- live brief

04 - The Typographic Circle

- D&AD competition brief

05 - Jewellery brand identity

- self initiated

06 - Design Context Publication


ACTIVITIES

- Arranged fashion collaboration - Brief 02 - Interview design studios/questionnaires - Visit - Team Impression - Visit - St Martins Practice - Need to arrange working with a photographer - imagery for jewellery brand identity - Brief 05

DC Presentation  

DC Presentation slides