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FIREFLY LOUNGE & BISTRO

FIREFLY LOUNGE & BISTRO

THE BRIEF

LOGO DESIGN

Design a visual identity for a new up-market restaurant, and I had to consider a few things when creating the logo. It consider how this would work across a range of promotional needs to represent an up-market restaurant, therefore must products. look classy, and it must also have a connection with the natural environment. It needs to be charming, intriguing, and make people associate it with a unique dining experience. THE CONCEPT It should also be clear and memorable. I decided to use Everyone needs to eat, but not everyone needs to go out to ‘Lounge & Bistro’ rather than ‘Restaurant’ as it seems more eat. Firefly Lounge & Bistro provides their customers with a up-market and different. unique dining experience, and an ‘escape’ from reality. The luxury interior design is inspired by the natural environment, The rich purple colour used should exudes luxury, and and is mainly lit by candle light, to create an intimate setting. reflects a warm summers night. However there is also The visual identity and promotional products reflect the possibility of using it in black and white. style of the restaurant and the mood that it creates. The typeface used for ‘Firefly’ is Trajan Pro, and ‘Lounge & Bistro’ is Perpetua. The image that accompanies the type, was inspired by wings of fireflies, and makes it look a bit like a flower, which again relates to nature. This could be used as a logo alone to represent Firefly once it had become a recognisable brand.

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


RESTAURANT MENUS The menu consists of Appetizers, Mains, Sides, Desserts and Coffees, and within these seperate pages a message can be picked out through emphasized words in the dish descriptions. This is an underlining statement that reflects Firefly, and it reads: ‘‘A combination of exceptional dishes, with service beyond excellence, in our own unique environment.’’ The elements of luxury and nature are brought into the design through the stock and wood binding. The wood will have the Firefly logo lazer cut into, to reveal the stock in the inside. The scale of this menu is: 198mm x 140mm. Printed on white, 250 gsm matt.

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


RECEIPT HEADER & HOLDER The receipt header contains the relevant information in a clear composition with, the logo, phone number and website are also included at the top. The scale of the receipt is 140mm width and the length will vary according to the bill. Printed on white, 50 gsm paper. The holder itself is a single fold, and is similar to the business card with the logo and pattern on the outside. The receipt can easily be slotted inside, and held by cuts in the holder which would be dye cut. The scale of the holder is: 200mm x 160mm. Printed on white, 250 gsm matt

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


BUSINESS CARD Not only is it a business card, it also has another side attached, that gives the customer a chance to get 10% off their next bill. All they have to do is give a review about their experience on the Firefly website, along with the code provided. With the restaurant being new, this introductory offer means that Firefly will get a chance to receive feedback, and customers have an incentive to come back. The cards can be separated as there is a perforation on the fold. This means the customer can keep the business card once they have registered their code. The scale of the business car is: 55mm x 170 mm (55mm x 85mm for each card) Printed on white, 250 gsm matt

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


Token Serial no: 04839741

FIREFLY 10% OFF VOUCHER This voucher entitles the customer to a 10% deduction made to their food bill.

Valid until: November 2011

www.fireflyloungeandbistro.com

Token Serial no: 0 4 8 3 9 7 4 1

LOUNGE & BISTRO

Please Note: Vouchers are valid for up to six months after redeeming the voucher. Use for food bill only. Cannot be exchanged for money.

FIREFLY WEB PAGE & CUSTOMER VOUCHER This web page is the customer review page, and shows the information and details the customer should provide. The voucher shown is what the customer will receive via email, which they can then print off.

LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


FIREFLY LOUNGE & BISTRO

HOME

EXPERIENCE

MENU

BOOK A TABLE

CUSTOMER REVIEWS

CONTACT

Firefly Lounge & Bistro 28 Park Row Leeds West Yorkshire LS1 5JF Phone Number: 0113 348 9267 Fax: 0113 348 9268 Email: info@firefly.com Opening Times: Monday - Thursday Friday - Saturday Sunday

5pm - 11pm 5pm - 12am 4pm -10pm

Click Here for Directions

Firefly | 28 Park Row, Leeds, LS1 5JF | 0113 348 9267 | www.fireflyloungeandbistro.com

WEBSITE The website is the contact point for potential customers. The pages include information about the restaurant, with the menu’s, gallery, customer comments, contact and location details, and an online booking system. The website reflects the overall feel of the restaurant and exudes luxury.

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION


FIREFLY

FIREFLY

LOUNGE & BISTRO

LOUNGE & BISTRO

HOME

EXPERIENCE

MENU

BOOK A TABLE

CUSTOMER REVIEWS

CONTACT

Firefly Lounge & Bistro Availability for Firefly around on Click time to reserve: : : :

HOME

EXPERIENCE

MENU

BOOK A TABLE

CUSTOMER REVIEWS

CONTACT

Your reservation: / / , : , Party of Complete your reservation below:

:

Address: 28 Park Row, Leeds, West Yorkshire, LS1 5JF Cuisine: Nouvelle Price: ÂŁ30 and over

First Name: Surname: Number: Email: Special Requests (if any):

COMPLETE RESERVATION

Firefly | 28 Park Row, Leeds, LS1 5JF | 0113 348 9267 | www.fireflyloungeandbistro.com

ONLINE BOOKING SYSTEM Customers are offered the chance to book a table online. This is done over three pages: the first page asks for the party size, date and time, the second page then shows the availability and offers alternative times, and the third page asks for the customers details to confirm the booking.

Firefly | 28 Park Row, Leeds, LS1 5JF | 0113 348 9267 | www.fireflyloungeandbistro.com

FIREFLY LOUNGE & BISTRO

KIRSTY HAIR OUGD203 PRODUCT-RANGEDISTRIBUTION

Firefly Final Boards  

7 final boards

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