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Module Code OUGD30


Module Title

Doc. Code



Brief 5 - Jewellery Brand Identity

Brief Create an identity for a new Jewellery brand, and design the promotional material for the launch of the signature collection. Background / Considerations The jewellery is hand-crafted using natural materials, so each piece has a uniqueness to them. This unique ‘one of a kind’ style must be reflected within the brand. The jewellery is striking and different and makes a statement. The upcoming range is for their timeless, classic pieces.

Target Audience

Tone of Voice

Fashion conscientious women aged - Unique between 20-40 years old who like to - Luxury make statements through the jewellery - Modern/classic they wear. Mandatory Requirements


The brand must be consistent across - Logo the range of media, and come across as - Brand Identity striking. - Stationary: - letterhead - compliments slip - envelope - Promotional booklet - collection - Packaging and labels (Also an opportunity to create a web design for the brand)

Studio Deadline

Module Deadline 30/05/2012

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 05 - FMP  

Brief 05 - FMP

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