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KIRSTY FRUIN OUGD201 1 OF 5

BRIEF Inform audience about how a pencil can be used to drawing and write as a means of art therapy. Instruct audience on how to use the pencil in order to help themselves through art therapy. Promote the art therapy classes in which the pencils/stationary is to be used (Art at the Mueum).

ART THERAPY STATIONARY

BACKGROUND Art therapy allows you to de-stress and re-engage with life experiences in a creative and stimulating way. Many of us have trouble finding words that will express painful or difficult thoughts and feelings. Using imaginative expression and a wide range of art materials, art therapy can be used to gain insight and contain, clarify, and put down concerns and challenges into an externalised form.

DELIVERABLES //Packaged pencils; a range of coloured pencils with coloured boxes in which they will be packaged. //Handout and poster: this will be the promotional material for the art classes (Art at the Museum course) in which the pencils will be supplied to and used. //Notebook: this will be given out to students who enrol onto the course for them to use in their own time. //Doodle pad keyring: for an instant release on the go.


C M Y K 0 35 100 0

C M Y K 60 97 0 0

C M Y K 36 0 100 0

C M Y K 0 93 17 0

C M Y K 95 69 0 0

C M 0 0

Y K 0 100

KIRSTY FRUIN OUGD201 2 OF 5

PHARMACEUTICAL INFLUENCE As the art therapy class, Art at the Museum, is used to treat individuals experiencing mental health difficulties to infuse subtle pharmaceutical packaging influence into the packaing of the pencils seemed apt. The pencil packaging also contains information on how the pencils can be used as a form of art therapy.

ART THERAPY STATIONARY

COLOUR RANGE 4 colour print process using varying levels of cyan, magenta, yellow and key, the above colour swatch is used in the packaging design of these products. I have used 5 cmyk mixes which are bright in colour in order to create positive and uplifting ambience in the art therapy classes.

PRINT PROCESSES //Pencils: PAD, UV spot varnish //Pencil Packaging: litho printed, die cut net, die cut perforated opening //Notebook: litho printed, black foiled ‘Notebook’ type, perforated first page


KIRSTY FRUIN OUGD201 3 OF 5

NOTEPAD As the notepad is for the individuals own personal use, they may want the fact that they are attending art therapy clasess to remain confidential. Therefore the notepad contains a perforated first page so that the information written in realtion to how the product should be used, can be torn out and discarded if required. Likewise, the first page of the doodle pad can also be removed and discarded.

ART THERAPY STATIONARY

STOCK //Notepad cover: 200gsm coated //Inner pages: 100gsm uncoated paper //Doodle pad cover: 200gsm coated //Inner pages: 100gsm uncoated paper

PRINT PROCESSES //Doodle pad keyring: litho printed, die cut hole for keyring, black foil on ‘Doodle’ type


THE ANSWER TO A BIG PROBLEM

may lie in the smallest of things

KIRSTY FRUIN OUGD201 4 OF 5

PROMOTIONAL MATERIAL To raise awareness of the art therapy class, Art at the Musuem, and provide information on how to enrol.

ART THERAPY STATIONARY

STOCK //Poster: 150gsm uncoated //Handout: 2 x 150gsm uncoated

PRINT PROCESSES //Poster: litho printed, die cut at bottom and perforated edge //Handout: litho printed, dulplex, black foil on type


PL 00030/0420

TINT 60% HB

TINT 50% F

C M Y K 0 0 55 0

C M Y 0 58 0

ART THERAPY

No artisitc ability required.

R

Paint KIRSTY FRUIN OUGD201 5 OF 5

TINTS AND GRADES The above colour palette proposes to use the 5 tints of one cmyk colour to represent the intensity of the grade of pencil.

K 8

Pastels

TINT 80% 2B

R

Use these pastels as a means of expressing your emotions and thoughts. Art and emotions are closely linked, therefore art-making can help to positively alter one's mood.

Pastels

TINT 90% 3B

Oil

FOR EXTERNAL USE ONLY

R

Art can make the invisible visible through external expression.

Oil

No artisitc ability required.

ART THERAPY

Brushes

Use these paint brushes as a means of expressing your emotions and thoughts. Art and emotions are closely linked, therefore art-making can help to positively alter one's mood.

TINT 70% B

Use art-making as a means of self-discovery. You can de-stress and re-engage with life experiences in a creative and stimulating way.

Brushes

R

Use art-making as a means of self-discovery. You can de-stress and re-engage with life experiences in a creative and stimulating way.

Paint

FOR EXTERNAL USE ONLY

Art can make the invisible visible through external expression.

C M Y K 60 97 0 0

PL 00030/0420

Exp./Lot:

Exp./Lot:

C M Y K 0 72 100 0

C M Y K 85 0 38 0

C M Y K 100 100 0 0

C M Y K 0 73 55 0

C M Y 0 0 100

C M Y 0 92 90

ART THERAPY STATIONARY

EXHIBITION SPACE This is a recent exhibition from an art therapy course that has been exhibited in Leeds College of Art, thus creating an opportunity to put the promotional material into context.

PROPOSALS //Extended colour palette //Pastel packaging: litho printed, die cut net, 300gsm coated stock //Paint brush packaging: litho printed, die cut net and perforation, 300gsm coated stock

Concept Boards  

The concept behind my 'what is good' pencils in art therapy project.